{"id":"https://openalex.org/W4285815642","doi":"https://doi.org/10.1109/icacite53722.2022.9823714","title":"A Conceptual Analysis on the Impact of Internet of Things (IOT) Towards on Digital Marketing Transformation","display_name":"A Conceptual Analysis on the Impact of Internet of Things (IOT) Towards on Digital Marketing Transformation","publication_year":2022,"publication_date":"2022-04-28","ids":{"openalex":"https://openalex.org/W4285815642","doi":"https://doi.org/10.1109/icacite53722.2022.9823714"},"language":"en","primary_location":{"id":"doi:10.1109/icacite53722.2022.9823714","doi":"https://doi.org/10.1109/icacite53722.2022.9823714","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icacite53722.2022.9823714","pdf_url":null,"source":{"id":"https://openalex.org/S4363607749","display_name":"International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE)","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005198088","display_name":"Tanvi Jindal","orcid":"https://orcid.org/0000-0001-5116-6244","observed_orcids":["https://orcid.org/0000-0001-5116-6244","https://orcid.org/0009-0004-6544-6879"]},"institutions":[{"id":"https://openalex.org/I4405286901","display_name":"Chitkara University, Himachal Pradesh","ror":"https://ror.org/03g4njk95","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405286901"]},{"id":"https://openalex.org/I74319210","display_name":"Chitkara University","ror":"https://ror.org/057d6z539","country_code":"IN","type":"education","lineage":["https://openalex.org/I74319210"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Tanvi Jindal","raw_affiliation_strings":["Chitkara Business School University- Chitkara University"],"raw_orcid":"https://orcid.org/0000-0001-5116-6244","affiliations":[{"raw_affiliation_string":"Chitkara Business School University- Chitkara University","institution_ids":["https://openalex.org/I4405286901","https://openalex.org/I74319210"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036472005","display_name":"Neelam Sheoliha","orcid":"https://orcid.org/0000-0001-5709-0746","observed_orcids":["https://orcid.org/0000-0001-5709-0746"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Neelam Sheoliha","raw_affiliation_strings":["Management, IMS, Noida, India"],"raw_orcid":"https://orcid.org/0000-0001-5709-0746","affiliations":[{"raw_affiliation_string":"Management, IMS, Noida, India","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074210188","display_name":"K. Kishore","orcid":"https://orcid.org/0000-0002-5878-6195","observed_orcids":["https://orcid.org/0000-0002-5878-6195"]},"institutions":[{"id":"https://openalex.org/I895820965","display_name":"Voorhees College","ror":"https://ror.org/02996zz79","country_code":"US","type":"education","lineage":["https://openalex.org/I895820965"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"K. Kishore","raw_affiliation_strings":["Voorhees College,Department of Commerce,Vellore","Department of Commerce, Voorhees College, Vellore"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Voorhees College,Department of Commerce,Vellore","institution_ids":["https://openalex.org/I895820965"]},{"raw_affiliation_string":"Department of Commerce, Voorhees College, Vellore","institution_ids":["https://openalex.org/I895820965"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007738627","display_name":"Dipesh Uike","orcid":"https://orcid.org/0000-0001-5322-7813","observed_orcids":["https://orcid.org/0000-0001-5322-7813"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dipesh Uike","raw_affiliation_strings":["Ambedkar Institute of Management Studies and Research,Nagpur,Maharashtra,440010"],"raw_orcid":"https://orcid.org/0000-0001-5322-7813","affiliations":[{"raw_affiliation_string":"Ambedkar Institute of Management Studies and Research,Nagpur,Maharashtra,440010","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5029267641","display_name":"Shopita Khurana","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I101407740","display_name":"Chandigarh University","ror":"https://ror.org/05t4pvx35","country_code":"IN","type":"education","lineage":["https://openalex.org/I101407740"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Shopita Khurana","raw_affiliation_strings":["University Institute of media studies, Chandigarh University, Mohali, Punjab, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University Institute of media studies, Chandigarh University, Mohali, Punjab, India","institution_ids":["https://openalex.org/I101407740"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003408809","display_name":"Devvret Verma","orcid":"https://orcid.org/0000-0002-0654-2009","observed_orcids":["https://orcid.org/0000-0002-0654-2009"]},"institutions":[{"id":"https://openalex.org/I60054993","display_name":"Graphic Era University","ror":"https://ror.org/03wqgqd89","country_code":"IN","type":"education","lineage":["https://openalex.org/I60054993"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Devvret Verma","raw_affiliation_strings":["Graphic Era Deemed to be University,Department of Biotechnology,Dehradun,Uttarakhand,India","Department of Biotechnology, Graphic Era Deemed to be University, Dehradun, Uttarakhand, India"],"raw_orcid":"https://orcid.org/0000-0002-0654-2009","affiliations":[{"raw_affiliation_string":"Graphic Era Deemed to be University,Department of Biotechnology,Dehradun,Uttarakhand,India","institution_ids":["https://openalex.org/I60054993"]},{"raw_affiliation_string":"Department of Biotechnology, Graphic Era Deemed to be University, Dehradun, Uttarakhand, India","institution_ids":["https://openalex.org/I60054993"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":10.5111,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.98527349,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"1943","last_page":"1947"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.9384999871253967,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.9384999871253967,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10763","display_name":"Digital Transformation in Industry","score":0.0502999983727932,"subfield":{"id":"https://openalex.org/subfields/2209","display_name":"Industrial and Manufacturing Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13038","display_name":"Internet of Things and AI","score":0.00419999985024333,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/internet-of-things","display_name":"Internet of Things","score":1.0},{"id":"https://openalex.org/keywords/digital-transformation-of-marketing","display_name":"digital transformation of marketing","score":0.8299999833106995},{"id":"https://openalex.org/keywords/industrial-internet-of-things","display_name":"Industrial Internet of Things","score":0.8809999823570251},{"id":"https://openalex.org/keywords/big-data","display_name":"big data","score":0.8349999785423279},{"id":"https://openalex.org/keywords/data-analytics","display_name":"data analytics","score":0.9440000057220459},{"id":"https://openalex.org/keywords/cloud-platform","display_name":"cloud platform","score":0.8840000033378601},{"id":"https://openalex.org/keywords/business-digitalization","display_name":"enterprise digital transformation","score":0.703000009059906},{"id":"https://openalex.org/keywords/manufacturing-firms","display_name":"manufacturing companies","score":0.6129999756813049}],"concepts":[{"id":"https://openalex.org/C126082660","wikidata":"https://www.wikidata.org/wiki/Q4252370","display_name":"Digital transformation","level":2,"score":0.6687909364700317},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.66732257604599},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.6047789454460144},{"id":"https://openalex.org/C79974875","wikidata":"https://www.wikidata.org/wiki/Q483639","display_name":"Cloud computing","level":2,"score":0.5992738008499146},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5904224514961243},{"id":"https://openalex.org/C81860439","wikidata":"https://www.wikidata.org/wiki/Q251212","display_name":"Internet of Things","level":2,"score":0.5861307382583618},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5498365163803101},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5117759108543396},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4511151611804962},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.44399356842041016},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.4241534173488617},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.38631319999694824},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.33319443464279175},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.304283082485199},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2789629101753235},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icacite53722.2022.9823714","doi":"https://doi.org/10.1109/icacite53722.2022.9823714","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icacite53722.2022.9823714","pdf_url":null,"source":{"id":"https://openalex.org/S4363607749","display_name":"International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":1.0,"id":"https://metadata.un.org/sdg/9"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W1995620486","https://openalex.org/W2726150830","https://openalex.org/W2765329640","https://openalex.org/W2790498769","https://openalex.org/W2803517164","https://openalex.org/W2907017276","https://openalex.org/W2913039619","https://openalex.org/W2963301992","https://openalex.org/W2982657588","https://openalex.org/W2993436135","https://openalex.org/W2996908335","https://openalex.org/W3012831389","https://openalex.org/W3021024059","https://openalex.org/W3048331295","https://openalex.org/W3146464317","https://openalex.org/W3191606084","https://openalex.org/W4206753382"],"related_works":["https://openalex.org/W4396928752","https://openalex.org/W4377605751","https://openalex.org/W4230933673","https://openalex.org/W2914863713","https://openalex.org/W3048865944","https://openalex.org/W4399939801","https://openalex.org/W2901418172","https://openalex.org/W4402534528","https://openalex.org/W7220004560","https://openalex.org/W4377838552"],"abstract_inverted_index":{"The":[0,44],"growth":[1],"of":[2,18,25,35,46,75,99,121,126,135,145,152,164,171,193],"digital":[3,197],"technology":[4,66,128],"presents":[5],"organisations":[6],"with":[7,55],"both":[8],"huge":[9],"potential":[10],"and":[11,20,38,51,106,110,167,207],"significant":[12],"obstacles.":[13],"Given":[14],"the":[15,23,32,73,96,124,133,136,143,149,162,169],"growing":[16],"awareness":[17],"\u201cloT":[19],"Big":[21,49],"Data\u201d,":[22],"goal":[24],"this":[26,200],"study":[27],"was":[28],"to":[29,39,41,64,67,114],"lay":[30],"out":[31],"present":[33],"status":[34],"business":[36,138],"digitizing":[37],"add":[40],"existing":[42],"theory.":[43],"\u201cInternet":[45,144],"Things\u201d":[47,146,153],"(IoT),":[48,147],"Data,":[50],"data":[52,188],"analytics":[53],"along":[54],"cloud":[56],"platforms,":[57],"all":[58],"provide":[59],"opportunities":[60],"for":[61,187],"industrial":[62],"enterprises":[63],"use":[65],"transform":[68],"their":[69,165,209],"approaches,":[70],"particularly":[71,148],"in":[72,86,157,160,168,174],"implementation":[74],"\u201cnew":[76],"service-oriented":[77],"marketing":[78,83,117],"strategies\u201d.":[79],"In":[80,199],"other":[81],"words,":[82],"managers":[84],"can,":[85],"general,":[87],"incorporate":[88],"new":[89],"gadgets":[90],"into":[91],"old":[92],"processes":[93],"or":[94,101,183],"enhance":[95],"technical":[97],"content":[98],"products":[100,173],"services.":[102],"Businesses":[103],"may":[104],"gather":[105],"evaluate":[107],"review":[108],"information":[109],"data,":[111],"allowing":[112],"them":[113],"develop":[115],"relevant":[116],"strategies.":[118],"A":[119],"collection":[120,189],"innovations":[122],"constitutes":[123],"foundations":[125],"today's":[127],"landscape,":[129],"as":[130,132],"well":[131],"catalysts":[134],"resulting":[137],"change.":[139],"Among":[140],"these":[141],"technologies,":[142],"\u201cIndustrial":[150],"Internet":[151],"(1IoT),":[154],"is":[155],"crucial":[156],"assisting":[158],"businesses":[159],"increasing":[161],"utilization":[163],"machines":[166],"creation":[170],"service-based":[172],"manufacturing":[175],"organisations.":[176],"This":[177],"research":[178],"paper":[179],"has":[180],"considered":[181],"survey":[182],"primary":[184],"quantitative":[185],"method":[186],"based":[190],"on":[191],"impact":[192],"loT":[194],"towards":[195],"creating":[196],"transformation.":[198],"context,":[201],"55":[202],"random":[203],"people":[204],"are":[205],"selected":[206],"collect":[208],"responses.":[210]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":4}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2022-07-19T00:00:00"}