{"id":"https://openalex.org/W4295873672","doi":"https://doi.org/10.51685/jqd.2022.022","title":"Building Relationships with Customers: How Corporations Use Facebook in Bangladesh","display_name":"Building Relationships with Customers: How Corporations Use Facebook in Bangladesh","publication_year":2022,"publication_date":"2022-09-11","ids":{"openalex":"https://openalex.org/W4295873672","doi":"https://doi.org/10.51685/jqd.2022.022"},"language":"en","primary_location":{"id":"doi:10.51685/jqd.2022.022","doi":"https://doi.org/10.51685/jqd.2022.022","is_oa":true,"landing_page_url":"https://doi.org/10.51685/jqd.2022.022","pdf_url":"https://journalqd.org/article/download/2835/2767","source":{"id":"https://openalex.org/S4210230665","display_name":"Journal of Quantitative Description Digital Media","issn_l":"2673-8813","issn":["2673-8813"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","norway-1","vabb-shw"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Quantitative Description: Digital Media","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journalqd.org/article/download/2835/2767","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Mohammad Yousef","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I169521973","display_name":"University of New Mexico","ror":"https://ror.org/05fs6jp91","country_code":"US","type":"education","lineage":["https://openalex.org/I169521973"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Mohammad Yousef","raw_affiliation_strings":["University of New Mexico, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of New Mexico, USA","institution_ids":["https://openalex.org/I169521973"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5028075373","display_name":"Mohammad Ali","orcid":"https://orcid.org/0000-0003-3153-2301","observed_orcids":["https://orcid.org/0000-0003-3153-2301"]},"institutions":[{"id":"https://openalex.org/I66946132","display_name":"University of Maryland, College Park","ror":"https://ror.org/047s2c258","country_code":"US","type":"education","lineage":["https://openalex.org/I66946132"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Mohammad Ali","raw_affiliation_strings":["University of Maryland College Park, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Maryland College Park, USA","institution_ids":["https://openalex.org/I66946132"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.13277868,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"2","issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.8820000290870667},{"id":"https://openalex.org/keywords/corporate-communication","display_name":"corporate communication","score":0.652999997138977},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.6629999876022339},{"id":"https://openalex.org/keywords/telecommunications-companies","display_name":"telecommunications companies","score":0.9070000052452087},{"id":"https://openalex.org/keywords/bangladesh","display_name":"Bangladesh","score":0.5860000252723694},{"id":"https://openalex.org/keywords/visual-content","display_name":"visual content","score":0.8140000104904175},{"id":"https://openalex.org/keywords/cultural-elements","display_name":"cultural elements","score":0.7260000109672546},{"id":"https://openalex.org/keywords/multilingual-content","display_name":"multilingual content","score":0.5509999990463257},{"id":"https://openalex.org/keywords/brand-community","display_name":"brand community","score":0.7599999904632568},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.6620000004768372},{"id":"https://openalex.org/keywords/customer-relationships","display_name":"customer relationships","score":0.3330000042915344}],"concepts":[{"id":"https://openalex.org/C101780184","wikidata":"https://www.wikidata.org/wiki/Q840576","display_name":"Dissemination","level":2,"score":0.6820275783538818},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5558828115463257},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.37472859025001526},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3636658787727356},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.349004328250885},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.34548795223236084},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.21341514587402344},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1832171380519867},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.13445600867271423}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.51685/jqd.2022.022","doi":"https://doi.org/10.51685/jqd.2022.022","is_oa":true,"landing_page_url":"https://doi.org/10.51685/jqd.2022.022","pdf_url":"https://journalqd.org/article/download/2835/2767","source":{"id":"https://openalex.org/S4210230665","display_name":"Journal of Quantitative Description Digital Media","issn_l":"2673-8813","issn":["2673-8813"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","norway-1","vabb-shw"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Quantitative Description: Digital Media","raw_type":"journal-article"},{"id":"pmh:oai:www.hope.uzh.ch:article/2835","doi":null,"is_oa":true,"landing_page_url":"https://journalqd.org/article/view/2835","pdf_url":null,"source":{"id":"https://openalex.org/S4306402639","display_name":"HOPE (Hauptbibliothek Open Publishing Environment) (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Quantitative Description: Digital Media ; V. 2 (2022)","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:91908216d5a647f5a0e6597dbf61950d","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/91908216d5a647f5a0e6597dbf61950d","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Quantitative Description: Digital Media, Vol 2 (2022)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.51685/jqd.2022.022","doi":"https://doi.org/10.51685/jqd.2022.022","is_oa":true,"landing_page_url":"https://doi.org/10.51685/jqd.2022.022","pdf_url":"https://journalqd.org/article/download/2835/2767","source":{"id":"https://openalex.org/S4210230665","display_name":"Journal of Quantitative Description Digital Media","issn_l":"2673-8813","issn":["2673-8813"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","norway-1","vabb-shw"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Quantitative Description: Digital Media","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4295873672.pdf","grobid_xml":"https://content.openalex.org/works/W4295873672.grobid-xml"},"referenced_works_count":44,"referenced_works":["https://openalex.org/W57025069","https://openalex.org/W583972066","https://openalex.org/W592820535","https://openalex.org/W653266183","https://openalex.org/W1533372410","https://openalex.org/W1593042409","https://openalex.org/W1598492927","https://openalex.org/W1910855620","https://openalex.org/W1935706320","https://openalex.org/W1964038838","https://openalex.org/W1967058415","https://openalex.org/W1974697830","https://openalex.org/W1984127743","https://openalex.org/W2010114871","https://openalex.org/W2017177664","https://openalex.org/W2020092225","https://openalex.org/W2023071763","https://openalex.org/W2041855023","https://openalex.org/W2057961134","https://openalex.org/W2069688249","https://openalex.org/W2073025402","https://openalex.org/W2076699458","https://openalex.org/W2113841958","https://openalex.org/W2114650269","https://openalex.org/W2132341201","https://openalex.org/W2132652356","https://openalex.org/W2140918013","https://openalex.org/W2162599797","https://openalex.org/W2169200297","https://openalex.org/W2230962455","https://openalex.org/W2345518366","https://openalex.org/W2472770546","https://openalex.org/W2555217187","https://openalex.org/W2562762709","https://openalex.org/W2570793235","https://openalex.org/W2588296872","https://openalex.org/W2592333232","https://openalex.org/W2776004836","https://openalex.org/W2907580471","https://openalex.org/W4302482466","https://openalex.org/W4302832523","https://openalex.org/W4366707970","https://openalex.org/W7036682771","https://openalex.org/W7055983760"],"related_works":["https://openalex.org/W7004780574","https://openalex.org/W3157145426","https://openalex.org/W3015183936","https://openalex.org/W7036115666","https://openalex.org/W414397354","https://openalex.org/W2939628863","https://openalex.org/W2955079795","https://openalex.org/W3203304677","https://openalex.org/W7112016669","https://openalex.org/W1479714936"],"abstract_inverted_index":{"This":[0,62,120],"study":[1,89],"examines":[2],"the":[3,30,71,92,124],"Facebook":[4,19,82,95],"pages":[5],"of":[6,37,50,59,73,127],"all":[7],"four":[8],"telecom":[9],"operators":[10],"in":[11,35,117],"Bangladesh":[12],"to":[13,70,98,103],"understand":[14],"their":[15,21,81,107],"communication":[16,32],"strategies":[17,33],"on":[18],"and":[20,56,78,113],"customers\u2019":[22,66],"engagement":[23,67],"patterns.":[24],"More":[25],"specifically,":[26],"this":[27,86],"article":[28,121],"explores":[29,65],"companies\u2019":[31],"deployed":[34],"terms":[36],"five":[38],"aspects:":[39],"i)":[40],"visual":[41,111],"vs.":[42],"textual":[43],"content;":[44],"ii)":[45],"cultural":[46,114],"elements;":[47],"iii)":[48],"purposes":[49],"posts;":[51],"iv)":[52],"intimacy":[53],"with":[54],"customers;":[55],"v)":[57],"use":[58],"different":[60],"languages.":[61],"research":[63],"also":[64,102,122],"patterns":[68],"relating":[69],"number":[72],"reactions":[74],"(e.g.,":[75],"likes),":[76],"comments,":[77],"shares.":[79],"Analyzing":[80],"posts":[83],"from":[84],"2013\u20132017,":[85],"quantitative":[87],"descriptive":[88],"finds":[90],"that":[91],"corporations":[93],"used":[94],"not":[96],"only":[97],"disseminate":[99],"information":[100],"but":[101],"build":[104],"communities":[105],"around":[106],"brands":[108],"by":[109],"embedding":[110],"content":[112],"elements":[115],"heavily":[116],"status":[118],"messages.":[119],"discusses":[123],"real-world":[125],"implications":[126],"these":[128],"findings.":[129]},"counts_by_year":[],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2022-09-15T00:00:00"}