{"id":"https://openalex.org/W4306684437","doi":"https://doi.org/10.56123/percursos.2022.n12.1","title":"Omnichannel Shopping Experience: An Exploratory Study on a Generation Z Sample","display_name":"Omnichannel Shopping Experience: An Exploratory Study on a Generation Z Sample","publication_year":2022,"publication_date":"2022-10-17","ids":{"openalex":"https://openalex.org/W4306684437","doi":"https://doi.org/10.56123/percursos.2022.n12.1"},"language":"en","primary_location":{"id":"doi:10.56123/percursos.2022.n12.1","doi":"https://doi.org/10.56123/percursos.2022.n12.1","is_oa":true,"landing_page_url":"https://doi.org/10.56123/percursos.2022.n12.1","pdf_url":"https://percursoseideias.iscet.pt/articles/mp2022n120001.pdf","source":{"id":"https://openalex.org/S4387284120","display_name":"Percursos & Ideias","issn_l":"0874-131X","issn":["0874-131X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Percursos &amp; Ideias","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://percursoseideias.iscet.pt/articles/mp2022n120001.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"ISCET - Instituto Superior de Ci\u00eancias Empresariais e do Turismo","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210132057","display_name":"Instituto Superior de Ci\u00eancias Empresariais e do Turismo","ror":"https://ror.org/031vecd37","country_code":"PT","type":"education","lineage":["https://openalex.org/I4210132057"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"ISCET - Instituto Superior de Ci\u00eancias Empresariais e do Turismo","raw_affiliation_strings":["ISCET -High Institute of Business and Tourism Sciences, Porto, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ISCET -High Institute of Business and Tourism Sciences, Porto, Portugal","institution_ids":["https://openalex.org/I4210132057"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5027698060","display_name":"Sara Matos","orcid":"https://orcid.org/0000-0002-9939-7559","observed_orcids":["https://orcid.org/0000-0002-9939-7559"]},"institutions":[{"id":"https://openalex.org/I4210132057","display_name":"Instituto Superior de Ci\u00eancias Empresariais e do Turismo","ror":"https://ror.org/031vecd37","country_code":"PT","type":"education","lineage":["https://openalex.org/I4210132057"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Sara Matos","raw_affiliation_strings":["ISCET -High Institute of Business and Tourism Sciences, Porto, Portugal"],"raw_orcid":"https://orcid.org/0000-0002-9939-7559","affiliations":[{"raw_affiliation_string":"ISCET -High Institute of Business and Tourism Sciences, Porto, Portugal","institution_ids":["https://openalex.org/I4210132057"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032462552","display_name":"Martim Dur\u00e3o","orcid":"https://orcid.org/0000-0002-2900-1264","observed_orcids":["https://orcid.org/0000-0002-2900-1264"]},"institutions":[{"id":"https://openalex.org/I4210132057","display_name":"Instituto Superior de Ci\u00eancias Empresariais e do Turismo","ror":"https://ror.org/031vecd37","country_code":"PT","type":"education","lineage":["https://openalex.org/I4210132057"]}],"countries":["PT"],"is_corresponding":true,"raw_author_name":"Martim Dur\u00e3o","raw_affiliation_strings":["ISCET -High Institute of Business and Tourism Sciences, Porto, Portugal"],"raw_orcid":"https://orcid.org/0000-0002-2900-1264","affiliations":[{"raw_affiliation_string":"ISCET -High Institute of Business and Tourism Sciences, Porto, Portugal","institution_ids":["https://openalex.org/I4210132057"]}]},{"author_position":"middle","author":{"id":null,"display_name":"ISCET - Instituto Superior de Ci\u00eancias Empresariais e do Turismo","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"ISCET - Instituto Superior de Ci\u00eancias Empresariais e do Turismo","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5056872440","display_name":"Jos\u00e9 Magano","orcid":"https://orcid.org/0000-0003-2835-3169","observed_orcids":["https://orcid.org/0000-0003-2835-3169"]},"institutions":[{"id":"https://openalex.org/I4210132057","display_name":"Instituto Superior de Ci\u00eancias Empresariais e do Turismo","ror":"https://ror.org/031vecd37","country_code":"PT","type":"education","lineage":["https://openalex.org/I4210132057"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Jos\u00e9 Magano","raw_affiliation_strings":["ISCET -High Institute of Business and Tourism Sciences , Porto , Portugal"],"raw_orcid":"https://orcid.org/0000-0003-2835-3169","affiliations":[{"raw_affiliation_string":"ISCET -High Institute of Business and Tourism Sciences , Porto , Portugal","institution_ids":["https://openalex.org/I4210132057"]}]},{"author_position":"last","author":{"id":null,"display_name":"ISCET - Instituto Superior de Ci\u00eancias Empresariais e do Turismo","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"ISCET - Instituto Superior de Ci\u00eancias Empresariais e do Turismo","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5032462552"],"corresponding_institution_ids":["https://openalex.org/I4210132057"],"apc_list":null,"apc_paid":null,"fwci":0.9989,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.8254451,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"12"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.0013000000035390258,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/omnichannel-retail","display_name":"omnichannel retail","score":0.8650000095367432},{"id":"https://openalex.org/keywords/customer-experience","display_name":"customer experience","score":0.6890000104904175},{"id":"https://openalex.org/keywords/generation-z","display_name":"Generation Z","score":0.9929999709129333},{"id":"https://openalex.org/keywords/mobile-technology","display_name":"mobile technology","score":0.5429999828338623},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.8069999814033508},{"id":"https://openalex.org/keywords/physical-stores","display_name":"physical stores","score":0.7889999747276306},{"id":"https://openalex.org/keywords/online-offline-integration","display_name":"online-offline integration","score":0.718999981880188},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.699999988079071},{"id":"https://openalex.org/keywords/digital-natives","display_name":"digital natives","score":0.7580000162124634},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.5600000023841858}],"concepts":[{"id":"https://openalex.org/C2780928776","wikidata":"https://www.wikidata.org/wiki/Q16999365","display_name":"Omnichannel","level":2,"score":0.9779486060142517},{"id":"https://openalex.org/C105339364","wikidata":"https://www.wikidata.org/wiki/Q2297740","display_name":"Software deployment","level":2,"score":0.7214521765708923},{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.582237720489502},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.5486078262329102},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5158785581588745},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5042494535446167},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.4879092872142792},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.4641014337539673},{"id":"https://openalex.org/C2985250679","wikidata":"https://www.wikidata.org/wiki/Q984142","display_name":"Customer experience","level":2,"score":0.4456704258918762},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.43885141611099243},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.42706581950187683},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.42627960443496704},{"id":"https://openalex.org/C192314503","wikidata":"https://www.wikidata.org/wiki/Q780705","display_name":"Digital native","level":2,"score":0.4255399703979492},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.15661349892616272},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.08889669179916382},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.56123/percursos.2022.n12.1","doi":"https://doi.org/10.56123/percursos.2022.n12.1","is_oa":true,"landing_page_url":"https://doi.org/10.56123/percursos.2022.n12.1","pdf_url":"https://percursoseideias.iscet.pt/articles/mp2022n120001.pdf","source":{"id":"https://openalex.org/S4387284120","display_name":"Percursos & Ideias","issn_l":"0874-131X","issn":["0874-131X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Percursos &amp; Ideias","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.56123/percursos.2022.n12.1","doi":"https://doi.org/10.56123/percursos.2022.n12.1","is_oa":true,"landing_page_url":"https://doi.org/10.56123/percursos.2022.n12.1","pdf_url":"https://percursoseideias.iscet.pt/articles/mp2022n120001.pdf","source":{"id":"https://openalex.org/S4387284120","display_name":"Percursos & Ideias","issn_l":"0874-131X","issn":["0874-131X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Percursos &amp; Ideias","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4306684437.pdf","grobid_xml":"https://content.openalex.org/works/W4306684437.grobid-xml"},"referenced_works_count":31,"referenced_works":["https://openalex.org/W1724797353","https://openalex.org/W1970439913","https://openalex.org/W1990038603","https://openalex.org/W1996422788","https://openalex.org/W2005397141","https://openalex.org/W2015631883","https://openalex.org/W2027935325","https://openalex.org/W2040231366","https://openalex.org/W2150768223","https://openalex.org/W2154253302","https://openalex.org/W2232385098","https://openalex.org/W2292907813","https://openalex.org/W2462495433","https://openalex.org/W2730676231","https://openalex.org/W2779829103","https://openalex.org/W2786438554","https://openalex.org/W2887486649","https://openalex.org/W2899255639","https://openalex.org/W2899306208","https://openalex.org/W2912132197","https://openalex.org/W2922234385","https://openalex.org/W2974748900","https://openalex.org/W2980990555","https://openalex.org/W2991808978","https://openalex.org/W3010563300","https://openalex.org/W3037800481","https://openalex.org/W3081726482","https://openalex.org/W3127687521","https://openalex.org/W3147165923","https://openalex.org/W3158994326","https://openalex.org/W4381304672"],"related_works":["https://openalex.org/W3105286681","https://openalex.org/W7160664291","https://openalex.org/W4390689333","https://openalex.org/W4404118655","https://openalex.org/W3135612919","https://openalex.org/W2984691684","https://openalex.org/W4205434999","https://openalex.org/W3034137264","https://openalex.org/W4300003792","https://openalex.org/W7062000952"],"abstract_inverted_index":{"The":[0],"increasing":[1,17],"adoption":[2],"of":[3,19,54,60,64,69,75,100],"new":[4,25,84,98],"technologies,":[5,66],"such":[6],"as":[7],"mobile":[8,65],"and":[9,12,15,27,36,78,110],"smart":[10],"equipment":[11],"social":[13,70],"networks,":[14],"the":[16,32,40,55,58,62,67,72,79,90,97],"deployment":[18],"technological":[20],"solutions":[21],"in":[22,96],"stores":[23,77],"create":[24],"opportunities":[26,111],"challenges":[28],"for":[29,107,112],"retailers.":[30],"As":[31],"separation":[33],"between":[34],"online":[35],"physical":[37,76],"channels":[38],"faints,":[39],"omni-channel":[41],"approach":[42],"is":[43],"gaining":[44],"ground,":[45],"seeking":[46],"to":[47,81,83,117],"deliver":[48],"a":[49,94],"seamless":[50],"customer":[51],"experience":[52],"regardless":[53],"channel.":[56],"Considering":[57],"integration":[59],"channels,":[61],"impact":[63],"importance":[68],"media,":[71],"changing":[73],"role":[74],"need":[80],"respond":[82],"consumer":[85],"requirements,":[86],"this":[87],"article":[88],"explores":[89],"omnichannel":[91],"phenomenon":[92],"with":[93],"focus":[95],"generation":[99],"digital":[101],"natives,":[102],"Generation":[103],"Z,":[104],"suggesting":[105],"questions":[106],"further":[108],"research":[109],"formulating":[113],"marketing":[114],"strategies":[115],"suited":[116],"ongoing":[118],"developments.":[119]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2022-10-19T00:00:00"}
