{"id":"https://openalex.org/W4287093456","doi":"https://doi.org/10.33086/amj.v6i1.2204","title":"ANALISIS PENGARUH CELEBRITY ENDORSER, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA KONSUMEN WANITA PRODUK SKIN CARE MEREK MS GLOW DI KECAMATAN SUMBAWA)","display_name":"ANALISIS PENGARUH CELEBRITY ENDORSER, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA KONSUMEN WANITA PRODUK SKIN CARE MEREK MS GLOW DI KECAMATAN SUMBAWA)","publication_year":2022,"publication_date":"2022-07-20","ids":{"openalex":"https://openalex.org/W4287093456","doi":"https://doi.org/10.33086/amj.v6i1.2204"},"language":"en","primary_location":{"id":"doi:10.33086/amj.v6i1.2204","doi":"https://doi.org/10.33086/amj.v6i1.2204","is_oa":true,"landing_page_url":"https://doi.org/10.33086/amj.v6i1.2204","pdf_url":"https://journal2.unusa.ac.id/index.php/AMJ/article/download/2204/1735","source":{"id":"https://openalex.org/S4210171804","display_name":"Accounting and Management Journal","issn_l":"2579-9606","issn":["2579-9606","2579-9614"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315256","host_organization_name":"Universitas Nahdlatul Ulama Surabaya","host_organization_lineage":["https://openalex.org/P4310315256"],"host_organization_lineage_names":["Universitas Nahdlatul Ulama Surabaya"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Accounting and Management Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal2.unusa.ac.id/index.php/AMJ/article/download/2204/1735","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060795602","display_name":"Abdul Salam","orcid":"https://orcid.org/0000-0003-3844-0821","observed_orcids":["https://orcid.org/0000-0003-3844-0821"]},"institutions":[{"id":"https://openalex.org/I4405273653","display_name":"Universitas Teknologi Sumbawa","ror":"https://ror.org/007n2nm64","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405273653"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Abdul Salam","raw_affiliation_strings":["Universitas Teknologi Sumbawa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Teknologi Sumbawa","institution_ids":["https://openalex.org/I4405273653"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003865431","display_name":"Selly Abdiyanti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405273653","display_name":"Universitas Teknologi Sumbawa","ror":"https://ror.org/007n2nm64","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405273653"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Selly Abdiyanti","raw_affiliation_strings":["Universitas Teknologi Sumbawa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Teknologi Sumbawa","institution_ids":["https://openalex.org/I4405273653"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405273653"],"apc_list":null,"apc_paid":null,"fwci":2.2396,"has_fulltext":true,"cited_by_count":17,"citation_normalized_percentile":{"value":0.89136735,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":99},"biblio":{"volume":"6","issue":"1","first_page":"60","last_page":"68"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0019000000320374966,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.8659999966621399},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":1.0},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9179999828338623},{"id":"https://openalex.org/keywords/female-consumers","display_name":"women consumers","score":0.7670000195503235},{"id":"https://openalex.org/keywords/skin-care-products","display_name":"skin care products","score":0.9819999933242798},{"id":"https://openalex.org/keywords/ms-glow","display_name":"MS Glow","score":0.7799999713897705},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7080000042915344},{"id":"https://openalex.org/keywords/sumbawa","display_name":"Sumbawa","score":0.9480000138282776}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7065795063972473},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.670737624168396},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6468091011047363},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.5851460695266724},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5623638033866882},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5346459746360779},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.5007772445678711},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4178692102432251},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4128156304359436},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.33832108974456787},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3317258358001709},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.12482911348342896},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.10249775648117065},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.07836273312568665},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.33086/amj.v6i1.2204","doi":"https://doi.org/10.33086/amj.v6i1.2204","is_oa":true,"landing_page_url":"https://doi.org/10.33086/amj.v6i1.2204","pdf_url":"https://journal2.unusa.ac.id/index.php/AMJ/article/download/2204/1735","source":{"id":"https://openalex.org/S4210171804","display_name":"Accounting and Management Journal","issn_l":"2579-9606","issn":["2579-9606","2579-9614"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315256","host_organization_name":"Universitas Nahdlatul Ulama Surabaya","host_organization_lineage":["https://openalex.org/P4310315256"],"host_organization_lineage_names":["Universitas Nahdlatul Ulama Surabaya"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Accounting and Management Journal","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.33086/amj.v6i1.2204","doi":"https://doi.org/10.33086/amj.v6i1.2204","is_oa":true,"landing_page_url":"https://doi.org/10.33086/amj.v6i1.2204","pdf_url":"https://journal2.unusa.ac.id/index.php/AMJ/article/download/2204/1735","source":{"id":"https://openalex.org/S4210171804","display_name":"Accounting and Management Journal","issn_l":"2579-9606","issn":["2579-9606","2579-9614"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315256","host_organization_name":"Universitas Nahdlatul Ulama Surabaya","host_organization_lineage":["https://openalex.org/P4310315256"],"host_organization_lineage_names":["Universitas Nahdlatul Ulama Surabaya"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Accounting and Management Journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4287093456.pdf","grobid_xml":"https://content.openalex.org/works/W4287093456.grobid-xml"},"referenced_works_count":14,"referenced_works":["https://openalex.org/W2175724001","https://openalex.org/W2212469393","https://openalex.org/W2267368237","https://openalex.org/W2336858606","https://openalex.org/W2795648887","https://openalex.org/W2799771528","https://openalex.org/W2883415582","https://openalex.org/W2886892357","https://openalex.org/W2899218343","https://openalex.org/W2964572893","https://openalex.org/W2970287866","https://openalex.org/W3132148326","https://openalex.org/W3149578249","https://openalex.org/W4293077678"],"related_works":["https://openalex.org/W4399268445","https://openalex.org/W4312261251","https://openalex.org/W4312736033","https://openalex.org/W7023871936","https://openalex.org/W4401891723","https://openalex.org/W4220987707","https://openalex.org/W7014226962","https://openalex.org/W4388035955","https://openalex.org/W3100603410","https://openalex.org/W4308674431"],"abstract_inverted_index":{"Ms.":[0,36,94],"Glow":[1,95],"is":[2,7,20,27],"a":[3,52,157,177],"new":[4],"product":[5,13,53],"that":[6,152],"currently":[8],"on":[9,90,160,170,180],"the":[10,25,30,80,116,121],"rise.":[11],"This":[12,77,100],"continues":[14],"to":[15,42],"show":[16],"its":[17],"existence":[18],"and":[19,24,66,72,87],"growing":[21],"very":[22],"rapidly":[23],"competition":[26],"fast":[28],"in":[29,64,98,107,148],"midst":[31],"of":[32,55,82,93,145],"intense":[33],"competition,":[34],"from":[35],"Glow's":[37],"portfolio":[38],"which":[39],"has":[40,156,166,176],"managed":[41],"sell":[43],"more":[44],"than":[45],"2":[46],"million":[47,57],"products":[48,97],"every":[49],"month":[50],"with":[51,74,120],"category":[54],"3":[56],"SKUs":[58],"(Stock":[59],"Keeping":[60],"Units).":[61],"promoting":[62],"sales":[63],"online":[65],"offline":[67],"lines,":[68],"namely":[69],"by":[70],"advertising":[71],"cooperating":[73],"community":[75],"leaders.":[76],"study":[78,101,109,150],"analyzed":[79],"influence":[81],"celebrity":[83,154],"endorsers,":[84],"brand":[85,88,164,174],"image,":[86],"trust":[89,175],"female":[91],"consumers":[92],"skincare":[96],"Sumbawa.":[99],"uses":[102],"quantitative":[103],"methods.":[104],"The":[105,125,143],"sample":[106],"this":[108,149],"collected":[110],"100":[111],"research":[112,146],"subjects":[113],"obtained":[114,127],"through":[115,136],"non-probability":[117],"sampling":[118,123],"technique":[119],"purposive":[122],"method.":[124],"data":[126],"were":[128],"processed":[129],"using":[130],"multiple":[131],"linear":[132],"regression":[133],"analysis":[134,147],"techniques":[135],"SPSS":[137],"software":[138],"version":[139],"16.0":[140],"for":[141],"Windows.":[142],"results":[144],"indicate":[151],"1)":[153],"endorser":[155],"significant":[158,168,178],"effect":[159,169,179],"purchasing":[161,171,181],"decisions":[162,172],"(2)":[163],"image":[165],"no":[167],"(3)":[173],"decisions.":[182]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":4}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-07-25T00:00:00"}
