{"id":"https://openalex.org/W4292183241","doi":"https://doi.org/10.4018/978-1-6684-4969-1.ch001","title":"Study of E-Commerce and Impact of Machine Learning in E-Commerce","display_name":"Study of E-Commerce and Impact of Machine Learning in E-Commerce","publication_year":2022,"publication_date":"2022-06-24","ids":{"openalex":"https://openalex.org/W4292183241","doi":"https://doi.org/10.4018/978-1-6684-4969-1.ch001"},"language":"en","primary_location":{"id":"doi:10.4018/978-1-6684-4969-1.ch001","doi":"https://doi.org/10.4018/978-1-6684-4969-1.ch001","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-6684-4969-1.ch001","pdf_url":null,"source":{"id":"https://openalex.org/S4210187649","display_name":"Advances in electronic commerce (AEC) book series/Advances in electronic commerce series","issn_l":"1935-2921","issn":["1935-2921","1935-293X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Electronic Commerce","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4291964007","display_name":"Empirical Research for Futuristic E-Commerce Systems"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015589050","display_name":"Mukta Sharma","orcid":"https://orcid.org/0000-0003-4400-8568","observed_orcids":["https://orcid.org/0000-0003-4400-8568"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mukta Sharma","raw_affiliation_strings":["Trinity Institute of Professional Studies, India"],"raw_orcid":"https://orcid.org/0000-0003-4400-8568","affiliations":[{"raw_affiliation_string":"Trinity Institute of Professional Studies, India","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070499008","display_name":"Vinita Sharma","orcid":"https://orcid.org/0000-0002-1119-2891","observed_orcids":["https://orcid.org/0000-0002-1119-2891"]},"institutions":[{"id":"https://openalex.org/I191972202","display_name":"Amity University","ror":"https://ror.org/02n9z0v62","country_code":"IN","type":"education","lineage":["https://openalex.org/I191972202"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Vinita Sharma","raw_affiliation_strings":["Amity International Business School, Amity University, Noida, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Amity International Business School, Amity University, Noida, India","institution_ids":["https://openalex.org/I191972202"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112858058","display_name":"Ritika Kapoor","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ritika Kapoor","raw_affiliation_strings":["Trinity Institute of Professional Studies, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Trinity Institute of Professional Studies, India","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":43.4922,"has_fulltext":false,"cited_by_count":38,"citation_normalized_percentile":{"value":1.0,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"22"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.7314000129699707,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.7314000129699707,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.20100000500679016,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14260","display_name":"Impact of AI and Big Data on Business and Society","score":0.024000000208616257,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9100000262260437},{"id":"https://openalex.org/keywords/machine-learning","display_name":"machine learning","score":0.9160000085830688},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"artificial intelligence","score":0.8230000138282776},{"id":"https://openalex.org/keywords/supply-chain-management","display_name":"supply chain management","score":0.8899999856948853},{"id":"https://openalex.org/keywords/value-chain","display_name":"value chain","score":0.9900000095367432},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":1.0},{"id":"https://openalex.org/keywords/internet-and-business","display_name":"internet and business","score":0.5130000114440918}],"concepts":[{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.733845591545105},{"id":"https://openalex.org/C2777146004","wikidata":"https://www.wikidata.org/wiki/Q14949826","display_name":"CLARITY","level":2,"score":0.6712452173233032},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5263765454292297},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.49492162466049194},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4530448913574219},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4501129388809204},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.44602057337760925},{"id":"https://openalex.org/C137996800","wikidata":"https://www.wikidata.org/wiki/Q762702","display_name":"Technological change","level":2,"score":0.4169454872608185},{"id":"https://openalex.org/C108713360","wikidata":"https://www.wikidata.org/wiki/Q1824206","display_name":"Supply chain","level":2,"score":0.4109695851802826},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.35941946506500244},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.33992284536361694},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3274194002151489},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.29477912187576294},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.23718523979187012},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1740187108516693},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C55493867","wikidata":"https://www.wikidata.org/wiki/Q7094","display_name":"Biochemistry","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/978-1-6684-4969-1.ch001","doi":"https://doi.org/10.4018/978-1-6684-4969-1.ch001","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-6684-4969-1.ch001","pdf_url":null,"source":{"id":"https://openalex.org/S4210187649","display_name":"Advances in electronic commerce (AEC) book series/Advances in electronic commerce series","issn_l":"1935-2921","issn":["1935-2921","1935-293X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Electronic Commerce","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5378999710083008,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W2950123810"],"related_works":["https://openalex.org/W4404036318","https://openalex.org/W7125976597","https://openalex.org/W4299604386","https://openalex.org/W4408001296","https://openalex.org/W4411574804","https://openalex.org/W4402510453","https://openalex.org/W4386213690","https://openalex.org/W4387259692","https://openalex.org/W4401496626","https://openalex.org/W4406216957"],"abstract_inverted_index":{"Technological":[0],"advancement":[1],"is":[2],"evident":[3],"especially":[4],"after":[5],"the":[6,11,16,28,34,42,47,71,75,101],"internet":[7],"has":[8,14,23],"come":[9],"into":[10],"market;":[12],"it":[13],"revolutionized":[15],"way":[17],"we":[18],"do":[19],"business.":[20],"Electronic":[21],"commerce":[22],"been":[24],"largely":[25],"benefitted":[26],"by":[27,63],"technology.":[29],"The":[30,93],"chapter":[31,48],"commenced":[32],"with":[33],"introduction":[35],"to":[36],"commerce,":[37,54],"a":[38,64,109],"brief":[39],"comparison":[40],"between":[41],"business":[43],"and":[44,58,89,100],"commerce.":[45],"Later":[46,108],"will":[49,73,95,115],"shed":[50],"light":[51],"on":[52,78],"electronic":[53],"its":[55],"types,":[56],"advantages,":[57],"drawbacks":[59],"of":[60,103],"e-commerce,":[61],"followed":[62],"few":[65,110],"revenue-generation":[66],"models.":[67],"In":[68],"this":[69],"chapter,":[70],"authors":[72,94],"discuss":[74],"technological":[76],"impact":[77],"e-commerce":[79],"in":[80,106],"supply":[81],"chain":[82],"management,":[83,88],"value":[84],"chain,":[85],"customer":[86],"relationship":[87],"many":[90],"such":[91],"propositions.":[92],"also":[96],"explore":[97],"machine":[98],"learning":[99],"role":[102],"artificial":[104],"intelligence":[105],"e-commerce.":[107],"use":[111],"cases/some":[112],"live":[113],"cases":[114],"be":[116],"discussed":[117],"at":[118],"length":[119],"for":[120],"better":[121],"clarity.":[122]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":31}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2022-08-18T00:00:00"}