{"id":"https://openalex.org/W4291383069","doi":"https://doi.org/10.36406/jemi.v30i02.444","title":"Pengaruh Penggunaan Instagram Terhadap Omzet Penjualan Produk Pakaian pada UMKM Inoy Daily Wear di Tasikmalaya","display_name":"Pengaruh Penggunaan Instagram Terhadap Omzet Penjualan Produk Pakaian pada UMKM Inoy Daily Wear di Tasikmalaya","publication_year":2022,"publication_date":"2022-01-21","ids":{"openalex":"https://openalex.org/W4291383069","doi":"https://doi.org/10.36406/jemi.v30i02.444"},"language":"id","primary_location":{"id":"doi:10.36406/jemi.v30i02.444","doi":"https://doi.org/10.36406/jemi.v30i02.444","is_oa":true,"landing_page_url":"https://doi.org/10.36406/jemi.v30i02.444","pdf_url":"https://ejournal.stei.ac.id/index.php/JEMI/article/download/444/364","source":{"id":"https://openalex.org/S4210202404","display_name":"Jurnal STEI Ekonomi","issn_l":"0854-0985","issn":["0854-0985","2527-4783"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal STEI Ekonomi","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejournal.stei.ac.id/index.php/JEMI/article/download/444/364","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079879134","display_name":"Ade Mulyati Maksudi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405279027","display_name":"Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta","ror":"https://ror.org/00xmxzy70","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405279027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ade Mulyati Maksudi","raw_affiliation_strings":["Sekolah Tinggi ilmu Ekonomi Indonesia Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi ilmu Ekonomi Indonesia Jakarta","institution_ids":["https://openalex.org/I4405279027"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5069664895","display_name":"Imron Zabidi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405279027","display_name":"Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta","ror":"https://ror.org/00xmxzy70","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405279027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Imron Zabidi","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta","institution_ids":["https://openalex.org/I4405279027"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032341513","display_name":"Muhammad Yusuf Maksudi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405279027","display_name":"Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta","ror":"https://ror.org/00xmxzy70","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405279027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muhammad Yusuf Maksudi","raw_affiliation_strings":["Sekolah Tinggi ilmu Ekonomi Indonesia Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi ilmu Ekonomi Indonesia Jakarta","institution_ids":["https://openalex.org/I4405279027"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100709760","display_name":"Hendra Hendra","orcid":"https://orcid.org/0000-0003-0105-2200","observed_orcids":["https://orcid.org/0000-0003-0105-2200"]},"institutions":[{"id":"https://openalex.org/I4405279027","display_name":"Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta","ror":"https://ror.org/00xmxzy70","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405279027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hendra Hendra","raw_affiliation_strings":["Sekolah Tinggi ilmu Ekonomi Indonesia Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi ilmu Ekonomi Indonesia Jakarta","institution_ids":["https://openalex.org/I4405279027"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015160615","display_name":"Imron HR","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405279027","display_name":"Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta","ror":"https://ror.org/00xmxzy70","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405279027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Imron HR","raw_affiliation_strings":["Sekolah Tinggi ilmu Ekonomi Indonesia Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi ilmu Ekonomi Indonesia Jakarta","institution_ids":["https://openalex.org/I4405279027"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073853685","display_name":"Dwi Windu Suryono","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405279027","display_name":"Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta","ror":"https://ror.org/00xmxzy70","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405279027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dwi Windu Suryono","raw_affiliation_strings":["Sekolah Tinggi ilmu Ekonomi Indonesia Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi ilmu Ekonomi Indonesia Jakarta","institution_ids":["https://openalex.org/I4405279027"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405279027"],"apc_list":null,"apc_paid":null,"fwci":5.0065,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":{"value":0.95263269,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"30","issue":"02","first_page":"94","last_page":"101"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.7549999952316284},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.7850000262260437},{"id":"https://openalex.org/keywords/sales-revenue","display_name":"sales revenue","score":0.6980000138282776},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.75},{"id":"https://openalex.org/keywords/fashion-retail","display_name":"fashion retail","score":0.6949999928474426},{"id":"https://openalex.org/keywords/online-sales","display_name":"online sales","score":0.6850000023841858},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.9929999709129333},{"id":"https://openalex.org/keywords/content-management","display_name":"content management","score":0.6660000085830688},{"id":"https://openalex.org/keywords/tasikmalaya","display_name":"Tasikmalaya","score":0.828000009059906}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36872753500938416}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.36406/jemi.v30i02.444","doi":"https://doi.org/10.36406/jemi.v30i02.444","is_oa":true,"landing_page_url":"https://doi.org/10.36406/jemi.v30i02.444","pdf_url":"https://ejournal.stei.ac.id/index.php/JEMI/article/download/444/364","source":{"id":"https://openalex.org/S4210202404","display_name":"Jurnal STEI Ekonomi","issn_l":"0854-0985","issn":["0854-0985","2527-4783"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal STEI Ekonomi","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.36406/jemi.v30i02.444","doi":"https://doi.org/10.36406/jemi.v30i02.444","is_oa":true,"landing_page_url":"https://doi.org/10.36406/jemi.v30i02.444","pdf_url":"https://ejournal.stei.ac.id/index.php/JEMI/article/download/444/364","source":{"id":"https://openalex.org/S4210202404","display_name":"Jurnal STEI Ekonomi","issn_l":"0854-0985","issn":["0854-0985","2527-4783"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal STEI Ekonomi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4291383069.pdf","grobid_xml":"https://content.openalex.org/works/W4291383069.grobid-xml"},"referenced_works_count":8,"referenced_works":["https://openalex.org/W1999262164","https://openalex.org/W2947555784","https://openalex.org/W2972418017","https://openalex.org/W2986576545","https://openalex.org/W4289744232","https://openalex.org/W4317396523","https://openalex.org/W4401377280","https://openalex.org/W6772861915"],"related_works":["https://openalex.org/W4294218387","https://openalex.org/W7051519408","https://openalex.org/W3110791368","https://openalex.org/W7221165305","https://openalex.org/W7218843533","https://openalex.org/W7023621625","https://openalex.org/W3015310937","https://openalex.org/W3005076642","https://openalex.org/W4312232364","https://openalex.org/W7015039116"],"abstract_inverted_index":{"Kondisi":[0,25],"pada":[1],"saat":[2,54],"Covid-19":[3],"menuntut":[4],"masyarakat":[5,18],"melakukan":[6,21,41],"segala":[7],"aktivitas":[8],"dari":[9,57],"rumah":[10],"untuk":[11,40,49,61],"mengurangi":[12],"penyebaran":[13],"virus.":[14],"Demi":[15],"memenuhi":[16],"kebutuhan,":[17],"akhirnya":[19],"memilih":[20],"pembelian":[22],"secara":[23,47],"online.":[24],"ini":[26,59],"dimanfaatkan":[27],"oleh":[28],"pelaku":[29],"usaha":[30],"pakaian":[31],"atau":[32],"umkm":[33],"di":[34,38],"bidang":[35],"fashio":[36],"n":[37],"Tasikmalaya":[39],"pemasaran":[42],"dan":[43,103,109],"transaksi":[44],"jual":[45],"beli":[46],"online":[48],"tetap":[50],"bertahan":[51],"ditengah":[52],"pandemi":[53],"ini.":[55],"Tujuan":[56],"penelitian":[58,75,82],"adalah":[60],"mengetahui":[62],"pengaruh":[63],"penggunaan":[64,83],"instagram":[65],"terhadap":[66,87],"omzet":[67],"penjualan":[68],"produk":[69],"UMKM":[70],"Inoy":[71,114],"Daily":[72,115],"Wear.":[73],"Metode":[74],"menggunakan":[76],"analisis":[77],"regresi":[78],"linear":[79],"sederhana.":[80],"Hasil":[81],"Instagram":[84,94,113],"berpengaruh":[85],"positif":[86],"Omzet":[88,106,125],"Penjualan.":[89,107,126],"Artinya,":[90],"semakin":[91],"baik":[92],"pengelolaan":[93,110],"sebagai":[95],"media":[96],"promosi":[97],"maka":[98],"akan":[99],"meningkatkan":[100,124],"minat":[101],"pembeli":[102],"berdampak":[104],"kepada":[105],"Peningkatan":[108],"isi":[111],"konten":[112],"Wear":[116],"yang":[117],"sesuai":[118],"dengan":[119],"harapan":[120],"konsumen,":[121],"diharapkan":[122],"mampu":[123]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":7}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2022-08-15T00:00:00"}
