{"id":"https://openalex.org/W4285166379","doi":"https://doi.org/10.21608/sjocs.2022.245689","title":"\u0623\u062e\u0644\u0627\u0642\u06cc\u0627\u062a \u0645\u0645\u0627\u0631\u0633\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0641\u06cc \u0636\u0648\u0621 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u06cc:","display_name":"\u0623\u062e\u0644\u0627\u0642\u06cc\u0627\u062a \u0645\u0645\u0627\u0631\u0633\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0641\u06cc \u0636\u0648\u0621 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u06cc:","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W4285166379","doi":"https://doi.org/10.21608/sjocs.2022.245689"},"language":"ar","primary_location":{"id":"doi:10.21608/sjocs.2022.245689","doi":"https://doi.org/10.21608/sjocs.2022.245689","is_oa":true,"landing_page_url":"https://doi.org/10.21608/sjocs.2022.245689","pdf_url":"https://sjocs.journals.ekb.eg/article_245689_690c926a89756087b81232498f066291.pdf","source":{"id":"https://openalex.org/S4210196313","display_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646","issn_l":"2356-9131","issn":["2356-9131","2682-4671"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0645\u06cc\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://sjocs.journals.ekb.eg/article_245689_690c926a89756087b81232498f066291.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035503888","display_name":"\u0625\u0646\u062c\u064a \u062e\u0644\u064a\u0644","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I145487455","display_name":"Cairo University","ror":"https://ror.org/03q21mh05","country_code":"EG","type":"education","lineage":["https://openalex.org/I145487455"]}],"countries":["EG"],"is_corresponding":true,"raw_author_name":"\u0625\u0646\u062c\u06cc \u0645\u062d\u0645\u062f \u0623\u0628\u0648\u0633\u0631\u06cc\u0639 \u062e\u0644\u06cc\u0644","raw_affiliation_strings":["\u0623\u0633\u062a\u0627\u0630 \u0645\u0633\u0627\u0639\u062f \u0628\u0642\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0643\u0644\u064a\u0629 \u0627\u0644\u0627\u0639\u0644\u0627\u0645 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0642\u0627\u0647\u0631\u0629"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0623\u0633\u062a\u0627\u0630 \u0645\u0633\u0627\u0639\u062f \u0628\u0642\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0643\u0644\u064a\u0629 \u0627\u0644\u0627\u0639\u0644\u0627\u0645 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0642\u0627\u0647\u0631\u0629","institution_ids":["https://openalex.org/I145487455"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5035503888"],"corresponding_institution_ids":["https://openalex.org/I145487455"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.09763694,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"2022","issue":"23","first_page":"177","last_page":"209"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9824000000953674,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9824000000953674,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13625","display_name":"Journalism and Media Studies","score":0.006599999964237213,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.004000000189989805,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-public-relations","display_name":"digital public relations","score":0.7429999709129333},{"id":"https://openalex.org/keywords/digital-transformation","display_name":"digital transformation","score":0.9829999804496765},{"id":"https://openalex.org/keywords/social-media-influencers","display_name":"social media influencers","score":0.8600000143051147},{"id":"https://openalex.org/keywords/artificial-intelligence-in-public-relations","display_name":"artificial intelligence in public relations","score":0.875},{"id":"https://openalex.org/keywords/big-data","display_name":"big data","score":0.5669999718666077},{"id":"https://openalex.org/keywords/research-trends","display_name":"research trends","score":0.45100000500679016},{"id":"https://openalex.org/keywords/research-agenda","display_name":"research agenda","score":0.4050000011920929}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.28721344470977783}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.21608/sjocs.2022.245689","doi":"https://doi.org/10.21608/sjocs.2022.245689","is_oa":true,"landing_page_url":"https://doi.org/10.21608/sjocs.2022.245689","pdf_url":"https://sjocs.journals.ekb.eg/article_245689_690c926a89756087b81232498f066291.pdf","source":{"id":"https://openalex.org/S4210196313","display_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646","issn_l":"2356-9131","issn":["2356-9131","2682-4671"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0645\u06cc\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:558cd9c9189544699ac8113bd1ff9504","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/558cd9c9189544699ac8113bd1ff9504","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0645\u06cc\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646, Vol 2022, Iss 23, Pp 177-209 (2022)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.21608/sjocs.2022.245689","doi":"https://doi.org/10.21608/sjocs.2022.245689","is_oa":true,"landing_page_url":"https://doi.org/10.21608/sjocs.2022.245689","pdf_url":"https://sjocs.journals.ekb.eg/article_245689_690c926a89756087b81232498f066291.pdf","source":{"id":"https://openalex.org/S4210196313","display_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646","issn_l":"2356-9131","issn":["2356-9131","2682-4671"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0645\u06cc\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4285166379.pdf","grobid_xml":"https://content.openalex.org/works/W4285166379.grobid-xml"},"referenced_works_count":64,"referenced_works":["https://openalex.org/W424338181","https://openalex.org/W1497199863","https://openalex.org/W1556487642","https://openalex.org/W1751795679","https://openalex.org/W1928933333","https://openalex.org/W1969411569","https://openalex.org/W1979070375","https://openalex.org/W2003946512","https://openalex.org/W2010015314","https://openalex.org/W2035906916","https://openalex.org/W2037986395","https://openalex.org/W2043032999","https://openalex.org/W2044143795","https://openalex.org/W2052121139","https://openalex.org/W2077769471","https://openalex.org/W2126232789","https://openalex.org/W2151668711","https://openalex.org/W2210458711","https://openalex.org/W2244827983","https://openalex.org/W2282548641","https://openalex.org/W2284725876","https://openalex.org/W2286025737","https://openalex.org/W2298118938","https://openalex.org/W2314364025","https://openalex.org/W2414183176","https://openalex.org/W2476188086","https://openalex.org/W2509166417","https://openalex.org/W2552718207","https://openalex.org/W2576490650","https://openalex.org/W2600694714","https://openalex.org/W2609698768","https://openalex.org/W2624587178","https://openalex.org/W2777894882","https://openalex.org/W2802788102","https://openalex.org/W2806030665","https://openalex.org/W2884105853","https://openalex.org/W2886624497","https://openalex.org/W2888858186","https://openalex.org/W2893023979","https://openalex.org/W2919320802","https://openalex.org/W2925038325","https://openalex.org/W2943280416","https://openalex.org/W2945932962","https://openalex.org/W2954944518","https://openalex.org/W2963246479","https://openalex.org/W2967307167","https://openalex.org/W2972302364","https://openalex.org/W2974850251","https://openalex.org/W2980655851","https://openalex.org/W3001498536","https://openalex.org/W3011478245","https://openalex.org/W3034968192","https://openalex.org/W3044092929","https://openalex.org/W3084247208","https://openalex.org/W3116748892","https://openalex.org/W3137796177","https://openalex.org/W3137945160","https://openalex.org/W3164395763","https://openalex.org/W3180015322","https://openalex.org/W3187843484","https://openalex.org/W3196119391","https://openalex.org/W4213235331","https://openalex.org/W6782478182","https://openalex.org/W6991748784"],"related_works":["https://openalex.org/W4389062125","https://openalex.org/W4396631393","https://openalex.org/W4324011366","https://openalex.org/W3181504056","https://openalex.org/W4391284496","https://openalex.org/W7128714411","https://openalex.org/W4407604047","https://openalex.org/W7105926170","https://openalex.org/W7118517390","https://openalex.org/W4414293837"],"abstract_inverted_index":{"\u0641\u064a":[0,33,48,94,130,143],"\u0636\u0648\u0621":[1],"\u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062a":[2],"\u0627\u0644\u062a\u064a":[3,31,61,66],"\u0623\u062d\u062f\u062b\u0647\u0627":[4],"\u0627\u0644\u062a\u062d\u0648\u0644":[5],"\u0627\u0644\u0631\u0642\u0645\u064a":[6],"\u0639\u0644\u0649":[7,102],"\u0645\u0645\u0627\u0631\u0633\u0629":[8],"\u0645\u0647\u0646\u0629":[9],"\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a":[10,24,104,117,133],"\u0627\u0644\u0639\u0627\u0645\u0629\u060c":[11],"\u062a\u0633\u0639\u0649":[12],"\u0647\u0630\u0647":[13,109],"\u0627\u0644\u062f\u0631\u0627\u0633\u0629":[14,73,93,137],"\u0625\u0644\u0649":[15,39,74,80],"\u0631\u0635\u062f":[16],"\u0648\u062a\u0642\u064a\u064a\u0645":[17],"\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a":[18,96],"\u0627\u0644\u0628\u062d\u062b\u064a\u0629":[19,47],"\u0627\u0644\u062d\u062f\u064a\u062b\u0629":[20],"\u0627\u0644\u0645\u0639\u0646\u064a\u0629":[21,97],"\u0628\u0642\u0636\u064a\u0629":[22],"\u0623\u062e\u0644\u0627\u0642\u064a\u0627\u062a":[23,103,145],"\u0627\u0644\u0639\u0627\u0645\u0629":[25,105,118,134],"\u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c":[26],"\u0645\u0646":[27,36],"\u062e\u0644\u0627\u0644":[28],"\u062a\u062d\u0644\u064a\u0644":[29,76],"\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a":[30],"\u0623\u064f\u062c\u0631\u064a\u062a":[32],"\u0627\u0644\u0641\u062a\u0631\u0629":[34],"\u0627\u0644\u0632\u0645\u0646\u064a\u0629":[35],"\u0639\u0627\u0645":[37,40],"2015":[38],"2021":[41],"\u0628\u0647\u062f\u0641":[42],"\u062a\u0642\u062f\u064a\u0645":[43],"\u0631\u0624\u064a\u0629":[44,138],"\u0645\u062a\u0639\u0645\u0642\u0629":[45],"\u0644\u0644\u062a\u0648\u062c\u0647\u0627\u062a":[46],"\u0647\u0630\u0627":[49],"\u0627\u0644\u0645\u062c\u0627\u0644\u060c":[50],"\u0648\u0627\u0644\u0643\u0634\u0641":[51],"\u0639\u0646":[52],"\u0623\u0647\u0645":[53,91,108],"\u0627\u0644\u0642\u0636\u0627\u064a\u0627":[54],"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629":[55],"\u0648\u0627\u0644\u0641\u0631\u0639\u064a\u0629":[56],"\u0644\u0647\u0630\u0647":[57],"\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a\u060c":[58],"\u0627\u0644\u0645\u062f\u0627\u062e\u0644":[59],"\u0627\u0644\u0641\u0643\u0631\u064a\u0629":[60],"\u0627\u0646\u0637\u0644\u0642\u062a":[62],"\u0645\u0646\u0647\u0627\u060c":[63],"\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a":[64],"\u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629":[65,82],"\u0627\u0639\u062a\u0645\u062f\u062a":[67],"\u0639\u0644\u064a\u0647\u0627":[68],"\u0648\u0623\u0647\u0645":[69],"\u0646\u062a\u0627\u0626\u062c\u0647\u0627":[70],"\u0648\u062a\u0648\u0635\u064a\u0627\u062a\u0647\u0627.":[71],"\u0648\u062a\u0646\u062a\u0645\u064a":[72],"\u0628\u062d\u0648\u062b":[75,141],"\u0627\u0644\u0645\u0633\u062a\u0648\u0649":[77],"\u0627\u0644\u062b\u0627\u0646\u064a":[78],"\u0627\u0644\u0647\u0627\u062f\u0641\u0629":[79],"\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629":[81],"\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a\u0629":[83],"\u0644\u0644\u0628\u062d\u0648\u062b":[84],"\u0627\u0644\u0639\u0644\u0645\u064a\u0629":[85],"\u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0629":[86],"\u062d\u0648\u0644":[87,112],"\u0645\u0648\u0636\u0648\u0639":[88],"\u0645\u062d\u062f\u062f.":[89],"\u0648\u062a\u0645\u062b\u0644\u062a":[90],"\u0646\u062a\u0627\u0626\u062c":[92],"\u0628\u0631\u0648\u0632":[95],"\u0628\u0628\u064a\u0627\u0646":[98],"\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a":[99,110],"\u0648\u0627\u0644\u0639\u0648\u0627\u0645\u0644":[100],"\u0627\u0644\u0645\u0624\u062b\u0631\u0629":[101],"\u0627\u0644\u0631\u0642\u0645\u064a\u0629.":[106,135],"\u0648\u0643\u0627\u0646\u062a":[107],"\u0627\u0644\u062a\u0634\u0643\u0643":[111],"\u0623\u062e\u0644\u0627\u0642\u064a\u0629":[113],"\u0627\u0644\u0639\u0644\u0627\u0642\u0629":[114],"\u0628\u064a\u0646":[115],"\u0645\u0645\u0627\u0631\u0633\u064a":[116],"\u0648\u0645\u0624\u062b\u0631\u064a":[119],"\u0648\u0633\u0627\u0626\u0644":[120],"\u0627\u0644\u062a\u0648\u0627\u0635\u0644":[121],"\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c":[122],"\u0627\u0633\u062a\u062e\u062f\u0627\u0645":[123],"\u062a\u0642\u0646\u064a\u0627\u062a":[124],"\u0627\u0644\u0630\u0643\u0627\u0621":[125],"\u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a":[126],"\u0648\u0642\u0648\u0627\u0639\u062f":[127],"\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a":[128],"\u0627\u0644\u0636\u062d\u0645\u0629":[129],"\u0623\u062f\u0627\u0621":[131],"\u0645\u0647\u0627\u0645":[132],"\u0648\u0637\u0631\u062d\u062a":[136],"\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629":[139],"\u0648\u0623\u062c\u0646\u062f\u0629":[140],"\u0645\u0642\u062a\u0631\u062d\u0629":[142],"\u0645\u062c\u0627\u0644":[144],"\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629":[146],"\u0627\u0644\u0631\u0642\u0645\u064a\u0629":[147],"\u0644\u0644\u0645\u0647\u0646\u0629.":[148]},"counts_by_year":[],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2022-07-14T00:00:00"}
