{"id":"https://openalex.org/W4289918738","doi":"https://doi.org/10.3389/fenrg.2022.946588","title":"RETRACTED: Energy Efficient Digital Omnichannel Marketing Based on a Multidimensional Approach to Network Interaction","display_name":"RETRACTED: Energy Efficient Digital Omnichannel Marketing Based on a Multidimensional Approach to Network Interaction","publication_year":2022,"publication_date":"2022-08-05","ids":{"openalex":"https://openalex.org/W4289918738","doi":"https://doi.org/10.3389/fenrg.2022.946588"},"language":"en","primary_location":{"id":"doi:10.3389/fenrg.2022.946588","doi":"https://doi.org/10.3389/fenrg.2022.946588","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fenrg.2022.946588","pdf_url":"https://www.frontiersin.org/articles/10.3389/fenrg.2022.946588/pdf","source":{"id":"https://openalex.org/S2595193159","display_name":"Frontiers in Energy Research","issn_l":"2296-598X","issn":["2296-598X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","norway-1","poland-100","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Energy Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.frontiersin.org/articles/10.3389/fenrg.2022.946588/pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064420581","display_name":"Sergey Barykin","orcid":"https://orcid.org/0000-0002-9048-009X","observed_orcids":["https://orcid.org/0000-0002-9048-009X"]},"institutions":[{"id":"https://openalex.org/I212220629","display_name":"Peter the Great St. Petersburg Polytechnic University","ror":"https://ror.org/02x91aj62","country_code":"RU","type":"education","lineage":["https://openalex.org/I212220629"]}],"countries":["RU"],"is_corresponding":false,"raw_author_name":"Sergey Evgenievich Barykin","raw_affiliation_strings":["Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia","institution_ids":["https://openalex.org/I212220629"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5088018511","display_name":"Sergey Mikhailovich Sergeev","orcid":"https://orcid.org/0000-0003-0195-4589","observed_orcids":["https://orcid.org/0000-0003-0195-4589"]},"institutions":[{"id":"https://openalex.org/I212220629","display_name":"Peter the Great St. Petersburg Polytechnic University","ror":"https://ror.org/02x91aj62","country_code":"RU","type":"education","lineage":["https://openalex.org/I212220629"]}],"countries":["RU"],"is_corresponding":true,"raw_author_name":"Sergey Mikhailovich Sergeev","raw_affiliation_strings":["Graduate School of Industrial Management, Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate School of Industrial Management, Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia","institution_ids":["https://openalex.org/I212220629"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005604790","display_name":"Vyacheslav Vasilyevich Provotorov","orcid":"https://orcid.org/0000-0001-8761-7174","observed_orcids":["https://orcid.org/0000-0001-8761-7174"]},"institutions":[{"id":"https://openalex.org/I71305448","display_name":"Voronezh State University","ror":"https://ror.org/0543j5e78","country_code":"RU","type":"education","lineage":["https://openalex.org/I71305448"]}],"countries":["RU"],"is_corresponding":false,"raw_author_name":"Vyacheslav Vasilyevich Provotorov","raw_affiliation_strings":["Mathematics Department, Voronezh State University, Voronezh, Russia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mathematics Department, Voronezh State University, Voronezh, Russia","institution_ids":["https://openalex.org/I71305448"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072253991","display_name":"Kristina Lavskaya","orcid":"https://orcid.org/0000-0001-6372-4282","observed_orcids":["https://orcid.org/0000-0001-6372-4282"]},"institutions":[{"id":"https://openalex.org/I58880071","display_name":"Saint Petersburg State University of Civil Aviation","ror":"https://ror.org/03092z988","country_code":"RU","type":"education","lineage":["https://openalex.org/I58880071"]}],"countries":["RU"],"is_corresponding":false,"raw_author_name":"Kristina Konstantinovna Lavskaya","raw_affiliation_strings":["Department of Economics, Saint Petersburg State University of Civil Aviation, St. Petersburg, Russia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Economics, Saint Petersburg State University of Civil Aviation, St. Petersburg, Russia","institution_ids":["https://openalex.org/I58880071"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110665187","display_name":"Andrey Viktorovich Kharlamov","orcid":"https://orcid.org/0000-0002-4644-9351","observed_orcids":["https://orcid.org/0000-0002-4644-9351"]},"institutions":[{"id":"https://openalex.org/I2801267580","display_name":"Saint Petersburg State University of Economics","ror":"https://ror.org/0398ex766","country_code":"RU","type":"education","lineage":["https://openalex.org/I2801267580"]}],"countries":["RU"],"is_corresponding":true,"raw_author_name":"Andrey Viktorovich Kharlamov","raw_affiliation_strings":["Deparment of Economic, St. Petersburg State University of Economics, St. Petersburg, Russia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Deparment of Economic, St. Petersburg State University of Economics, St. Petersburg, Russia","institution_ids":["https://openalex.org/I2801267580"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5007226847","display_name":"Tatiana Lvovna Kharlamova","orcid":"https://orcid.org/0000-0001-8352-2565","observed_orcids":["https://orcid.org/0000-0001-8352-2565"]},"institutions":[{"id":"https://openalex.org/I212220629","display_name":"Peter the Great St. Petersburg Polytechnic University","ror":"https://ror.org/02x91aj62","country_code":"RU","type":"education","lineage":["https://openalex.org/I212220629"]}],"countries":["RU"],"is_corresponding":true,"raw_author_name":"Tatiana Lvovna Kharlamova","raw_affiliation_strings":["Graduate School of Industrial Management, Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate School of Industrial Management, Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia","institution_ids":["https://openalex.org/I212220629"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5007226847","https://openalex.org/A5088018511","https://openalex.org/A5110665187"],"corresponding_institution_ids":["https://openalex.org/I212220629","https://openalex.org/I2801267580"],"apc_list":{"value":2490,"currency":"USD","value_usd":2490},"apc_paid":{"value":2490,"currency":"USD","value_usd":2490},"fwci":2.0245,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":{"value":0.86462306,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"10","issue":null,"first_page":null,"last_page":null},"is_retracted":true,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.8955000042915344,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.8955000042915344,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.07599999755620956,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.014399999752640724,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/energy-efficiency","display_name":"energy efficiency","score":0.9879999756813049},{"id":"https://openalex.org/keywords/carbon-footprint","display_name":"carbon footprint","score":0.8629999756813049},{"id":"https://openalex.org/keywords/network-topology","display_name":"network topology","score":0.5789999961853027},{"id":"https://openalex.org/keywords/digital-twin","display_name":"digital twin","score":0.6370000243186951},{"id":"https://openalex.org/keywords/multidimensional-structure","display_name":"multidimensional structure","score":0.6579999923706055},{"id":"https://openalex.org/keywords/online-platforms","display_name":"digital platforms","score":0.609000027179718}],"concepts":[{"id":"https://openalex.org/C2780928776","wikidata":"https://www.wikidata.org/wiki/Q16999365","display_name":"Omnichannel","level":2,"score":0.9486365914344788},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.653293251991272},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.48427504301071167},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.24077460169792175},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.18350544571876526},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.17814403772354126}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3389/fenrg.2022.946588","doi":"https://doi.org/10.3389/fenrg.2022.946588","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fenrg.2022.946588","pdf_url":"https://www.frontiersin.org/articles/10.3389/fenrg.2022.946588/pdf","source":{"id":"https://openalex.org/S2595193159","display_name":"Frontiers in Energy Research","issn_l":"2296-598X","issn":["2296-598X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","norway-1","poland-100","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Energy Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:9fec0e45a7384afca8814446a727837c","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/9fec0e45a7384afca8814446a727837c","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Frontiers in Energy Research, Vol 10 (2022)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3389/fenrg.2022.946588","doi":"https://doi.org/10.3389/fenrg.2022.946588","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fenrg.2022.946588","pdf_url":"https://www.frontiersin.org/articles/10.3389/fenrg.2022.946588/pdf","source":{"id":"https://openalex.org/S2595193159","display_name":"Frontiers in Energy Research","issn_l":"2296-598X","issn":["2296-598X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","norway-1","poland-100","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Energy Research","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.5690000057220459,"id":"https://metadata.un.org/sdg/7","display_name":"Affordable and clean energy"},{"score":0.5378999710083008,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"study_designs":[],"awards":[{"id":"https://openalex.org/G5490258982","display_name":null,"funder_award_id":"Agreement 075-15-2021-1333 dated 30.09.2021","funder_id":"https://openalex.org/F4320327494","funder_display_name":"Ministry of Science and Higher Education of the Russian Federation"},{"id":"https://openalex.org/G5975292696","display_name":null,"funder_award_id":"075-15-2021-1333","funder_id":"https://openalex.org/F4320327494","funder_display_name":"Ministry of Science and Higher Education of the Russian Federation"},{"id":"https://openalex.org/G6444257319","display_name":null,"funder_award_id":"075-15-","funder_id":"https://openalex.org/F4320327494","funder_display_name":"Ministry of Science and Higher Education of the Russian Federation"},{"id":"https://openalex.org/G830394982","display_name":null,"funder_award_id":"Priority 2030\"","funder_id":"https://openalex.org/F4320327494","funder_display_name":"Ministry of Science and Higher Education of the Russian Federation"}],"funders":[{"id":"https://openalex.org/F4320327494","display_name":"Ministry of Science and Higher Education of the Russian Federation","ror":null}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4289918738.pdf","grobid_xml":"https://content.openalex.org/works/W4289918738.grobid-xml"},"referenced_works_count":41,"referenced_works":["https://openalex.org/W78473010","https://openalex.org/W231050506","https://openalex.org/W2104212223","https://openalex.org/W2189299447","https://openalex.org/W2551203077","https://openalex.org/W2587390989","https://openalex.org/W2607066586","https://openalex.org/W2801400423","https://openalex.org/W2917220222","https://openalex.org/W2949971457","https://openalex.org/W2953396671","https://openalex.org/W2954183469","https://openalex.org/W2966906878","https://openalex.org/W2977465999","https://openalex.org/W2980064709","https://openalex.org/W2991835552","https://openalex.org/W2993050530","https://openalex.org/W2998758775","https://openalex.org/W2999730351","https://openalex.org/W3003895975","https://openalex.org/W3015969950","https://openalex.org/W3018171374","https://openalex.org/W3021521139","https://openalex.org/W3026374159","https://openalex.org/W3032982195","https://openalex.org/W3033948849","https://openalex.org/W3082909006","https://openalex.org/W3092224061","https://openalex.org/W3093242535","https://openalex.org/W3107782157","https://openalex.org/W3111310223","https://openalex.org/W3132749816","https://openalex.org/W3160917934","https://openalex.org/W3161791988","https://openalex.org/W3166618001","https://openalex.org/W3186082523","https://openalex.org/W3196236230","https://openalex.org/W4200074421","https://openalex.org/W4235856936","https://openalex.org/W6687145969","https://openalex.org/W6884892742"],"related_works":["https://openalex.org/W6930867364","https://openalex.org/W4295328716","https://openalex.org/W3128146687","https://openalex.org/W4290649363","https://openalex.org/W4416041717","https://openalex.org/W6893490162","https://openalex.org/W4416831608","https://openalex.org/W4407853083","https://openalex.org/W7221568947","https://openalex.org/W7221567295"],"abstract_inverted_index":{"Digital":[0],"Omnichannel":[1],"marketing":[2,9,139,175],"is":[3,13,57,78,82],"viewed":[4],"the":[5,11,19,41,89,114,137,143,153,171],"answer":[6],"to":[7,18,85,169],"future":[8],"however,":[10],"concept":[12],"mired":[14],"with":[15,47,118],"problems":[16],"related":[17],"energy":[20,28,70,182],"and":[21,38,50,121,124,135,167,181],"carbon":[22],"footprinting.":[23],"Therefore,":[24],"this":[25,98],"study":[26,165],"proposed":[27,111],"efficient":[29],"network":[30,132,147],"of":[31,35,66,92,126,145,149,155,173,179],"a":[32,64,146,186],"complex":[33],"topology":[34],"data":[36],"access":[37],"marketting,":[39],"where":[40],"nodes":[42],"function":[43],"as":[44,72],"an":[45],"objects":[46],"unique":[48],"characteristics":[49],"create":[51],"digital":[52,94,115,133,138,156,174],"customer":[53,150],"value":[54,162],"network.":[55],"It":[56,77],"believed":[58],"that":[59,80],"competition":[60],"has":[61],"transformed":[62],"into":[63],"contest":[65],"online":[67],"platforms":[68],"in":[69,74,160],"efficency":[71,183],"well":[73],"economic":[75,119],"efficiency.":[76],"emphasized":[79],"there":[81],"no":[83],"alternative":[84,177],"multichannel":[86],"interaction":[87,104,134,157,180],"at":[88],"present":[90],"stage":[91],"implementing":[93],"business":[95],"solutions.":[96],"In":[97],"study,":[99],"authors":[100],"have":[101],"developed":[102],"omnichannel":[103,131],"algorithms":[105],"based":[106],"on":[107],"mathematical":[108,187],"models.":[109],"The":[110,164],"approach":[112],"supplements":[113],"twin":[116],"model":[117],"indicators":[120],"methods.":[122],"Results":[123],"analysis":[125],"multidimensional":[127,191],"structures":[128,192],"allows":[129],"for":[130,189],"improves":[136],"approach.":[140],"To":[141],"consider":[142],"formation":[144],"configuration":[148],"service,":[151],"developing":[152],"idea":[154],"between":[158],"participants":[159],"consumer":[161],"chains.":[163],"conclude":[166],"recommend":[168],"expand":[170],"methodology":[172],"involving":[176],"channels":[178],"by":[184],"including":[185],"apparatus":[188],"analyzing":[190],"(n-D":[193],"structures).":[194]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2022-08-06T00:00:00"}