{"id":"https://openalex.org/W4289528366","doi":"https://doi.org/10.31571/gervasi.v6i2.3237","title":"Pembuatan Konten dan Digital Marketing sebagai Upaya Peningkatan Pemasaran Produk UMKM Kecamatan Danau Teluk","display_name":"Pembuatan Konten dan Digital Marketing sebagai Upaya Peningkatan Pemasaran Produk UMKM Kecamatan Danau Teluk","publication_year":2022,"publication_date":"2022-08-01","ids":{"openalex":"https://openalex.org/W4289528366","doi":"https://doi.org/10.31571/gervasi.v6i2.3237"},"language":"id","primary_location":{"id":"doi:10.31571/gervasi.v6i2.3237","doi":"https://doi.org/10.31571/gervasi.v6i2.3237","is_oa":true,"landing_page_url":"https://doi.org/10.31571/gervasi.v6i2.3237","pdf_url":"https://journal.ikippgriptk.ac.id/index.php/gervasi/article/download/3237/1912","source":{"id":"https://openalex.org/S4210174484","display_name":"GERVASI Jurnal Pengabdian kepada Masyarakat","issn_l":"2598-6147","issn":["2598-6147","2598-6155"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"GERVASI: Jurnal Pengabdian kepada Masyarakat","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.ikippgriptk.ac.id/index.php/gervasi/article/download/3237/1912","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074932731","display_name":"Ulfa Khaira","orcid":"https://orcid.org/0000-0002-2852-520X","observed_orcids":["https://orcid.org/0000-0002-2852-520X"]},"institutions":[{"id":"https://openalex.org/I147791725","display_name":"Universitas Jambi","ror":"https://ror.org/00g1w3j30","country_code":"ID","type":"education","lineage":["https://openalex.org/I147791725"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ulfa Khaira","raw_affiliation_strings":["Universitas Jambi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Jambi","institution_ids":["https://openalex.org/I147791725"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5077035577","display_name":"Tri Suratno","orcid":"https://orcid.org/0009-0002-1512-1844","observed_orcids":["https://orcid.org/0009-0002-1512-1844"]},"institutions":[{"id":"https://openalex.org/I147791725","display_name":"Universitas Jambi","ror":"https://ror.org/00g1w3j30","country_code":"ID","type":"education","lineage":["https://openalex.org/I147791725"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Tri Suratno","raw_affiliation_strings":["Universitas Jambi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Jambi","institution_ids":["https://openalex.org/I147791725"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079970256","display_name":"Yolla Noverina","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I147791725","display_name":"Universitas Jambi","ror":"https://ror.org/00g1w3j30","country_code":"ID","type":"education","lineage":["https://openalex.org/I147791725"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yolla Noverina","raw_affiliation_strings":["Universitas Jambi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Jambi","institution_ids":["https://openalex.org/I147791725"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043743582","display_name":"Zainil Abidin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I147791725","display_name":"Universitas Jambi","ror":"https://ror.org/00g1w3j30","country_code":"ID","type":"education","lineage":["https://openalex.org/I147791725"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Zainil Abidin","raw_affiliation_strings":["Universitas Jambi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Jambi","institution_ids":["https://openalex.org/I147791725"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5084476913","display_name":"Benedika Ferdian Hutabarat","orcid":"https://orcid.org/0000-0002-6955-7910","observed_orcids":["https://orcid.org/0000-0002-6955-7910"]},"institutions":[{"id":"https://openalex.org/I147791725","display_name":"Universitas Jambi","ror":"https://ror.org/00g1w3j30","country_code":"ID","type":"education","lineage":["https://openalex.org/I147791725"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Benedika Ferdian Hutabarat","raw_affiliation_strings":["Universitas Jambi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Jambi","institution_ids":["https://openalex.org/I147791725"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I147791725"],"apc_list":null,"apc_paid":null,"fwci":0.8344,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.7651371,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":95},"biblio":{"volume":"6","issue":"2","first_page":"314","last_page":"326"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8730000257492065},{"id":"https://openalex.org/keywords/content-creation","display_name":"content creation","score":0.6480000019073486},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.8429999947547913},{"id":"https://openalex.org/keywords/marketing-training","display_name":"marketing training","score":0.4440000057220459},{"id":"https://openalex.org/keywords/fish-crackers","display_name":"fish crackers","score":0.5640000104904175},{"id":"https://openalex.org/keywords/packaging-design","display_name":"packaging design","score":0.7039999961853027},{"id":"https://openalex.org/keywords/label-design","display_name":"label design","score":0.8009999990463257},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.6809999942779541},{"id":"https://openalex.org/keywords/market-reach","display_name":"market reach","score":0.41100001335144043},{"id":"https://openalex.org/keywords/jambi","display_name":"Jambi","score":0.6269999742507935}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.46233507990837097},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.43676209449768066},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2661946415901184},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2630089521408081},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.19119977951049805}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.31571/gervasi.v6i2.3237","doi":"https://doi.org/10.31571/gervasi.v6i2.3237","is_oa":true,"landing_page_url":"https://doi.org/10.31571/gervasi.v6i2.3237","pdf_url":"https://journal.ikippgriptk.ac.id/index.php/gervasi/article/download/3237/1912","source":{"id":"https://openalex.org/S4210174484","display_name":"GERVASI Jurnal Pengabdian kepada Masyarakat","issn_l":"2598-6147","issn":["2598-6147","2598-6155"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"GERVASI: Jurnal Pengabdian kepada Masyarakat","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.31571/gervasi.v6i2.3237","doi":"https://doi.org/10.31571/gervasi.v6i2.3237","is_oa":true,"landing_page_url":"https://doi.org/10.31571/gervasi.v6i2.3237","pdf_url":"https://journal.ikippgriptk.ac.id/index.php/gervasi/article/download/3237/1912","source":{"id":"https://openalex.org/S4210174484","display_name":"GERVASI Jurnal Pengabdian kepada Masyarakat","issn_l":"2598-6147","issn":["2598-6147","2598-6155"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"GERVASI: Jurnal Pengabdian kepada Masyarakat","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.833299994468689}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4289528366.pdf","grobid_xml":"https://content.openalex.org/works/W4289528366.grobid-xml"},"referenced_works_count":15,"referenced_works":["https://openalex.org/W2112463641","https://openalex.org/W2368878893","https://openalex.org/W2896185175","https://openalex.org/W2904413121","https://openalex.org/W2982357680","https://openalex.org/W2998642301","https://openalex.org/W3000278833","https://openalex.org/W3145029023","https://openalex.org/W3167271578","https://openalex.org/W3201824138","https://openalex.org/W3202820332","https://openalex.org/W3211794997","https://openalex.org/W3216031411","https://openalex.org/W4289533868","https://openalex.org/W4313373944"],"related_works":["https://openalex.org/W7219179130","https://openalex.org/W7220560890","https://openalex.org/W7202031733","https://openalex.org/W4313268809","https://openalex.org/W4406452752","https://openalex.org/W7126369541","https://openalex.org/W7162867896","https://openalex.org/W4412496070","https://openalex.org/W4402773121","https://openalex.org/W4414142521"],"abstract_inverted_index":{"Kerupuk":[0],"ikan":[1],"Mursida":[2],"dan":[3,14,49,53,88,105,116,127,159],"kelompok":[4],"usaha":[5,11],"bersama":[6],"(KUB)":[7],"Mayang":[8],"Mangurai":[9],"merupakan":[10],"mikro":[12],"kecil":[13],"menengah":[15],"(UMKM)":[16],"yang":[17,34,99,129],"ada":[18],"di":[19,23],"Kota":[20,39],"Jambi":[21],"tepatnya":[22],"Kecamatan":[24],"Danau":[25],"Teluk.":[26],"Kedua":[27],"UMKM":[28,76,103],"memiliki":[29,42,51,153],"kendala":[30],"jangkauan":[31],"pemasaran":[32,74],"produk":[33,75,126],"masih":[35],"sebatas":[36],"ruang":[37],"lingkup":[38],"Jambi,":[40],"belum":[41,50],"media":[43,46],"sosial":[44],"sebagai":[45],"promosi":[47],"produk,":[48],"pemahaman":[52],"keterampilan":[54,136],"dalam":[55,107,138],"membuat":[56,139,160],"konten":[57,83,140,161],"iklan":[58,133,162],"digital":[59,80,141,149,163],"marketing.":[60,142],"Berdasarkan":[61],"permasalahan":[62],"tersebut,":[63],"kegiatan":[64,110,115,120,146],"Pengabdian":[65],"Pada":[66],"Masyarakat":[67],"(PPM)":[68],"ini":[69,93,121],"melakukan":[70],"upaya":[71],"untuk":[72],"meningkatkan":[73],"tersebut":[77,104],"melalui":[78],"pelatihan":[79],"marketing,":[81],"pembuatan":[82],"iklan,":[84],"perbaikan":[85],"desain":[86,124,154],"label":[87,125,155],"kemasan":[89,128,156],"produk.":[90],"Kegiatan":[91],"PPM":[92],"diikuti":[94],"oleh":[95],"10":[96],"orang":[97],"peserta":[98],"berasal":[100],"dari":[101,119,145],"kedua":[102],"dilaksanakan":[106],"3":[108],"tahap":[109],"yaitu":[111],"pra":[112],"kegiatan,":[113],"pelaksanaan":[114],"evaluasi.":[117],"Hasil":[118],"adalah":[122,151,157,164],"terciptanya":[123],"telah":[130],"diperbarui,":[131],"video":[132],"digital,":[134],"serta":[135],"mitra":[137],"Realisasi":[143],"ketercapaian":[144],"knowledge":[147],"sharing":[148],"marketing":[150],"82%,":[152],"100%,":[158],"90%.":[165]},"counts_by_year":[{"year":2023,"cited_by_count":2}],"updated_date":"2026-10-08T09:06:37.294493","created_date":"2022-08-03T00:00:00"}
