{"id":"https://openalex.org/W4298146753","doi":"https://doi.org/10.30996/die.v13i2.7293","title":"ANALYSIS THE EFFECT OF BRAND EXPERIENCE AND BRAND INNOVATION ON BRAND LOYALTY WITH BRAND TRUST AS A MEDIATION VARIABLE","display_name":"ANALYSIS THE EFFECT OF BRAND EXPERIENCE AND BRAND INNOVATION ON BRAND LOYALTY WITH BRAND TRUST AS A MEDIATION VARIABLE","publication_year":2022,"publication_date":"2022-09-26","ids":{"openalex":"https://openalex.org/W4298146753","doi":"https://doi.org/10.30996/die.v13i2.7293"},"language":"en","primary_location":{"id":"doi:10.30996/die.v13i2.7293","doi":"https://doi.org/10.30996/die.v13i2.7293","is_oa":true,"landing_page_url":"https://doi.org/10.30996/die.v13i2.7293","pdf_url":null,"source":{"id":"https://openalex.org/S4210221572","display_name":"DiE Jurnal Ilmu Ekonomi dan Manajemen","issn_l":"0216-6488","issn":["0216-6488","2775-7935"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404663118","host_organization_name":"Universitas 17 Agustus 1945","host_organization_lineage":["https://openalex.org/P4404663118"],"host_organization_lineage_names":["Universitas 17 Agustus 1945"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"die","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.30996/die.v13i2.7293","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5032909656","display_name":"Nadya Desna Maura","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405260446","display_name":"Universitas Dinamika","ror":"https://ror.org/03ryjaa17","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405260446"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nadya Desna Maura","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis, Universitas Dinamika, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis, Universitas Dinamika, Indonesia","institution_ids":["https://openalex.org/I4405260446"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023550897","display_name":"Januar Wibowo","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405260446","display_name":"Universitas Dinamika","ror":"https://ror.org/03ryjaa17","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405260446"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Januar Wibowo","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis, Universitas Dinamika, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis, Universitas Dinamika, Indonesia","institution_ids":["https://openalex.org/I4405260446"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085745624","display_name":"Candraningrat Candraningrat","orcid":"https://orcid.org/0000-0001-9790-6076","observed_orcids":["https://orcid.org/0000-0001-9790-6076"]},"institutions":[{"id":"https://openalex.org/I4405260446","display_name":"Universitas Dinamika","ror":"https://ror.org/03ryjaa17","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405260446"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Candraningrat Candraningrat","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis, Universitas Dinamika, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis, Universitas Dinamika, Indonesia","institution_ids":["https://openalex.org/I4405260446"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5110497873","display_name":"Achmad Yanu Alif Fianto","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405260446","display_name":"Universitas Dinamika","ror":"https://ror.org/03ryjaa17","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405260446"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Achmad Yanu Alif Fianto","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis, Universitas Dinamika, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis, Universitas Dinamika, Indonesia","institution_ids":["https://openalex.org/I4405260446"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405260446"],"apc_list":null,"apc_paid":null,"fwci":0.6999,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.7630669,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":97},"biblio":{"volume":"13","issue":"2","first_page":"122","last_page":"132"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9365000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9365000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0471000000834465,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.006000000052154064,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-experience","display_name":"brand experience","score":0.996999979019165},{"id":"https://openalex.org/keywords/brand-innovation","display_name":"brand innovation","score":1.0},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":1.0},{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":1.0},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.8379999995231628},{"id":"https://openalex.org/keywords/beauty-industry","display_name":"beauty industry","score":0.9110000133514404},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.5149999856948853}],"concepts":[{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.7886660099029541},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.7499423027038574},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.6663371324539185},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.6562773585319519},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.6498382091522217},{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.6432434916496277},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6130922436714172},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.592186450958252},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5100327134132385},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5039195418357849},{"id":"https://openalex.org/C2992420184","wikidata":"https://www.wikidata.org/wiki/Q984142","display_name":"Brand experience","level":4,"score":0.44776707887649536},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.12275087833404541},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.11554703116416931},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.09504780173301697},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.08860522508621216},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.30996/die.v13i2.7293","doi":"https://doi.org/10.30996/die.v13i2.7293","is_oa":true,"landing_page_url":"https://doi.org/10.30996/die.v13i2.7293","pdf_url":null,"source":{"id":"https://openalex.org/S4210221572","display_name":"DiE Jurnal Ilmu Ekonomi dan Manajemen","issn_l":"0216-6488","issn":["0216-6488","2775-7935"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404663118","host_organization_name":"Universitas 17 Agustus 1945","host_organization_lineage":["https://openalex.org/P4404663118"],"host_organization_lineage_names":["Universitas 17 Agustus 1945"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"die","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.30996/die.v13i2.7293","doi":"https://doi.org/10.30996/die.v13i2.7293","is_oa":true,"landing_page_url":"https://doi.org/10.30996/die.v13i2.7293","pdf_url":null,"source":{"id":"https://openalex.org/S4210221572","display_name":"DiE Jurnal Ilmu Ekonomi dan Manajemen","issn_l":"0216-6488","issn":["0216-6488","2775-7935"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404663118","host_organization_name":"Universitas 17 Agustus 1945","host_organization_lineage":["https://openalex.org/P4404663118"],"host_organization_lineage_names":["Universitas 17 Agustus 1945"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"die","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4294030768","https://openalex.org/W7112403926","https://openalex.org/W3172609152","https://openalex.org/W4389829851","https://openalex.org/W7220033349","https://openalex.org/W4405558462","https://openalex.org/W2982036971","https://openalex.org/W4415279200","https://openalex.org/W4393007494","https://openalex.org/W2996137314"],"abstract_inverted_index":{"Technological":[0],"developments":[1],"have":[2,35,38],"had":[3],"a":[4,26,40,78,87,133,162,168],"great":[5],"influence":[6],"on":[7,49,66,96,117,153],"competition":[8],"in":[9,14,197],"the":[10,15,20,54,58,128,145,157,172,180,188],"industrial":[11],"world,":[12],"especially":[13],"beauty":[16],"industry.":[17],"To":[18,120],"win":[19],"competition,":[21],"it":[22],"is":[23,72,77,86,187],"important":[24],"for":[25],"company":[27],"to":[28,142,178],"build":[29],"customer":[30],"loyalty.":[31,51,119],"Several":[32],"studies":[33,56],"that":[34,84],"been":[36],"conducted":[37],"found":[39,74],"significant":[41,88,109],"relationship":[42,146],"between":[43,90,111,147],"brand":[44,47,50,61,64,67,91,94,97,112,115,118,129,148,151,154,158,192],"experience":[45,62,92,113,149],"and":[46,63,93,99,114,150,190],"innovation":[48,65,95,116,152],"Apart":[52],"from":[53],"many":[55],"examining":[57],"effect":[59,89,110],"of":[60,70,80,104,138,184],"loyalty,":[68],"inconsistency":[69],"results":[71],"still":[73],"where":[75],"there":[76,85,100],"group":[79],"researchers":[81,105],"who":[82,106],"find":[83,107],"loyalty":[98,155],"are":[101],"other":[102],"groups":[103],"no":[108],"fill":[121],"this":[122,124,139,185],"gap,":[123],"study":[125,140,166],"will":[126],"use":[127],"trust":[130,159],"variable":[131,160],"as":[132,161],"mediating":[134,163],"variable.":[135,164],"The":[136,182],"purpose":[137],"was":[141],"further":[143],"investigate":[144],"with":[156],"This":[165],"uses":[167],"quantitative":[169],"approach":[170],"using":[171,193],"structural":[173],"equation":[174],"modeling":[175],"(SEM)":[176],"method":[177],"analyze":[179],"data.":[181],"object":[183],"research":[186],"grace":[189],"glow":[191],"160":[194],"respondents":[195],"located":[196],"Surabaya.":[198]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-10-01T00:00:00"}