{"id":"https://openalex.org/W4285687409","doi":"https://doi.org/10.52423/bujab.v5i1.12372","title":"PENGARUH FAKTOR BUDAYA, FAKTOR SOSIAL, FAKTOR PRIBADI, DAN FAKTOR TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG","display_name":"PENGARUH FAKTOR BUDAYA, FAKTOR SOSIAL, FAKTOR PRIBADI, DAN FAKTOR TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG","publication_year":2020,"publication_date":"2020-04-28","ids":{"openalex":"https://openalex.org/W4285687409","doi":"https://doi.org/10.52423/bujab.v5i1.12372"},"language":"id","primary_location":{"id":"doi:10.52423/bujab.v5i1.12372","doi":"https://doi.org/10.52423/bujab.v5i1.12372","is_oa":true,"landing_page_url":"https://doi.org/10.52423/bujab.v5i1.12372","pdf_url":null,"source":{"id":"https://openalex.org/S4210232308","display_name":"Business UHO Jurnal Administrasi Bisnis","issn_l":"2503-1406","issn":["2503-1406"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I35304288","host_organization_name":"Universitas Halu Oleo","host_organization_lineage":["https://openalex.org/I35304288"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business UHO: Jurnal Administrasi Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.52423/bujab.v5i1.12372","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017267139","display_name":"Rina Jenianti","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rina Jenianti","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017012098","display_name":"Mustakim Mustakim","orcid":"https://orcid.org/0000-0001-8459-7200","observed_orcids":["https://orcid.org/0000-0001-8459-7200","https://orcid.org/0000-0002-6634-3722","https://orcid.org/0009-0002-9076-3177"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mustakim Mustakim","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5101989040","display_name":"Nurjanah Nurjanah","orcid":"https://orcid.org/0000-0001-6992-9393","observed_orcids":["https://orcid.org/0000-0001-6992-9393"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nurjanah Nurjanah","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.1923,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.60550495,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"5","issue":"1","first_page":"77","last_page":"77"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.6650000214576721},{"id":"https://openalex.org/keywords/samsung-smartphones","display_name":"Samsung smartphones","score":0.6949999928474426},{"id":"https://openalex.org/keywords/cultural-factors","display_name":"cultural factors","score":0.8339999914169312},{"id":"https://openalex.org/keywords/social-factors","display_name":"social factors","score":0.9929999709129333},{"id":"https://openalex.org/keywords/personal-factors","display_name":"personal factors","score":0.9760000109672546},{"id":"https://openalex.org/keywords/psychological-factors","display_name":"psychological factors","score":0.9729999899864197},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8029999732971191},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.8090000152587891},{"id":"https://openalex.org/keywords/mobile-devices","display_name":"mobile devices","score":0.6679999828338623},{"id":"https://openalex.org/keywords/utaut","display_name":"UTAUT","score":0.5230000019073486},{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"technology acceptance model","score":0.7099999785423279},{"id":"https://openalex.org/keywords/utaut2","display_name":"UTAUT2","score":0.5109999775886536},{"id":"https://openalex.org/keywords/utaut3","display_name":"UTAUT3","score":0.7260000109672546},{"id":"https://openalex.org/keywords/utaut4","display_name":"UTAUT4","score":0.7670000195503235},{"id":"https://openalex.org/keywords/utaut5","display_name":"UTAUT5","score":0.7879999876022339},{"id":"https://openalex.org/keywords/utaut6","display_name":"UTAUT6","score":0.8859999775886536}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7229678630828857},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5117263793945312},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.07459396123886108}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.52423/bujab.v5i1.12372","doi":"https://doi.org/10.52423/bujab.v5i1.12372","is_oa":true,"landing_page_url":"https://doi.org/10.52423/bujab.v5i1.12372","pdf_url":null,"source":{"id":"https://openalex.org/S4210232308","display_name":"Business UHO Jurnal Administrasi Bisnis","issn_l":"2503-1406","issn":["2503-1406"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I35304288","host_organization_name":"Universitas Halu Oleo","host_organization_lineage":["https://openalex.org/I35304288"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business UHO: Jurnal Administrasi Bisnis","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.52423/bujab.v5i1.12372","doi":"https://doi.org/10.52423/bujab.v5i1.12372","is_oa":true,"landing_page_url":"https://doi.org/10.52423/bujab.v5i1.12372","pdf_url":null,"source":{"id":"https://openalex.org/S4210232308","display_name":"Business UHO Jurnal Administrasi Bisnis","issn_l":"2503-1406","issn":["2503-1406"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I35304288","host_organization_name":"Universitas Halu Oleo","host_organization_lineage":["https://openalex.org/I35304288"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business UHO: Jurnal Administrasi Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2269123301","https://openalex.org/W2953503739","https://openalex.org/W2552626876","https://openalex.org/W4200396520","https://openalex.org/W7063910601","https://openalex.org/W7217353977","https://openalex.org/W3036825502","https://openalex.org/W2998516537","https://openalex.org/W2924879778","https://openalex.org/W7004991512"],"abstract_inverted_index":{"Penelitian":[0],"ini":[1,34,73],"bertujuan":[2],"untuk":[3],"mengetahui":[4],"apakah":[5],"ada":[6,194],"pengaruh":[7,122,127,164,198],"yang":[8,186,193,196],"signifikan":[9,165,199],"secara":[10,13,105,161],"parsial":[11,174],"maupun":[12],"simultan":[14,150,162],"antara":[15,166],"faktor":[16,18,20,23],"budaya,":[17,117,137],"sosial,":[19],"pribadi,":[21],"dan":[22,45,78,97,109,119,124,140,171],"psikologis":[24],"terhadap":[25,142,169,202],"keputusan":[26,86,143,203],"pembelian":[27,87,144,204],"ponsel":[28,205],"merek":[29,206],"Samsung.":[30,207],"Sampel":[31],"dalam":[32],"penelitian":[33],"yaitu":[35],"mahasiswa":[36],"angkatan":[37],"2018":[38],"jurusan":[39],"Administrasi":[40],"Bisnis":[41],"Fakultas":[42],"Ilmu":[43,46],"Sosial":[44,214],"Politik":[47],"Universitas":[48],"Halu":[49],"Oleosebesar":[50],"51":[51],"orang":[52],"dengan":[53,90,100,180],"teknik":[54],"random":[55],"sampling.":[56],"Pengumpulan":[57],"data":[58,65],"menggunakan":[59,66,74],"kuisioner,":[60],"observasi":[61],"dandokumentasi.":[62],"Dalam":[63],"menganalisis":[64],"Regresi":[67],"Linear":[68],"Berganda.":[69],"Untuk":[70],"menguji":[71],"hipotesis":[72],"uji":[75,79,149,173],"T,":[76],"F":[77,151],"R2.":[80],"Hasil":[81],"analisis":[82],"regresi":[83],"nilai":[84,107],"koefisien":[85],"=":[88],"(7.95)":[89],"budaya":[91],"(0.095),":[92],"social":[93,118],"(0.085),":[94],"pribadi":[95,139],"(-0.081)":[96],"psikologi":[98,120,141,179,201],"(0.452)":[99],"signifikansi":[101],"sebesar":[102,145],"0,05,":[103],"artinya":[104,135,160],"setatistik":[106],"konstanta":[108],"variable":[110,167,178,192],"x":[111],"bias":[112],"dimasukkan":[113],"kedalam":[114],"model.":[115],"Variable":[116],"memiliki":[121,197],"positif":[123],"kepribadian":[125],"memliki":[126],"negatif.":[128],"Selain":[129],"itu":[130],"diperoleh":[131],"hasil":[132],"R2sebesar":[133],"0.372,":[134],"sumbangan":[136],"social,":[138],"37,2%.":[146],"Kemudian":[147],"pada":[148,172],"menunjukkan":[152,176],"Fhiting>":[153],"Ftabbel":[154],"(5.618":[155],">":[156,182,184],"2.61),":[157],"maka":[158],"H0ditolak,":[159],"terdapat":[163],"independen":[168],"dependen,":[170],"T":[175],"hanya":[177],"Thitung":[181],"Ttabel(2.564":[183],"1.68)":[185],"signifikan.":[187],"Artinya":[188],"dari":[189],"ke":[190],"empat":[191],",":[195],"adalah":[200],"Kata":[208],"Kunci:":[209],"Budaya;":[210],"Keputusan:":[211],"Pribadi;":[212],"Psikologi;":[213]},"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2022-07-17T00:00:00"}