{"id":"https://openalex.org/W4307194456","doi":"https://doi.org/10.25105/jet.v2i2.15010","title":"PENGARUH STRATEGI SEGMENTATION DAN TARGETING TERHADAP PURCHASE INTENTION PADA HOOPS POINT INDONESIA","display_name":"PENGARUH STRATEGI SEGMENTATION DAN TARGETING TERHADAP PURCHASE INTENTION PADA HOOPS POINT INDONESIA","publication_year":2022,"publication_date":"2022-10-14","ids":{"openalex":"https://openalex.org/W4307194456","doi":"https://doi.org/10.25105/jet.v2i2.15010"},"language":"id","primary_location":{"id":"doi:10.25105/jet.v2i2.15010","doi":"https://doi.org/10.25105/jet.v2i2.15010","is_oa":true,"landing_page_url":"https://doi.org/10.25105/jet.v2i2.15010","pdf_url":"https://www.e-journal.trisakti.ac.id/index.php/jet/article/download/15010/8736","source":{"id":"https://openalex.org/S4387279238","display_name":"Jurnal Ekonomi Trisakti","issn_l":"2339-0840","issn":["2339-0840"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I147337026","host_organization_name":"Universitas Trisakti","host_organization_lineage":["https://openalex.org/I147337026"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ekonomi Trisakti","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.e-journal.trisakti.ac.id/index.php/jet/article/download/15010/8736","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051778891","display_name":"Hizkia Tambuwun","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I147337026","display_name":"Universitas Trisakti","ror":"https://ror.org/019fnr381","country_code":"ID","type":"education","lineage":["https://openalex.org/I147337026"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hizkia Tambuwun","raw_affiliation_strings":["a:1:{s:5:\"en_US\";s:48:\"Fakultas Ekonomi dan Bisnis Universitas Trisakti\";}","a:1:{s:5:\"en_US\"","s:48:\"Fakultas Ekonomi dan Bisnis Universitas Trisakti\""],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a:1:{s:5:\"en_US\";s:48:\"Fakultas Ekonomi dan Bisnis Universitas Trisakti\";}","institution_ids":["https://openalex.org/I147337026"]},{"raw_affiliation_string":"a:1:{s:5:\"en_US\"","institution_ids":[]},{"raw_affiliation_string":"s:48:\"Fakultas Ekonomi dan Bisnis Universitas Trisakti\"","institution_ids":["https://openalex.org/I147337026"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5026456637","display_name":"Meigy Soelyono","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I147337026","display_name":"Universitas Trisakti","ror":"https://ror.org/019fnr381","country_code":"ID","type":"education","lineage":["https://openalex.org/I147337026"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Meigy Soelyono","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis Universitas Trisakti"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis Universitas Trisakti","institution_ids":["https://openalex.org/I147337026"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042477898","display_name":"Danang Dwi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I147337026","display_name":"Universitas Trisakti","ror":"https://ror.org/019fnr381","country_code":"ID","type":"education","lineage":["https://openalex.org/I147337026"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Danang Dwi","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis Universitas Trisakti"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis Universitas Trisakti","institution_ids":["https://openalex.org/I147337026"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5076242168","display_name":"Luki Adiati Pratomo","orcid":"https://orcid.org/0000-0003-3490-4027","observed_orcids":["https://orcid.org/0000-0003-3490-4027"]},"institutions":[{"id":"https://openalex.org/I147337026","display_name":"Universitas Trisakti","ror":"https://ror.org/019fnr381","country_code":"ID","type":"education","lineage":["https://openalex.org/I147337026"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Luki Adiati","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis Universitas Trisakti"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis Universitas Trisakti","institution_ids":["https://openalex.org/I147337026"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I147337026"],"apc_list":null,"apc_paid":null,"fwci":0.6926,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.74766168,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"2","issue":"2","first_page":"1389","last_page":"1400"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9717000126838684,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9717000126838684,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.01730000041425228,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.006399999838322401,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.9150000214576721},{"id":"https://openalex.org/keywords/market-targeting","display_name":"market targeting","score":0.8169999718666077},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9980000257492065},{"id":"https://openalex.org/keywords/ad-placement","display_name":"advertising placement","score":0.6230000257492065},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.39100000262260437},{"id":"https://openalex.org/keywords/consumer-purchasing-power","display_name":"consumer purchasing power","score":0.4950000047683716}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4771527647972107},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.3249460458755493},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.1463768184185028}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.25105/jet.v2i2.15010","doi":"https://doi.org/10.25105/jet.v2i2.15010","is_oa":true,"landing_page_url":"https://doi.org/10.25105/jet.v2i2.15010","pdf_url":"https://www.e-journal.trisakti.ac.id/index.php/jet/article/download/15010/8736","source":{"id":"https://openalex.org/S4387279238","display_name":"Jurnal Ekonomi Trisakti","issn_l":"2339-0840","issn":["2339-0840"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I147337026","host_organization_name":"Universitas Trisakti","host_organization_lineage":["https://openalex.org/I147337026"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ekonomi Trisakti","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.25105/jet.v2i2.15010","doi":"https://doi.org/10.25105/jet.v2i2.15010","is_oa":true,"landing_page_url":"https://doi.org/10.25105/jet.v2i2.15010","pdf_url":"https://www.e-journal.trisakti.ac.id/index.php/jet/article/download/15010/8736","source":{"id":"https://openalex.org/S4387279238","display_name":"Jurnal Ekonomi Trisakti","issn_l":"2339-0840","issn":["2339-0840"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I147337026","host_organization_name":"Universitas Trisakti","host_organization_lineage":["https://openalex.org/I147337026"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ekonomi Trisakti","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4307194456.pdf","grobid_xml":"https://content.openalex.org/works/W4307194456.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W1754761563","https://openalex.org/W1802960201","https://openalex.org/W2545737162","https://openalex.org/W2810028124","https://openalex.org/W3017303806","https://openalex.org/W3134905723","https://openalex.org/W3193817568","https://openalex.org/W3200922132","https://openalex.org/W4229942792","https://openalex.org/W4301001129"],"related_works":["https://openalex.org/W4404420009","https://openalex.org/W4410222406","https://openalex.org/W7014536095","https://openalex.org/W7217276059","https://openalex.org/W7219995271","https://openalex.org/W4409318545","https://openalex.org/W4392625129","https://openalex.org/W4402695487","https://openalex.org/W2950430640","https://openalex.org/W7216178279"],"abstract_inverted_index":{"Penelitian":[0,21],"ini":[1,22],"bertujuan":[2],"untuk":[3,62],"melakukan":[4,93],"uji":[5],"dan":[6,12,35,57,60,95,115],"analisa":[7],"terhadap":[8,104],"pengaruh":[9],"strategi":[10,97],"segmentation":[11],"targetingterhadap":[13],"purchace":[14],"intention":[15],"pada":[16,49],"PT":[17],"Hoops":[18,64],"Point":[19,65],"Indonesia.":[20],"mengambil":[23],"sampel":[24],"sebanyak":[25],"121":[26],"responden,":[27],"yang":[28,71,80,89,117],"dipilih":[29],"dengan":[30,37,67,84,99,111],"menggunakan":[31,38],"metode":[32,113],"purposive":[33],"sampling":[34],"dianalisis":[36],"teknik":[39],"structural":[40],"equation":[41],"modeling":[42],"(SEM).":[43],"Berdasarkan":[44],"temuan":[45],"penelitian,":[46],"peneliti":[47],"sampai":[48],"kesimpulan":[50],"bahwa":[51],"ada":[52],"hubungan":[53],"antara":[54],"kualitas":[55],"penempatan":[56],"penargetan":[58],"iklan":[59],"promosi":[61,83],"merek":[63,75],"Indonesia":[66],"peningkatan":[68],"jumlah":[69],"keinginan":[70],"harus":[72],"dibeli":[73],"pelanggan.":[74],"khusus":[76],"ini.":[77],"Diperlukan":[78],"analisis":[79],"tepat":[81,100,118],"terkait":[82],"meningkatkan":[85,120],"minat":[86],"beli":[87,122],"konsumen":[88,103],"salah":[90],"satunya":[91],"adalah":[92],"segmenting":[94],"targeting":[96,116],"perusahaan":[98],"sasaran.":[101],"Permintaan":[102],"berbagai":[105],"jenis":[106],"produk":[107],"semakin":[108],"meningkat.":[109],"Sehingga":[110],"adanya":[112],"segmentasi":[114],"akan":[119],"daya":[121],"konsumen.":[123]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":4}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-10-29T00:00:00"}