{"id":"https://openalex.org/W4292249772","doi":"https://doi.org/10.1080/00913367.2022.2107121","title":"Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research","display_name":"Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research","publication_year":2022,"publication_date":"2022-08-18","ids":{"openalex":"https://openalex.org/W4292249772","doi":"https://doi.org/10.1080/00913367.2022.2107121"},"language":"en","primary_location":{"id":"doi:10.1080/00913367.2022.2107121","doi":"https://doi.org/10.1080/00913367.2022.2107121","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00913367.2022.2107121","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068097438","display_name":"Anne M. Hamby","orcid":"https://orcid.org/0000-0001-9744-7076","observed_orcids":["https://orcid.org/0000-0001-9744-7076"]},"institutions":[{"id":"https://openalex.org/I120156002","display_name":"Boise State University","ror":"https://ror.org/02e3zdp86","country_code":"US","type":"education","lineage":["https://openalex.org/I120156002"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Anne Hamby","raw_affiliation_strings":["Boise State University, Boise, Idaho, USA"],"raw_orcid":"https://orcid.org/0000-0001-9744-7076","affiliations":[{"raw_affiliation_string":"Boise State University, Boise, Idaho, USA","institution_ids":["https://openalex.org/I120156002"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5079600237","display_name":"Cristel Antonia Russell","orcid":"https://orcid.org/0000-0002-1918-6381","observed_orcids":["https://orcid.org/0000-0002-1918-6381"]},"institutions":[{"id":"https://openalex.org/I100191712","display_name":"Pepperdine University","ror":"https://ror.org/0529ybh43","country_code":"US","type":"education","lineage":["https://openalex.org/I100191712"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Cristel Russell","raw_affiliation_strings":["Pepperdine University, Malibu, California, USA"],"raw_orcid":"https://orcid.org/0000-0002-1918-6381","affiliations":[{"raw_affiliation_string":"Pepperdine University, Malibu, California, USA","institution_ids":["https://openalex.org/I100191712"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.3984,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.85372113,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":97},"biblio":{"volume":"52","issue":"4","first_page":"633","last_page":"642"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.888700008392334,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.888700008392334,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.037300001829862595,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.03359999880194664,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-research","display_name":"advertising research","score":0.6119999885559082},{"id":"https://openalex.org/keywords/stimulus-design","display_name":"stimulus design","score":0.6520000100135803},{"id":"https://openalex.org/keywords/audiovisual-advertising","display_name":"audiovisual advertising","score":0.6029999852180481},{"id":"https://openalex.org/keywords/research-tools","display_name":"research tools","score":0.4099999964237213},{"id":"https://openalex.org/keywords/advertising-theory","display_name":"advertising theory","score":0.652999997138977}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5714550614356995},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.502800703048706},{"id":"https://openalex.org/C12718992","wikidata":"https://www.wikidata.org/wiki/Q4686766","display_name":"Advertising research","level":2,"score":0.4684374928474426},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3790474832057953},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.32308077812194824},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.11182653903961182}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/00913367.2022.2107121","doi":"https://doi.org/10.1080/00913367.2022.2107121","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00913367.2022.2107121","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"},{"id":"pmh:oai:scholarworks.boisestate.edu:marketing_facpubs-1082","doi":null,"is_oa":false,"landing_page_url":"https://scholarworks.boisestate.edu/marketing_facpubs/86","pdf_url":null,"source":{"id":"https://openalex.org/S4306400258","display_name":"ScholarWorks (Boise State University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I120156002","host_organization_name":"Boise State University","host_organization_lineage":["https://openalex.org/I120156002"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Marketing Faculty Publications and Presentations","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":45,"referenced_works":["https://openalex.org/W1060464415","https://openalex.org/W1517598104","https://openalex.org/W1545040377","https://openalex.org/W1562933495","https://openalex.org/W1978707393","https://openalex.org/W1986793794","https://openalex.org/W2000617269","https://openalex.org/W2002588817","https://openalex.org/W2002986747","https://openalex.org/W2039757086","https://openalex.org/W2042379996","https://openalex.org/W2060467945","https://openalex.org/W2125292601","https://openalex.org/W2130325996","https://openalex.org/W2173602308","https://openalex.org/W2489364982","https://openalex.org/W2498410731","https://openalex.org/W2579448560","https://openalex.org/W2581015606","https://openalex.org/W2595708091","https://openalex.org/W2598381340","https://openalex.org/W2599191595","https://openalex.org/W2734665322","https://openalex.org/W2783716039","https://openalex.org/W2789521142","https://openalex.org/W2793348605","https://openalex.org/W2907806141","https://openalex.org/W2913055349","https://openalex.org/W2928751720","https://openalex.org/W2932631798","https://openalex.org/W2934847345","https://openalex.org/W2938983520","https://openalex.org/W2966009447","https://openalex.org/W2980621221","https://openalex.org/W2994496426","https://openalex.org/W3003816777","https://openalex.org/W3025640836","https://openalex.org/W3027033233","https://openalex.org/W3124222295","https://openalex.org/W3126675745","https://openalex.org/W3129206486","https://openalex.org/W3131959775","https://openalex.org/W3133221930","https://openalex.org/W4221009887","https://openalex.org/W4245807922"],"related_works":["https://openalex.org/W2971883365","https://openalex.org/W1570659446","https://openalex.org/W7198711362","https://openalex.org/W4396893816","https://openalex.org/W2955525935","https://openalex.org/W2245975273","https://openalex.org/W6981432380","https://openalex.org/W4413078559","https://openalex.org/W36333975","https://openalex.org/W6998588943"],"abstract_inverted_index":{"Advertisers":[0],"and":[1,5,26,37,48,53],"marketers":[2],"increasingly":[3],"adopt":[4],"invest":[6],"in":[7,60,71,77,89,107],"audiovisual":[8,51,74,87],"formats":[9],"for":[10],"their":[11,61],"communications.":[12],"In":[13,30],"contrast,":[14],"academic":[15,39],"researchers":[16,68,95],"often":[17],"rely":[18],"on":[19],"static":[20],"visual":[21],"stimuli":[22,52,88,113],"to":[23,46,80,83,98],"test":[24],"advertising-":[25],"marketing-related":[27],"research":[28,32,40,117],"questions.":[29],"this":[31],"note,":[33],"we":[34,54,92],"discuss":[35],"whether":[36],"how":[38],"could":[41],"benefit":[42],"from":[43],"the":[44,56,66,109],"ability":[45],"develop":[47],"use":[49,97,110],"dynamic":[50,73,86,101,112],"consider":[55,70],"validity-related":[57],"trade-offs":[58],"inherent":[59],"use.":[62],"We":[63,103],"first":[64],"outline":[65],"components":[67],"should":[69],"constructing":[72],"stimuli.":[75,102],"Then,":[76],"an":[78],"attempt":[79],"reduce":[81],"barriers":[82],"creation":[84],"of":[85,111],"advertising":[90],"research,":[91],"review":[93],"tools":[94],"can":[96,114],"design":[99],"realistic":[100],"conclude":[104],"with":[105],"ways":[106],"which":[108],"open":[115],"new":[116],"approaches,":[118],"thus":[119],"expanding":[120],"advertising-related":[121],"theory.":[122]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2}],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2022-08-19T00:00:00"}