{"id":"https://openalex.org/W4283079286","doi":"https://doi.org/10.55182/jtp.v2i2.169","title":"Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Mobil Toyota Avanza","display_name":"Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Mobil Toyota Avanza","publication_year":2022,"publication_date":"2022-05-25","ids":{"openalex":"https://openalex.org/W4283079286","doi":"https://doi.org/10.55182/jtp.v2i2.169"},"language":"id","primary_location":{"id":"doi:10.55182/jtp.v2i2.169","doi":"https://doi.org/10.55182/jtp.v2i2.169","is_oa":true,"landing_page_url":"https://doi.org/10.55182/jtp.v2i2.169","pdf_url":"https://journal-stiehidayatullah.ac.id/index.php/tadbir/article/download/169/128","source":{"id":"https://openalex.org/S4210191163","display_name":"Jurnal Tadbir Peradaban","issn_l":"2775-1872","issn":["2775-1872","2775-1880"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Tadbir Peradaban","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal-stiehidayatullah.ac.id/index.php/tadbir/article/download/169/128","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082077374","display_name":"Hendrianto Sinung","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hendrianto Sinung","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Ganesha, Jakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Ganesha, Jakarta, Indonesia","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5020967134","display_name":"Teuku Ramli Zakaria","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Teuku Ramli Zakaria","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Ganesha, Jakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Ganesha, Jakarta, Indonesia","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5090654603","display_name":"Rachman Upe","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rachman Upe","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Ganesha, Jakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Ganesha, Jakarta, Indonesia","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.6622,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.85795432,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":99},"biblio":{"volume":"2","issue":"2","first_page":"133","last_page":"139"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.9729999899864197},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9670000076293945},{"id":"https://openalex.org/keywords/toyota-avanza","display_name":"Toyota Avanza","score":0.953000009059906},{"id":"https://openalex.org/keywords/car-purchase","display_name":"car buying","score":0.5249999761581421},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8379999995231628}],"concepts":[{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.5270074605941772},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.41957852244377136},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.3688491880893707},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2850768268108368},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.1934724748134613}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.55182/jtp.v2i2.169","doi":"https://doi.org/10.55182/jtp.v2i2.169","is_oa":true,"landing_page_url":"https://doi.org/10.55182/jtp.v2i2.169","pdf_url":"https://journal-stiehidayatullah.ac.id/index.php/tadbir/article/download/169/128","source":{"id":"https://openalex.org/S4210191163","display_name":"Jurnal Tadbir Peradaban","issn_l":"2775-1872","issn":["2775-1872","2775-1880"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Tadbir Peradaban","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.journal-stiehidayatullah.ac.id:article/169","doi":null,"is_oa":true,"landing_page_url":"https://journal-stiehidayatullah.ac.id/tadbir/article/view/169","pdf_url":"https://journal-stiehidayatullah.ac.id/tadbir/article/download/169/128","source":{"id":"https://openalex.org/S4210191163","display_name":"Jurnal Tadbir Peradaban","issn_l":"2775-1872","issn":["2775-1872","2775-1880"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.55182/jtp.v2i2","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.55182/jtp.v2i2.169","doi":"https://doi.org/10.55182/jtp.v2i2.169","is_oa":true,"landing_page_url":"https://doi.org/10.55182/jtp.v2i2.169","pdf_url":"https://journal-stiehidayatullah.ac.id/index.php/tadbir/article/download/169/128","source":{"id":"https://openalex.org/S4210191163","display_name":"Jurnal Tadbir Peradaban","issn_l":"2775-1872","issn":["2775-1872","2775-1880"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Tadbir Peradaban","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4283079286.pdf","grobid_xml":"https://content.openalex.org/works/W4283079286.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2907923799","https://openalex.org/W7204466711","https://openalex.org/W4408859934","https://openalex.org/W2960025430","https://openalex.org/W4380263583","https://openalex.org/W3191493474","https://openalex.org/W3125032133","https://openalex.org/W2973578766","https://openalex.org/W4297138515","https://openalex.org/W194835718"],"abstract_inverted_index":{"Penelitian":[0,29],"ini":[1,30,57],"bertujuan":[2],"untuk":[3],"menganalisis:":[4],"(1)":[5,72],"Pengaruh":[6,14,21],"parsial":[7,15,80,92],"brand":[8,23,73,85,97],"image":[9,24,74,86,98],"terhdap":[10,27,81],"keputusan":[11,18,82,94,108],"pembelian;":[12,19,83,95],"(2)":[13,84],"harga":[16,26,100],"terhadap":[17,93,107],"(3)":[20,96],"simultan":[22,106],"dan":[25,77,89,99,103],"keputusan.":[28],"menggunakan":[31,45],"asosiatif":[32],"kuantitatif,":[33],"dengan":[34,63],"pengambilan":[35,43],"data":[36],"melalui":[37],"penyebaran":[38],"kuesioner":[39],"(data":[40],"primer).":[41],"Teknik":[42],"sampel":[44],"simple":[46],"random":[47],"sampling":[48],"sebanyak":[49],"100":[50],"responden.":[51],"Analisis":[52],"yang":[53],"digunakan":[54],"dalam":[55],"penelitian":[56,69],"adalah":[58],"analisis":[59],"jalur":[60],"(path":[61],"analysis)":[62],"bantuan":[64],"software":[65],"SPSS":[66],"2.5.":[67],"Hasil":[68],"menunjukkan":[70],"bahwa;":[71],"berpengaruh":[75,87,101],"positif":[76,88,102],"signifikan":[78,90,104],"secara":[79,91,105],"pembelian.":[109]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":10}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2022-06-19T00:00:00"}
