{"id":"https://openalex.org/W4286203459","doi":"https://doi.org/10.1080/10599231.2022.2103753","title":"Determinants of Purchase Intention among Live Streaming Shoppers: The Roles of Technology Readiness, Social Presence, and Perceived Value","display_name":"Determinants of Purchase Intention among Live Streaming Shoppers: The Roles of Technology Readiness, Social Presence, and Perceived Value","publication_year":2022,"publication_date":"2022-07-03","ids":{"openalex":"https://openalex.org/W4286203459","doi":"https://doi.org/10.1080/10599231.2022.2103753"},"language":"en","primary_location":{"id":"doi:10.1080/10599231.2022.2103753","doi":"https://doi.org/10.1080/10599231.2022.2103753","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10599231.2022.2103753","pdf_url":null,"source":{"id":"https://openalex.org/S196955526","display_name":"Journal of Asia-Pacific Business","issn_l":"1059-9231","issn":["1059-9231","1528-6940"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320623","host_organization_name":"Haworth Press","host_organization_lineage":["https://openalex.org/P4310320623"],"host_organization_lineage_names":["Haworth Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Asia-Pacific Business","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005624028","display_name":"Pei\u2010Ju Chao","orcid":"https://orcid.org/0000-0003-4155-853X","observed_orcids":["https://orcid.org/0000-0003-4155-853X"]},"institutions":[{"id":"https://openalex.org/I170238339","display_name":"Duy Tan University","ror":"https://ror.org/05ezss144","country_code":"VN","type":"education","lineage":["https://openalex.org/I170238339"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Pei-Ju Chao","raw_affiliation_strings":["International School, Duy Tan University, Vietnam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"International School, Duy Tan University, Vietnam","institution_ids":["https://openalex.org/I170238339"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014905668","display_name":"Yu\u2010Huei Cheng","orcid":"https://orcid.org/0000-0002-1468-6686","observed_orcids":["https://orcid.org/0000-0002-1468-6686"]},"institutions":[{"id":"https://openalex.org/I126145234","display_name":"Chaoyang University of Technology","ror":"https://ror.org/04xwksx09","country_code":"TW","type":"education","lineage":["https://openalex.org/I126145234"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Yu-Huei Cheng","raw_affiliation_strings":["Department of Information and Communication Engineering, Chaoyang University of Technology, Taiwan (R.O.C.)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information and Communication Engineering, Chaoyang University of Technology, Taiwan (R.O.C.)","institution_ids":["https://openalex.org/I126145234"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049324501","display_name":"Chi-Hua Li","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I68348662","display_name":"Shih Hsin University","ror":"https://ror.org/03ynprv96","country_code":"TW","type":"education","lineage":["https://openalex.org/I68348662"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Chi-Hua Li","raw_affiliation_strings":["Department of Tourism, Shih Hsin University, Taiwan (R.O.C.)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Tourism, Shih Hsin University, Taiwan (R.O.C.)","institution_ids":["https://openalex.org/I68348662"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5111537799","display_name":"Ming-Chia Hsieh","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210137066","display_name":"Far East University","ror":"https://ror.org/03ms7mr17","country_code":"TW","type":"education","lineage":["https://openalex.org/I4210137066"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Ming-Chia Hsieh","raw_affiliation_strings":["Department of Marketing and Logistics Management, Far East University, Taiwan (ROC)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing and Logistics Management, Far East University, Taiwan (ROC)","institution_ids":["https://openalex.org/I4210137066"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5049324501"],"corresponding_institution_ids":["https://openalex.org/I68348662"],"apc_list":null,"apc_paid":null,"fwci":1.8148,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.87058529,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"23","issue":"3","first_page":"187","last_page":"205"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9545999765396118,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9545999765396118,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.022199999541044235,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.015599999576807022,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/live-streaming-shopping","display_name":"live streaming shopping","score":0.8389999866485596},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9980000257492065},{"id":"https://openalex.org/keywords/technology-readiness","display_name":"technology readiness","score":0.9369999766349792},{"id":"https://openalex.org/keywords/social-presence","display_name":"social presence","score":0.9879999756813049},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":1.0},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6510000228881836},{"id":"https://openalex.org/keywords/behavioral-intention","display_name":"behavioral intention","score":0.6269999742507935}],"concepts":[{"id":"https://openalex.org/C2776741261","wikidata":"https://www.wikidata.org/wiki/Q3027665","display_name":"Live streaming","level":2,"score":0.7928626537322998},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6543534994125366},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6472002863883972},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5273913741111755},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.46264326572418213},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3586893081665039},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3443058729171753},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.09281492233276367},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.07591012120246887},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10599231.2022.2103753","doi":"https://doi.org/10.1080/10599231.2022.2103753","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10599231.2022.2103753","pdf_url":null,"source":{"id":"https://openalex.org/S196955526","display_name":"Journal of Asia-Pacific Business","issn_l":"1059-9231","issn":["1059-9231","1528-6940"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320623","host_organization_name":"Haworth Press","host_organization_lineage":["https://openalex.org/P4310320623"],"host_organization_lineage_names":["Haworth Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Asia-Pacific Business","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":60,"referenced_works":["https://openalex.org/W42250804","https://openalex.org/W191206311","https://openalex.org/W1484668315","https://openalex.org/W1516207073","https://openalex.org/W1524121127","https://openalex.org/W1530120465","https://openalex.org/W1570965931","https://openalex.org/W1967065132","https://openalex.org/W1967753052","https://openalex.org/W1981425185","https://openalex.org/W1983024403","https://openalex.org/W1987522107","https://openalex.org/W1997176931","https://openalex.org/W2005962109","https://openalex.org/W2014045123","https://openalex.org/W2014534610","https://openalex.org/W2015285454","https://openalex.org/W2025631578","https://openalex.org/W2034499714","https://openalex.org/W2042113379","https://openalex.org/W2045547352","https://openalex.org/W2046752514","https://openalex.org/W2050251515","https://openalex.org/W2055851468","https://openalex.org/W2059807490","https://openalex.org/W2071342046","https://openalex.org/W2071666535","https://openalex.org/W2073700017","https://openalex.org/W2082368100","https://openalex.org/W2085171512","https://openalex.org/W2097210817","https://openalex.org/W2101618407","https://openalex.org/W2105257501","https://openalex.org/W2110996350","https://openalex.org/W2117971767","https://openalex.org/W2122299119","https://openalex.org/W2126035714","https://openalex.org/W2135870748","https://openalex.org/W2137077490","https://openalex.org/W2146733688","https://openalex.org/W2147203432","https://openalex.org/W2149608872","https://openalex.org/W2149967206","https://openalex.org/W2150238850","https://openalex.org/W2297968950","https://openalex.org/W2316972015","https://openalex.org/W2324512240","https://openalex.org/W2473311384","https://openalex.org/W2536187166","https://openalex.org/W2769382138","https://openalex.org/W2770668744","https://openalex.org/W2771910743","https://openalex.org/W2778513309","https://openalex.org/W2807472141","https://openalex.org/W2895775694","https://openalex.org/W2989118297","https://openalex.org/W4235678817","https://openalex.org/W4243667233","https://openalex.org/W4252246983","https://openalex.org/W4256478528"],"related_works":["https://openalex.org/W4409798731","https://openalex.org/W6927714924","https://openalex.org/W4412482327","https://openalex.org/W7139128175","https://openalex.org/W4393092502","https://openalex.org/W7159951769","https://openalex.org/W4400315138","https://openalex.org/W4389102971","https://openalex.org/W4315797526","https://openalex.org/W7169833035"],"abstract_inverted_index":{"The":[0,31,56],"potential":[1],"for":[2],"business":[3],"opportunities":[4],"live":[5],"streaming":[6],"services":[7],"has":[8],"attracted":[9],"attention":[10],"from":[11],"individuals":[12],"and":[13,46,64,70,79],"businesses.":[14],"Limited":[15],"studies":[16],"have":[17],"explored":[18],"the":[19,23,91],"factors":[20],"associated":[21],"with":[22],"purchase":[24,51,74],"intention":[25,52,93],"of":[26,33,90,94],"shoppers":[27,95],"in":[28,53,96],"live-streaming":[29,54,97],"contexts.":[30,55,98],"purpose":[32],"this":[34],"study":[35],"was":[36],"to":[37,85],"examine":[38],"whether":[39],"social":[40,47,60],"media":[41,61],"technology":[42,62],"readiness,":[43],"perceived":[44,65],"value,":[45],"presence":[48],"influence":[49],"shoppers\u2019":[50],"results":[57],"indicated":[58],"that":[59],"readiness":[63],"value":[66],"had":[67],"a":[68,87],"significant":[69],"positive":[71],"effect":[72],"on":[73],"intention.":[75],"A":[76],"thorough":[77],"discussion":[78],"future":[80],"research":[81],"suggestions":[82],"are":[83],"provided":[84],"obtain":[86],"better":[88],"understanding":[89],"behavioral":[92]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":5}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2022-07-21T00:00:00"}