{"id":"https://openalex.org/W42940237","doi":null,"title":"Improving Your Small Organization's Image","display_name":"Improving Your Small Organization's Image","publication_year":1989,"publication_date":"1989-06-01","ids":{"openalex":"https://openalex.org/W42940237","mag":"42940237"},"language":"en","primary_location":{"id":"mag:42940237","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1G1-7413334/improving-your-small-organization-s-image","pdf_url":null,"source":{"id":"https://openalex.org/S27475527","display_name":"Public relations journal","issn_l":"0033-3670","issn":["0033-3670","1942-4604"],"is_oa":false,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1"],"host_organization":"https://openalex.org/P4310316515","host_organization_name":"Public Relations Society of America","host_organization_lineage":["https://openalex.org/P4310316515"],"host_organization_lineage_names":["Public Relations Society of America"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Public relations journal","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5036895778","display_name":"Richard T. Cole","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Richard T. Cole","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5036895778"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.00649487,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"45","issue":"6","first_page":"26","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.7904999852180481,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.7904999852180481,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.18209999799728394,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13803","display_name":"Organizational Strategy and Culture","score":0.024800000712275505,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-image","display_name":"corporate image","score":0.9639999866485596},{"id":"https://openalex.org/keywords/small-organizations","display_name":"small organizations","score":0.9039999842643738},{"id":"https://openalex.org/keywords/public-relations-strategy","display_name":"public relations strategy","score":0.753000020980835},{"id":"https://openalex.org/keywords/organizational-roles","display_name":"organizational roles","score":0.5989999771118164},{"id":"https://openalex.org/keywords/organizational-behavior","display_name":"organizational behavior","score":0.6990000009536743},{"id":"https://openalex.org/keywords/focus-groups","display_name":"focus groups","score":0.48100000619888306},{"id":"https://openalex.org/keywords/organizational-change","display_name":"organizational change","score":0.32499998807907104},{"id":"https://openalex.org/keywords/organizational-communication","display_name":"organizational communication","score":0.328000009059906}],"concepts":[{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.6022153496742249},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.6011747121810913},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.5181882977485657},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.48335975408554077},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3991237282752991},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3068575859069824},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2991775870323181},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2059464156627655},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0982847809791565},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:42940237","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1G1-7413334/improving-your-small-organization-s-image","pdf_url":null,"source":{"id":"https://openalex.org/S27475527","display_name":"Public relations journal","issn_l":"0033-3670","issn":["0033-3670","1942-4604"],"is_oa":false,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1"],"host_organization":"https://openalex.org/P4310316515","host_organization_name":"Public Relations Society of America","host_organization_lineage":["https://openalex.org/P4310316515"],"host_organization_lineage_names":["Public Relations Society of America"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Public relations journal","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3083267395","https://openalex.org/W4253216011","https://openalex.org/W2095734322","https://openalex.org/W7035868262","https://openalex.org/W4392201678","https://openalex.org/W2888831595","https://openalex.org/W4388904877","https://openalex.org/W7216869201","https://openalex.org/W4411737342","https://openalex.org/W2338326459"],"abstract_inverted_index":{"Improving":[0],"your":[1,188,359,457,481,490,562],"small":[2],"organization's":[3,35,392,482,532],"image":[4,129,526],"SMALL":[5],"organizations":[6],"that":[7,68,91,118,127,178,212,261,431,450,463,474,538,590],"perceive":[8],"the":[9,143,176,185,194,200,235,240,247,267,282,284,288,297,330,351,355,378,403,405,427,432,444,460,487,505,524,531],"need":[10,61,574],"to":[11,30,39,51,78,116,135,141,237,265,295,300,302,399,414,441,503,513,534,547,575],"get":[12,397],"a":[13,28,63,76,79,87,101,106,154,318,338,363,395,411],"better":[14],"grip":[15],"on":[16,86,147,281,443,454,580],"their":[17,220],"organizational":[18,169,348,406,458,525],"images":[19],"but":[20,447],"feel":[21],"hampered":[22],"by":[23,208,353,479],"limited":[24],"budgets":[25],"can":[26,92,262],"do":[27,184,388,500],"lot":[29],"help":[31],"themselves.":[32],"If":[33],"an":[34,53,97,133,197,517,567],"managers":[36],"are":[37,45,175,206,258,383,593,598],"motivated":[38],"think":[40,223,229],"about":[41,163,417],"its":[42,137,191,520],"image,":[43],"they":[44,60,205,213,216,222,224,228,230,243,527],"probably":[46],"also":[47,167],"willing":[48],"and":[49,83,219,226,299,325,346,381,426,473,519,550,595],"able":[50,546],"execute":[52],"effective":[54,508,591],"strategy":[55],"for":[56,171],"altering":[57],"it.":[58,148],"What":[59,498],"is":[62,361,377,408,477],"basic":[64],"framework.":[65],"The":[66,149],"process":[67,151,201],"has":[69],"worked":[70],"well":[71],"in":[72,96,337,344,362,484,555],"my":[73],"experience":[74],"as":[75,436,438],"consultant":[77],"variety":[80],"of":[81,89,105,152,157,187,196,202,269,273,287,306,314,320,322,327,340,357,402,456,489,494,507],"groups":[82],"organizations,":[84],"centers":[85],"series":[88,156],"questions":[90,158,177],"be":[93,180,263,317,468,545,565,586],"discussed":[94],"either":[95],"informal":[98],"meeting":[99],"or":[100,256,343,365],"more":[102,371,445,578],"structured":[103],"setting":[104],"focus":[107,442],"group.":[108],"Before":[109,193],"I":[110,119],"describe":[111,190,214,266,400],"this":[112,542,581],"process,":[113],"I'd":[114],"like":[115],"note":[117],"agree":[120],"with":[121,486],"public":[122,307,465,495],"relations":[123,466],"guru":[124],"Ed":[125],"Bernays":[126],"improving":[128],"should":[130,179],"mean":[131],"helping":[132],"organization":[134,189,198,360,433,518,537,563],"adjust":[136],"behavior,":[138],"not":[139,540,552],"just":[140],"put":[142],"best":[144,245],"possible":[145],"face":[146],"group":[150,341],"discussing":[153],"planned":[155],"will":[159,551],"provide":[160],"important":[161,211],"revelations":[162],"image.":[164],"It":[165],"must":[166,467,585],"enlist":[168],"support":[170],"behavioral":[172],"change.":[173],"Here":[174],"addressed:":[181],"*":[182,386,497],"How":[183,387],"members":[186,195],"role?":[192],"begin":[199],"determining":[203],"how":[204,215,227],"viewed":[207],"others,":[209],"it's":[210],"see":[217],"themselves":[218],"organization--what":[221],"do,":[225],"fit":[231],"within":[232],"society.":[233],"Ask":[234],"participants":[236,289,398],"write":[238],"down":[239],"one":[241,310],"word":[242],"believe":[244],"describes":[246],"organization.":[248,274],"For":[249],"example,":[250],"advocator,":[251],"arbitrator,":[252],"defender,":[253],"provider,":[254],"innnovator":[255],"promoter":[257],"all":[259],"words":[260,277],"used":[264],"role":[268],"almost":[270],"any":[271],"type":[272],"Although":[275],"these":[276],"might":[278,368,564,573],"seem":[279],"similar":[280],"surface,":[283],"specific":[285],"choices":[286],"may":[290,316,334],"reveal":[291],"dramatically":[292],"different":[293],"approaches":[294],"operating":[296],"organization,":[298],"relating":[301],"key":[303,521],"audiences--the":[304],"essence":[305],"relations.":[308,496],"On":[309,329],"hand,":[311,332],"such":[312],"diversity":[313],"opinion":[315],"sign":[319],"lots":[321],"individual":[323],"initiative":[324],"interpretation":[326],"mission.":[328],"other":[331,428],"it":[333,572],"express":[335,541],"itself":[336],"kind":[339],"drift":[342],"chaotic":[345],"conflicting":[347],"behavior.":[349],"Stimulating":[350],"argument":[352],"raising":[354],"issue":[356],"whether":[358],"service":[364,424],"product-based":[366],"business":[367,558],"produce":[369],"even":[370,577],"dramatic":[372],"results.":[373],"Simply":[374],"ask:":[375],"Who":[376],"customer":[379],"here,":[380],"what":[382],"we":[384,389,501],"selling?":[385],"communicate":[390,548],"our":[391],"mission?":[393],"Using":[394],"blackboard,":[396],"some":[401],"ways":[404,430,449],"mission":[407],"communicated.":[409],"Allow":[410],"free-flowing":[412],"discussion":[413],"take":[415,502],"place":[416,576],"reports,":[418],"letters,":[419],"newsletters,":[420],"exhibits,":[421],"advertisements,":[422],"community":[423],"efforts":[425,592,597],"obvious":[429],"speaks.":[434],"However,":[435],"soon":[437],"someone":[439],"begins":[440],"subtle,":[446],"meaningful":[448],"you":[451],"communicate--that":[452],"is,":[453],"aspects":[455],"behavior--seize":[459],"moment.":[461],"Emphasize":[462],"good":[464,471,475],"based":[469],"upon":[470,530],"performance":[472,476],"defined":[478],"bringing":[480],"behavior":[483],"line":[485],"expectations":[488],"publics--a":[491],"classic":[492],"definition":[493],"actions":[499],"emphasize":[504],"importance":[506],"external":[509],"communication?":[510],"Any":[511],"plan":[512],"improve":[514,523],"relationships":[515],"between":[516],"audiences--to":[522],"perceive--depends":[528],"heavily":[529],"commitment":[533,543],"communication.":[535],"An":[536],"does":[539],"won't":[544],"effectively,":[549],"last":[553],"long":[554],"today's":[556],"competitive":[557],"environment.":[559],"Therefore,":[560],"while":[561],"doing":[566],"adequate":[568],"communication":[569],"job":[570],"now,":[571],"emphasis":[579],"activity.":[582],"This":[583],"priority":[584],"made":[587],"explicit":[588],"so":[589],"reinforced":[594],"wasted":[596],"eliminated.":[599],"\u2026":[600]},"counts_by_year":[{"year":2019,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-07-07T06:19:30.733796","created_date":"2016-06-24T00:00:00"}
