{"id":"https://openalex.org/W4288366174","doi":"https://doi.org/10.5281/zenodo.2646462","title":"A STUDY OF SOCIAL MEDIA ACCEPTANCE AND USE AMONG UNIVERSITY STUDENTS USING UTAUT MODEL","display_name":"A STUDY OF SOCIAL MEDIA ACCEPTANCE AND USE AMONG UNIVERSITY STUDENTS USING UTAUT MODEL","publication_year":2019,"publication_date":"2019-04-18","ids":{"openalex":"https://openalex.org/W4288366174","doi":"https://doi.org/10.5281/zenodo.2646462"},"language":"en","primary_location":{"id":"pmh:oai:zenodo.org:2646463","doi":null,"is_oa":true,"landing_page_url":"https://zenodo.org/record/2646463","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://zenodo.org/record/2646463","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085915629","display_name":"Joseph Bamidele Awotunde","orcid":"https://orcid.org/0000-0002-1020-4432","observed_orcids":["https://orcid.org/0000-0002-1020-4432","https://orcid.org/0009-0005-7970-0193"]},"institutions":[{"id":"https://openalex.org/I134542131","display_name":"University of Ilorin","ror":"https://ror.org/032kdwk38","country_code":"NG","type":"education","lineage":["https://openalex.org/I134542131"]}],"countries":["NG"],"is_corresponding":false,"raw_author_name":"Awotunde, Joseph Bamidele","raw_affiliation_strings":["University of Ilorin, Ilorin, Kwara State"],"raw_orcid":"https://orcid.org/0000-0002-1020-4432","affiliations":[{"raw_affiliation_string":"University of Ilorin, Ilorin, Kwara State","institution_ids":["https://openalex.org/I134542131"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5071054943","display_name":"Roseline Oluwaseun Ogundokun","orcid":"https://orcid.org/0000-0002-2592-2824","observed_orcids":["https://orcid.org/0000-0002-2592-2824"]},"institutions":[{"id":"https://openalex.org/I304664074","display_name":"Landmark University","ror":"https://ror.org/04gw4zv66","country_code":"NG","type":"education","lineage":["https://openalex.org/I304664074"]}],"countries":["NG"],"is_corresponding":false,"raw_author_name":"Ogundokun, Roseline Oluwaseun","raw_affiliation_strings":["Landmark University Omu-Aran, Kwara State"],"raw_orcid":"https://orcid.org/0000-0002-2592-2824","affiliations":[{"raw_affiliation_string":"Landmark University Omu-Aran, Kwara State","institution_ids":["https://openalex.org/I304664074"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022774043","display_name":"Omotola Dawodu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3131280167","display_name":"McPherson University","ror":"https://ror.org/03zcb2d36","country_code":"NG","type":"education","lineage":["https://openalex.org/I3131280167"]}],"countries":["NG"],"is_corresponding":false,"raw_author_name":"Dawodu, Omotola","raw_affiliation_strings":["McPherson University, Ibadan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"McPherson University, Ibadan","institution_ids":["https://openalex.org/I3131280167"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049151548","display_name":"J. Gbemisola Ajamu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I304664074","display_name":"Landmark University","ror":"https://ror.org/04gw4zv66","country_code":"NG","type":"education","lineage":["https://openalex.org/I304664074"]}],"countries":["NG"],"is_corresponding":false,"raw_author_name":"Ajamu, J. Gbemisola","raw_affiliation_strings":["Landmark University, Omu Aran, Kwara State"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Landmark University, Omu Aran, Kwara State","institution_ids":["https://openalex.org/I304664074"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063803070","display_name":"Abidemi Emmanuel Adeniyi","orcid":"https://orcid.org/0000-0002-2728-0116","observed_orcids":["https://orcid.org/0000-0002-2728-0116"]},"institutions":[{"id":"https://openalex.org/I304664074","display_name":"Landmark University","ror":"https://ror.org/04gw4zv66","country_code":"NG","type":"education","lineage":["https://openalex.org/I304664074"]}],"countries":["NG"],"is_corresponding":false,"raw_author_name":"Adeniyi, Abidemi Emmanuel","raw_affiliation_strings":["Landmark University, Omu Aran, Kwara State"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Landmark University, Omu Aran, Kwara State","institution_ids":["https://openalex.org/I304664074"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5028891015","display_name":"Adekanmi Adeyinka Adegun","orcid":"https://orcid.org/0000-0001-7244-9665","observed_orcids":["https://orcid.org/0000-0001-7244-9665"]},"institutions":[{"id":"https://openalex.org/I304664074","display_name":"Landmark University","ror":"https://ror.org/04gw4zv66","country_code":"NG","type":"education","lineage":["https://openalex.org/I304664074"]}],"countries":["NG"],"is_corresponding":false,"raw_author_name":"Adegun, Adekanmi Adeyinka","raw_affiliation_strings":["Landmark University, Omu Aran, Kwara State"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Landmark University, Omu Aran, Kwara State","institution_ids":["https://openalex.org/I304664074"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.1387,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.65846392,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9824000000953674,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9824000000953674,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14498","display_name":"Educational Technology in Learning","score":0.008299999870359898,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10162","display_name":"Online and Blended Learning","score":0.00139999995008111,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-acceptance","display_name":"social media acceptance","score":0.9160000085830688},{"id":"https://openalex.org/keywords/social-media-use","display_name":"social media use","score":0.9139999747276306},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.9890000224113464},{"id":"https://openalex.org/keywords/utaut","display_name":"UTAUT","score":0.9570000171661377},{"id":"https://openalex.org/keywords/technology-acceptance","display_name":"technology acceptance","score":0.8349999785423279},{"id":"https://openalex.org/keywords/social-media-for-learning","display_name":"social media learning","score":0.8569999933242798}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.57557213306427},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5334942936897278},{"id":"https://openalex.org/C2780346085","wikidata":"https://www.wikidata.org/wiki/Q7884986","display_name":"Unified theory of acceptance and use of technology","level":3,"score":0.5306469798088074},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.35811978578567505},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.3395388722419739},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3009907305240631},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2925518751144409},{"id":"https://openalex.org/C131158328","wikidata":"https://www.wikidata.org/wiki/Q1307337","display_name":"Social influence","level":2,"score":0.27465564012527466},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.13765692710876465}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:zenodo.org:2646463","doi":null,"is_oa":true,"landing_page_url":"https://zenodo.org/record/2646463","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"doi:10.5281/zenodo.2646462","doi":"https://doi.org/10.5281/zenodo.2646462","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.2646462","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},{"id":"doi:10.5281/zenodo.2646463","doi":"https://doi.org/10.5281/zenodo.2646463","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.2646463","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"}],"best_oa_location":{"id":"pmh:oai:zenodo.org:2646463","doi":null,"is_oa":true,"landing_page_url":"https://zenodo.org/record/2646463","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"score":0.5,"id":"https://metadata.un.org/sdg/4","display_name":"Quality education"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2971625818","https://openalex.org/W4383101492","https://openalex.org/W3128574604","https://openalex.org/W3138110246","https://openalex.org/W2994102575","https://openalex.org/W3197304395","https://openalex.org/W4226191753","https://openalex.org/W3005988318","https://openalex.org/W2062110266","https://openalex.org/W4390754029"],"abstract_inverted_index":{"This":[0],"paper":[1],"used":[2,28],"the":[3,15],"Unified":[4],"Theory":[5],"of":[6,10,34,38],"Acceptance":[7],"and":[8,32],"Use":[9],"Technology":[11],"(UTAUT)":[12],"to":[13,29],"validate":[14],"use":[16,37],"in":[17],"a":[18],"new":[19],"environment":[20],"that":[21],"is":[22,27],"not":[23],"work-related.":[24],"The":[25],"model":[26],"examine":[30],"acceptance":[31],"willingness":[33],"University":[35],"students\u2019":[36],"social":[39],"media":[40],"for":[41],"learning":[42],"purposes.":[43]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2022-07-29T00:00:00"}