{"id":"https://openalex.org/W4306406290","doi":"https://doi.org/10.1108/jpbm-10-2020-3169","title":"Do products branded with handwritten scripts suffer more amid product-harm crises?","display_name":"Do products branded with handwritten scripts suffer more amid product-harm crises?","publication_year":2022,"publication_date":"2022-10-17","ids":{"openalex":"https://openalex.org/W4306406290","doi":"https://doi.org/10.1108/jpbm-10-2020-3169"},"language":"en","primary_location":{"id":"doi:10.1108/jpbm-10-2020-3169","doi":"https://doi.org/10.1108/jpbm-10-2020-3169","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jpbm-10-2020-3169","pdf_url":null,"source":{"id":"https://openalex.org/S58171247","display_name":"Journal of Product & Brand Management","issn_l":"1061-0421","issn":["1061-0421","2054-1643"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product &amp; Brand Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5009710337","display_name":"Rubing Bai","orcid":"https://orcid.org/0000-0002-6805-4385","observed_orcids":["https://orcid.org/0000-0002-6805-4385","https://orcid.org/0009-0006-4953-3790"]},"institutions":[{"id":"https://openalex.org/I125839683","display_name":"Beijing Institute of Technology","ror":"https://ror.org/01skt4w74","country_code":"CN","type":"education","lineage":["https://openalex.org/I125839683","https://openalex.org/I890469752"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Rubing Bai","raw_affiliation_strings":["School of Management and Economics, Beijing Institute of Technology, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management and Economics, Beijing Institute of Technology, Beijing, China","institution_ids":["https://openalex.org/I125839683"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5076367288","display_name":"Baolong Ma","orcid":"https://orcid.org/0000-0002-6894-7941","observed_orcids":["https://orcid.org/0000-0002-6894-7941"]},"institutions":[{"id":"https://openalex.org/I125839683","display_name":"Beijing Institute of Technology","ror":"https://ror.org/01skt4w74","country_code":"CN","type":"education","lineage":["https://openalex.org/I125839683","https://openalex.org/I890469752"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Baolong Ma","raw_affiliation_strings":["School of Management and Economics, Beijing Institute of Technology, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management and Economics, Beijing Institute of Technology, Beijing, China","institution_ids":["https://openalex.org/I125839683"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014769271","display_name":"Zhichen Hu","orcid":"https://orcid.org/0009-0005-2164-5910","observed_orcids":["https://orcid.org/0009-0005-2164-5910"]},"institutions":[{"id":"https://openalex.org/I125839683","display_name":"Beijing Institute of Technology","ror":"https://ror.org/01skt4w74","country_code":"CN","type":"education","lineage":["https://openalex.org/I125839683","https://openalex.org/I890469752"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhichen Hu","raw_affiliation_strings":["School of Management and Economics, Beijing Institute of Technology, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management and Economics, Beijing Institute of Technology, Beijing, China","institution_ids":["https://openalex.org/I125839683"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100371004","display_name":"Hong Wang","orcid":"https://orcid.org/0000-0003-4572-8209","observed_orcids":["https://orcid.org/0000-0003-4572-8209","https://orcid.org/0009-0009-8530-3732"]},"institutions":[{"id":"https://openalex.org/I125839683","display_name":"Beijing Institute of Technology","ror":"https://ror.org/01skt4w74","country_code":"CN","type":"education","lineage":["https://openalex.org/I125839683","https://openalex.org/I890469752"]},{"id":"https://openalex.org/I4210137558","display_name":"Beijing University of Agriculture","ror":"https://ror.org/03t9adt98","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210137558"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Hong Wang","raw_affiliation_strings":["School of Management and Economics, Beijing Institute of Technology, Beijing, China and School of Economics and Management, Beijing University of Agriculture, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management and Economics, Beijing Institute of Technology, Beijing, China and School of Economics and Management, Beijing University of Agriculture, Beijing, China","institution_ids":["https://openalex.org/I125839683","https://openalex.org/I4210137558"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.3987,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.85571745,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"32","issue":"3","first_page":"379","last_page":"392"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9150000214576721,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9150000214576721,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.031599998474121094,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.027300000190734863,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/handwritten-script","display_name":"handwritten script","score":0.9179999828338623},{"id":"https://openalex.org/keywords/product-harm-crisis","display_name":"product-harm crisis","score":0.8989999890327454},{"id":"https://openalex.org/keywords/brand-humanization","display_name":"brand humanization","score":0.5429999828338623},{"id":"https://openalex.org/keywords/brand-responsibility","display_name":"brand responsibility","score":0.7519999742507935},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.8690000176429749},{"id":"https://openalex.org/keywords/typefaces","display_name":"typefaces","score":0.753000020980835},{"id":"https://openalex.org/keywords/attribution-theory","display_name":"attribution theory","score":0.6589999794960022},{"id":"https://openalex.org/keywords/serial-mediation","display_name":"serial mediation","score":0.5789999961853027}],"concepts":[{"id":"https://openalex.org/C80797182","wikidata":"https://www.wikidata.org/wiki/Q17451","display_name":"Typeface","level":2,"score":0.7346237897872925},{"id":"https://openalex.org/C61423126","wikidata":"https://www.wikidata.org/wiki/Q187432","display_name":"Scripting language","level":2,"score":0.7258638739585876},{"id":"https://openalex.org/C2777363581","wikidata":"https://www.wikidata.org/wiki/Q15098235","display_name":"Harm","level":2,"score":0.6498757600784302},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5666733980178833},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5324106216430664},{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.49671393632888794},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4733460247516632},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.45886537432670593},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.43652117252349854},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.42881959676742554},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.40872082114219666},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.31976741552352905},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3037727475166321},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.276533305644989},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1390177607536316},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.09887447953224182},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/jpbm-10-2020-3169","doi":"https://doi.org/10.1108/jpbm-10-2020-3169","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jpbm-10-2020-3169","pdf_url":null,"source":{"id":"https://openalex.org/S58171247","display_name":"Journal of Product & Brand Management","issn_l":"1061-0421","issn":["1061-0421","2054-1643"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product &amp; Brand Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":80,"referenced_works":["https://openalex.org/W1482241656","https://openalex.org/W1487922781","https://openalex.org/W1585985478","https://openalex.org/W1670222496","https://openalex.org/W1838289484","https://openalex.org/W1946536111","https://openalex.org/W1966764908","https://openalex.org/W1984045333","https://openalex.org/W1984426948","https://openalex.org/W1987295065","https://openalex.org/W1991347750","https://openalex.org/W1998511687","https://openalex.org/W1999267645","https://openalex.org/W2003428641","https://openalex.org/W2005366484","https://openalex.org/W2009752962","https://openalex.org/W2011521251","https://openalex.org/W2024442924","https://openalex.org/W2025654949","https://openalex.org/W2031464770","https://openalex.org/W2039654435","https://openalex.org/W2043050274","https://openalex.org/W2043255238","https://openalex.org/W2050239198","https://openalex.org/W2052734753","https://openalex.org/W2061695977","https://openalex.org/W2062650448","https://openalex.org/W2071342046","https://openalex.org/W2087432122","https://openalex.org/W2097569472","https://openalex.org/W2110616260","https://openalex.org/W2111433322","https://openalex.org/W2113076958","https://openalex.org/W2121413265","https://openalex.org/W2135312898","https://openalex.org/W2141842523","https://openalex.org/W2141902981","https://openalex.org/W2146924939","https://openalex.org/W2148697571","https://openalex.org/W2149013849","https://openalex.org/W2150908140","https://openalex.org/W2152770871","https://openalex.org/W2156022826","https://openalex.org/W2169166901","https://openalex.org/W2193675367","https://openalex.org/W2328660375","https://openalex.org/W2329018049","https://openalex.org/W2439453433","https://openalex.org/W2460691866","https://openalex.org/W2735532137","https://openalex.org/W2773112683","https://openalex.org/W2783327787","https://openalex.org/W2789419113","https://openalex.org/W2806670928","https://openalex.org/W2902023120","https://openalex.org/W2912329144","https://openalex.org/W2996166353","https://openalex.org/W3022179184","https://openalex.org/W3042378461","https://openalex.org/W3044163902","https://openalex.org/W3047030259","https://openalex.org/W3081229184","https://openalex.org/W3092900705","https://openalex.org/W3093812557","https://openalex.org/W3103990906","https://openalex.org/W3107213376","https://openalex.org/W3128351871","https://openalex.org/W3131734725","https://openalex.org/W3172056071","https://openalex.org/W3174129490","https://openalex.org/W3175107335","https://openalex.org/W3196070086","https://openalex.org/W3200047384","https://openalex.org/W3209150295","https://openalex.org/W4200139593","https://openalex.org/W4214904594","https://openalex.org/W4247070796","https://openalex.org/W4283031356","https://openalex.org/W4289656020","https://openalex.org/W6908263514"],"related_works":["https://openalex.org/W2789419113","https://openalex.org/W2749556738","https://openalex.org/W1796158813","https://openalex.org/W2735532137","https://openalex.org/W2298561443","https://openalex.org/W7057233403","https://openalex.org/W2997601323","https://openalex.org/W4415469334","https://openalex.org/W4399557531","https://openalex.org/W2570825775"],"abstract_inverted_index":{"Purpose":[0],"This":[1,56,179],"paper":[2,57,180],"aims":[3],"to":[4,61,71,94,136,174],"explore":[5],"whether":[6],"products":[7],"branded":[8],"with":[9,43,126],"handwritten":[10,26,54,84,133,190,202],"scripts":[11,27,134,191,203],"suffer":[12],"more":[13],"from":[14,116],"the":[15,50,80,90,99,103,117,130,153,170,182],"effects":[16,52,82],"of":[17,53,79,83,102,184,188],"product-harm":[18,121,193],"crises":[19],"than":[20,135],"other":[21],"brands.":[22],"Most":[23],"studies":[24,68],"on":[25,29],"focus":[28],"their":[30,205],"positive":[31],"effects,":[32],"such":[33],"as":[34],"humanizing":[35],"a":[36,120,147],"product":[37],"or":[38],"creating":[39],"an":[40,176],"emotional":[41],"tie":[42],"consumers.":[44],"However,":[45],"seldom":[46],"have":[47],"researchers":[48],"investigated":[49],"negative":[51,81,104,142,166],"scripts.":[55,85],"goes":[58],"some":[59],"way":[60],"filling":[62],"this":[63],"gap.":[64],"Design/methodology/approach":[65],"Five":[66],"experimental":[67],"were":[69],"conducted":[70],"test":[72],"three":[73,111],"hypotheses.":[74],"These":[75],"experiments":[76],"provide":[77],"evidence":[78],"In":[86],"addition,":[87],"they":[88],"reveal":[89],"mechanisms":[91],"that":[92,151,200],"lead":[93],"these":[95],"outcomes":[96],"and":[97,192],"outline":[98],"boundary":[100],"conditions":[101],"effects.":[105],"Findings":[106],"Framed":[107],"by":[108,146],"attribution":[109],"theory,":[110],"conclusions":[112],"can":[113],"be":[114,175],"drawn":[115],"experiments:":[118],"when":[119,169],"crisis":[122,171],"occurs,":[123],"consumers":[124],"react":[125],"greater":[127],"negativity":[128],"toward":[129],"brand":[131,160,163],"using":[132,138],"those":[137],"machine":[139],"typefaces.":[140],"The":[141,165],"effect":[143,167],"is":[144,172],"explained":[145],"serial":[148],"mediation":[149],"process":[150],"follows":[152],"pattern:":[154],"typeface":[155],"\u2192":[156,159,162],"perceived":[157,173],"humanization":[158],"responsibility":[161],"attitude.":[164],"decreases":[168],"accident.":[177],"Originality/value":[178],"enriches":[181],"theory":[183],"marketing":[185,206],"in":[186,204],"terms":[187],"both":[189],"crises,":[194],"providing":[195],"valuable":[196],"guidance":[197],"for":[198],"enterprises":[199],"use":[201],"activities.":[207]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2022-10-17T00:00:00"}
