{"id":"https://openalex.org/W4286668680","doi":"https://doi.org/10.46576/rjpkm.v3i2.1866","title":"DIGITALISASI PEMASARAN MELALUI SOSIAL MEDIA MARKETING PADA PELAKU UMKM GUNA PENINGKATAN PENDAPATAN","display_name":"DIGITALISASI PEMASARAN MELALUI SOSIAL MEDIA MARKETING PADA PELAKU UMKM GUNA PENINGKATAN PENDAPATAN","publication_year":2022,"publication_date":"2022-07-23","ids":{"openalex":"https://openalex.org/W4286668680","doi":"https://doi.org/10.46576/rjpkm.v3i2.1866"},"language":"id","primary_location":{"id":"doi:10.46576/rjpkm.v3i2.1866","doi":"https://doi.org/10.46576/rjpkm.v3i2.1866","is_oa":true,"landing_page_url":"https://doi.org/10.46576/rjpkm.v3i2.1866","pdf_url":"https://jurnal.dharmawangsa.ac.id/index.php/reswara/article/download/1866/pdf","source":{"id":"https://openalex.org/S4210207462","display_name":"Reswara Jurnal Pengabdian Kepada Masyarakat","issn_l":"2716-3997","issn":["2716-3997","2716-4861"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210119457","host_organization_name":"Universitas Dharmawangsa","host_organization_lineage":["https://openalex.org/I4210119457"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RESWARA: Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.dharmawangsa.ac.id/index.php/reswara/article/download/1866/pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5078204815","display_name":"Siti Aisyah","orcid":"https://orcid.org/0000-0002-1159-4874","observed_orcids":["https://orcid.org/0000-0002-1159-4874"]},"institutions":[{"id":"https://openalex.org/I4210160095","display_name":"Universitas Islam Malang","ror":"https://ror.org/05ghynn27","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210160095"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Siti Aisyah","raw_affiliation_strings":["Manajemen, Universitas Islam Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Manajemen, Universitas Islam Malang","institution_ids":["https://openalex.org/I4210160095"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5088789561","display_name":"Kartika Rose Rachmadi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210160095","display_name":"Universitas Islam Malang","ror":"https://ror.org/05ghynn27","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210160095"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Kartika Rose Rachmadi","raw_affiliation_strings":["Manajemen, Universitas Islam Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Manajemen, Universitas Islam Malang","institution_ids":["https://openalex.org/I4210160095"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210160095"],"apc_list":null,"apc_paid":null,"fwci":13.7678,"has_fulltext":true,"cited_by_count":35,"citation_normalized_percentile":{"value":0.98875731,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":"3","issue":"2","first_page":"442","last_page":"448"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8949999809265137},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8920000195503235},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.7170000076293945},{"id":"https://openalex.org/keywords/household-industry","display_name":"home industry","score":0.7710000276565552},{"id":"https://openalex.org/keywords/income-growth","display_name":"income growth","score":0.7639999985694885},{"id":"https://openalex.org/keywords/covid-19-pandemic-impact","display_name":"COVID-19 pandemic impact","score":0.8059999942779541},{"id":"https://openalex.org/keywords/promotional-costs","display_name":"promotion costs","score":0.48899999260902405},{"id":"https://openalex.org/keywords/digitalization-of-marketing","display_name":"digitalization of marketing","score":0.6890000104904175},{"id":"https://openalex.org/keywords/kedungkandang-malang","display_name":"Kedungkandang, Malang","score":0.9120000004768372}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4515480399131775},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.35432112216949463}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.46576/rjpkm.v3i2.1866","doi":"https://doi.org/10.46576/rjpkm.v3i2.1866","is_oa":true,"landing_page_url":"https://doi.org/10.46576/rjpkm.v3i2.1866","pdf_url":"https://jurnal.dharmawangsa.ac.id/index.php/reswara/article/download/1866/pdf","source":{"id":"https://openalex.org/S4210207462","display_name":"Reswara Jurnal Pengabdian Kepada Masyarakat","issn_l":"2716-3997","issn":["2716-3997","2716-4861"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210119457","host_organization_name":"Universitas Dharmawangsa","host_organization_lineage":["https://openalex.org/I4210119457"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RESWARA: Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.46576/rjpkm.v3i2.1866","doi":"https://doi.org/10.46576/rjpkm.v3i2.1866","is_oa":true,"landing_page_url":"https://doi.org/10.46576/rjpkm.v3i2.1866","pdf_url":"https://jurnal.dharmawangsa.ac.id/index.php/reswara/article/download/1866/pdf","source":{"id":"https://openalex.org/S4210207462","display_name":"Reswara Jurnal Pengabdian Kepada Masyarakat","issn_l":"2716-3997","issn":["2716-3997","2716-4861"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210119457","host_organization_name":"Universitas Dharmawangsa","host_organization_lineage":["https://openalex.org/I4210119457"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RESWARA: Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.833299994468689,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"},{"score":0.666700005531311,"display_name":"No poverty","id":"https://metadata.un.org/sdg/1"}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4286668680.pdf","grobid_xml":"https://content.openalex.org/works/W4286668680.grobid-xml"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W2936983985","https://openalex.org/W3038707160","https://openalex.org/W3088474261","https://openalex.org/W3136197263","https://openalex.org/W3139634182","https://openalex.org/W3190789794","https://openalex.org/W3199555102","https://openalex.org/W3207904682","https://openalex.org/W4205935224","https://openalex.org/W4285339179","https://openalex.org/W4286668680","https://openalex.org/W4411793840"],"related_works":["https://openalex.org/W7219178050","https://openalex.org/W4400195421","https://openalex.org/W7215247627","https://openalex.org/W3127196371","https://openalex.org/W7220130540","https://openalex.org/W4317788339","https://openalex.org/W4298009803","https://openalex.org/W3203665221","https://openalex.org/W4295334052","https://openalex.org/W7219450115"],"abstract_inverted_index":{"Pelaku":[0],"usaha":[1,29,44,94],"kecil":[2],"mikro":[3],"dan":[4,14,37,95,98,116,153],"menengah":[5],"dalam":[6,28,103,128],"area":[7],"industri":[8],"rumah":[9],"tangga":[10],"yang":[11,33,56,67,90],"telah":[12],"banyak":[13],"berkembang":[15],"khsususnya":[16],"di":[17,53,92],"lingkungan":[18],"Kelurahan":[19],"Kedungkandang":[20],"Malang.":[21],"Hal":[22,58],"ini":[23,66,130],"juga":[24],"memberikan":[25,136],"dampak":[26],"baik":[27],"terlebih":[30],"kondisi":[31],"pandemi":[32],"perlahan":[34],"makin":[35],"berkurang":[36],"stabil":[38],"untuk":[39,113],"angka":[40],"negatif.":[41],"Sebagai":[42],"pelaku":[43,126],"bisnis":[45,127],"tentunya":[46],"para":[47,125],"wirausaha":[48],"ingin":[49],"selalu":[50],"mencapai":[51],"keuntungan":[52,89],"setiap":[54,93],"produk":[55,80,96],"dihasilkan.":[57],"tersebut":[59,108],"harus":[60],"disesuaikan":[61],"dengan":[62,84],"era":[63],"4.0":[64],"saat":[65],"mengedepankan":[68],"digitalisasi":[69,141],"salah":[70],"satu":[71],"nya":[72,97],"melalui":[73],"pemasaran":[74,79],"pada":[75],"sosial":[76,85,119,144,150],"media.":[77],"Bagaimana":[78],"dilakukan":[81],"secara":[82],"sederhana":[83],"media":[86,120,145,151,154],"tetapi":[87],"mendapatkan":[88],"maksimal":[91],"dapat":[99],"meminimalisir":[100],"biaya":[101],"pengeluaran":[102],"promosi":[104,155],"produk.":[105],"Berdasarkan":[106],"permasalahan":[107],"maka":[109],"tujuan":[110],"pengabdian":[111],"masyarakat":[112],"meningkatkan":[114,123],"pengetahuan":[115,137],"pemahaman":[117],"pentingnya":[118,139],"marketing":[121,146,152],"guna":[122],"pendapatan":[124],"hal":[129],"UMKM.":[131],"Tahapan":[132],"pelaksanaan":[133],"dimulai":[134],"dari":[135],"tentang":[138],"penerapan":[140],"pemasaran,":[142],"pengenalan":[143],"sampai":[147],"praktik":[148],"penggunaan":[149]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":11},{"year":2023,"cited_by_count":16},{"year":2022,"cited_by_count":1}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2022-07-23T00:00:00"}