{"id":"https://openalex.org/W4297686878","doi":null,"title":"Les strat\u00e9gies r\u00e9gionales fran\u00e7aises via les marques Territoires : la place de l\u2019approche Terroir dans le positionnement marketing","display_name":"Les strat\u00e9gies r\u00e9gionales fran\u00e7aises via les marques Territoires : la place de l\u2019approche Terroir dans le positionnement marketing","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W4297686878"},"language":"fr","primary_location":{"id":"pmh:oai:HAL:hal-02134067v1","doi":null,"is_oa":false,"landing_page_url":"https://hal-normandie-univ.archives-ouvertes.fr/hal-02134067","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Annales m\u00e9diterran\u00e9ennes d'\u00e9conomie","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073281381","display_name":"Charles-\u00c9douard Houllier-Guibert","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Houllier-Guibert, Charles-Edouard","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022023907","display_name":"Th\u00e9r\u00e8se Albertini","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Albertini, Therese","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017960104","display_name":"Delphine Bereni","orcid":"https://orcid.org/0009-0000-5354-2733","observed_orcids":["https://orcid.org/0009-0000-5354-2733"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Bereni, Delphine","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042530116","display_name":"Graziella Luisi","orcid":"https://orcid.org/0009-0006-5474-3688","observed_orcids":["https://orcid.org/0009-0006-5474-3688"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Luisi, Graziella","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5067198560","display_name":"Fran\u00e7ois Casabianca","orcid":"https://orcid.org/0000-0003-3381-6236","observed_orcids":["https://orcid.org/0000-0003-3381-6236"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Casabianca, Fran\u00e7ois","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.54011167,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.25780001282691956,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.25780001282691956,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12636","display_name":"Regional Development and Innovation","score":0.18240000307559967,"subfield":{"id":"https://openalex.org/subfields/3303","display_name":"Development"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.13590000569820404,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/territorial-branding","display_name":"regional branding","score":0.5529999732971191},{"id":"https://openalex.org/keywords/terroir","display_name":"terroir","score":0.7239999771118164},{"id":"https://openalex.org/keywords/market-positioning","display_name":"market positioning","score":0.9120000004768372},{"id":"https://openalex.org/keywords/regional-identity","display_name":"regional identity","score":0.335999995470047}],"concepts":[{"id":"https://openalex.org/C151107107","wikidata":"https://www.wikidata.org/wiki/Q627003","display_name":"Terroir","level":3,"score":0.8998441100120544},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.34734123945236206},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.3234619200229645},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.3221937417984009},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.20289212465286255},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0},{"id":"https://openalex.org/C55952523","wikidata":"https://www.wikidata.org/wiki/Q3014419","display_name":"Wine","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:HAL:hal-02134067v1","doi":null,"is_oa":false,"landing_page_url":"https://hal-normandie-univ.archives-ouvertes.fr/hal-02134067","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Annales m\u00e9diterran\u00e9ennes d'\u00e9conomie","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2993675926","https://openalex.org/W4387540258","https://openalex.org/W4392531830","https://openalex.org/W3082040723","https://openalex.org/W7221283879","https://openalex.org/W7048929872","https://openalex.org/W4213396307","https://openalex.org/W4297584246","https://openalex.org/W6983701901","https://openalex.org/W3134784231"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-25T09:29:13.331239","created_date":"2022-09-30T00:00:00"}
