{"id":"https://openalex.org/W4294898045","doi":"https://doi.org/10.34190/ecie.17.1.344","title":"Strategic Management of E-Commerce in Commercial Companies: A Systematic Review (2016 -2020)","display_name":"Strategic Management of E-Commerce in Commercial Companies: A Systematic Review (2016 -2020)","publication_year":2022,"publication_date":"2022-09-07","ids":{"openalex":"https://openalex.org/W4294898045","doi":"https://doi.org/10.34190/ecie.17.1.344"},"language":"en","primary_location":{"id":"doi:10.34190/ecie.17.1.344","doi":"https://doi.org/10.34190/ecie.17.1.344","is_oa":true,"landing_page_url":"https://doi.org/10.34190/ecie.17.1.344","pdf_url":"https://papers.academic-conferences.org/index.php/ecie/article/download/344/595","source":{"id":"https://openalex.org/S4387283103","display_name":"European Conference on Innovation and Entrepreneurship","issn_l":"2049-1050","issn":["2049-1050","2049-1069"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Conference on Innovation and Entrepreneurship","raw_type":"journal-article"},"volume":null,"type":"review","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://papers.academic-conferences.org/index.php/ecie/article/download/344/595","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043463336","display_name":"Franklin C\u00f3rdova-Buiza","orcid":"https://orcid.org/0000-0002-7623-7472","observed_orcids":["https://orcid.org/0000-0002-7623-7472"]},"institutions":[{"id":"https://openalex.org/I42923333","display_name":"Private University of the North","ror":"https://ror.org/05t6q2334","country_code":"PE","type":"education","lineage":["https://openalex.org/I42923333"]}],"countries":["PE"],"is_corresponding":false,"raw_author_name":"Franklin Cordova-Buiza","raw_affiliation_strings":["Universidad Privada del Norte"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Privada del Norte","institution_ids":["https://openalex.org/I42923333"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5040269499","display_name":"Kiara Hernandez-Zuniga","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I42923333","display_name":"Private University of the North","ror":"https://ror.org/05t6q2334","country_code":"PE","type":"education","lineage":["https://openalex.org/I42923333"]}],"countries":["PE"],"is_corresponding":false,"raw_author_name":"Kiara Hernandez-Zuniga","raw_affiliation_strings":["Universidad Privada del Norte"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Privada del Norte","institution_ids":["https://openalex.org/I42923333"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5066983710","display_name":"Katherine Julca-Carrasco","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I42923333","display_name":"Private University of the North","ror":"https://ror.org/05t6q2334","country_code":"PE","type":"education","lineage":["https://openalex.org/I42923333"]}],"countries":["PE"],"is_corresponding":false,"raw_author_name":"Katherine Julca-Carrasco","raw_affiliation_strings":["Universidad Privada del Norte"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Privada del Norte","institution_ids":["https://openalex.org/I42923333"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5012254830","display_name":"Lucero Nicole Huerta\u2010Tantalean","orcid":"https://orcid.org/0000-0002-3215-7569","observed_orcids":["https://orcid.org/0000-0002-3215-7569"]},"institutions":[{"id":"https://openalex.org/I42923333","display_name":"Private University of the North","ror":"https://ror.org/05t6q2334","country_code":"PE","type":"education","lineage":["https://openalex.org/I42923333"]}],"countries":["PE"],"is_corresponding":false,"raw_author_name":"Lucero Nicole Huerta-Tantalean","raw_affiliation_strings":["Universidad Privada del Norte"],"raw_orcid":"https://orcid.org/0000-0002-3215-7569","affiliations":[{"raw_affiliation_string":"Universidad Privada del Norte","institution_ids":["https://openalex.org/I42923333"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I42923333"],"apc_list":null,"apc_paid":null,"fwci":0.0711,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.26666667,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":"17","issue":"1","first_page":"141","last_page":"147"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.8852999806404114,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.8852999806404114,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.06800000369548798,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.021299999207258224,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9509999752044678},{"id":"https://openalex.org/keywords/strategic-management","display_name":"strategic management","score":0.9679999947547913},{"id":"https://openalex.org/keywords/latin-american-firms","display_name":"Latin American companies","score":0.6610000133514404},{"id":"https://openalex.org/keywords/online-purchasing-decisions","display_name":"online purchase decision","score":0.8029999732971191},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.7120000123977661},{"id":"https://openalex.org/keywords/digital-divide","display_name":"digital divide","score":0.8299999833106995},{"id":"https://openalex.org/keywords/technology-management","display_name":"technology management","score":0.6489999890327454},{"id":"https://openalex.org/keywords/corporate-reputation","display_name":"corporate reputation","score":0.6230000257492065},{"id":"https://openalex.org/keywords/e-commerce-adoption","display_name":"e-commerce adoption","score":0.7720000147819519},{"id":"https://openalex.org/keywords/small-business","display_name":"small business","score":0.6000000238418579},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.5550000071525574}],"concepts":[{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6146235466003418},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5857022404670715},{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.5373126268386841},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.49635034799575806},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4942765235900879},{"id":"https://openalex.org/C158886217","wikidata":"https://www.wikidata.org/wiki/Q16799549","display_name":"Latin Americans","level":2,"score":0.4818926453590393},{"id":"https://openalex.org/C83867959","wikidata":"https://www.wikidata.org/wiki/Q371467","display_name":"Scopus","level":3,"score":0.449934720993042},{"id":"https://openalex.org/C189708586","wikidata":"https://www.wikidata.org/wiki/Q1504425","display_name":"Systematic review","level":3,"score":0.4389202296733856},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.4235858619213104},{"id":"https://openalex.org/C2781083858","wikidata":"https://www.wikidata.org/wiki/Q17327049","display_name":"Scientific literature","level":2,"score":0.4114304482936859},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.140801340341568},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11298438906669617},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C2779473830","wikidata":"https://www.wikidata.org/wiki/Q1540899","display_name":"MEDLINE","level":2,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.34190/ecie.17.1.344","doi":"https://doi.org/10.34190/ecie.17.1.344","is_oa":true,"landing_page_url":"https://doi.org/10.34190/ecie.17.1.344","pdf_url":"https://papers.academic-conferences.org/index.php/ecie/article/download/344/595","source":{"id":"https://openalex.org/S4387283103","display_name":"European Conference on Innovation and Entrepreneurship","issn_l":"2049-1050","issn":["2049-1050","2049-1069"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Conference on Innovation and Entrepreneurship","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.34190/ecie.17.1.344","doi":"https://doi.org/10.34190/ecie.17.1.344","is_oa":true,"landing_page_url":"https://doi.org/10.34190/ecie.17.1.344","pdf_url":"https://papers.academic-conferences.org/index.php/ecie/article/download/344/595","source":{"id":"https://openalex.org/S4387283103","display_name":"European Conference on Innovation and Entrepreneurship","issn_l":"2049-1050","issn":["2049-1050","2049-1069"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Conference on Innovation and Entrepreneurship","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Partnerships for the goals","id":"https://metadata.un.org/sdg/17","score":0.4300000071525574}],"study_designs":[{"display_name":"Systematic Review","id":"https://openalex.org/study-designs/systematic-review"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4294898045.pdf","grobid_xml":"https://content.openalex.org/works/W4294898045.grobid-xml"},"referenced_works_count":18,"referenced_works":["https://openalex.org/W2005501262","https://openalex.org/W2468996569","https://openalex.org/W2545659713","https://openalex.org/W2608497076","https://openalex.org/W2755348667","https://openalex.org/W2774914089","https://openalex.org/W2901552693","https://openalex.org/W2904775211","https://openalex.org/W2939252711","https://openalex.org/W2952825321","https://openalex.org/W2958706480","https://openalex.org/W2971787338","https://openalex.org/W3013043693","https://openalex.org/W3017330825","https://openalex.org/W3022614643","https://openalex.org/W3192825540","https://openalex.org/W4240463480","https://openalex.org/W4255338296"],"related_works":["https://openalex.org/W4411789181","https://openalex.org/W7170992675","https://openalex.org/W4403501360","https://openalex.org/W2960682627","https://openalex.org/W7133421324","https://openalex.org/W7220400892","https://openalex.org/W7024093389","https://openalex.org/W7000101546","https://openalex.org/W7152570655","https://openalex.org/W3044907320"],"abstract_inverted_index":{"Currently,":[0],"electronic":[1,138,156],"commerce":[2,139,157],"has":[3,177],"grown":[4],"rapidly,":[5],"where":[6],"technology":[7,207],"and":[8,15,20,53,86,112,143,164,169,183,209,277,280],"the":[9,47,70,81,93,99,115,147,187,191,200,204,212,223,228,239,243,247],"internet":[10],"intervene":[11],"to":[12,37,43,64,131,161,265,271,290,297],"make":[13],"purchases":[14,182],"sales":[16],"in":[17,75,80,134,140,150,190,227],"a":[18,27,50,55,89,236,256],"faster":[19],"more":[21],"comfortable":[22],"way.":[23],"This":[24],"modality":[25],"represents":[26],"competitive":[28],"advantage":[29],"for":[30,102,123,146],"small":[31],"businesses":[32],"since":[33],"it":[34,176,215],"allows":[35],"them":[36],"sell":[38],"their":[39],"products":[40],"and/or":[41],"services":[42],"any":[44],"part":[45],"of":[46,60,73,92,137,202,206,211,230,238,242],"world":[48,225],"on":[49,274],"larger":[51],"scale":[52],"at":[54],"lower":[56],"cost.":[57],"The":[58,126],"objective":[59],"this":[61,124,184,231,283,298],"research":[62,269],"is":[63,67,153,185,194,221,263,288],"determine":[65],"what":[66],"known":[68],"about":[69],"strategic":[71],"management":[72,208],"e-commerce":[74,272],"Latin":[76,141,219,250,275],"American":[77,251],"commercial":[78],"companies":[79],"scientific":[82,119],"literature":[83,94],"between":[84],"2016":[85],"2020.":[87],"Therefore,":[88],"systematic":[90],"review":[91],"was":[95,216],"carried":[96],"out":[97],"following":[98],"PRISMA":[100],"statement,":[101],"which":[103],"four":[104],"databases":[105],"were":[106,121,294],"used,":[107],"such":[108,198],"as:":[109],"Scopus,":[110],"Redalyc,":[111],"ProQuest;":[113],"after":[114],"inclusion":[116],"process,":[117],"24":[118],"articles":[120],"selected":[122],"work.":[125],"main":[127],"results":[128],"are":[129,253],"related":[130,270],"definition,":[132],"context":[133,193],"general,":[135],"adoption":[136],"America,":[142],"fundamental":[144],"strategies":[145],"purchase":[148,188,233],"decision":[149,189],"e-commerce.":[151],"It":[152,262,287],"concluded":[154],"that":[155,218,292],"generates":[158],"new":[159,232,284],"opportunities":[160],"penetrate":[162],"national":[163],"international":[165],"markets,":[166],"reducing":[167],"costs":[168],"increasing":[170],"sales;":[171],"however,":[172],"despite":[173],"its":[174,278],"benefits,":[175],"not":[178],"yet":[179],"surpassed":[180],"traditional":[181],"because":[186],"online":[192],"determined":[195],"by":[196],"factors":[197],"as":[199,235,255],"level":[201,205],"trust,":[203],"reputation":[210],"company.":[213],"Likewise,":[214],"shown":[217],"America":[220,276],"below":[222],"first":[224],"countries":[226,252],"use":[229],"process":[234],"consequence":[237],"moderating":[240],"variable":[241],"digital":[244],"gap.":[245],"On":[246],"other":[248],"hand,":[249],"presented":[254],"potential":[257],"market":[258],"with":[259,267],"positive":[260],"growth.":[261],"recommended":[264],"continue":[266],"empirical":[268],"focused":[273],"evolution":[279],"adaptation":[281],"within":[282],"business":[285],"model.":[286],"important":[289],"mention":[291],"there":[293],"no":[295],"impediments":[296],"investigation.":[299]},"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2022-09-07T00:00:00"}
