{"id":"https://openalex.org/W4306947099","doi":"https://doi.org/10.9744/pemasaran.16.2.104-114","title":"SYSTEMATIC ANALYSIS OF INTEGRATED MARKETING COMMUNICATION RESEARCH","display_name":"SYSTEMATIC ANALYSIS OF INTEGRATED MARKETING COMMUNICATION RESEARCH","publication_year":2022,"publication_date":"2022-10-19","ids":{"openalex":"https://openalex.org/W4306947099","doi":"https://doi.org/10.9744/pemasaran.16.2.104-114"},"language":"en","primary_location":{"id":"doi:10.9744/pemasaran.16.2.104-114","doi":"https://doi.org/10.9744/pemasaran.16.2.104-114","is_oa":true,"landing_page_url":"https://doi.org/10.9744/pemasaran.16.2.104-114","pdf_url":"https://jurnalpemasaran.petra.ac.id/index.php/mar/article/download/25107/20751","source":{"id":"https://openalex.org/S4210190057","display_name":"Jurnal Manajemen Pemasaran","issn_l":"1907-235X","issn":["1907-235X","2597-615X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315015","host_organization_name":"Petra Christian University","host_organization_lineage":["https://openalex.org/P4310315015"],"host_organization_lineage_names":["Petra Christian University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Pemasaran","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnalpemasaran.petra.ac.id/index.php/mar/article/download/25107/20751","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5008786568","display_name":"Reza Widhar Pahlevi","orcid":"https://orcid.org/0000-0003-0949-6658","observed_orcids":["https://orcid.org/0000-0003-0949-6658"]},"institutions":[{"id":"https://openalex.org/I4400573182","display_name":"Universitas Amikom Yogyakarta","ror":"https://ror.org/00j65mz88","country_code":"ID","type":"education","lineage":["https://openalex.org/I4400573182"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Reza Widhar Pahlevi","raw_affiliation_strings":["Universitas Amikom Yogyakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Amikom Yogyakarta","institution_ids":["https://openalex.org/I4400573182"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5035876287","display_name":"Narwanto Nurcahyo","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4400573182","display_name":"Universitas Amikom Yogyakarta","ror":"https://ror.org/00j65mz88","country_code":"ID","type":"education","lineage":["https://openalex.org/I4400573182"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Narwanto Nurcahyo","raw_affiliation_strings":["Universitas Amikom Yogyakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Amikom Yogyakarta","institution_ids":["https://openalex.org/I4400573182"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4400573182"],"apc_list":null,"apc_paid":null,"fwci":1.5398,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.85610921,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":98},"biblio":{"volume":"16","issue":"2","first_page":"104","last_page":"114"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.005499999970197678,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/integrated-marketing-communication","display_name":"integrated marketing communication","score":0.8769999742507935},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.8289999961853027},{"id":"https://openalex.org/keywords/research-trends","display_name":"research trends","score":0.5590000152587891},{"id":"https://openalex.org/keywords/research-agenda","display_name":"research agenda","score":0.6650000214576721},{"id":"https://openalex.org/keywords/research-methodology","display_name":"research methodology","score":0.4519999921321869},{"id":"https://openalex.org/keywords/questionnaire-survey","display_name":"questionnaire survey","score":0.5820000171661377},{"id":"https://openalex.org/keywords/developed-and-developing-countries","display_name":"developed and developing countries","score":0.765999972820282}],"concepts":[{"id":"https://openalex.org/C73528240","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Integrated marketing communications","level":4,"score":0.6308035254478455},{"id":"https://openalex.org/C33566652","wikidata":"https://www.wikidata.org/wiki/Q1065927","display_name":"Theme (computing)","level":2,"score":0.6296224594116211},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.6245203018188477},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.5542956590652466},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4740737974643707},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.47372546792030334},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.4462262988090515},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.43376994132995605},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.37565726041793823},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3049234449863434},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2964330315589905},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2570298910140991},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.2503392994403839},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.12080177664756775},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.10116145014762878},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.9744/pemasaran.16.2.104-114","doi":"https://doi.org/10.9744/pemasaran.16.2.104-114","is_oa":true,"landing_page_url":"https://doi.org/10.9744/pemasaran.16.2.104-114","pdf_url":"https://jurnalpemasaran.petra.ac.id/index.php/mar/article/download/25107/20751","source":{"id":"https://openalex.org/S4210190057","display_name":"Jurnal Manajemen Pemasaran","issn_l":"1907-235X","issn":["1907-235X","2597-615X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315015","host_organization_name":"Petra Christian University","host_organization_lineage":["https://openalex.org/P4310315015"],"host_organization_lineage_names":["Petra Christian University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Pemasaran","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.9744/pemasaran.16.2.104-114","doi":"https://doi.org/10.9744/pemasaran.16.2.104-114","is_oa":true,"landing_page_url":"https://doi.org/10.9744/pemasaran.16.2.104-114","pdf_url":"https://jurnalpemasaran.petra.ac.id/index.php/mar/article/download/25107/20751","source":{"id":"https://openalex.org/S4210190057","display_name":"Jurnal Manajemen Pemasaran","issn_l":"1907-235X","issn":["1907-235X","2597-615X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315015","host_organization_name":"Petra Christian University","host_organization_lineage":["https://openalex.org/P4310315015"],"host_organization_lineage_names":["Petra Christian University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Pemasaran","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Systematic Review","id":"https://openalex.org/study-designs/systematic-review"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4306947099.pdf","grobid_xml":"https://content.openalex.org/works/W4306947099.grobid-xml"},"referenced_works_count":39,"referenced_works":["https://openalex.org/W1171382261","https://openalex.org/W1578450098","https://openalex.org/W1912089862","https://openalex.org/W1972260671","https://openalex.org/W1979059041","https://openalex.org/W2019331066","https://openalex.org/W2032670952","https://openalex.org/W2033101243","https://openalex.org/W2086973428","https://openalex.org/W2094104012","https://openalex.org/W2117473865","https://openalex.org/W2119851323","https://openalex.org/W2167300351","https://openalex.org/W2289449021","https://openalex.org/W2474335672","https://openalex.org/W2578633241","https://openalex.org/W2580234718","https://openalex.org/W2588049755","https://openalex.org/W2804492176","https://openalex.org/W2911235185","https://openalex.org/W2936457904","https://openalex.org/W2987482449","https://openalex.org/W2993807124","https://openalex.org/W3006497697","https://openalex.org/W3013961455","https://openalex.org/W3015045528","https://openalex.org/W3043687798","https://openalex.org/W3048243477","https://openalex.org/W3083951952","https://openalex.org/W3115525935","https://openalex.org/W3125707221","https://openalex.org/W3163556459","https://openalex.org/W3194195669","https://openalex.org/W3214407377","https://openalex.org/W4200253262","https://openalex.org/W4210698546","https://openalex.org/W4255715309","https://openalex.org/W4281858164","https://openalex.org/W4282827292"],"related_works":["https://openalex.org/W2147011219","https://openalex.org/W4380449271","https://openalex.org/W4415727822","https://openalex.org/W70748980","https://openalex.org/W4285208362","https://openalex.org/W1506817626","https://openalex.org/W1994593730","https://openalex.org/W3162775497","https://openalex.org/W4412481355","https://openalex.org/W4284884169"],"abstract_inverted_index":{"This":[0,31],"study":[1,32],"aims":[2],"to":[3,128,148],"analyze":[4],"international":[5],"scientific":[6,35],"articles":[7,36],"for":[8,74],"integrated":[9,51,93,152],"marketing":[10,47,53,94,153],"communication":[11],"research":[12,20,28,49,91,126],"systematically,":[13],"both":[14,96],"from":[15],"the":[16,27,59,64,71,75,80,104,112,136,149,156],"perspective":[17],"of":[18,70,77,107,151],"themes,":[19,143],"locations":[21],"and":[22,37,55,99,123,131],"subjects,":[23],"as":[24,26,67],"well":[25],"methods":[29],"used.":[30,89],"reviewed":[33],"149":[34],"presented":[38],"four":[39,121,137,142],"main":[40],"findings.":[41],"First.":[42],"The":[43],"first":[44],"theme":[45,61],"in":[46,97,155],"communications":[48,54,154],"is":[50,82,87,118],"with":[52,63],"customer":[56],"relationship":[57],"management,":[58],"second":[60],"deals":[62],"concept":[65],"known":[66],"value":[68],"added":[69],"plans":[72],"developed":[73,100],"role":[76],"communication.":[78],"Second,":[79],"questionnaire":[81],"a":[83],"data":[84],"collection":[85],"that":[86],"predominantly":[88],"Third,":[90],"on":[92,111],"communications,":[95],"developing":[98],"countries,":[101],"has":[102],"almost":[103],"same":[105],"number":[106],"studies.":[108],"Fourth,":[109],"based":[110],"bibliometric":[113],"technique":[114],"using":[115],"Vosviewer,":[116],"it":[117,144],"divided":[119],"into":[120],"clusters":[122],"recommends":[124],"further":[125,147],"agendas":[127],"elaborate":[129],"theoretical":[130],"methodological":[132],"aspects":[133],"by":[134],"testing":[135],"themes.":[138],"By":[139],"exploring":[140],"these":[141],"will":[145],"contribute":[146],"development":[150],"future.":[157]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-10-21T00:00:00"}