{"id":"https://openalex.org/W4293165678","doi":"https://doi.org/10.56114/al-sharf.v1i2.65","title":"Pengaruh Promosi Dan Pengetahuan Terhadap Minat Masyarakat Melakukan Transaksi Di Bank Syariah (Studi Kasus Di Desa Rahuning)","display_name":"Pengaruh Promosi Dan Pengetahuan Terhadap Minat Masyarakat Melakukan Transaksi Di Bank Syariah (Studi Kasus Di Desa Rahuning)","publication_year":2020,"publication_date":"2020-01-01","ids":{"openalex":"https://openalex.org/W4293165678","doi":"https://doi.org/10.56114/al-sharf.v1i2.65","mag":"3119609333"},"language":"id","primary_location":{"id":"doi:10.56114/al-sharf.v1i2.65","doi":"https://doi.org/10.56114/al-sharf.v1i2.65","is_oa":true,"landing_page_url":"https://doi.org/10.56114/al-sharf.v1i2.65","pdf_url":"https://www.ejurnalilmiah.com/index.php/Mudharib/article/download/65/97","source":{"id":"https://openalex.org/S4387280949","display_name":"Al-Sharf Jurnal Ekonomi Islam","issn_l":"2723-5440","issn":["2723-5440"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Al-Sharf: Jurnal Ekonomi Islam","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.ejurnalilmiah.com/index.php/Mudharib/article/download/65/97","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025620673","display_name":"Riyan Pradesyah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210139646","display_name":"Universitas Muhammadiyah Sumatera Utara","ror":"https://ror.org/03ve0eh58","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210139646"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Riyan Pradesyah","raw_affiliation_strings":["Universitas Muhammadiyah Sumatera Utara","Jurnal Ekonomi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Sumatera Utara","institution_ids":["https://openalex.org/I4210139646"]},{"raw_affiliation_string":"Jurnal Ekonomi","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5025620673"],"corresponding_institution_ids":["https://openalex.org/I4210139646"],"apc_list":null,"apc_paid":null,"fwci":9.1562,"has_fulltext":true,"cited_by_count":44,"citation_normalized_percentile":{"value":0.97650752,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":99},"biblio":{"volume":"1","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11365","display_name":"Islamic Finance and Banking Studies","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11365","display_name":"Islamic Finance and Banking Studies","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/islamic-banking","display_name":"Islamic banking","score":0.824999988079071},{"id":"https://openalex.org/keywords/bank-promotion","display_name":"bank promotion","score":0.7369999885559082},{"id":"https://openalex.org/keywords/public-knowledge","display_name":"public knowledge","score":0.5360000133514404},{"id":"https://openalex.org/keywords/transaction-interest","display_name":"transaction interest","score":0.6660000085830688},{"id":"https://openalex.org/keywords/rural-communities","display_name":"rural communities","score":0.7179999947547913},{"id":"https://openalex.org/keywords/islamic-financial-institutions","display_name":"Islamic financial institutions","score":0.6430000066757202}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5209368467330933},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3845392167568207},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.32578590512275696},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.18488362431526184}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.56114/al-sharf.v1i2.65","doi":"https://doi.org/10.56114/al-sharf.v1i2.65","is_oa":true,"landing_page_url":"https://doi.org/10.56114/al-sharf.v1i2.65","pdf_url":"https://www.ejurnalilmiah.com/index.php/Mudharib/article/download/65/97","source":{"id":"https://openalex.org/S4387280949","display_name":"Al-Sharf Jurnal Ekonomi Islam","issn_l":"2723-5440","issn":["2723-5440"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Al-Sharf: Jurnal Ekonomi Islam","raw_type":"journal-article"},{"id":"pmh:oai:ejurnalilmiah.com:article/65","doi":null,"is_oa":true,"landing_page_url":"https://ejurnalilmiah.com/index.php/Mudharib/article/view/65","pdf_url":"https://ejurnalilmiah.com/index.php/Mudharib/article/download/65/97","source":{"id":"https://openalex.org/S4387280949","display_name":"Al-Sharf Jurnal Ekonomi Islam","issn_l":"2723-5440","issn":["2723-5440"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2723-5440","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:3119609333","doi":null,"is_oa":true,"landing_page_url":"http://ejurnalilmiah.com/index.php/Mudharib/article/download/65/97","pdf_url":null,"source":{"id":"https://openalex.org/S4387280949","display_name":"Al-Sharf Jurnal Ekonomi Islam","issn_l":"2723-5440","issn":["2723-5440"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Al-Sharf: Jurnal Ekonomi Islam","raw_type":null}],"best_oa_location":{"id":"doi:10.56114/al-sharf.v1i2.65","doi":"https://doi.org/10.56114/al-sharf.v1i2.65","is_oa":true,"landing_page_url":"https://doi.org/10.56114/al-sharf.v1i2.65","pdf_url":"https://www.ejurnalilmiah.com/index.php/Mudharib/article/download/65/97","source":{"id":"https://openalex.org/S4387280949","display_name":"Al-Sharf Jurnal Ekonomi Islam","issn_l":"2723-5440","issn":["2723-5440"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Al-Sharf: Jurnal Ekonomi Islam","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4293165678.pdf","grobid_xml":"https://content.openalex.org/works/W4293165678.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3194541523","https://openalex.org/W4401499747","https://openalex.org/W4412098523","https://openalex.org/W7051339295","https://openalex.org/W7219986261","https://openalex.org/W7060907103","https://openalex.org/W2745294221","https://openalex.org/W2909179622","https://openalex.org/W2990632496","https://openalex.org/W6986349082"],"abstract_inverted_index":{"Penelitian":[0],"ini":[1],"bertujuan":[2],"untuk":[3,64,71],"melihat":[4],"pengaruh":[5,119],"promosi":[6],"dan":[7,106,142],"pengetahuan":[8,35,133],"terhadap":[9,121],"minat":[10,69,122],"masyarakat":[11,36,48,70,123],"melakukan":[12,72,125],"transaksi":[13,73,126],"di":[14,21,32,41,74,104,127],"Bank":[15],"Syariah.":[16],"Perkembangan":[17],"lembaga":[18,52,56],"keuangan":[19,53,57],"syariah":[20,54,129],"indonesia":[22],"memang":[23],"mengalami":[24],"peningkatan":[25,29],"yang":[26,50,61,79,115],"signifikan,":[27],"tetapi":[28],"tersebut":[30],"tidak":[31],"iringi":[33],"dengan":[34,55,68,85,95,110],"tentang":[37],"bank":[38,75,128],"syariah,":[39],"khususnya":[40],"daerah":[42],"perdesaan.":[43],"Sehingga":[44],"pada":[45],"akhirnya,":[46],"banyak":[47],"desa":[49],"menyamakan":[51],"konvensional.":[58],"Hal":[59],"inilah":[60],"menarik":[62],"peneliti":[63],"mlakukan":[65],"penelitian":[66,78],"terkait":[67],"syariah.":[76],"Metode":[77],"digunakan":[80],"adalah":[81],"regresi":[82],"linier":[83],"berganda,":[84],"memperhatikan":[86],"kaidah-kaidah":[87],"dalam":[88,124],"pengelolaan":[89],"data":[90,93],"regresi.":[91],"Pengumpulan":[92],"dialkukan":[94],"cara":[96],"penyebaran":[97],"kuisioner":[98],"kepada":[99],"masyarakat,":[100],"kemudian":[101,107],"nantinya":[102],"akan":[103,108],"klasifikasikan,":[105],"dikelola":[109],"menggunakan":[111],"program":[112],"SPSS.":[113],"Hasil":[114],"didapatkan,":[116],"bahwa":[117],"ada":[118],"Promosi":[120],"sebesar":[130,135],"4,32%":[131],"sedangkan":[132],"berpengaruh":[134],"1,31%.":[136],"Kata":[137],"Kunci":[138],":":[139],"Promosi,":[140],"Pengetahuan":[141],"Minat":[143],"Masyarakat.":[144]},"counts_by_year":[{"year":2026,"cited_by_count":7},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":10},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":8}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2022-08-27T00:00:00"}