{"id":"https://openalex.org/W4291938541","doi":"https://doi.org/10.17509/manajerial.v21i1.47201","title":"PERAN CELEBRITY ENDORSE, CITRA MEREK, ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MELALUI NIAT BELI (Studi Kasus Pada Produk Scarlett)","display_name":"PERAN CELEBRITY ENDORSE, CITRA MEREK, ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MELALUI NIAT BELI (Studi Kasus Pada Produk Scarlett)","publication_year":2022,"publication_date":"2022-06-30","ids":{"openalex":"https://openalex.org/W4291938541","doi":"https://doi.org/10.17509/manajerial.v21i1.47201"},"language":"id","primary_location":{"id":"doi:10.17509/manajerial.v21i1.47201","doi":"https://doi.org/10.17509/manajerial.v21i1.47201","is_oa":true,"landing_page_url":"https://doi.org/10.17509/manajerial.v21i1.47201","pdf_url":"https://ejournal.upi.edu/index.php/manajerial/article/download/47201/pdf","source":{"id":"https://openalex.org/S4210169991","display_name":"Jurnal MANAJERIAL","issn_l":"1412-6613","issn":["1412-6613","2527-4570"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315239","host_organization_name":"Universitas Pendidikan Indonesia Press","host_organization_lineage":["https://openalex.org/P4310315239"],"host_organization_lineage_names":["Universitas Pendidikan Indonesia Press"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal MANAJERIAL","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejournal.upi.edu/index.php/manajerial/article/download/47201/pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5049898089","display_name":"Ayu Rosita","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210149231","display_name":"University of Sarjanawiyata Tamansiswa","ror":"https://ror.org/049gff252","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210149231"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ayu Rosita","raw_affiliation_strings":["Universitas Sarjanawiyata Tamansiswa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sarjanawiyata Tamansiswa","institution_ids":["https://openalex.org/I4210149231"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022306311","display_name":"Ambar Lukitaningsih","orcid":"https://orcid.org/0009-0002-9847-9242","observed_orcids":["https://orcid.org/0009-0002-9847-9242"]},"institutions":[{"id":"https://openalex.org/I4210149231","display_name":"University of Sarjanawiyata Tamansiswa","ror":"https://ror.org/049gff252","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210149231"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ambar Lukitaningsih","raw_affiliation_strings":["Universitas Sarjanawiyata Tamansiswa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sarjanawiyata Tamansiswa","institution_ids":["https://openalex.org/I4210149231"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5013475237","display_name":"Muinah Fadhilah","orcid":"https://orcid.org/0000-0002-4641-0377","observed_orcids":["https://orcid.org/0000-0002-4641-0377"]},"institutions":[{"id":"https://openalex.org/I4210149231","display_name":"University of Sarjanawiyata Tamansiswa","ror":"https://ror.org/049gff252","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210149231"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muinah Fadhilah","raw_affiliation_strings":["Universitas Sarjanawiyata Tamansiswa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sarjanawiyata Tamansiswa","institution_ids":["https://openalex.org/I4210149231"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210149231"],"apc_list":null,"apc_paid":null,"fwci":1.9597,"has_fulltext":true,"cited_by_count":15,"citation_normalized_percentile":{"value":0.87857528,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":98},"biblio":{"volume":"21","issue":"1","first_page":"95","last_page":"110"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.9959999918937683},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9980000257492065},{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9980000257492065},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.8920000195503235},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9829999804496765},{"id":"https://openalex.org/keywords/mediating-effect-of-purchase-intention","display_name":"mediating effect of purchase intention","score":0.7409999966621399},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8640000224113464}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6591212749481201},{"id":"https://openalex.org/C162118431","wikidata":"https://www.wikidata.org/wiki/Q4672604","display_name":"Accidental sampling","level":3,"score":0.5015599727630615},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.46481427550315857},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.30374735593795776},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.10175085067749023},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.09817487001419067},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.17509/manajerial.v21i1.47201","doi":"https://doi.org/10.17509/manajerial.v21i1.47201","is_oa":true,"landing_page_url":"https://doi.org/10.17509/manajerial.v21i1.47201","pdf_url":"https://ejournal.upi.edu/index.php/manajerial/article/download/47201/pdf","source":{"id":"https://openalex.org/S4210169991","display_name":"Jurnal MANAJERIAL","issn_l":"1412-6613","issn":["1412-6613","2527-4570"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315239","host_organization_name":"Universitas Pendidikan Indonesia Press","host_organization_lineage":["https://openalex.org/P4310315239"],"host_organization_lineage_names":["Universitas Pendidikan Indonesia Press"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal MANAJERIAL","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.17509/manajerial.v21i1.47201","doi":"https://doi.org/10.17509/manajerial.v21i1.47201","is_oa":true,"landing_page_url":"https://doi.org/10.17509/manajerial.v21i1.47201","pdf_url":"https://ejournal.upi.edu/index.php/manajerial/article/download/47201/pdf","source":{"id":"https://openalex.org/S4210169991","display_name":"Jurnal MANAJERIAL","issn_l":"1412-6613","issn":["1412-6613","2527-4570"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315239","host_organization_name":"Universitas Pendidikan Indonesia Press","host_organization_lineage":["https://openalex.org/P4310315239"],"host_organization_lineage_names":["Universitas Pendidikan Indonesia Press"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal MANAJERIAL","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4291938541.pdf","grobid_xml":"https://content.openalex.org/works/W4291938541.grobid-xml"},"referenced_works_count":17,"referenced_works":["https://openalex.org/W2092259073","https://openalex.org/W2584871966","https://openalex.org/W2806870273","https://openalex.org/W2887111572","https://openalex.org/W2901747775","https://openalex.org/W2947333890","https://openalex.org/W2961036788","https://openalex.org/W2989660337","https://openalex.org/W3011538772","https://openalex.org/W3021805911","https://openalex.org/W3042485585","https://openalex.org/W3046337164","https://openalex.org/W3144967841","https://openalex.org/W3201301602","https://openalex.org/W3206404399","https://openalex.org/W4212885615","https://openalex.org/W7216120725"],"related_works":["https://openalex.org/W3003477806","https://openalex.org/W2922638867","https://openalex.org/W7051551730","https://openalex.org/W4401593713","https://openalex.org/W3212483749","https://openalex.org/W2980761222","https://openalex.org/W4387234620","https://openalex.org/W7070496805","https://openalex.org/W4312347573","https://openalex.org/W7126131529"],"abstract_inverted_index":{"Penelitian":[0],"ini":[1,28,60],"bertujuan":[2],"untuk":[3],"mengetahui":[4],"celebrity":[5],"endorse":[6],",":[7,140],"citra":[8],"merek,":[9],"dan":[10,73,82,93,102,129,143],"electronic":[11],"word":[12,88,117],"of":[13,89,118,146],"mouth":[14,90,119],"terhadap":[15,75,95,104,113,122,131,148],"keputusan":[16,105,114,123,132,149],"pembelian":[17,35,150],"yang":[18,24,32,56],"dimediasi":[19],"oleh":[20],"niat":[21,76,85,96],"beli.":[22,86,97],"Populasi":[23],"digunakan":[25,57],"dalam":[26,58],"penelitian":[27,59],"adalah":[29,61],"masyarakat":[30],"Yogyakarta":[31],"pernah":[33],"melakukan":[34],"produk":[36],"Scarlett.":[37],"Teknik":[38,54],"pengambilan":[39],"sampel":[40,50],"menggunakan":[41],"Non-probability":[42],"sampling":[43,47],"dengan":[44,48],"teknik":[45],"accidental":[46],"jumlah":[49],"sebanyak":[51],"100":[52],"responden.":[53],"analisa":[55],"metode":[62],"analisis":[63],"path.":[64],"Hasil":[65],"pengujian":[66],"menunjukkan":[67],"bahwa":[68],"Celebrity":[69,98,138],"endorser":[70,99],"berpengaruh":[71,80,91,100,109,121,127],"positif":[72,81,92,101,110,128],"signifikan":[74,83,94,103,112,130],"beli,":[77],"Citra":[78,107,141],"merek":[79,108],"terhdap":[84],"Electronic":[87,116,144],"pembelian.":[106,115,124,133],"tidak":[111,120],"Niat":[125,134],"beli":[126],"Beli":[135],"mampu":[136],"memediasi":[137],"Endorse":[139],"Merek,":[142],"Word":[145],"Mouth":[147]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-08-16T00:00:00"}
