{"id":"https://openalex.org/W4288081603","doi":"https://doi.org/10.55299/ijec.v1i1.67","title":"The Influence of Product Quality, Promotion and Design on Purchase Decisions for Yamaha Nmax Motor Vehicles SPSS Application Based","display_name":"The Influence of Product Quality, Promotion and Design on Purchase Decisions for Yamaha Nmax Motor Vehicles SPSS Application Based","publication_year":2022,"publication_date":"2022-06-30","ids":{"openalex":"https://openalex.org/W4288081603","doi":"https://doi.org/10.55299/ijec.v1i1.67"},"language":"en","primary_location":{"id":"doi:10.55299/ijec.v1i1.67","doi":"https://doi.org/10.55299/ijec.v1i1.67","is_oa":true,"landing_page_url":"https://doi.org/10.55299/ijec.v1i1.67","pdf_url":null,"source":{"id":"https://openalex.org/S4387282107","display_name":"International Journal of Economics (IJEC)","issn_l":"2961-712X","issn":["2961-712X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Economics (IJEC)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.55299/ijec.v1i1.67","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5013957976","display_name":"Atika Aini Nasution","orcid":"https://orcid.org/0009-0008-0111-1841","observed_orcids":["https://orcid.org/0009-0008-0111-1841"]},"institutions":[{"id":"https://openalex.org/I4405274228","display_name":"Universitas Battuta","ror":"https://ror.org/01aca3v38","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274228"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Atika Aini Nasution","raw_affiliation_strings":["Battuta University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Battuta University","institution_ids":["https://openalex.org/I4405274228"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5066408753","display_name":"Baginda Harahap","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274228","display_name":"Universitas Battuta","ror":"https://ror.org/01aca3v38","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274228"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Baginda Harahap","raw_affiliation_strings":["Battuta University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Battuta University","institution_ids":["https://openalex.org/I4405274228"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405274228"],"apc_list":null,"apc_paid":null,"fwci":3.3595,"has_fulltext":true,"cited_by_count":26,"citation_normalized_percentile":{"value":0.92480662,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":99},"biblio":{"volume":"1","issue":"1","first_page":"01","last_page":"13"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.890999972820282},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.8989999890327454},{"id":"https://openalex.org/keywords/product-design","display_name":"product design","score":0.9819999933242798},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.878000020980835},{"id":"https://openalex.org/keywords/yamaha-nmax","display_name":"Yamaha NMAX","score":0.703000009059906},{"id":"https://openalex.org/keywords/motorcycles","display_name":"motorcycles","score":0.9490000009536743},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9509999752044678},{"id":"https://openalex.org/keywords/medan","display_name":"Medan","score":0.9459999799728394}],"concepts":[{"id":"https://openalex.org/C189285262","wikidata":"https://www.wikidata.org/wiki/Q1332350","display_name":"Multicollinearity","level":3,"score":0.8946625590324402},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6599262952804565},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.5823154449462891},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5765750408172607},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.5323292016983032},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5059143900871277},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4645402729511261},{"id":"https://openalex.org/C85031952","wikidata":"https://www.wikidata.org/wiki/Q3026029","display_name":"Normality test","level":3,"score":0.44562235474586487},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.44409337639808655},{"id":"https://openalex.org/C101104100","wikidata":"https://www.wikidata.org/wiki/Q1063540","display_name":"Heteroscedasticity","level":2,"score":0.4389094412326813},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.4353404641151428},{"id":"https://openalex.org/C48921125","wikidata":"https://www.wikidata.org/wiki/Q10861030","display_name":"Linear regression","level":2,"score":0.4116443395614624},{"id":"https://openalex.org/C87007009","wikidata":"https://www.wikidata.org/wiki/Q210832","display_name":"Statistical hypothesis testing","level":2,"score":0.2842619717121124},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.27987444400787354},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.22899091243743896},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.55299/ijec.v1i1.67","doi":"https://doi.org/10.55299/ijec.v1i1.67","is_oa":true,"landing_page_url":"https://doi.org/10.55299/ijec.v1i1.67","pdf_url":null,"source":{"id":"https://openalex.org/S4387282107","display_name":"International Journal of Economics (IJEC)","issn_l":"2961-712X","issn":["2961-712X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Economics (IJEC)","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.ejournal.ipinternasional.com:article/67","doi":null,"is_oa":true,"landing_page_url":"https://ejournal.ipinternasional.com/index.php/ijec/article/view/67","pdf_url":"https://ejournal.ipinternasional.com/index.php/ijec/article/download/67/45","source":{"id":"https://openalex.org/S4387282107","display_name":"International Journal of Economics (IJEC)","issn_l":"2961-712X","issn":["2961-712X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2961-712X","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.55299/ijec.v1i1.67","doi":"https://doi.org/10.55299/ijec.v1i1.67","is_oa":true,"landing_page_url":"https://doi.org/10.55299/ijec.v1i1.67","pdf_url":null,"source":{"id":"https://openalex.org/S4387282107","display_name":"International Journal of Economics (IJEC)","issn_l":"2961-712X","issn":["2961-712X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Economics (IJEC)","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4288081603.pdf","grobid_xml":"https://content.openalex.org/works/W4288081603.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W1562891728","https://openalex.org/W3145364154"],"related_works":["https://openalex.org/W3216668513","https://openalex.org/W4377085613","https://openalex.org/W3132818618","https://openalex.org/W3139519034","https://openalex.org/W2929673327","https://openalex.org/W4391734535","https://openalex.org/W4396879628","https://openalex.org/W3088330552","https://openalex.org/W7051866388","https://openalex.org/W2971888468"],"abstract_inverted_index":{"This":[0],"study":[1],"aims":[2],"to":[3,84],"analyze":[4,22],"the":[5,23,27,40,43,47,50,54,58,69,93,101,105,115,123,154,158,161,184,196,217,224,230,239],"influence":[6,30,199],"of":[7,49,117,160,186],"product":[8,131,166],"quality,":[9,167],"promotion":[10,146,168],"and":[11,21,78,147,169],"design":[12,148,170],"on":[13,31,114,137,153,175,200],"purchasing":[14,32,138,176,201],"decisions":[15,33,139,177,202],"for":[16,34,140,178,203],"Yamaha":[17,35,141,179,204],"Nmax":[18,36,142,180,205],"motorcycle":[19,37,143,181,206],"products":[20,38,182],"variables":[24,237],"that":[25,68,87,92,129,164,216],"have":[26,171],"most":[28,197],"dominant":[29,198],"in":[39,42],"community":[41],"Medan":[44],"City.":[45],"From":[46,157],"results":[48,116,159],"classical":[51],"assumption":[52],"analysis,":[53],"normality":[55],"test":[56,75,103,163],"with":[57],"Kolmogorov-Smirnov":[59],"was":[60,127],"obtained":[61,76],"significantly":[62],"greater":[63],"than":[64],"0.05,":[65],"which":[66,214],"means":[67,215],"data":[70],"distribution":[71],"is":[72,110,212,233],"normal.":[73],"Multicollinearity":[74],"VIF":[77],"Tolerance":[79],"values":[80],"\u200b\u200bthat":[81],"are":[82],"close":[83],"one":[85],"so":[86],"it":[88,126],"can":[89,220],"be":[90,221],"concluded":[91],"regression":[94,120],"model":[95],"has":[96,195],"no":[97,111],"multicollinearity":[98],"problem,":[99],"while":[100,145,229],"heteroscedasticity":[102],"using":[104],"Glejser":[106],"method":[107],"states":[108],"there":[109],"problem.":[112],"Based":[113],"multiple":[118],"linear":[119],"analysis":[121],"from":[122],"t":[124],"test,":[125],"found":[128],"partially":[130],"quality":[132,194],"had":[133,149],"a":[134,150,172],"significant":[135,151,173],"effect":[136,152,174],"products,":[144],"5%":[155],"level.":[156],"F":[162,187,190],"simultaneously":[165],"where":[183],"value":[185,211],"count":[188],">":[189],"table":[191],".":[192],"Product":[193],"products.":[207],"The":[208],"R":[209],"square":[210],"0.255,":[213],"dependent":[218],"variable":[219,226],"explained":[222,234],"by":[223,227,235],"independent":[225],"25.5%":[228],"remaining":[231],"74.5%":[232],"other":[236],"outside":[238],"model.":[240]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":7},{"year":2022,"cited_by_count":9}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-07-28T00:00:00"}
