{"id":"https://openalex.org/W4296130625","doi":"https://doi.org/10.1177/1069031x221129554","title":"Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market","display_name":"Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market","publication_year":2022,"publication_date":"2022-09-15","ids":{"openalex":"https://openalex.org/W4296130625","doi":"https://doi.org/10.1177/1069031x221129554"},"language":"en","primary_location":{"id":"doi:10.1177/1069031x221129554","doi":"https://doi.org/10.1177/1069031x221129554","is_oa":true,"landing_page_url":"https://doi.org/10.1177/1069031x221129554","pdf_url":"https://journals.sagepub.com/doi/pdf/10.1177/1069031X221129554","source":{"id":"https://openalex.org/S119908498","display_name":"Journal of International Marketing","issn_l":"1069-031X","issn":["1069-031X","1547-7215"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of International Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://journals.sagepub.com/doi/pdf/10.1177/1069031X221129554","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5058462562","display_name":"Risqo M. Wahid","orcid":"https://orcid.org/0000-0002-4646-0358","observed_orcids":["https://orcid.org/0000-0002-4646-0358"]},"institutions":[{"id":"https://openalex.org/I94722563","display_name":"University of Jyv\u00e4skyl\u00e4","ror":"https://ror.org/05n3dz165","country_code":"FI","type":"education","lineage":["https://openalex.org/I94722563"]}],"countries":["FI"],"is_corresponding":true,"raw_author_name":"Risqo Wahid","raw_affiliation_strings":["Doctoral Researcher, School of Business and Economics, University of Jyv\u00e4skyl\u00e4, Finland"],"raw_orcid":"https://orcid.org/0000-0002-4646-0358","affiliations":[{"raw_affiliation_string":"Doctoral Researcher, School of Business and Economics, University of Jyv\u00e4skyl\u00e4, Finland","institution_ids":["https://openalex.org/I94722563"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034162449","display_name":"Heikki Karjaluoto","orcid":"https://orcid.org/0000-0002-5696-7355","observed_orcids":["https://orcid.org/0000-0002-5696-7355"]},"institutions":[{"id":"https://openalex.org/I94722563","display_name":"University of Jyv\u00e4skyl\u00e4","ror":"https://ror.org/05n3dz165","country_code":"FI","type":"education","lineage":["https://openalex.org/I94722563"]}],"countries":["FI"],"is_corresponding":false,"raw_author_name":"Heikki Karjaluoto","raw_affiliation_strings":["Professor of Marketing, School of Business and Economics, University of Jyv\u00e4skyl\u00e4, Finland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor of Marketing, School of Business and Economics, University of Jyv\u00e4skyl\u00e4, Finland","institution_ids":["https://openalex.org/I94722563"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5076636049","display_name":"Kimmo Taiminen","orcid":"https://orcid.org/0000-0001-7850-2615","observed_orcids":["https://orcid.org/0000-0001-7850-2615"]},"institutions":[{"id":"https://openalex.org/I94722563","display_name":"University of Jyv\u00e4skyl\u00e4","ror":"https://ror.org/05n3dz165","country_code":"FI","type":"education","lineage":["https://openalex.org/I94722563"]}],"countries":["FI"],"is_corresponding":false,"raw_author_name":"Kimmo Taiminen","raw_affiliation_strings":["University Teacher, School of Business and Economics, University of Jyv\u00e4skyl\u00e4, Finland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University Teacher, School of Business and Economics, University of Jyv\u00e4skyl\u00e4, Finland","institution_ids":["https://openalex.org/I94722563"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5046046669","display_name":"Diah Isnaini Asiati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210159771","display_name":"Universitas Muhammadiyah Palembang","ror":"https://ror.org/05w462p65","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210159771"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Diah Isnaini Asiati","raw_affiliation_strings":["Associate Professor of Marketing, Faculty of Economics and Business, Universitas Muhammadiyah Palembang, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Associate Professor of Marketing, Faculty of Economics and Business, Universitas Muhammadiyah Palembang, Indonesia","institution_ids":["https://openalex.org/I4210159771"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5058462562"],"corresponding_institution_ids":["https://openalex.org/I94722563"],"apc_list":{"value":5000,"currency":"USD","value_usd":5000},"apc_paid":{"value":5000,"currency":"USD","value_usd":5000},"fwci":29.1237,"has_fulltext":true,"cited_by_count":104,"citation_normalized_percentile":{"value":0.99764069,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"31","issue":"1","first_page":"106","last_page":"123"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tiktok","display_name":"TikTok","score":0.9980000257492065},{"id":"https://openalex.org/keywords/social-media-engagement","display_name":"social media engagement","score":0.9900000095367432},{"id":"https://openalex.org/keywords/global-brands","display_name":"global brands","score":0.8629999756813049},{"id":"https://openalex.org/keywords/emerging-markets","display_name":"emerging markets","score":0.9760000109672546},{"id":"https://openalex.org/keywords/content-characteristics","display_name":"content characteristics","score":0.6190000176429749},{"id":"https://openalex.org/keywords/information-content","display_name":"information content","score":0.8840000033378601},{"id":"https://openalex.org/keywords/emotional-content","display_name":"emotional content","score":1.0},{"id":"https://openalex.org/keywords/code-switching","display_name":"code-switching","score":0.8420000076293945},{"id":"https://openalex.org/keywords/language-use","display_name":"language use","score":0.609000027179718},{"id":"https://openalex.org/keywords/nonverbal-information","display_name":"nonverbal information","score":0.8629999756813049},{"id":"https://openalex.org/keywords/smartphone-brands","display_name":"smartphone brands","score":0.7429999709129333},{"id":"https://openalex.org/keywords/indonesian-consumers","display_name":"Indonesian consumers","score":0.949999988079071},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8040000200271606}],"concepts":[{"id":"https://openalex.org/C2779207338","wikidata":"https://www.wikidata.org/wiki/Q9240","display_name":"Indonesian","level":2,"score":0.6779053807258606},{"id":"https://openalex.org/C121087249","wikidata":"https://www.wikidata.org/wiki/Q546395","display_name":"Emerging markets","level":2,"score":0.6712108850479126},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6523947715759277},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6293724775314331},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6059290766716003},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.45495831966400146},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.45276251435279846},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.41351163387298584},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12203404307365417},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1030350923538208},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/1069031x221129554","doi":"https://doi.org/10.1177/1069031x221129554","is_oa":true,"landing_page_url":"https://doi.org/10.1177/1069031x221129554","pdf_url":"https://journals.sagepub.com/doi/pdf/10.1177/1069031X221129554","source":{"id":"https://openalex.org/S119908498","display_name":"Journal of International Marketing","issn_l":"1069-031X","issn":["1069-031X","1547-7215"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of International Marketing","raw_type":"journal-article"},{"id":"pmh:oai:jyx.jyu.fi:123456789/83867","doi":null,"is_oa":true,"landing_page_url":"http://urn.fi/URN:NBN:fi:jyu-202211145165","pdf_url":"https://jyx.jyu.fi/bitstreams/997ba7ff-fe3e-4fa9-945d-109404b3eeec/download","source":{"id":"https://openalex.org/S4306400563","display_name":"Jyv\u00e4skyl\u00e4 University Digital Archive (University of Jyv\u00e4skyl\u00e4)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I94722563","host_organization_name":"University of Jyv\u00e4skyl\u00e4","host_organization_lineage":["https://openalex.org/I94722563"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"research article"}],"best_oa_location":{"id":"doi:10.1177/1069031x221129554","doi":"https://doi.org/10.1177/1069031x221129554","is_oa":true,"landing_page_url":"https://doi.org/10.1177/1069031x221129554","pdf_url":"https://journals.sagepub.com/doi/pdf/10.1177/1069031X221129554","source":{"id":"https://openalex.org/S119908498","display_name":"Journal of International Marketing","issn_l":"1069-031X","issn":["1069-031X","1547-7215"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of International Marketing","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4296130625.pdf","grobid_xml":"https://content.openalex.org/works/W4296130625.grobid-xml"},"referenced_works_count":52,"referenced_works":["https://openalex.org/W1539896512","https://openalex.org/W1563304593","https://openalex.org/W1689085124","https://openalex.org/W1973628995","https://openalex.org/W1989163306","https://openalex.org/W1990596918","https://openalex.org/W1991997945","https://openalex.org/W1992302190","https://openalex.org/W2007681958","https://openalex.org/W2047539203","https://openalex.org/W2054308114","https://openalex.org/W2063139645","https://openalex.org/W2072296808","https://openalex.org/W2075072883","https://openalex.org/W2075451100","https://openalex.org/W2096802621","https://openalex.org/W2100217324","https://openalex.org/W2110825159","https://openalex.org/W2111056473","https://openalex.org/W2133992176","https://openalex.org/W2137328935","https://openalex.org/W2153674408","https://openalex.org/W2164777277","https://openalex.org/W2236009494","https://openalex.org/W2318181140","https://openalex.org/W2464926979","https://openalex.org/W2474802602","https://openalex.org/W2521107091","https://openalex.org/W2558685920","https://openalex.org/W2590201569","https://openalex.org/W2725420759","https://openalex.org/W2759735107","https://openalex.org/W2790150630","https://openalex.org/W2798158626","https://openalex.org/W2800707862","https://openalex.org/W2904901636","https://openalex.org/W2907209079","https://openalex.org/W2940468316","https://openalex.org/W2969571771","https://openalex.org/W2972560371","https://openalex.org/W2973100059","https://openalex.org/W2982213044","https://openalex.org/W3009053523","https://openalex.org/W3035240583","https://openalex.org/W3035290171","https://openalex.org/W3035686316","https://openalex.org/W3092934177","https://openalex.org/W3200130285","https://openalex.org/W4224273449","https://openalex.org/W4236377520","https://openalex.org/W4251572967","https://openalex.org/W4254713591"],"related_works":["https://openalex.org/W4416270768","https://openalex.org/W7019510369","https://openalex.org/W7172025765","https://openalex.org/W4416070359","https://openalex.org/W7125174087","https://openalex.org/W4399051936","https://openalex.org/W7167220958","https://openalex.org/W7062728083","https://openalex.org/W7130654806","https://openalex.org/W4316042025"],"abstract_inverted_index":{"This":[0],"study":[1,125],"examines":[2],"the":[3,28,111,146],"effects":[4,109],"of":[5,30,130,148],"content":[6,77,114],"characteristics":[7,115],"(i.e.,":[8],"informational":[9,76,117],"and":[10,14,25,38,58,86,102,118,121],"emotional":[11,83,119],"characteristics),":[12],"language,":[13],"nonverbal":[15,93],"information":[16,94],"on":[17,110,140],"social":[18,45],"media":[19,46],"engagement":[20],"(SME;":[21],"i.e.,":[22],"likes,":[23,55],"shares,":[24,57],"comments)":[26],"in":[27,34,142,160,170],"context":[29],"global":[31,63,136,155,168],"brands":[32,137,156,169],"operating":[33],"an":[35],"emerging":[36,143,161],"market":[37],"implementing":[39],"TikTok":[40,66,141],"as":[41],"a":[42,127],"tool":[43],"for":[44,135,154],"marketing.":[47],"The":[48,72],"data":[49],"set":[50],"comprised":[51],"680":[52],"posts,":[53],"1,527,340":[54],"58,529":[56],"18,743":[59],"comments":[60],"collected":[61],"from":[62],"smartphone":[64],"brands\u2019":[65],"accounts":[67],"specifically":[68],"targeting":[69,138],"Indonesian":[70],"consumers.":[71],"findings":[73],"confirm":[74],"that":[75],"mainly":[78,105],"generates":[79],"higher":[80],"SME":[81,132],"than":[82],"content.":[84,173],"English":[85,101],"code-switched":[87,103],"languages":[88,104],"generally":[89],"improve":[90],"SME,":[91],"whereas":[92],"mostly":[95],"has":[96],"no":[97],"significant":[98],"effects.":[99],"Furthermore,":[100],"have":[106],"negative":[107],"moderating":[108],"relationship":[112],"between":[113],"(both":[116],"characteristics)":[120],"SME.":[122],"Theoretically,":[123],"this":[124,149],"provides":[126],"preliminary":[128],"understanding":[129],"effective":[131],"enhancement":[133],"strategies":[134],"consumers":[139,159],"markets.":[144,162],"Practically,":[145],"results":[147],"research":[150],"can":[151,165],"provide":[152],"guidelines":[153],"engaging":[157],"with":[158],"These":[163],"insights":[164],"also":[166],"assist":[167],"creating":[171],"TikTok-famous":[172]},"counts_by_year":[{"year":2026,"cited_by_count":23},{"year":2025,"cited_by_count":30},{"year":2024,"cited_by_count":33},{"year":2023,"cited_by_count":18}],"updated_date":"2026-10-29T09:56:32.521200","created_date":"2022-09-17T00:00:00"}
