{"id":"https://openalex.org/W4283327151","doi":"https://doi.org/10.1108/mip-04-2022-0170","title":"How do e-stores grow their market share?","display_name":"How do e-stores grow their market share?","publication_year":2022,"publication_date":"2022-06-23","ids":{"openalex":"https://openalex.org/W4283327151","doi":"https://doi.org/10.1108/mip-04-2022-0170"},"language":"en","primary_location":{"id":"doi:10.1108/mip-04-2022-0170","doi":"https://doi.org/10.1108/mip-04-2022-0170","is_oa":false,"landing_page_url":"https://doi.org/10.1108/mip-04-2022-0170","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence &amp; Planning","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031670929","display_name":"Martin Klepek","orcid":"https://orcid.org/0000-0003-4058-156X","observed_orcids":["https://orcid.org/0000-0003-4058-156X"]},"institutions":[{"id":"https://openalex.org/I32366509","display_name":"Silesian University in Opava","ror":"https://ror.org/02w4f2z17","country_code":"CZ","type":"education","lineage":["https://openalex.org/I32366509"]}],"countries":["CZ"],"is_corresponding":false,"raw_author_name":"Martin Klepek","raw_affiliation_strings":["Department of Business Economics and Management, School of Business Administration in Karvina, Silesian University in Opava, Karvina, Czech Republic"],"raw_orcid":"https://orcid.org/0000-0003-4058-156X","affiliations":[{"raw_affiliation_string":"Department of Business Economics and Management, School of Business Administration in Karvina, Silesian University in Opava, Karvina, Czech Republic","institution_ids":["https://openalex.org/I32366509"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5082491821","display_name":"Daniel Kv\u00ed\u010dala","orcid":"https://orcid.org/0000-0001-8467-8262","observed_orcids":["https://orcid.org/0000-0001-8467-8262"]},"institutions":[{"id":"https://openalex.org/I32366509","display_name":"Silesian University in Opava","ror":"https://ror.org/02w4f2z17","country_code":"CZ","type":"education","lineage":["https://openalex.org/I32366509"]}],"countries":["CZ"],"is_corresponding":false,"raw_author_name":"Daniel Kv\u00ed\u010dala","raw_affiliation_strings":["Department of Business Economics and Management, School of Business Administration in Karvina, Silesian University in Opava, Karvina, Czech Republic"],"raw_orcid":"https://orcid.org/0000-0001-8467-8262","affiliations":[{"raw_affiliation_string":"Department of Business Economics and Management, School of Business Administration in Karvina, Silesian University in Opava, Karvina, Czech Republic","institution_ids":["https://openalex.org/I32366509"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I32366509"],"apc_list":null,"apc_paid":null,"fwci":1.1989,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.83851758,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":97},"biblio":{"volume":"40","issue":"8","first_page":"945","last_page":"957"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.6937999725341797,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.6937999725341797,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.09650000184774399,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.08150000125169754,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce-market-share","display_name":"e-commerce market share","score":0.7179999947547913},{"id":"https://openalex.org/keywords/customer-acquisition","display_name":"customer acquisition","score":0.8510000109672546},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.9919999837875366},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.8799999952316284},{"id":"https://openalex.org/keywords/market-penetration","display_name":"market penetration","score":0.9639999866485596},{"id":"https://openalex.org/keywords/repeat-purchase","display_name":"repeat purchase","score":0.6320000290870667},{"id":"https://openalex.org/keywords/e-commerce-marketing-strategy","display_name":"e-commerce marketing strategy","score":0.7570000290870667},{"id":"https://openalex.org/keywords/transaction-data","display_name":"transaction data","score":0.7919999957084656}],"concepts":[{"id":"https://openalex.org/C16051113","wikidata":"https://www.wikidata.org/wiki/Q828814","display_name":"Market share","level":2,"score":0.7603530883789062},{"id":"https://openalex.org/C147101817","wikidata":"https://www.wikidata.org/wiki/Q13443840","display_name":"Product category","level":3,"score":0.7420597076416016},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6312201023101807},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5649936199188232},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.5092116594314575},{"id":"https://openalex.org/C26850371","wikidata":"https://www.wikidata.org/wiki/Q6770838","display_name":"Market share analysis","level":4,"score":0.4359470009803772},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3665509819984436},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.35603612661361694},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.22319296002388},{"id":"https://openalex.org/C51926234","wikidata":"https://www.wikidata.org/wiki/Q3312426","display_name":"Market microstructure","level":3,"score":0.17591601610183716},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.10506260395050049},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/mip-04-2022-0170","doi":"https://doi.org/10.1108/mip-04-2022-0170","is_oa":false,"landing_page_url":"https://doi.org/10.1108/mip-04-2022-0170","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence &amp; Planning","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":59,"referenced_works":["https://openalex.org/W205793710","https://openalex.org/W1538027945","https://openalex.org/W1569650397","https://openalex.org/W1963737542","https://openalex.org/W1968890766","https://openalex.org/W1975694814","https://openalex.org/W1982276457","https://openalex.org/W1990427956","https://openalex.org/W1993806868","https://openalex.org/W1995366420","https://openalex.org/W1999372205","https://openalex.org/W2002572519","https://openalex.org/W2004160438","https://openalex.org/W2014847757","https://openalex.org/W2017624521","https://openalex.org/W2025536575","https://openalex.org/W2028390795","https://openalex.org/W2028816642","https://openalex.org/W2033262334","https://openalex.org/W2033832685","https://openalex.org/W2039940706","https://openalex.org/W2059652473","https://openalex.org/W2066349701","https://openalex.org/W2085423957","https://openalex.org/W2117732434","https://openalex.org/W2127321294","https://openalex.org/W2135870748","https://openalex.org/W2152668377","https://openalex.org/W2173714075","https://openalex.org/W2187161747","https://openalex.org/W2219705828","https://openalex.org/W2281428361","https://openalex.org/W2316823110","https://openalex.org/W2327267998","https://openalex.org/W2327296660","https://openalex.org/W2344086212","https://openalex.org/W2403987684","https://openalex.org/W2484624333","https://openalex.org/W2521672953","https://openalex.org/W2523479672","https://openalex.org/W2533859312","https://openalex.org/W2747772416","https://openalex.org/W2766020648","https://openalex.org/W2769650566","https://openalex.org/W2770594456","https://openalex.org/W2771055127","https://openalex.org/W2783297453","https://openalex.org/W2912821045","https://openalex.org/W2936034898","https://openalex.org/W2981785412","https://openalex.org/W2992701357","https://openalex.org/W3001099167","https://openalex.org/W3011071857","https://openalex.org/W3081207911","https://openalex.org/W3111444562","https://openalex.org/W3169939526","https://openalex.org/W3173827974","https://openalex.org/W3210733183","https://openalex.org/W3215110548"],"related_works":["https://openalex.org/W2271654311","https://openalex.org/W2239925203","https://openalex.org/W4387427076","https://openalex.org/W4412849657","https://openalex.org/W2955254328","https://openalex.org/W3123089627","https://openalex.org/W7053408514","https://openalex.org/W6990879258","https://openalex.org/W80952912","https://openalex.org/W2332409928"],"abstract_inverted_index":{"Purpose":[0],"The":[1,92,199,236,288],"purpose":[2],"of":[3,30,77,115,143,149,162,238,254,273,285,313,327,373],"this":[4,341],"paper":[5],"is":[6,63,158,217,324,343,370],"to":[7,17,35,132,179,225],"identify":[8],"how":[9,78,351],"fashion":[10,299,361],"and":[11,15,33,74,83,86,110,124,146,208,233,276,300,318,358,362],"cosmetics":[12,125,363],"e-stores":[13,79,126],"compete":[14],"grow":[16,365],"help":[18],"e-commerce":[19,101,228,295,336],"managers":[20,260],"set":[21],"the":[22,28,39,68,75,113,141,147,185,188,194,223,226,239,252,298,305,355,360,374],"corresponding":[23],"marketing":[24],"strategy.":[25],"It":[26,369],"describes":[27],"relevance":[29],"customer":[31],"acquisition":[32],"retention":[34],"market":[36,90,129,136,156,163,180,189,229,264,270,306,367],"share":[37,137,164,181,265,307],"as":[38,247],"essential":[40],"performance":[41],"metrics.":[42],"Design/methodology/approach":[43],"An":[44],"empirical":[45,349],"generalization":[46],"approach":[47],"where":[48,187],"patterns":[49],"in":[50,103,112,118,151,165,172,177,184,221,297],"data":[51,73,97],"appearing":[52],"across":[53],"studies":[54,314,333,376],"are":[55,338],"described":[56],"by":[57,140],"a":[58,88,134,159,218,231,245,248,311,325],"mathematical":[59],"or":[60,120],"graphical":[61],"method":[62],"used.":[64],"To":[65],"do":[66],"that,":[67],"authors":[69,93],"observed":[70,176],"real":[71,380],"transactional":[72,382],"effect":[76],"benefit":[80],"from":[81,98,193,205,230],"new":[82,274],"returning":[84],"customers":[85,102],"gain":[87,262],"larger":[89],"share.":[91,368],"have":[94,133],"analysed":[95],"behavioural":[96],"nearly":[99],"124,000":[100],"two":[104,210],"highly":[105],"popular":[106],"product":[107,195,211],"categories":[108,212],"(fashion":[109],"cosmetics)":[111],"size":[114],"10,000,000":[116],"euros":[117],"sales":[119,150],"more.":[121],"Findings":[122],"Fashion":[123],"with":[127,379],"more":[128],"penetration":[130,157,271],"tend":[131],"higher":[135,269],"measured":[138],"both":[139],"number":[142,148],"total":[144],"purchases":[145],"euro.":[152],"In":[153,304],"other":[154],"words,":[155],"solid":[160],"predictor":[161],"all":[166],"circumstances.":[167],"Interestingly,":[168],"no":[169],"significant":[170],"difference":[171],"loyalty":[173,282],"has":[174],"been":[175],"relation":[178],"growth":[182,266,308],"except":[183],"situation":[186],"partition":[190],"was":[191],"excluded":[192],"category.":[196],"Research":[197],"limitations/implications":[198],"businesses":[200,296],"under":[201],"study":[202,289],"derived":[203],"only":[204,209,310],"one":[206,372],"country":[207],"were":[213],"observed.":[214],"Thus,":[215,340],"there":[216,323],"potential":[219],"limitation":[220],"generalizing":[222],"findings":[224],"whole":[227],"geographical":[232],"category":[234],"perspective.":[235],"length":[237],"observation":[240],"period":[241,250],"may":[242],"also":[243,290,371],"play":[244],"role":[246],"longer":[249],"increases":[251],"chance":[253],"repeat":[255],"buying.":[256],"Practical":[257],"implications":[258],"E-commerce":[259],"can":[261],"long-term":[263],"mainly":[267],"via":[268],"(acquisition":[272],"customers)":[275],"should":[277],"avoid":[278],"misleading":[279],"overfocus":[280],"on":[281,316,320],"tactics":[283],"(retention":[284],"current":[286],"customers).":[287],"provides":[291],"important":[292],"benchmarks":[293],"for":[294],"cosmetic":[301],"categories.":[302,331],"Originality/value":[303],"literature,":[309],"handful":[312],"focus":[315],"stores":[317],"not":[319],"products.":[321],"Moreover,":[322],"dominance":[326],"fast-moving":[328],"consumer":[329],"goods":[330],"Surprisingly,":[332],"analysing":[334],"ever-growing":[335],"markets":[337],"scarce.":[339],"research":[342],"original":[344],"because":[345],"it":[346],"describes,":[347],"using":[348],"data,":[350],"brands":[352],"online,":[353],"at":[354],"store":[356],"level":[357],"within":[359],"category,":[364],"their":[366],"few":[375],"that":[377],"work":[378],"business":[381],"data.":[383]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2023,"cited_by_count":3}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2022-06-24T00:00:00"}
