{"id":"https://openalex.org/W4308338166","doi":"https://doi.org/10.20473/jisebi.8.2.130-141","title":"Segmentation using Customers Lifetime Value: Hybrid K-means Clustering and Analytic Hierarchy Process","display_name":"Segmentation using Customers Lifetime Value: Hybrid K-means Clustering and Analytic Hierarchy Process","publication_year":2022,"publication_date":"2022-10-29","ids":{"openalex":"https://openalex.org/W4308338166","doi":"https://doi.org/10.20473/jisebi.8.2.130-141"},"language":"en","primary_location":{"id":"doi:10.20473/jisebi.8.2.130-141","doi":"https://doi.org/10.20473/jisebi.8.2.130-141","is_oa":true,"landing_page_url":"https://doi.org/10.20473/jisebi.8.2.130-141","pdf_url":"https://e-journal.unair.ac.id/JISEBI/article/download/36696/22812","source":{"id":"https://openalex.org/S2737559571","display_name":"Journal of Information Systems Engineering and Business Intelligence","issn_l":"2443-2555","issn":["2443-2555","2598-6333"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","norway-1"],"host_organization":"https://openalex.org/P4310315151","host_organization_name":"Airlangga University","host_organization_lineage":["https://openalex.org/P4310315151"],"host_organization_lineage_names":["Airlangga University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Information Systems Engineering and Business Intelligence","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://e-journal.unair.ac.id/JISEBI/article/download/36696/22812","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037771638","display_name":"Radit Rahmadhan","orcid":"https://orcid.org/0000-0002-3738-7427","observed_orcids":["https://orcid.org/0000-0002-3738-7427"]},"institutions":[{"id":"https://openalex.org/I134635517","display_name":"Bandung Institute of Technology","ror":"https://ror.org/00apj8t60","country_code":"ID","type":"education","lineage":["https://openalex.org/I134635517"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Radit Rahmadhan","raw_affiliation_strings":["School of Business and Management, Institut Teknologi Bandung, Indonesia"],"raw_orcid":"https://orcid.org/0000-0002-3738-7427","affiliations":[{"raw_affiliation_string":"School of Business and Management, Institut Teknologi Bandung, Indonesia","institution_ids":["https://openalex.org/I134635517"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5060881955","display_name":"Meditya Wasesa","orcid":"https://orcid.org/0000-0002-6051-4324","observed_orcids":["https://orcid.org/0000-0002-6051-4324"]},"institutions":[{"id":"https://openalex.org/I134635517","display_name":"Bandung Institute of Technology","ror":"https://ror.org/00apj8t60","country_code":"ID","type":"education","lineage":["https://openalex.org/I134635517"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Meditya Wasesa","raw_affiliation_strings":["School of Business and Management, Institut Teknologi Bandung, Indonesia"],"raw_orcid":"https://orcid.org/0000-0002-6051-4324","affiliations":[{"raw_affiliation_string":"School of Business and Management, Institut Teknologi Bandung, Indonesia","institution_ids":["https://openalex.org/I134635517"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I134635517"],"apc_list":null,"apc_paid":null,"fwci":0.5599,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.73572385,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"8","issue":"2","first_page":"130","last_page":"141"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10603","display_name":"Smart Grid Energy Management","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13373","display_name":"Data Mining and Machine Learning Applications","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.9789999723434448},{"id":"https://openalex.org/keywords/customer-lifetime-value","display_name":"customer lifetime value","score":0.9390000104904175},{"id":"https://openalex.org/keywords/electricity-consumption-patterns","display_name":"electricity consumption patterns","score":0.8659999966621399},{"id":"https://openalex.org/keywords/k-means-clustering","display_name":"K-means clustering","score":0.9010000228881836},{"id":"https://openalex.org/keywords/analytic-hierarchy-process","display_name":"analytic hierarchy process","score":0.9950000047683716},{"id":"https://openalex.org/keywords/corporate-customers","display_name":"corporate clients","score":0.777999997138977},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.8169999718666077},{"id":"https://openalex.org/keywords/energy-demand-management","display_name":"energy demand management","score":0.7139999866485596},{"id":"https://openalex.org/keywords/electricity-retail","display_name":"electricity retail","score":0.4129999876022339}],"concepts":[{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.6528571844100952},{"id":"https://openalex.org/C73555534","wikidata":"https://www.wikidata.org/wiki/Q622825","display_name":"Cluster analysis","level":2,"score":0.6295546293258667},{"id":"https://openalex.org/C130721881","wikidata":"https://www.wikidata.org/wiki/Q1146253","display_name":"Customer lifetime value","level":5,"score":0.6074678301811218},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5319103598594666},{"id":"https://openalex.org/C206658404","wikidata":"https://www.wikidata.org/wiki/Q12725","display_name":"Electricity","level":2,"score":0.511006236076355},{"id":"https://openalex.org/C87345402","wikidata":"https://www.wikidata.org/wiki/Q485202","display_name":"Analytic hierarchy process","level":2,"score":0.46296194195747375},{"id":"https://openalex.org/C53100981","wikidata":"https://www.wikidata.org/wiki/Q5196454","display_name":"Customer equity","level":5,"score":0.44718775153160095},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4396460950374603},{"id":"https://openalex.org/C2777276756","wikidata":"https://www.wikidata.org/wiki/Q5196446","display_name":"Customer base","level":2,"score":0.4168555438518524},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4044302701950073},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.35987919569015503},{"id":"https://openalex.org/C21547014","wikidata":"https://www.wikidata.org/wiki/Q1423657","display_name":"Operations management","level":1,"score":0.35264578461647034},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.2898820638656616},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.19664070010185242},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1716577112674713},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.15729188919067383},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0},{"id":"https://openalex.org/C119599485","wikidata":"https://www.wikidata.org/wiki/Q43035","display_name":"Electrical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.20473/jisebi.8.2.130-141","doi":"https://doi.org/10.20473/jisebi.8.2.130-141","is_oa":true,"landing_page_url":"https://doi.org/10.20473/jisebi.8.2.130-141","pdf_url":"https://e-journal.unair.ac.id/JISEBI/article/download/36696/22812","source":{"id":"https://openalex.org/S2737559571","display_name":"Journal of Information Systems Engineering and Business Intelligence","issn_l":"2443-2555","issn":["2443-2555","2598-6333"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","norway-1"],"host_organization":"https://openalex.org/P4310315151","host_organization_name":"Airlangga University","host_organization_lineage":["https://openalex.org/P4310315151"],"host_organization_lineage_names":["Airlangga University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Information Systems Engineering and Business Intelligence","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:648a33093e144fe9ad9edeadee0af13c","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/648a33093e144fe9ad9edeadee0af13c","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Information Systems Engineering and Business Intelligence, Vol 8, Iss 2, Pp 130-141 (2022)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.20473/jisebi.8.2.130-141","doi":"https://doi.org/10.20473/jisebi.8.2.130-141","is_oa":true,"landing_page_url":"https://doi.org/10.20473/jisebi.8.2.130-141","pdf_url":"https://e-journal.unair.ac.id/JISEBI/article/download/36696/22812","source":{"id":"https://openalex.org/S2737559571","display_name":"Journal of Information Systems Engineering and Business Intelligence","issn_l":"2443-2555","issn":["2443-2555","2598-6333"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","norway-1"],"host_organization":"https://openalex.org/P4310315151","host_organization_name":"Airlangga University","host_organization_lineage":["https://openalex.org/P4310315151"],"host_organization_lineage_names":["Airlangga University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Information Systems Engineering and Business Intelligence","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/7","score":0.75,"display_name":"Affordable and clean energy"},{"id":"https://metadata.un.org/sdg/9","score":0.5378999710083008,"display_name":"Industry, innovation and infrastructure"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4308338166.pdf","grobid_xml":"https://content.openalex.org/works/W4308338166.grobid-xml"},"referenced_works_count":33,"referenced_works":["https://openalex.org/W1578780343","https://openalex.org/W2007604095","https://openalex.org/W2079697937","https://openalex.org/W2171567593","https://openalex.org/W2180918104","https://openalex.org/W2793526271","https://openalex.org/W2799404019","https://openalex.org/W2863490648","https://openalex.org/W2884151369","https://openalex.org/W2887259601","https://openalex.org/W2901690985","https://openalex.org/W2975335622","https://openalex.org/W2979993752","https://openalex.org/W2994471203","https://openalex.org/W3012209565","https://openalex.org/W3039253634","https://openalex.org/W3046498899","https://openalex.org/W3088984604","https://openalex.org/W3100425777","https://openalex.org/W3135998522","https://openalex.org/W3150796314","https://openalex.org/W3167880779","https://openalex.org/W3169892589","https://openalex.org/W3170755197","https://openalex.org/W3185918382","https://openalex.org/W3194401808","https://openalex.org/W3198846543","https://openalex.org/W3202384515","https://openalex.org/W3204015458","https://openalex.org/W3209649444","https://openalex.org/W3216249804","https://openalex.org/W3216799593","https://openalex.org/W4205530469"],"related_works":["https://openalex.org/W7135055772","https://openalex.org/W4412946103","https://openalex.org/W2368146644","https://openalex.org/W4402013599","https://openalex.org/W2768238972","https://openalex.org/W2902805705","https://openalex.org/W4390493483","https://openalex.org/W4399793043","https://openalex.org/W2863490648","https://openalex.org/W2891399583"],"abstract_inverted_index":{"Background:":[0],"Understanding":[1],"customers\u2019":[2,27,58],"electricity":[3,59,213,241],"consumption":[4,30,60,214,238],"patterns":[5],"is":[6,13,184,209],"essential":[7],"for":[8,15],"developing":[9],"predictive":[10],"analytics,":[11],"which":[12],"needed":[14,210],"effective":[16],"supply":[17],"and":[18,29,44,81,89,118,144,170,222],"demand":[19],"management.":[20],"Objective:":[21],"This":[22,49],"study":[23,50],"aims":[24],"to":[25,65,185,211,233,251,254],"understand":[26],"segmentation":[28],"behaviour":[31],"using":[32,83],"a":[33,106,132,138,145,158,164,171,205,226],"hybrid":[34],"approach":[35,229],"combining":[36],"the":[37,72,84,192,196,216,220,244],"K-Means":[38,69],"clustering,":[39],"customer":[40,85,95,187],"lifetime":[41,86],"value":[42,87],"concept,":[43],"analytic":[45],"hierarchy":[46,91],"process.":[47,92],"Methods:":[48],"uses":[51],"more":[52],"than":[53],"16":[54],"million":[55],"records":[56],"of":[57,109,115,122,135,141,148,161,167,174],"data":[61],"from":[62,201],"January":[63],"2019":[64],"December":[66],"2020.":[67],"The":[68,76],"clustering":[70],"identifies":[71],"initial":[73],"market":[74],"segments.":[75],"results":[77],"were":[78,97],"then":[79],"evaluated":[80],"validated":[82],"concept":[88],"analytical":[90],"Results:":[93],"Three":[94],"segments":[96],"identified.":[98],"Segment":[99,125,151],"1":[100],"has":[101,127,153],"282":[102],"business":[103,129,155,178],"customers":[104,130,156],"with":[105,131,157],"total":[107,133,159],"capacity":[108,134,160],"938,837":[110],"kWh,":[111,117,137,143,163,169],"peak":[112,139,165,245],"load":[113,120,140,147,166,173],"usage":[114,121],"27,827":[116],"non-peak":[119,146,172,217],"115,194":[123],"kWh.":[124,150],"2":[126],"508,615":[128],"4,260":[136],"35":[142],"544":[149],"3":[152],"37":[154],"2,226,351":[162],"123.297":[168],"390,803.":[175],"Conclusion:":[176],"A":[177],"strategy":[179],"that":[180],"could":[181],"be":[182,231,252],"taken":[183],"base":[186],"relationship":[188],"management":[189],"(CRM)":[190],"on":[191],"three-customer":[193],"segmentation.":[194],"For":[195,219],"least":[197],"profitable":[198,224],"segment,":[199],"aside":[200],"retail":[202],"account":[203,248],"marketing,":[204],"continuous":[206],"partnership":[207],"program":[208],"increase":[212],"during":[215],"period.":[218,246],"highly":[221],"moderately":[223],"segments,":[225],"premium":[227],"business-to-business":[228],"can":[230],"applied":[232],"accommodate":[234],"their":[235],"increasing":[236],"energy":[237],"without":[239],"excessive":[240],"use":[242],"in":[243],"Special":[247],"executives":[249],"need":[250],"deployed":[253],"handle":[255],"these":[256],"customers.":[257]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-11-11T00:00:00"}
