{"id":"https://openalex.org/W4306738519","doi":"https://doi.org/10.55606/kreatif.v2i3.493","title":"Pelatihan Branding Equity untuk Membangun Brand Image pada Pelaku UMKM di Desa Ciawi dalam Meningkatkan Daya Jual","display_name":"Pelatihan Branding Equity untuk Membangun Brand Image pada Pelaku UMKM di Desa Ciawi dalam Meningkatkan Daya Jual","publication_year":2022,"publication_date":"2022-09-10","ids":{"openalex":"https://openalex.org/W4306738519","doi":"https://doi.org/10.55606/kreatif.v2i3.493"},"language":"en","primary_location":{"id":"doi:10.55606/kreatif.v2i3.493","doi":"https://doi.org/10.55606/kreatif.v2i3.493","is_oa":true,"landing_page_url":"https://doi.org/10.55606/kreatif.v2i3.493","pdf_url":"https://journal.amikveteran.ac.id/index.php/kreatif/article/download/493/401","source":{"id":"https://openalex.org/S4387282978","display_name":"KREATIF Jurnal Pengabdian Masyarakat Nusantara","issn_l":"2962-3839","issn":["2962-3839","2962-4436"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"KREATIF: Jurnal Pengabdian Masyarakat Nusantara","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://journal.amikveteran.ac.id/index.php/kreatif/article/download/493/401","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5047453238","display_name":"Deva Ariyani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274030","display_name":"Universitas Muhadi Setiabudi","ror":"https://ror.org/00xhc7s34","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274030"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Deva Ariyani","raw_affiliation_strings":["Universitas Muhadi Setiabudi, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhadi Setiabudi, Indonesia","institution_ids":["https://openalex.org/I4405274030"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031538064","display_name":"Slamet Bambang Riono","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274030","display_name":"Universitas Muhadi Setiabudi","ror":"https://ror.org/00xhc7s34","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274030"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Slamet Bambang Riono","raw_affiliation_strings":["Universitas Muhadi Setiabudi, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhadi Setiabudi, Indonesia","institution_ids":["https://openalex.org/I4405274030"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5087624357","display_name":"Hendri Sucipto","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274030","display_name":"Universitas Muhadi Setiabudi","ror":"https://ror.org/00xhc7s34","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274030"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hendri Sucipto","raw_affiliation_strings":["Universitas Muhadi Setiabudi, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhadi Setiabudi, Indonesia","institution_ids":["https://openalex.org/I4405274030"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405274030"],"apc_list":null,"apc_paid":null,"fwci":5.4237,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.957743,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"2","issue":"3","first_page":"100","last_page":"106"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.9399999976158142},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9929999709129333},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.9100000262260437},{"id":"https://openalex.org/keywords/small-business-marketing","display_name":"small business marketing","score":0.5609999895095825},{"id":"https://openalex.org/keywords/packaging-design","display_name":"packaging design","score":0.7739999890327454},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9629999995231628},{"id":"https://openalex.org/keywords/brebes-regency","display_name":"Brebes Regency","score":0.7609999775886536}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7451934218406677},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.7144870162010193},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6047390699386597},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.525210440158844},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.4885038137435913},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33358272910118103},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.55606/kreatif.v2i3.493","doi":"https://doi.org/10.55606/kreatif.v2i3.493","is_oa":true,"landing_page_url":"https://doi.org/10.55606/kreatif.v2i3.493","pdf_url":"https://journal.amikveteran.ac.id/index.php/kreatif/article/download/493/401","source":{"id":"https://openalex.org/S4387282978","display_name":"KREATIF Jurnal Pengabdian Masyarakat Nusantara","issn_l":"2962-3839","issn":["2962-3839","2962-4436"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"KREATIF: Jurnal Pengabdian Masyarakat Nusantara","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.55606/kreatif.v2i3.493","doi":"https://doi.org/10.55606/kreatif.v2i3.493","is_oa":true,"landing_page_url":"https://doi.org/10.55606/kreatif.v2i3.493","pdf_url":"https://journal.amikveteran.ac.id/index.php/kreatif/article/download/493/401","source":{"id":"https://openalex.org/S4387282978","display_name":"KREATIF Jurnal Pengabdian Masyarakat Nusantara","issn_l":"2962-3839","issn":["2962-3839","2962-4436"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"KREATIF: Jurnal Pengabdian Masyarakat Nusantara","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.6452000141143799},{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.5378999710083008}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4306738519.pdf","grobid_xml":"https://content.openalex.org/works/W4306738519.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W3016756585","https://openalex.org/W3097404185","https://openalex.org/W3152496865","https://openalex.org/W3168010512","https://openalex.org/W4213065679","https://openalex.org/W4387036178"],"related_works":["https://openalex.org/W7220101828","https://openalex.org/W4414068178","https://openalex.org/W4389585159","https://openalex.org/W7150191154","https://openalex.org/W4393190545","https://openalex.org/W4407359736","https://openalex.org/W7218101942","https://openalex.org/W7215520357","https://openalex.org/W7221755351","https://openalex.org/W4401525520"],"abstract_inverted_index":{"The":[0],"development":[1,189],"of":[2,16,50,52,70,73,79,95,98,183],"MSMEs":[3],"is":[4,34,90,166],"currently":[5],"influential":[6],"in":[7,22,102,129,145],"increasing":[8],"people's":[9],"income,":[10],"facilitating":[11],"and":[12,42,48,54,81,109,123,140,173],"accelerating":[13],"the":[14,18,65,68,85,99,130,135,146,181],"process":[15],"improving":[17],"economy.":[19],"MSME":[20,127],"actors":[21,101],"Ciawi":[23,103],"village":[24,104],"are":[25],"still":[26,38],"done":[27,35],"manually":[28],"by":[29,148,156,179],"taking":[30],"orders":[31],"offline.":[32],"This":[33,59],"because":[36],"they":[37,118],"have":[39,105],"little":[40],"energy":[41],"limitations":[43],"to":[44,63,83,92,143,169,186],"market":[45],"these":[46],"products,":[47],"lack":[49],"mastery":[51],"information":[53],"communication":[55],"technology-based":[56],"marketing":[57],"strategies.":[58],"community":[60,66],"service":[61],"aims":[62],"provide":[64],"with":[67],"importance":[69],"brand":[71,76,86],"strength":[72],"a":[74,115],"product":[75],"(brand":[77],"equity)":[78],"SMEs,":[80],"how":[82],"introduce":[84],"so":[87],"that":[88,165],"it":[89],"known":[91],"all":[93],"levels":[94],"society.":[96],"Most":[97],"GENERAL":[100],"not":[106,113],"used":[107],"good":[108],"attractive":[110],"packaging,":[111],"do":[112],"know":[114],"place":[116],"where":[117],"can":[119],"become":[120],"legal":[121],"entrepreneurs":[122],"develop":[124],"better":[125],"through":[126],"groups":[128],"Brebes":[131],"Regency":[132],"area.":[133],"Furthermore,":[134],"team":[136],"formulated":[137],"problem":[138],"analysis":[139],"solutions":[141],"related":[142],"problems":[144],"field":[147],"providing":[149],"branding":[150],"equity":[151],"training":[152,161],"which":[153],"was":[154],"attended":[155],"20":[157],"participants.":[158],"In":[159],"addition,":[160],"on":[162],"making":[163],"packaging":[164],"more":[167],"attractive,":[168],"support":[170,187],"buying":[171],"interest":[172],"selling":[174],"power.":[175],"Marketing":[176],"strategy":[177],"introduced":[178],"utilizing":[180],"use":[182],"social":[184],"media":[185],"business":[188],"activities.":[190]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":3}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2022-10-19T00:00:00"}
