{"id":"https://openalex.org/W4288070922","doi":"https://doi.org/10.33087/jmas.v7i1.393","title":"Electronic Word of Mouth (eWOM): Menguji Pengaruh Pengalaman Positif, Persepsi Kualitas dan Kepercayaan. Studi Kasus: Restoran di Labuhanbatu","display_name":"Electronic Word of Mouth (eWOM): Menguji Pengaruh Pengalaman Positif, Persepsi Kualitas dan Kepercayaan. Studi Kasus: Restoran di Labuhanbatu","publication_year":2022,"publication_date":"2022-04-18","ids":{"openalex":"https://openalex.org/W4288070922","doi":"https://doi.org/10.33087/jmas.v7i1.393"},"language":"en","primary_location":{"id":"doi:10.33087/jmas.v7i1.393","doi":"https://doi.org/10.33087/jmas.v7i1.393","is_oa":true,"landing_page_url":"https://doi.org/10.33087/jmas.v7i1.393","pdf_url":"http://jmas.unbari.ac.id/index.php/jmas/article/download/393/304","source":{"id":"https://openalex.org/S4210191887","display_name":"J-MAS (Jurnal Manajemen dan Sains)","issn_l":"2541-6243","issn":["2541-6243","2541-688X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210125664","host_organization_name":"Universitas Batanghari","host_organization_lineage":["https://openalex.org/I4210125664"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"J-MAS (Jurnal Manajemen dan Sains)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://jmas.unbari.ac.id/index.php/jmas/article/download/393/304","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5077325961","display_name":"Yudi Prayoga","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387154883","display_name":"Universitas Labuhanbatu","ror":"https://ror.org/04apdjp43","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387154883"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yudi Prayoga","raw_affiliation_strings":["Universitas Labuhanbatu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Labuhanbatu","institution_ids":["https://openalex.org/I4387154883"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5031432262","display_name":"Muhammad Yasir Arafat Pohan","orcid":"https://orcid.org/0000-0002-3446-962X","observed_orcids":["https://orcid.org/0000-0002-3446-962X"]},"institutions":[{"id":"https://openalex.org/I165230279","display_name":"Universitas Gadjah Mada","ror":"https://ror.org/03ke6d638","country_code":"ID","type":"education","lineage":["https://openalex.org/I165230279"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muhammad Yasir Arafat Pohan","raw_affiliation_strings":["Universitas Gadjah Mada"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Gadjah Mada","institution_ids":["https://openalex.org/I165230279"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.4591,"has_fulltext":true,"cited_by_count":45,"citation_normalized_percentile":{"value":0.95574744,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"7","issue":"1","first_page":"283","last_page":"283"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.005799999926239252,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9990000128746033},{"id":"https://openalex.org/keywords/perceived-quality","display_name":"perceived quality","score":0.9769999980926514},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.8299999833106995},{"id":"https://openalex.org/keywords/restaurant-customers","display_name":"restaurant customers","score":0.9700000286102295},{"id":"https://openalex.org/keywords/culinary-business","display_name":"culinary business","score":0.6209999918937683},{"id":"https://openalex.org/keywords/labuhanbatu","display_name":"Labuhanbatu","score":0.8820000290870667}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6791354417800903},{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.6484256982803345},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5863884687423706},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.4773404896259308},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.45937928557395935},{"id":"https://openalex.org/C45983554","wikidata":"https://www.wikidata.org/wiki/Q3412851","display_name":"Information quality","level":3,"score":0.45636317133903503},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.41888701915740967},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3567039966583252},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.33097589015960693},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.25206783413887024},{"id":"https://openalex.org/C180198813","wikidata":"https://www.wikidata.org/wiki/Q121182","display_name":"Information system","level":2,"score":0.23572996258735657},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.16315045952796936},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.06428197026252747},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.05976599454879761},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C119599485","wikidata":"https://www.wikidata.org/wiki/Q43035","display_name":"Electrical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.33087/jmas.v7i1.393","doi":"https://doi.org/10.33087/jmas.v7i1.393","is_oa":true,"landing_page_url":"https://doi.org/10.33087/jmas.v7i1.393","pdf_url":"http://jmas.unbari.ac.id/index.php/jmas/article/download/393/304","source":{"id":"https://openalex.org/S4210191887","display_name":"J-MAS (Jurnal Manajemen dan Sains)","issn_l":"2541-6243","issn":["2541-6243","2541-688X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210125664","host_organization_name":"Universitas Batanghari","host_organization_lineage":["https://openalex.org/I4210125664"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"J-MAS (Jurnal Manajemen dan Sains)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.33087/jmas.v7i1.393","doi":"https://doi.org/10.33087/jmas.v7i1.393","is_oa":true,"landing_page_url":"https://doi.org/10.33087/jmas.v7i1.393","pdf_url":"http://jmas.unbari.ac.id/index.php/jmas/article/download/393/304","source":{"id":"https://openalex.org/S4210191887","display_name":"J-MAS (Jurnal Manajemen dan Sains)","issn_l":"2541-6243","issn":["2541-6243","2541-688X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210125664","host_organization_name":"Universitas Batanghari","host_organization_lineage":["https://openalex.org/I4210125664"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"J-MAS (Jurnal Manajemen dan Sains)","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4288070922.pdf","grobid_xml":"https://content.openalex.org/works/W4288070922.grobid-xml"},"referenced_works_count":25,"referenced_works":["https://openalex.org/W108306003","https://openalex.org/W1669294260","https://openalex.org/W1964362969","https://openalex.org/W1985771617","https://openalex.org/W1987364024","https://openalex.org/W1988329854","https://openalex.org/W2009222010","https://openalex.org/W2046752514","https://openalex.org/W2053234682","https://openalex.org/W2069927273","https://openalex.org/W2088697777","https://openalex.org/W2096426987","https://openalex.org/W2103291461","https://openalex.org/W2113136459","https://openalex.org/W2115612291","https://openalex.org/W2117330166","https://openalex.org/W2129692524","https://openalex.org/W2141552044","https://openalex.org/W3012479489","https://openalex.org/W3088364494","https://openalex.org/W3121958491","https://openalex.org/W3122877168","https://openalex.org/W4206606422","https://openalex.org/W6744010852","https://openalex.org/W6803694393"],"related_works":["https://openalex.org/W2596525324","https://openalex.org/W2074778301","https://openalex.org/W2803291321","https://openalex.org/W3217598700","https://openalex.org/W4311841756","https://openalex.org/W4377102867","https://openalex.org/W7070246516","https://openalex.org/W7203456324","https://openalex.org/W3095668250","https://openalex.org/W7005298342"],"abstract_inverted_index":{"Compared":[0],"to":[1,39,50,75,116,133],"traditional":[2],"methods,":[3],"the":[4,27,30,33,51,66,70,77,88,134,141,146,175],"Internet":[5],"as":[6,15,105],"a":[7,99,103,106,165,178],"means":[8],"of":[9,18,22,29,35,79,91,148,155,177],"communication":[10],"offers":[11],"several":[12],"advantages":[13],"such":[14],"constant":[16],"availability":[17],"information,":[19],"efficient":[20],"transfer":[21],"information":[23,42],"and":[24,85,167],"interactivity.":[25],"In":[26],"context":[28,176],"culinary":[31],"business,":[32],"contribution":[34],"customers":[36,93,124],"who":[37,127],"want":[38],"spread":[40],"positive":[41,80,166,171],"about":[43],"restaurants":[44],"is":[45],"certainly":[46],"very":[47],"large.":[48],"According":[49],"literature,":[52],"it":[53],"was":[54],"also":[55],"conveyed":[56],"that":[57,159],"consumers":[58],"believed":[59],"in":[60,87,94,119,125,174,180],"previous":[61],"consumer":[62],"experiences":[63],"more":[64],"than":[65],"advertisements":[67],"delivered":[68],"by":[69],"company.":[71],"This":[72,138],"study":[73,97,121,139,157],"wants":[74],"examine":[76],"role":[78],"experience":[81],"variables,":[82],"perceived":[83],"quality":[84],"trust":[86],"eWOM":[89,131,172],"behavior":[90,173],"restaurant":[92,123,179],"Labuhanbatu.":[95,181],"The":[96,153],"used":[98],"quantitative":[100],"approach":[101],"using":[102],"questionnaire":[104],"data":[107],"collection":[108],"tool.":[109],"Questionnaires":[110],"were":[111,122],"distributed":[112],"via":[113],"google":[114],"form":[115],"respondents.":[117],"Respondents":[118],"this":[120,156],"Labuhanbatu":[126],"had":[128],"carried":[129],"out":[130],"activities":[132],"people":[135],"around":[136],"them.":[137],"uses":[140],"SEM":[142],"analysis":[143],"method":[144],"with":[145],"help":[147],"SMART":[149],"PLS":[150],"3":[151],"software.":[152],"results":[154],"indicate":[158],"all":[160],"predictive":[161],"variables":[162],"analyzed":[163],"have":[164],"significant":[168],"influence":[169],"on":[170]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":8},{"year":2023,"cited_by_count":11},{"year":2022,"cited_by_count":15}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-07-28T00:00:00"}
