{"id":"https://openalex.org/W4294225852","doi":"https://doi.org/10.3389/fpsyg.2022.973904","title":"Is traditional marketing mix still suitable for hotel banquets? An empirical study of banquet marketing in five-star hotels","display_name":"Is traditional marketing mix still suitable for hotel banquets? An empirical study of banquet marketing in five-star hotels","publication_year":2022,"publication_date":"2022-09-02","ids":{"openalex":"https://openalex.org/W4294225852","doi":"https://doi.org/10.3389/fpsyg.2022.973904","pmid":"https://pubmed.ncbi.nlm.nih.gov/36118440","pmcid":"https://www.ncbi.nlm.nih.gov/pmc/articles/9478791"},"language":"en","primary_location":{"id":"doi:10.3389/fpsyg.2022.973904","doi":"https://doi.org/10.3389/fpsyg.2022.973904","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fpsyg.2022.973904","pdf_url":"https://www.frontiersin.org/articles/10.3389/fpsyg.2022.973904/pdf","source":{"id":"https://openalex.org/S9692511","display_name":"Frontiers in Psychology","issn_l":"1664-1078","issn":["1664-1078"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","erih-plus","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Psychology","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj","pubmed"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.frontiersin.org/articles/10.3389/fpsyg.2022.973904/pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113769711","display_name":"Jie Yin","orcid":"https://orcid.org/0000-0002-2266-8672","observed_orcids":["https://orcid.org/0000-0002-2266-8672","https://orcid.org/0000-0002-3288-8564"]},"institutions":[{"id":"https://openalex.org/I119045251","display_name":"Huaqiao University","ror":"https://ror.org/03frdh605","country_code":"CN","type":"education","lineage":["https://openalex.org/I119045251"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jie Yin","raw_affiliation_strings":["College of Tourism, Huaqiao University, Quanzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Tourism, Huaqiao University, Quanzhou, China","institution_ids":["https://openalex.org/I119045251"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5028674996","display_name":"Sha Fang","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I182722699","display_name":"Shenzhen Polytechnic University","ror":"https://ror.org/00d2w9g53","country_code":"CN","type":"education","lineage":["https://openalex.org/I182722699"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Sha Fang","raw_affiliation_strings":["College of Management, Shenzhen Polytechnic, Shenzhen, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Management, Shenzhen Polytechnic, Shenzhen, China","institution_ids":["https://openalex.org/I182722699"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112872185","display_name":"Yun Cheng","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I119045251","display_name":"Huaqiao University","ror":"https://ror.org/03frdh605","country_code":"CN","type":"education","lineage":["https://openalex.org/I119045251"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yun Cheng","raw_affiliation_strings":["College of Tourism, Huaqiao University, Quanzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Tourism, Huaqiao University, Quanzhou, China","institution_ids":["https://openalex.org/I119045251"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5028674996"],"corresponding_institution_ids":["https://openalex.org/I182722699"],"apc_list":{"value":2950,"currency":"USD","value_usd":2950},"apc_paid":{"value":2950,"currency":"USD","value_usd":2950},"fwci":0.9989,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.82292195,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":"13","issue":null,"first_page":"973904","last_page":"973904"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5512999892234802,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5512999892234802,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.39399999380111694,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.03280000016093254,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.8920000195503235},{"id":"https://openalex.org/keywords/five-star-hotels","display_name":"five-star hotels","score":0.9330000281333923},{"id":"https://openalex.org/keywords/new-media-marketing","display_name":"new media marketing","score":0.8259999752044678},{"id":"https://openalex.org/keywords/wechat-marketing","display_name":"WeChat marketing","score":0.9800000190734863},{"id":"https://openalex.org/keywords/online-video-marketing","display_name":"online video marketing","score":0.5720000267028809},{"id":"https://openalex.org/keywords/sales-channels","display_name":"sales channels","score":0.7630000114440918},{"id":"https://openalex.org/keywords/product-mix","display_name":"product mix","score":0.5210000276565552}],"concepts":[{"id":"https://openalex.org/C2780186531","wikidata":"https://www.wikidata.org/wiki/Q626066","display_name":"Banquet","level":2,"score":0.9839954972267151},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7345935106277466},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.6382638216018677},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5764744281768799},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.5446462631225586},{"id":"https://openalex.org/C84769239","wikidata":"https://www.wikidata.org/wiki/Q6770916","display_name":"Marketing mix modeling","level":5,"score":0.5376611351966858},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5373330116271973},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.533191442489624},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.48012852668762207},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4172334671020508},{"id":"https://openalex.org/C146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","level":4,"score":0.40908294916152954},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.08048263192176819},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3389/fpsyg.2022.973904","doi":"https://doi.org/10.3389/fpsyg.2022.973904","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fpsyg.2022.973904","pdf_url":"https://www.frontiersin.org/articles/10.3389/fpsyg.2022.973904/pdf","source":{"id":"https://openalex.org/S9692511","display_name":"Frontiers in Psychology","issn_l":"1664-1078","issn":["1664-1078"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","erih-plus","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Psychology","raw_type":"journal-article"},{"id":"pmh:oai:pubmedcentral.nih.gov:9478791","doi":null,"is_oa":true,"landing_page_url":"https://www.ncbi.nlm.nih.gov/pmc/articles/9478791","pdf_url":null,"source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Front Psychol","raw_type":"Text"},{"id":"pmid:36118440","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/36118440","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in psychology","raw_type":"Journal Article"},{"id":"pmh:oai:doaj.org/article:fbe603eb0cea4ceda8c5535233182e2c","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/fbe603eb0cea4ceda8c5535233182e2c","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Frontiers in Psychology, Vol 13 (2022)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3389/fpsyg.2022.973904","doi":"https://doi.org/10.3389/fpsyg.2022.973904","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fpsyg.2022.973904","pdf_url":"https://www.frontiersin.org/articles/10.3389/fpsyg.2022.973904/pdf","source":{"id":"https://openalex.org/S9692511","display_name":"Frontiers in Psychology","issn_l":"1664-1078","issn":["1664-1078"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","erih-plus","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Psychology","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320313851","display_name":"Shenzhen Polytechnic","ror":"https://ror.org/00d2w9g53"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4294225852.pdf","grobid_xml":"https://content.openalex.org/works/W4294225852.grobid-xml"},"referenced_works_count":62,"referenced_works":["https://openalex.org/W39043517","https://openalex.org/W129344463","https://openalex.org/W159568588","https://openalex.org/W1488123237","https://openalex.org/W1592080430","https://openalex.org/W1607137273","https://openalex.org/W1804814971","https://openalex.org/W1906507094","https://openalex.org/W1964177005","https://openalex.org/W1966957995","https://openalex.org/W1970842735","https://openalex.org/W1970868705","https://openalex.org/W1971487816","https://openalex.org/W1973717603","https://openalex.org/W1975786965","https://openalex.org/W1986499634","https://openalex.org/W1999654719","https://openalex.org/W2000329621","https://openalex.org/W2003455514","https://openalex.org/W2008727387","https://openalex.org/W2030528796","https://openalex.org/W2032242733","https://openalex.org/W2043479222","https://openalex.org/W2044905471","https://openalex.org/W2052751696","https://openalex.org/W2057662459","https://openalex.org/W2059979854","https://openalex.org/W2080539256","https://openalex.org/W2091745172","https://openalex.org/W2106976816","https://openalex.org/W2112256230","https://openalex.org/W2119965664","https://openalex.org/W2133033456","https://openalex.org/W2136678694","https://openalex.org/W2140461508","https://openalex.org/W2156379519","https://openalex.org/W2187844458","https://openalex.org/W2275544009","https://openalex.org/W2300991955","https://openalex.org/W2316165030","https://openalex.org/W2336587114","https://openalex.org/W2462663145","https://openalex.org/W2535678504","https://openalex.org/W2568228623","https://openalex.org/W2745247617","https://openalex.org/W2772669778","https://openalex.org/W2791042766","https://openalex.org/W2791894511","https://openalex.org/W2805670819","https://openalex.org/W2883131120","https://openalex.org/W2897232354","https://openalex.org/W2903296544","https://openalex.org/W2911688263","https://openalex.org/W2916278132","https://openalex.org/W2924734868","https://openalex.org/W2969653142","https://openalex.org/W2994191153","https://openalex.org/W3004536956","https://openalex.org/W3012288219","https://openalex.org/W3015974704","https://openalex.org/W3153936319","https://openalex.org/W6606492139"],"related_works":["https://openalex.org/W2617982191","https://openalex.org/W2904983584","https://openalex.org/W2256112705","https://openalex.org/W1493302733","https://openalex.org/W7014289733","https://openalex.org/W2131304011","https://openalex.org/W2256627427","https://openalex.org/W4292098015","https://openalex.org/W3013497177","https://openalex.org/W2126594157"],"abstract_inverted_index":{"Are":[0],"traditional":[1,36,64],"marketing":[2,37,42,48,65],"mix":[3,38],"strategies":[4,39,66],"still":[5,91],"suitable":[6],"for":[7,125],"hotel":[8,96],"banquet":[9,22,41,97,110,127],"marketing?":[10],"Using":[11],"the":[12,26,33,53,61,68,115],"binary":[13],"logistic":[14],"regression":[15],"analysis":[16],"method,":[17],"this":[18,58,119],"study":[19,59,120],"used":[20],"763":[21],"sales":[23,100],"records":[24],"at":[25],"Quanzhou":[27],"Hilton":[28],"Hotel":[29],"to":[30,82],"comprehensively":[31],"test":[32],"influence":[34],"of":[35,63,78],"on":[40,46,109,114],"effects.":[43],"By":[44],"focusing":[45],"new":[47,69],"methods":[49],"(such":[50],"as":[51],"video,":[52],"Internet,":[54],"and":[55,102],"WeChat":[56],"marketing),":[57],"tested":[60],"effectiveness":[62],"in":[67,95],"media":[70],"era.":[71],"The":[72],"findings":[73],"revealed":[74],"that":[75],"a":[76,85,92,122],"combination":[77],"products":[79],"is":[80,90],"easier":[81],"market":[83],"than":[84],"single":[86],"product,":[87],"whereas":[88],"price":[89],"key":[93],"factor":[94],"marketing.":[98,111,128],"However,":[99],"channels":[101],"personal":[103],"identity":[104],"have":[105],"no":[106],"significant":[107],"effects":[108],"Finally,":[112],"based":[113],"failure":[116],"cases":[117],"analysis,":[118],"proposed":[121],"feasible":[123],"path":[124],"promoting":[126]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2022-09-02T00:00:00"}
