{"id":"https://openalex.org/W4285253100","doi":"https://doi.org/10.1007/978-3-662-65192-6_2","title":"Was ist ein System?","display_name":"Was ist ein System?","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W4285253100","doi":"https://doi.org/10.1007/978-3-662-65192-6_2"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-662-65192-6_2","doi":"https://doi.org/10.1007/978-3-662-65192-6_2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-662-65192-6_2","pdf_url":null,"source":{"id":"https://openalex.org/S4210222816","display_name":"Essentials","issn_l":"2197-6708","issn":["2197-6708","2197-6716"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"essentials","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4285110727","display_name":"Ordnung im Chaos \u2013 Kybernetik der Markenf\u00fchrung"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018093504","display_name":"Oliver Carlo Errichiello","orcid":"https://orcid.org/0000-0002-3994-7678","observed_orcids":["https://orcid.org/0000-0002-3994-7678"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Oliver Errichiello","raw_affiliation_strings":["Hofb\u00fcro Eppendorf, B\u00fcro f\u00fcr Markenentwicklung, Hamburg, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hofb\u00fcro Eppendorf, B\u00fcro f\u00fcr Markenentwicklung, Hamburg, Deutschland","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5019377407","display_name":"Marius Wernke","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Marius Wernke","raw_affiliation_strings":["Hamburg, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hamburg, Deutschland","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5018093504"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.20379457,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"5","last_page":"14"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6708999872207642,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6708999872207642,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.11249999701976776,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10344","display_name":"Management and Organizational Studies","score":0.03720000013709068,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand","display_name":"brand","score":0.5870000123977661},{"id":"https://openalex.org/keywords/brand-identity","display_name":"brand identity","score":0.5059999823570251},{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":0.3880000114440918},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.36399999260902405},{"id":"https://openalex.org/keywords/brand-strategy","display_name":"brand strategy","score":0.35899999737739563}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.44015058875083923},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.35842257738113403}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-662-65192-6_2","doi":"https://doi.org/10.1007/978-3-662-65192-6_2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-662-65192-6_2","pdf_url":null,"source":{"id":"https://openalex.org/S4210222816","display_name":"Essentials","issn_l":"2197-6708","issn":["2197-6708","2197-6716"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"essentials","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W2272517916"],"related_works":["https://openalex.org/W4299646724","https://openalex.org/W2202894097","https://openalex.org/W4389903178","https://openalex.org/W7000327494","https://openalex.org/W2740702816","https://openalex.org/W17103489","https://openalex.org/W89265032","https://openalex.org/W116248707","https://openalex.org/W4250949337","https://openalex.org/W79555604"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2022-07-14T00:00:00"}
