{"id":"https://openalex.org/W4285222425","doi":"https://doi.org/10.21638/spbu22.2022.204","title":"Advertising as an example of media persuasiveness with the use of modern types of narration","display_name":"Advertising as an example of media persuasiveness with the use of modern types of narration","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W4285222425","doi":"https://doi.org/10.21638/spbu22.2022.204"},"language":"en","primary_location":{"id":"doi:10.21638/spbu22.2022.204","doi":"https://doi.org/10.21638/spbu22.2022.204","is_oa":false,"landing_page_url":"https://doi.org/10.21638/spbu22.2022.204","pdf_url":null,"source":{"id":"https://openalex.org/S4210229538","display_name":"Media Linguistics","issn_l":"2312-0274","issn":["2312-0274","2312-296X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","jufo-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310312746","host_organization_name":"Saint Petersburg State University","host_organization_lineage":["https://openalex.org/P4310312746"],"host_organization_lineage_names":["Saint Petersburg State University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Media Linguistics","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050687343","display_name":"Klaudia Cymanow\u00ad\u2010Sosin","orcid":"https://orcid.org/0000-0003-3248-9499","observed_orcids":["https://orcid.org/0000-0003-3248-9499"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Klaudia Cymanow-Sosin","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038163984","display_name":"Piotr Cymanow","orcid":"https://orcid.org/0000-0001-9240-4130","observed_orcids":["https://orcid.org/0000-0001-9240-4130"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Piotr Cymanow","raw_affiliation_strings":["-Dr. Sci. in Philology,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"-Dr. Sci. in Philology,","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5090789221","display_name":"Marcin Ciechanowski","orcid":"https://orcid.org/0000-0003-4874-7464","observed_orcids":["https://orcid.org/0000-0003-4874-7464"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Marcin Ciechanowski","raw_affiliation_strings":["-Dr. Sci. in Philology,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"-Dr. Sci. in Philology,","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5038163984"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.8527,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.86842757,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":"9","issue":"2","first_page":"126","last_page":"139"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.5088000297546387,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.5088000297546387,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.12380000203847885,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12373","display_name":"Linguistic research and analysis","score":0.11069999635219574,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.7829999923706055},{"id":"https://openalex.org/keywords/narrative-persuasion","display_name":"narrative persuasion","score":0.7639999985694885},{"id":"https://openalex.org/keywords/narrative-types","display_name":"narrative types","score":0.6970000267028809},{"id":"https://openalex.org/keywords/storytelling","display_name":"storytelling","score":0.8339999914169312},{"id":"https://openalex.org/keywords/media-messages","display_name":"media messages","score":0.5149999856948853},{"id":"https://openalex.org/keywords/social-campaigns","display_name":"social campaigns","score":0.531000018119812},{"id":"https://openalex.org/keywords/audience-segmentation","display_name":"audience segmentation","score":0.45500001311302185},{"id":"https://openalex.org/keywords/narrative-analysis","display_name":"narrative analysis","score":0.32499998807907104}],"concepts":[{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.8108530044555664},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.7915233373641968},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.5616419315338135},{"id":"https://openalex.org/C527412718","wikidata":"https://www.wikidata.org/wiki/Q855395","display_name":"Interpretation (philosophy)","level":2,"score":0.5442209243774414},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.47062018513679504},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.46734291315078735},{"id":"https://openalex.org/C2776538412","wikidata":"https://www.wikidata.org/wiki/Q989963","display_name":"Storytelling","level":3,"score":0.45079922676086426},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.446329265832901},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.42307180166244507},{"id":"https://openalex.org/C61423126","wikidata":"https://www.wikidata.org/wiki/Q187432","display_name":"Scripting language","level":2,"score":0.4189903438091278},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.34984201192855835},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2890586256980896},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.22716164588928223},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.10123938322067261},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.21638/spbu22.2022.204","doi":"https://doi.org/10.21638/spbu22.2022.204","is_oa":false,"landing_page_url":"https://doi.org/10.21638/spbu22.2022.204","pdf_url":null,"source":{"id":"https://openalex.org/S4210229538","display_name":"Media Linguistics","issn_l":"2312-0274","issn":["2312-0274","2312-296X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","jufo-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310312746","host_organization_name":"Saint Petersburg State University","host_organization_lineage":["https://openalex.org/P4310312746"],"host_organization_lineage_names":["Saint Petersburg State University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Media Linguistics","raw_type":"journal-article"},{"id":"pmh:oai:dspace.spbu.ru:11701/37042","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/11701/37042","pdf_url":null,"source":{"id":"https://openalex.org/S4306402062","display_name":"Research Repository Saint Petersburg State University (Saint Petersburg State University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I172901346","host_organization_name":"St Petersburg University","host_organization_lineage":["https://openalex.org/I172901346"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/16","display_name":"Peace, justice, and strong institutions","score":0.5400000214576721}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W54101659","https://openalex.org/W407968741","https://openalex.org/W600425290","https://openalex.org/W624830107","https://openalex.org/W2051560935","https://openalex.org/W2060514747","https://openalex.org/W2096733242","https://openalex.org/W2097098391","https://openalex.org/W2308193613","https://openalex.org/W2892077343","https://openalex.org/W3004019140","https://openalex.org/W4244921949"],"related_works":["https://openalex.org/W2906731250","https://openalex.org/W4414877075","https://openalex.org/W2794929528","https://openalex.org/W2005249702","https://openalex.org/W2743715611","https://openalex.org/W3047062755","https://openalex.org/W4401023598","https://openalex.org/W4313384748","https://openalex.org/W2386383560","https://openalex.org/W7221344224"],"abstract_inverted_index":{"The":[0,53,104,264],"purpose":[1,34,230],"of":[2,12,15,21,56,66,75,78,84,87,106,114,141,152,179,185,203,206,211,218,231,261],"this":[3,204],"article":[4],"is":[5,35,68,109,235,252],"to":[6,24,28,36,61,147,193,225,236],"present":[7],"the":[8,19,47,64,73,76,85,107,112,126,132,139,163,171,183,201,209,212,226,229,233,244,247,262],"main":[9],"persuasive":[10,197],"function":[11,65],"various":[13],"types":[14,151],"narratives":[16,153],"based":[17,45],"on":[18,46,72],"analysis":[20,58,80],"messages":[22,130,220],"designed":[23],"influence":[25],"and":[26,90,135,159,168,177,187,199,239,270],"impel":[27],"make":[29],"a":[30,255,259],"decision.":[31],"An":[32],"additional":[33],"show":[37],"that":[38,228,241],"different":[39],"narrative":[40,57,213,234,265],"forms":[41],"were":[42],"used":[43,54],"thoughtfully":[44],"research":[48],"into":[49],"intended":[50],"recipient":[51],"groups.":[52],"methodology":[55,77],"in":[59,81,131,138,182,221],"relation":[60],"media":[62],"messages,":[63,165,198],"which":[67,189],"persuasion,":[69],"was":[70],"created":[71],"basis":[74],"content":[79],"mediametric":[82],"studies":[83],"discipline":[86],"social":[88,169],"communication":[89,223],"media,":[91],"as":[92,94,154,214],"well":[93],"related":[95],"sciences,":[96],"for":[97,249],"example,":[98],"visual,":[99],"linguistic":[100],"or":[101],"semiological":[102],"analysis.":[103],"relevance":[105],"study":[108],"confirmed":[110],"by":[111,122],"use":[113,251],"fresh":[115],"material":[116],"taken":[117],"from":[118],"current":[119],"ratings":[120],"conducted":[121],"network":[123],"analysts":[124],"regarding":[125],"most":[127],"popular":[128],"advertising":[129,222],"Internet":[133],"space":[134],"modern":[136],"tools":[137],"field":[140,184],"neuroscience.":[142],"This":[143],"made":[144],"it":[145,191],"possible":[146,192],"single":[148],"out":[149],"such":[150],"cathectic,":[155],"storytelling,":[156],"celebrity,":[157],"gaming":[158],"amplified":[160],"narratives.":[161],"Among":[162],"analyzed":[164],"including":[166],"commercials":[167],"campaigns,":[170],"authors":[172],"highlight":[173],"their":[174],"distinctive":[175],"features":[176],"ways":[178],"using":[180,232],"them":[181],"language":[186],"images,":[188],"makes":[190],"categorize":[194],"any":[195],"multimodal":[196],"facilitates":[200],"interpretation":[202],"type":[205],"messages.":[207],"Demonstrating":[208],"persuasiveness":[210],"an":[215],"integral":[216],"feature":[217],"all":[219],"leads":[224],"conclusion":[227],"create":[237],"tension":[238],"dynamics":[240],"strongly":[242],"affect":[243],"viewer.":[245],"Ultimately,":[246],"reason":[248],"its":[250],"not":[253],"only":[254],"reference,":[256],"but":[257],"also":[258,266],"description":[260],"world.":[263],"has":[267],"significant":[268],"axiological":[269],"philosophical":[271],"goals.":[272]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2022-07-14T00:00:00"}
