{"id":"https://openalex.org/W4297934669","doi":"https://doi.org/10.5281/zenodo.1436263","title":"Data Mining Application In Advertisement Management Of Higher Educational Institutes","display_name":"Data Mining Application In Advertisement Management Of Higher Educational Institutes","publication_year":2014,"publication_date":"2014-04-30","ids":{"openalex":"https://openalex.org/W4297934669","doi":"https://doi.org/10.5281/zenodo.1436263"},"language":"en","primary_location":{"id":"doi:10.5281/zenodo.1436263","doi":"https://doi.org/10.5281/zenodo.1436263","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.1436263","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},"parent_works":[],"lineage":["https://openalex.org/W4297934669"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.5281/zenodo.1436263","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015900238","display_name":"Priyanka Saini","orcid":"https://orcid.org/0009-0004-1753-7821","observed_orcids":["https://orcid.org/0009-0004-1753-7821"]},"institutions":[{"id":"https://openalex.org/I102117144","display_name":"Banasthali University","ror":"https://ror.org/05ycegt40","country_code":"IN","type":"education","lineage":["https://openalex.org/I102117144"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Saini, Priyanka","raw_affiliation_strings":["M.Tech(CS) Student, Banasthali University Rajasthan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"M.Tech(CS) Student, Banasthali University Rajasthan","institution_ids":["https://openalex.org/I102117144"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5015900238"],"corresponding_institution_ids":["https://openalex.org/I102117144"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13373","display_name":"Data Mining and Machine Learning Applications","score":0.5835000276565552,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13373","display_name":"Data Mining and Machine Learning Applications","score":0.5835000276565552,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11122","display_name":"Online Learning and Analytics","score":0.31709998846054077,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14435","display_name":"Information Retrieval and Data Mining","score":0.009700000286102295,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/higher-education-institutions","display_name":"higher education institutions","score":0.8289999961853027},{"id":"https://openalex.org/keywords/student-enrollment","display_name":"student enrollment","score":0.7009999752044678},{"id":"https://openalex.org/keywords/data-mining","display_name":"data mining","score":0.6359999775886536},{"id":"https://openalex.org/keywords/higher-education-marketing","display_name":"higher education marketing","score":0.4410000145435333},{"id":"https://openalex.org/keywords/higher-education-in-india","display_name":"Indian higher education","score":0.7559999823570251}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5359625816345215},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.47491371631622314},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.41551363468170166}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5281/zenodo.1436263","doi":"https://doi.org/10.5281/zenodo.1436263","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.1436263","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},{"id":"doi:10.5281/zenodo.1436264","doi":"https://doi.org/10.5281/zenodo.1436264","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.1436264","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"}],"best_oa_location":{"id":"doi:10.5281/zenodo.1436263","doi":"https://doi.org/10.5281/zenodo.1436263","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.1436263","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2402873494","https://openalex.org/W2978718510","https://openalex.org/W2891114008","https://openalex.org/W4396712253","https://openalex.org/W2787335321","https://openalex.org/W2097959789","https://openalex.org/W6948775440","https://openalex.org/W2997645604","https://openalex.org/W1565318134"],"abstract_inverted_index":{"In":[0],"recent":[1],"years,":[2],"Indian":[3],"higher":[4],"educational":[5,22],"institute\u2019s":[6],"competition":[7],"grows":[8],"rapidly":[9],"for":[10,45,51],"attracting":[11],"students":[12,21],"to":[13,53],"get":[14],"enrollment":[15],"in":[16,34],"their":[17],"institutes.":[18,46],"To":[19],"attract":[20],"institutes":[23,52],"select":[24,54],"a":[25,38,55],"best":[26,56],"advertisement":[27,57],"method.":[28],"There":[29],"are":[30],"different":[31],"advertisements":[32],"available":[33],"the":[35],"market":[36],"but":[37],"selection":[39],"of":[40],"them":[41],"is":[42,49],"very":[43],"difficult":[44],"This":[47],"paper":[48],"helpful":[50],"medium":[58],"using":[59],"some":[60],"data":[61],"mining":[62],"methods":[63]},"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-14T11:04:58.165337","created_date":"2022-10-01T00:00:00"}
