{"id":"https://openalex.org/W4302909004","doi":"https://doi.org/10.11648/j.sjph.20221001.17","title":"Theoretical Approaches of Health Campaigns and Practical Applications to COVID-19 Campaigns","display_name":"Theoretical Approaches of Health Campaigns and Practical Applications to COVID-19 Campaigns","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W4302909004","doi":"https://doi.org/10.11648/j.sjph.20221001.17"},"language":"en","primary_location":{"id":"doi:10.11648/j.sjph.20221001.17","doi":"https://doi.org/10.11648/j.sjph.20221001.17","is_oa":true,"landing_page_url":"https://doi.org/10.11648/j.sjph.20221001.17","pdf_url":"https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjph.20221001.17.pdf","source":{"id":"https://openalex.org/S2764765233","display_name":"Science Journal of Public Health","issn_l":"2328-7942","issn":["2328-7942","2328-7950"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319272","host_organization_name":"Science Publishing Group","host_organization_lineage":["https://openalex.org/P4310319272"],"host_organization_lineage_names":["Science Publishing Group"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Science Journal of Public Health","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","datacite"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjph.20221001.17.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5057322449","display_name":"Heinz Bonfadelli","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I202697423","display_name":"University of Zurich","ror":"https://ror.org/02crff812","country_code":"CH","type":"education","lineage":["https://openalex.org/I202697423"]}],"countries":["CH"],"is_corresponding":true,"raw_author_name":"Heinz Bonfadelli","raw_affiliation_strings":["Department of Communication and Media Research, University of Zurich, Zurich, Switzerland","Zurich Open Repository and Archive University of Zurich University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Communication and Media Research, University of Zurich, Zurich, Switzerland","institution_ids":["https://openalex.org/I202697423"]},{"raw_affiliation_string":"Zurich Open Repository and Archive University of Zurich University","institution_ids":["https://openalex.org/I202697423"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5057322449"],"corresponding_institution_ids":["https://openalex.org/I202697423"],"apc_list":null,"apc_paid":null,"fwci":2.2849,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.88709301,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"10","issue":"1","first_page":"60","last_page":"60"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13979","display_name":"Communication and COVID-19 Impact","score":0.8544999957084656,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13979","display_name":"Communication and COVID-19 Impact","score":0.8544999957084656,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.08760000020265579,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12041","display_name":"Public Health Policies and Education","score":0.026100000366568565,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/health-campaigns","display_name":"health campaigns","score":0.9380000233650208},{"id":"https://openalex.org/keywords/covid-19-communication","display_name":"COVID-19 communication","score":0.890999972820282},{"id":"https://openalex.org/keywords/public-health-campaigns","display_name":"public health campaigns","score":0.7099999785423279},{"id":"https://openalex.org/keywords/communication-theory","display_name":"communication theory","score":0.46000000834465027},{"id":"https://openalex.org/keywords/cognitive-dissonance-theory","display_name":"cognitive dissonance theory","score":0.9269999861717224},{"id":"https://openalex.org/keywords/social-cognitive-theory","display_name":"social cognitive theory","score":0.8690000176429749},{"id":"https://openalex.org/keywords/persuasion","display_name":"persuasion","score":0.6669999957084656},{"id":"https://openalex.org/keywords/entertainment-education","display_name":"entertainment-education","score":0.8050000071525574},{"id":"https://openalex.org/keywords/information-seeking","display_name":"information seeking","score":0.8379999995231628},{"id":"https://openalex.org/keywords/campaign-evaluation","display_name":"campaign evaluation","score":0.4869999885559082},{"id":"https://openalex.org/keywords/risky-behavior-prevention","display_name":"risk behavior prevention","score":0.7229999899864197}],"concepts":[{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.6837161183357239},{"id":"https://openalex.org/C138816342","wikidata":"https://www.wikidata.org/wiki/Q189603","display_name":"Public health","level":2,"score":0.637637197971344},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.6290267705917358},{"id":"https://openalex.org/C2778080475","wikidata":"https://www.wikidata.org/wiki/Q4353774","display_name":"Health communication","level":2,"score":0.6285991668701172},{"id":"https://openalex.org/C14564219","wikidata":"https://www.wikidata.org/wiki/Q383646","display_name":"Social cognitive theory","level":2,"score":0.48902449011802673},{"id":"https://openalex.org/C77513098","wikidata":"https://www.wikidata.org/wiki/Q209722","display_name":"Cognitive dissonance","level":2,"score":0.4751798212528229},{"id":"https://openalex.org/C1602351","wikidata":"https://www.wikidata.org/wiki/Q381370","display_name":"Health belief model","level":4,"score":0.4627523422241211},{"id":"https://openalex.org/C113807197","wikidata":"https://www.wikidata.org/wiki/Q60894","display_name":"Health education","level":3,"score":0.4522450864315033},{"id":"https://openalex.org/C185618831","wikidata":"https://www.wikidata.org/wiki/Q1851928","display_name":"Health promotion","level":3,"score":0.44250521063804626},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4258003830909729},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.37844139337539673},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.3607028126716614},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.31635937094688416},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.24717608094215393},{"id":"https://openalex.org/C159110408","wikidata":"https://www.wikidata.org/wiki/Q121176","display_name":"Nursing","level":1,"score":0.12052533030509949}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.11648/j.sjph.20221001.17","doi":"https://doi.org/10.11648/j.sjph.20221001.17","is_oa":true,"landing_page_url":"https://doi.org/10.11648/j.sjph.20221001.17","pdf_url":"https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjph.20221001.17.pdf","source":{"id":"https://openalex.org/S2764765233","display_name":"Science Journal of Public Health","issn_l":"2328-7942","issn":["2328-7942","2328-7950"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319272","host_organization_name":"Science Publishing Group","host_organization_lineage":["https://openalex.org/P4310319272"],"host_organization_lineage_names":["Science Publishing Group"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Science Journal of Public Health","raw_type":"journal-article"},{"id":"pmh:oai:www.zora.uzh.ch:217596","doi":null,"is_oa":true,"landing_page_url":"https://www.zora.uzh.ch/id/eprint/217596/1/10.11648.j.sjph.20221001.17-2.pdf","pdf_url":"https://www.zora.uzh.ch/id/eprint/217596/1/10.11648.j.sjph.20221001.17-2.pdf","source":{"id":"https://openalex.org/S4306401281","display_name":"Zurich Open Repository and Archive (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"Bonfadelli, Heinz (2022). Theoretical Approaches of Health Campaigns and Practical Applications to COVID-19 Campaigns. Science Journal of Public Health, 10(1):60-72.","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:www.zora.uzh.ch:20.500.14742/194981","doi":null,"is_oa":true,"landing_page_url":"https://www.zora.uzh.ch/handle/20.500.14742/194981","pdf_url":null,"source":{"id":"https://openalex.org/S4306401281","display_name":"Zurich Open Repository and Archive (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Bonfadelli, H. (2022). Theoretical Approaches of Health Campaigns and Practical Applications to COVID-19 Campaigns. Science Journal of Public Health, 10, 60\u201372. https://doi.org/10.11648/j.sjph.20221001.17","raw_type":"Journal Article"},{"id":"doi:10.5167/uzh-217596","doi":"https://doi.org/10.5167/uzh-217596","is_oa":true,"landing_page_url":"https://doi.org/10.5167/uzh-217596","pdf_url":null,"source":{"id":"https://openalex.org/S4306401281","display_name":"Zurich Open Repository and Archive (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"}],"best_oa_location":{"id":"doi:10.11648/j.sjph.20221001.17","doi":"https://doi.org/10.11648/j.sjph.20221001.17","is_oa":true,"landing_page_url":"https://doi.org/10.11648/j.sjph.20221001.17","pdf_url":"https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjph.20221001.17.pdf","source":{"id":"https://openalex.org/S2764765233","display_name":"Science Journal of Public Health","issn_l":"2328-7942","issn":["2328-7942","2328-7950"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319272","host_organization_name":"Science Publishing Group","host_organization_lineage":["https://openalex.org/P4310319272"],"host_organization_lineage_names":["Science Publishing Group"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Science Journal of Public Health","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","score":0.9537000060081482,"display_name":"Good health and well-being"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4302909004.pdf","grobid_xml":"https://content.openalex.org/works/W4302909004.grobid-xml"},"referenced_works_count":120,"referenced_works":["https://openalex.org/W367280112","https://openalex.org/W386726669","https://openalex.org/W392652834","https://openalex.org/W652141553","https://openalex.org/W659117774","https://openalex.org/W1481908410","https://openalex.org/W1482895996","https://openalex.org/W1500111248","https://openalex.org/W1512319615","https://openalex.org/W1971256347","https://openalex.org/W1977396872","https://openalex.org/W1992271006","https://openalex.org/W1997092577","https://openalex.org/W2006409218","https://openalex.org/W2008040264","https://openalex.org/W2025829466","https://openalex.org/W2025954831","https://openalex.org/W2028140447","https://openalex.org/W2029152378","https://openalex.org/W2033995326","https://openalex.org/W2052869868","https://openalex.org/W2055197698","https://openalex.org/W2057340319","https://openalex.org/W2064183842","https://openalex.org/W2069227208","https://openalex.org/W2069294392","https://openalex.org/W2083439948","https://openalex.org/W2089502871","https://openalex.org/W2090214829","https://openalex.org/W2090966558","https://openalex.org/W2100824076","https://openalex.org/W2100939004","https://openalex.org/W2102635611","https://openalex.org/W2103023235","https://openalex.org/W2111591671","https://openalex.org/W2112596883","https://openalex.org/W2119401330","https://openalex.org/W2134740567","https://openalex.org/W2137294973","https://openalex.org/W2138127055","https://openalex.org/W2149283189","https://openalex.org/W2168065289","https://openalex.org/W2170168913","https://openalex.org/W2199891398","https://openalex.org/W2286269922","https://openalex.org/W2476207787","https://openalex.org/W2490085346","https://openalex.org/W2505607510","https://openalex.org/W2593015000","https://openalex.org/W2620498398","https://openalex.org/W2625745373","https://openalex.org/W2732437762","https://openalex.org/W2742932886","https://openalex.org/W2755050513","https://openalex.org/W2765921689","https://openalex.org/W2771752665","https://openalex.org/W2775720297","https://openalex.org/W2804972444","https://openalex.org/W2887039808","https://openalex.org/W2900058444","https://openalex.org/W2908762425","https://openalex.org/W2944505677","https://openalex.org/W2948406471","https://openalex.org/W2949671232","https://openalex.org/W2962943881","https://openalex.org/W2972078127","https://openalex.org/W2988842124","https://openalex.org/W2989352377","https://openalex.org/W3009304988","https://openalex.org/W3010109939","https://openalex.org/W3016090116","https://openalex.org/W3021612214","https://openalex.org/W3023695158","https://openalex.org/W3040085649","https://openalex.org/W3041971301","https://openalex.org/W3046058631","https://openalex.org/W3047474781","https://openalex.org/W3059782635","https://openalex.org/W3080880935","https://openalex.org/W3082705665","https://openalex.org/W3084366678","https://openalex.org/W3091620537","https://openalex.org/W3095336885","https://openalex.org/W3095909294","https://openalex.org/W3098644722","https://openalex.org/W3102502788","https://openalex.org/W3108299444","https://openalex.org/W3109682014","https://openalex.org/W3109745557","https://openalex.org/W3159895309","https://openalex.org/W3182027249","https://openalex.org/W3199903660","https://openalex.org/W3216553217","https://openalex.org/W4230931854","https://openalex.org/W4231186965","https://openalex.org/W4231489818","https://openalex.org/W4235809384","https://openalex.org/W4240760016","https://openalex.org/W4249033641","https://openalex.org/W4250540110","https://openalex.org/W4255852404","https://openalex.org/W4256594317","https://openalex.org/W4300107936","https://openalex.org/W4301457478","https://openalex.org/W4302530105","https://openalex.org/W4328011139","https://openalex.org/W4380484529","https://openalex.org/W4401120091","https://openalex.org/W6601539058","https://openalex.org/W6641604142","https://openalex.org/W6675400706","https://openalex.org/W6678056075","https://openalex.org/W6751791009","https://openalex.org/W6785452566","https://openalex.org/W6829447194","https://openalex.org/W7000636858","https://openalex.org/W7019499074","https://openalex.org/W7027598547","https://openalex.org/W7051859500","https://openalex.org/W7056905365"],"related_works":["https://openalex.org/W4224226917","https://openalex.org/W4411253484","https://openalex.org/W4411027431","https://openalex.org/W3216564342","https://openalex.org/W4376648048","https://openalex.org/W3134134220","https://openalex.org/W3204763881","https://openalex.org/W4403793942","https://openalex.org/W3130998678","https://openalex.org/W3115718460"],"abstract_inverted_index":{"Public":[0],"communication":[1,122,200],"campaigns":[2,123,169,215],"are":[3,48],"the":[4,11,26,41,92,99,159,202],"focus":[5,138,165],"of":[6,13,43,64,102,113,143,146,150,161,198],"this":[7,162,196],"contribution,":[8],"especially":[9,217],"in":[10,20,40,52,68],"field":[12,42],"health,":[14],"that":[15],"fulfill":[16],"an":[17],"important":[18],"function":[19],"today\u2019s":[21],"civic":[22],"society":[23],"by":[24],"informing":[25],"public":[27,114,167],"about":[28],"risky":[29],"behaviors":[30,84],"like":[31,54,70,85,130,175],"AIDS,":[32],"tobacco,":[33],"alcohol,":[34],"drug":[35],"abuse,":[36],"obesity":[37],"or":[38,60,73,87,111,189],"currently":[39],"COVID-19.":[44],"In":[45],"addition":[46],"they":[47,77],"stimulating":[49],"preventive":[50],"behavior":[51],"domains":[53],"increasing":[55],"physical":[56],"activity,":[57],"healthier":[58],"nutrition":[59],"keeping":[61],"distance":[62],"because":[63],"COVID-19,":[65],"but":[66],"also":[67,78],"areas":[69],"traffic":[71],"safety":[72],"environmental":[74],"protection.":[75],"But":[76],"try":[79],"to":[80,117,164,212],"alter":[81],"non-healthy":[82],"risk":[83],"smoking":[86],"too":[88],"much":[89],"drinking.":[90],"Especially":[91],"COVID-19":[93,121,218],"pandemic":[94],"since":[95],"early":[96],"2020":[97],"hit":[98],"health":[100,109,115,168,192,214],"systems":[101],"all":[103,108],"countries":[104],"hard":[105],"and":[106,119,127,153,170,182,216],"almost":[107],"ministries":[110],"departments":[112],"started":[116],"develop":[118],"implement":[120],"together":[124],"with":[125,137],"technical":[126],"legal":[128],"interventions":[129],"vaccination.":[131],"Based":[132,194],"on":[133,139,166,195],"a":[134],"system":[135],"model":[136],"problem":[140],"analysis,":[141],"definition":[142],"goals,":[144],"selection":[145],"target":[147],"groups,":[148],"development":[149],"campaign":[151,155],"messages,":[152],"empirical":[154],"evaluation,":[156],"it":[157],"is":[158,204],"goal":[160],"contribution":[163,203],"its":[171],"underlying":[172],"theoretical":[173],"perspectives":[174],"information":[176],"seeking,":[177],"cognitive":[178,185],"dissonance":[179],"theory,":[180,186],"activation":[181],"entertainment-education,":[183],"social":[184],"persuasion":[187],"research":[188],"approaches":[190],"from":[191,210],"sciences.":[193],"background":[197],"relevant":[199],"theories,":[201],"asking:":[205],"What":[206],"have":[207],"we":[208],"learned":[209],"theory":[211],"optimize":[213],"campaigns?":[219]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2022-10-07T00:00:00"}