{"id":"https://openalex.org/W4288754384","doi":"https://doi.org/10.55047/transekonomika.v2i5.185","title":"ANALISIS STRATEGI PEMASARAN ERIGO STORE BRAND FASHION LOKAL INDONESIA YANG MENDUNIA","display_name":"ANALISIS STRATEGI PEMASARAN ERIGO STORE BRAND FASHION LOKAL INDONESIA YANG MENDUNIA","publication_year":2022,"publication_date":"2022-06-22","ids":{"openalex":"https://openalex.org/W4288754384","doi":"https://doi.org/10.55047/transekonomika.v2i5.185"},"language":"en","primary_location":{"id":"doi:10.55047/transekonomika.v2i5.185","doi":"https://doi.org/10.55047/transekonomika.v2i5.185","is_oa":true,"landing_page_url":"https://doi.org/10.55047/transekonomika.v2i5.185","pdf_url":"https://transpublika.co.id/ojs/index.php/Transekonomika/article/download/185/146","source":{"id":"https://openalex.org/S4386622103","display_name":"Transekonomika Akuntansi Bisnis dan Keuangan","issn_l":"2809-6851","issn":["2809-6851","2809-7866"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://transpublika.co.id/ojs/index.php/Transekonomika/article/download/185/146","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5034034522","display_name":"Rivani Fardiana Putri","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210157038","display_name":"Siliwangi University","ror":"https://ror.org/05efq3455","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157038"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Rivani Fardiana Putri","raw_affiliation_strings":["Pendidikan Ekonomi, Universitas Siliwangi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Pendidikan Ekonomi, Universitas Siliwangi","institution_ids":["https://openalex.org/I4210157038"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5078558115","display_name":"Elsa Windu Fitriani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210157038","display_name":"Siliwangi University","ror":"https://ror.org/05efq3455","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157038"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Elsa Windu Fitriani","raw_affiliation_strings":["Pendidikan Ekonomi, Universitas Siliwangi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Pendidikan Ekonomi, Universitas Siliwangi","institution_ids":["https://openalex.org/I4210157038"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5028472151","display_name":"Sri Hardianti Sartika","orcid":"https://orcid.org/0000-0002-7186-3378","observed_orcids":["https://orcid.org/0000-0002-7186-3378"]},"institutions":[{"id":"https://openalex.org/I4210157038","display_name":"Siliwangi University","ror":"https://ror.org/05efq3455","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157038"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sri Hardianti Sartika","raw_affiliation_strings":["Pendidikan Ekonomi, Universitas Siliwangi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Pendidikan Ekonomi, Universitas Siliwangi","institution_ids":["https://openalex.org/I4210157038"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5034034522"],"corresponding_institution_ids":["https://openalex.org/I4210157038"],"apc_list":null,"apc_paid":null,"fwci":1.9981,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.88324359,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"2","issue":"5","first_page":"213","last_page":"220"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.44290000200271606,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.44290000200271606,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.39820000529289246,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0949999988079071,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/fashion-brands","display_name":"fashion brands","score":0.7160000205039978},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.8500000238418579},{"id":"https://openalex.org/keywords/4p-marketing-mix","display_name":"4P marketing mix","score":0.8790000081062317},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.5630000233650208},{"id":"https://openalex.org/keywords/shopee","display_name":"Shopee","score":0.9269999861717224},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.6549999713897705},{"id":"https://openalex.org/keywords/billboard-advertising","display_name":"billboard advertising","score":0.8009999990463257},{"id":"https://openalex.org/keywords/foreign-market-expansion","display_name":"overseas market expansion","score":0.7260000109672546},{"id":"https://openalex.org/keywords/local-fashion-brands","display_name":"local fashion brands","score":0.4749999940395355},{"id":"https://openalex.org/keywords/product-innovation","display_name":"product innovation","score":0.37299999594688416}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6684513092041016},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6601728200912476},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5760061144828796},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5578681230545044},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.5545771718025208},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.537670373916626},{"id":"https://openalex.org/C2779522259","wikidata":"https://www.wikidata.org/wiki/Q219760","display_name":"Bazaar","level":2,"score":0.5259045362472534},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5142526030540466},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.44596967101097107},{"id":"https://openalex.org/C536005652","wikidata":"https://www.wikidata.org/wiki/Q677073","display_name":"Direct marketing","level":2,"score":0.4258558750152588},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.414857417345047},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.28186675906181335},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.11565622687339783},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.11476290225982666},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.55047/transekonomika.v2i5.185","doi":"https://doi.org/10.55047/transekonomika.v2i5.185","is_oa":true,"landing_page_url":"https://doi.org/10.55047/transekonomika.v2i5.185","pdf_url":"https://transpublika.co.id/ojs/index.php/Transekonomika/article/download/185/146","source":{"id":"https://openalex.org/S4386622103","display_name":"Transekonomika Akuntansi Bisnis dan Keuangan","issn_l":"2809-6851","issn":["2809-6851","2809-7866"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.55047/transekonomika.v2i5.185","doi":"https://doi.org/10.55047/transekonomika.v2i5.185","is_oa":true,"landing_page_url":"https://doi.org/10.55047/transekonomika.v2i5.185","pdf_url":"https://transpublika.co.id/ojs/index.php/Transekonomika/article/download/185/146","source":{"id":"https://openalex.org/S4386622103","display_name":"Transekonomika Akuntansi Bisnis dan Keuangan","issn_l":"2809-6851","issn":["2809-6851","2809-7866"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4288754384.pdf","grobid_xml":"https://content.openalex.org/works/W4288754384.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W3017303806","https://openalex.org/W3046892760","https://openalex.org/W3168860514"],"related_works":["https://openalex.org/W4391136132","https://openalex.org/W4286886586","https://openalex.org/W7166598970","https://openalex.org/W4415460573","https://openalex.org/W7089413052","https://openalex.org/W4406580257","https://openalex.org/W7217630500","https://openalex.org/W4320714955","https://openalex.org/W4377862053","https://openalex.org/W4362717908"],"abstract_inverted_index":{"In":[0],"doing":[1],"business,":[2],"business":[3,34],"actors":[4],"must":[5,36],"be":[6,39],"able":[7,40],"to":[8,38,41,71,78,88,162],"keep":[9],"up":[10],"with":[11],"the":[12,26,48,54,64,68,79,90,108,116,123,152,164],"times":[13],"so":[14,103],"that":[15,35,56,104,151,155],"they":[16,50,105],"are":[17],"not":[18],"left":[19],"behind":[20],"and":[21,45,74,92,122,183],"remain":[22],"in":[23,33,47,63],"demand":[24],"by":[25,61,97,139],"public,":[27],"as":[28,30],"well":[29],"marketing":[31,59,93,125],"strategies":[32],"continue":[37],"expand":[42],"market":[43],"reach":[44],"innovate":[46],"products":[49,77],"offer.":[51],"One":[52],"of":[53,118,147],"businesses":[55],"implements":[57],"a":[58,131,159],"strategy":[60,91,161],"participating":[62],"export":[65],"program":[66],"on":[67],"Shopee":[69],"platform":[70],"optimize":[72],"sales":[73],"introduce":[75],"their":[76],"international":[80,109],"scene":[81],"is":[82,115,130,137],"Erigo":[83,101,156],"Store.":[84],"The":[85,111,127,145],"study":[86],"aims":[87],"determine":[89],"mix":[94],"carried":[95],"out":[96],"local":[98],"fashion":[99],"brand":[100],"Store":[102,157],"could":[106],"enter":[107],"market.":[110],"main":[112],"theory":[113,117],"used":[114,129],"segmenting,":[119],"targeting,":[120],"positioning":[121],"4P":[124],"mix.":[126],"research":[128,141,149],"descriptive":[132],"qualitative":[133],"approach.":[134],"Data":[135],"collection":[136],"done":[138],"library":[140],"or":[142],"literature":[143],"study.":[144],"results":[146],"this":[148],"show":[150],"analysis":[153],"shows":[154],"uses":[158],"promotional":[160],"follow":[163],"bazaar,":[165],"create":[166],"an":[167],"official":[168],"erigo":[169],"website,":[170],"endorse":[171],"influencers,":[172],"sell":[173],"through":[174,178,181],"various":[175],"e-commerce,":[176],"advertising":[177],"billboards,":[179],"promotion":[180],"TikTok,":[182],"overseas":[184],"expansion.":[185]},"counts_by_year":[{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":1}],"updated_date":"2026-09-06T09:10:53.072986","created_date":"2022-07-30T00:00:00"}
