{"id":"https://openalex.org/W42984167","doi":null,"title":"La gesti\u00f3n de la comunicaci\u00f3n en las organizaciones","display_name":"La gesti\u00f3n de la comunicaci\u00f3n en las organizaciones","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W42984167","mag":"42984167"},"language":"es","primary_location":{"id":"mag:42984167","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/libro?codigo=559116","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3032752892","host_organization_name":"Universidad Internacional de La Rioja","host_organization_lineage":["https://openalex.org/I3032752892"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002877611","display_name":"Jos\u00e9 Miguel T\u00fa\u00f1ez L\u00f3pez","orcid":"https://orcid.org/0000-0002-5036-9143","observed_orcids":["https://orcid.org/0000-0002-5036-9143"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Jos\u00e9 Miguel T\u00fa\u00f1ez L\u00f3pez","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-5036-9143","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5002877611"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":13.426,"has_fulltext":false,"cited_by_count":30,"citation_normalized_percentile":{"value":0.98211702,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.7749000191688538,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.7749000191688538,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13799","display_name":"Media and Communication Studies","score":0.0625,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.059700001031160355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/organizational-communication","display_name":"organizational communication","score":0.8840000033378601},{"id":"https://openalex.org/keywords/communication-management","display_name":"communication management","score":0.7639999985694885},{"id":"https://openalex.org/keywords/corporate-identity","display_name":"corporate identity","score":0.7960000038146973},{"id":"https://openalex.org/keywords/corporate-image","display_name":"corporate image","score":0.9599999785423279},{"id":"https://openalex.org/keywords/corporate-reputation","display_name":"corporate reputation","score":0.984000027179718},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.9940000176429749},{"id":"https://openalex.org/keywords/communication-strategies","display_name":"communication strategies","score":0.6309999823570251},{"id":"https://openalex.org/keywords/internal-communication","display_name":"internal communication","score":0.7739999890327454},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.8379999995231628},{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":0.7860000133514404},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.9089999794960022},{"id":"https://openalex.org/keywords/media-relations","display_name":"media relations","score":0.7080000042915344},{"id":"https://openalex.org/keywords/direct-sales","display_name":"direct sales","score":0.7070000171661377},{"id":"https://openalex.org/keywords/lobbying","display_name":"lobbying","score":0.492000013589859},{"id":"https://openalex.org/keywords/organizational-branding","display_name":"organizational branding","score":0.5400000214576721},{"id":"https://openalex.org/keywords/online-communication","display_name":"online communication","score":0.5400000214576721},{"id":"https://openalex.org/keywords/stakeholder-analysis","display_name":"stakeholder analysis","score":0.7239999771118164},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.5910000205039978},{"id":"https://openalex.org/keywords/crisis-communication","display_name":"crisis communication","score":0.8999999761581421},{"id":"https://openalex.org/keywords/organizational-models","display_name":"organizational models","score":0.39399999380111694}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5997969508171082},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5079250931739807},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.12977135181427002}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:42984167","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/libro?codigo=559116","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3032752892","host_organization_name":"Universidad Internacional de La Rioja","host_organization_lineage":["https://openalex.org/I3032752892"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2229570971","https://openalex.org/W4399114565","https://openalex.org/W3200565459","https://openalex.org/W2891529204","https://openalex.org/W1770155192","https://openalex.org/W6894005042","https://openalex.org/W3151564420","https://openalex.org/W3172421630","https://openalex.org/W7220215752","https://openalex.org/W7093650739"],"abstract_inverted_index":{"La":[0],"Gestion":[1],"de":[2,31,45,48,52,59,65,76,80,86,90,111,125,131,137,141,147,150,157,183,186,193],"la":[3,81,112,148,181],"Comunicacion":[4,60,66],"en":[5,17,104,114,139],"las":[6,152,184],"Organizaciones":[7],"aborda":[8],"uno":[9,11],"a":[10,15,180],"todos":[12,175],"los":[13,98,126],"puntos":[14],"tener":[16],"cuenta":[18],"para":[19],"comprender,":[20],"planificar":[21],"y":[22,38,50,55,61,73,78,89,108,163,204],"desarrollar":[23],"una":[24,187],"gestion":[25,79],"comunicativa":[26],"eficaz.":[27],"En":[28],"concreto:":[29],"\u2014Modelos":[30],"organizacion.":[32],"\u2014Identidad":[33],"e":[34],"imagen":[35],"corporativa,":[36],"reputacion":[37],"responsabilidad":[39],"social":[40],"corporativa.":[41],"\u2014El":[42],"plan":[43],"global":[44],"comunicacion,":[46],"diseno":[47],"estrategias":[49],"evaluacion":[51],"acciones.":[53],"\u2014Estructura":[54],"funciones":[56,62],"del":[57,63],"Departamento":[58],"Director":[64],"(Dircom).":[67],"\u2014Comunicacion":[68,75,110,133],"interna:":[69],"flujos,":[70],"canales,":[71],"soportes":[72],"mensajes.":[74],"marketing":[77],"organizacion":[82,113],"como":[83],"marca.":[84],"\u2014Tecnicas":[85],"comunicacion":[87,138,159,182],"organizacional":[88],"marketing:":[91],"relaciones":[92,96,118],"publicas,":[93],"publicidad,":[94],"promociones,":[95],"con":[97,160],"medios,":[99],"venta":[100],"directa,":[101],"protocolo,":[102],"informacion":[103],"medios":[105],"propios,":[106],"discurso":[107],"lobbying.":[109],"internet":[115],"(Organizaciones":[116],"2.0):":[117],"virtuales,":[119],"arquitectura,":[120],"usabilidad,":[121],"accesibilidad,":[122],"posicionamiento.":[123],"\u2014Estudio":[124],"publicos:":[127],"Stakeholders,":[128],"comunidades,":[129],"tecnicas":[130],"segmentacion.":[132],"preventiva":[134],"o":[135],"Estrategias":[136],"situaciones":[140],"crisis.\n\nEste":[142],"libro,":[143],"por":[144],"tanto,":[145],"parte":[146],"idea":[149],"que":[151,169,177,194,201,205],"organizaciones":[153,185],"son":[154,174],"el":[155,161],"resultado":[156],"su":[158],"entorno":[162],"consigo":[164],"mismas.":[165],"El":[166],"publico":[167],"al":[168],"van":[170],"dirigidas":[171],"estas":[172],"paginas":[173],"aquellos":[176],"desean":[178],"aproximarse":[179],"forma":[188],"sencilla":[189],"pero":[190],"rigurosa,":[191],"convencidos":[192],"comunicar":[195],"no":[196],"es":[197],"emitir,":[198],"sino":[199],"conseguir":[200],"nos":[202,206],"atiendan":[203],"entiendan.":[207]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":5},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":3}],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2016-06-24T00:00:00"}
