{"id":"https://openalex.org/W4283361866","doi":"https://doi.org/10.37676/ekombis.v10is1.2017","title":"Pengaruh Periklanan, Publisitas Dan Promosi Penjualan Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Konsumen UMKM Ikan Asap Demak)","display_name":"Pengaruh Periklanan, Publisitas Dan Promosi Penjualan Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Konsumen UMKM Ikan Asap Demak)","publication_year":2022,"publication_date":"2022-03-31","ids":{"openalex":"https://openalex.org/W4283361866","doi":"https://doi.org/10.37676/ekombis.v10is1.2017"},"language":"en","primary_location":{"id":"doi:10.37676/ekombis.v10is1.2017","doi":"https://doi.org/10.37676/ekombis.v10is1.2017","is_oa":true,"landing_page_url":"https://doi.org/10.37676/ekombis.v10is1.2017","pdf_url":"https://jurnal.unived.ac.id/index.php/er/article/download/2017/1566","source":{"id":"https://openalex.org/S4210232963","display_name":"EKOMBIS REVIEW Jurnal Ilmiah Ekonomi dan Bisnis","issn_l":"2338-8412","issn":["2338-8412","2716-4411"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404669570","host_organization_name":"Dehasen University","host_organization_lineage":["https://openalex.org/P4404669570"],"host_organization_lineage_names":["Dehasen University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.unived.ac.id/index.php/er/article/download/2017/1566","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035393283","display_name":"Shofif Sobaruddin Akbar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210111884","display_name":"Universitas PGRI Semarang","ror":"https://ror.org/01c1p1v81","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210111884"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Shofif Sobaruddin Akbar","raw_affiliation_strings":["Universitas PGRI Semarang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas PGRI Semarang","institution_ids":["https://openalex.org/I4210111884"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073571114","display_name":"Mochamad Fadjar Darmaputra","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210111884","display_name":"Universitas PGRI Semarang","ror":"https://ror.org/01c1p1v81","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210111884"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Mochamad Fadjar Darmaputra","raw_affiliation_strings":["Universitas PGRI Semarang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas PGRI Semarang","institution_ids":["https://openalex.org/I4210111884"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210111884"],"apc_list":null,"apc_paid":null,"fwci":1.3998,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":{"value":0.84287742,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"10","issue":"S1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.9890000224113464},{"id":"https://openalex.org/keywords/publicity","display_name":"publicity","score":0.9919999837875366},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.9990000128746033},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8650000095367432},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.7870000004768372},{"id":"https://openalex.org/keywords/smoked-fish","display_name":"smoked fish","score":0.9599999785423279},{"id":"https://openalex.org/keywords/demak","display_name":"Demak","score":0.8069999814033508}],"concepts":[{"id":"https://openalex.org/C2776003135","wikidata":"https://www.wikidata.org/wiki/Q1333727","display_name":"Publicity","level":2,"score":0.800848126411438},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.7906965613365173},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6911100745201111},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6881142258644104},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6541231274604797},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5729559063911438},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5137306451797485},{"id":"https://openalex.org/C2909208804","wikidata":"https://www.wikidata.org/wiki/Q127282","display_name":"Fish <Actinopterygii>","level":2,"score":0.4369394779205322},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2958853542804718},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.09847155213356018},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.09528043866157532},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.07352620363235474},{"id":"https://openalex.org/C505870484","wikidata":"https://www.wikidata.org/wiki/Q180538","display_name":"Fishery","level":1,"score":0.04734283685684204},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.37676/ekombis.v10is1.2017","doi":"https://doi.org/10.37676/ekombis.v10is1.2017","is_oa":true,"landing_page_url":"https://doi.org/10.37676/ekombis.v10is1.2017","pdf_url":"https://jurnal.unived.ac.id/index.php/er/article/download/2017/1566","source":{"id":"https://openalex.org/S4210232963","display_name":"EKOMBIS REVIEW Jurnal Ilmiah Ekonomi dan Bisnis","issn_l":"2338-8412","issn":["2338-8412","2716-4411"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404669570","host_organization_name":"Dehasen University","host_organization_lineage":["https://openalex.org/P4404669570"],"host_organization_lineage_names":["Dehasen University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.37676/ekombis.v10is1.2017","doi":"https://doi.org/10.37676/ekombis.v10is1.2017","is_oa":true,"landing_page_url":"https://doi.org/10.37676/ekombis.v10is1.2017","pdf_url":"https://jurnal.unived.ac.id/index.php/er/article/download/2017/1566","source":{"id":"https://openalex.org/S4210232963","display_name":"EKOMBIS REVIEW Jurnal Ilmiah Ekonomi dan Bisnis","issn_l":"2338-8412","issn":["2338-8412","2716-4411"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404669570","host_organization_name":"Dehasen University","host_organization_lineage":["https://openalex.org/P4404669570"],"host_organization_lineage_names":["Dehasen University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4283361866.pdf","grobid_xml":"https://content.openalex.org/works/W4283361866.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W1505643721","https://openalex.org/W1507907275","https://openalex.org/W1563342333","https://openalex.org/W1568540768","https://openalex.org/W1869890869","https://openalex.org/W2061115283","https://openalex.org/W2169836233","https://openalex.org/W2182665699","https://openalex.org/W2589925230","https://openalex.org/W3118681263"],"related_works":["https://openalex.org/W4281674835","https://openalex.org/W4396646828","https://openalex.org/W3190834883","https://openalex.org/W7014422694","https://openalex.org/W3005038484","https://openalex.org/W4395099301","https://openalex.org/W7164764081","https://openalex.org/W2979406372","https://openalex.org/W7216066644","https://openalex.org/W7219529934"],"abstract_inverted_index":{"This":[0,94],"research":[1,42,95],"is":[2,12,43,90],"motivated":[3],"by":[4,15],"the":[5,27,52,87],"existence":[6],"of":[7,22,29,35,41,54,61,73],"a":[8,59,70,91],"business":[9],"phenomenon":[10],"that":[11,104],"being":[13],"experienced":[14],"UMKM":[16,65],"Demak":[17],"smoke":[18],"fish.":[19],"The":[20,39,101],"purpose":[21],"this":[23],"study":[24],"to":[25,80,84],"analyze":[26],"influence":[28],"advertising,":[30,105],"publicity":[31],"and":[32,82,89,107],"sales":[33,108],"promotion":[34,109],"consumer":[36],"purchasing":[37,114],"decisions.":[38],"sample":[40],"150":[44],"respondents.":[45],"By":[46],"using":[47],"Purposive":[48],"Sampling":[49],"method":[50],"with":[51],"criteria":[53],"consumers":[55],"who":[56,68,77],"have":[57,69],"made":[58],"purchase":[60],"smoked":[62],"fish":[63],"in":[64],"Demak,":[66],"respondents":[67,76],"minimum":[71],"age":[72],"18":[74],"years,":[75],"are":[78],"easy":[79],"find":[81],"want":[83],"fill":[85],"out":[86],"questionnaire":[88],"direct":[92],"buyer.":[93],"uses":[96],"multiple":[97],"regression":[98],"analysis":[99],"tool.":[100],"result":[102],"showed":[103],"publicity,":[106],"had":[110],"an":[111],"effect":[112],"on":[113],"decision.":[115]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":3},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-06-25T00:00:00"}