{"id":"https://openalex.org/W4285445632","doi":"https://doi.org/10.32663/crmj.v4i1.1827","title":"PENGARUH PRODUK, PERSEPSI HARGA, PROMOSI DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH DI SOLO RAYA","display_name":"PENGARUH PRODUK, PERSEPSI HARGA, PROMOSI DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH DI SOLO RAYA","publication_year":2021,"publication_date":"2021-06-30","ids":{"openalex":"https://openalex.org/W4285445632","doi":"https://doi.org/10.32663/crmj.v4i1.1827"},"language":"en","primary_location":{"id":"doi:10.32663/crmj.v4i1.1827","doi":"https://doi.org/10.32663/crmj.v4i1.1827","is_oa":true,"landing_page_url":"https://doi.org/10.32663/crmj.v4i1.1827","pdf_url":"https://journals.unihaz.ac.id/index.php/crmj/article/download/1827/989","source":{"id":"https://openalex.org/S4210181743","display_name":"Creative Research Management Journal","issn_l":"2621-1092","issn":["2621-1092"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210097652","host_organization_name":"Universitas Prof. Dr. Hazairin SH.","host_organization_lineage":["https://openalex.org/I4210097652"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Creative Research Management Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journals.unihaz.ac.id/index.php/crmj/article/download/1827/989","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103987949","display_name":"Kusnul Khotimah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274813","display_name":"Sekolah Tinggi Ilmu Ekonomi Surakarta","ror":"https://ror.org/02d60jc85","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274813"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Kusnul Khotimah","raw_affiliation_strings":["Stie Surakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Stie Surakarta","institution_ids":["https://openalex.org/I4405274813"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5050559893","display_name":"Andri Nurtantiono","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Andri Nurtantiono","raw_affiliation_strings":["), )",") Gaya Hidup berpengaruh parsial atau"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"), )","institution_ids":[]},{"raw_affiliation_string":") Gaya Hidup berpengaruh parsial atau","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.1413,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.83245017,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"4","issue":"1","first_page":"1","last_page":"1"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.00839999970048666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.6579999923706055},{"id":"https://openalex.org/keywords/wardah","display_name":"Wardah","score":0.7509999871253967},{"id":"https://openalex.org/keywords/cosmetics","display_name":"cosmetics","score":0.5619999766349792},{"id":"https://openalex.org/keywords/product","display_name":"product","score":0.6539999842643738},{"id":"https://openalex.org/keywords/price-perception","display_name":"price perception","score":0.9900000095367432},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.9909999966621399},{"id":"https://openalex.org/keywords/lifestyle","display_name":"lifestyle","score":0.9860000014305115},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9480000138282776},{"id":"https://openalex.org/keywords/solo-raya","display_name":"Solo Raya","score":0.9629999995231628}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6982281804084778},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.6071535348892212},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5943737626075745},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5725355744361877},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.548274576663971},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.4609302878379822},{"id":"https://openalex.org/C105776082","wikidata":"https://www.wikidata.org/wiki/Q617473","display_name":"Likert scale","level":2,"score":0.4562588334083557},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4043898284435272},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.37379950284957886},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.18848451972007751},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.16979479789733887},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.15081003308296204},{"id":"https://openalex.org/C21547014","wikidata":"https://www.wikidata.org/wiki/Q1423657","display_name":"Operations management","level":1,"score":0.10202109813690186},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.06277137994766235},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.04980936646461487},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.32663/crmj.v4i1.1827","doi":"https://doi.org/10.32663/crmj.v4i1.1827","is_oa":true,"landing_page_url":"https://doi.org/10.32663/crmj.v4i1.1827","pdf_url":"https://journals.unihaz.ac.id/index.php/crmj/article/download/1827/989","source":{"id":"https://openalex.org/S4210181743","display_name":"Creative Research Management Journal","issn_l":"2621-1092","issn":["2621-1092"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210097652","host_organization_name":"Universitas Prof. Dr. Hazairin SH.","host_organization_lineage":["https://openalex.org/I4210097652"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Creative Research Management Journal","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.32663/crmj.v4i1.1827","doi":"https://doi.org/10.32663/crmj.v4i1.1827","is_oa":true,"landing_page_url":"https://doi.org/10.32663/crmj.v4i1.1827","pdf_url":"https://journals.unihaz.ac.id/index.php/crmj/article/download/1827/989","source":{"id":"https://openalex.org/S4210181743","display_name":"Creative Research Management Journal","issn_l":"2621-1092","issn":["2621-1092"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210097652","host_organization_name":"Universitas Prof. Dr. Hazairin SH.","host_organization_lineage":["https://openalex.org/I4210097652"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Creative Research Management Journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4285445632.pdf","grobid_xml":"https://content.openalex.org/works/W4285445632.grobid-xml"},"referenced_works_count":4,"referenced_works":["https://openalex.org/W3034021664","https://openalex.org/W3044336322","https://openalex.org/W3128631018","https://openalex.org/W4317396523"],"related_works":["https://openalex.org/W4400597211","https://openalex.org/W7033035611","https://openalex.org/W2394708640","https://openalex.org/W2885837665","https://openalex.org/W7216281391","https://openalex.org/W7219393296","https://openalex.org/W3134363322","https://openalex.org/W3133154151","https://openalex.org/W7216458972","https://openalex.org/W6995613409"],"abstract_inverted_index":{"The":[0,24,38,47,77],"purpose":[1],"of":[2,10,40,49,66,79,95,113,130,148,167],"this":[3,27],"study":[4,28],"was":[5],"to":[6],"determine":[7],"the":[8,34,42,64,70,80,83,92,110,127,145,164],"effect":[9,90,108,125,143,162],"products,":[11],"price":[12],"perceptions,":[13],"promotions":[14],"and":[15,69],"lifestyle":[16],"onWardah":[17],"product":[18,84],"purchasing":[19,93,111,128],"decisions":[20],"in":[21,26,63,98,116,133,151,170],"Solo":[22,99,117,134,152,171],"Raya.":[23,153],"population":[25,32,35],"is":[29,36,44,73],"an":[30],"unlimited":[31],"because":[33],"unknown.":[37],"method":[39],"determining":[41],"sample":[43],"purposive":[45],"sampling.":[46],"number":[48],"samples":[50],"obtained":[51],"by":[52],"97":[53],"respondents.":[54],"Using":[55],"multiple":[56],"linear":[57],"regression":[58],"analysis":[59],"techniques.":[60],"Collecting":[61],"data":[62],"form":[65],"a":[67,74,139,160],"questionnaire":[68],"measurement":[71],"scale":[72],"Likert":[75],"scale.":[76],"results":[78],"research":[81],"are":[82],"has":[85,103,120,138],"no":[86,104,121],"partial":[87,105,122,140],"or":[88,106,123,141],"individual":[89,107,124,142],"on":[91,109,126,144,163],"decision":[94,112,129],"Wardah":[96,114,131,149,168],"products":[97,115,132,150,169],"Raya,":[100,118,135],"Price":[101,155],"Perception":[102],"Promotion":[119],"Gaya":[136],"Life":[137],"Purchase":[146,165],"Decision":[147,166],"Product,":[154],"Perception,":[156],"Promotion,":[157],"Lifestyle":[158],"have":[159],"simultaneous":[161],"Raya":[172]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-07-15T00:00:00"}
