{"id":"https://openalex.org/W4283069709","doi":"https://doi.org/10.52076/eacad-v3i2.194","title":"A mudan\u00e7a comportamental e as novas estrat\u00e9gias de marketing","display_name":"A mudan\u00e7a comportamental e as novas estrat\u00e9gias de marketing","publication_year":2022,"publication_date":"2022-06-16","ids":{"openalex":"https://openalex.org/W4283069709","doi":"https://doi.org/10.52076/eacad-v3i2.194"},"language":"pt","primary_location":{"id":"doi:10.52076/eacad-v3i2.194","doi":"https://doi.org/10.52076/eacad-v3i2.194","is_oa":true,"landing_page_url":"https://doi.org/10.52076/eacad-v3i2.194","pdf_url":"https://eacademica.org/eacademica/article/download/194/165","source":{"id":"https://openalex.org/S4210235138","display_name":"E-Acad\u00eamica","issn_l":"2675-8539","issn":["2675-8539"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Acad\u00eamica","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://eacademica.org/eacademica/article/download/194/165","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051965970","display_name":"Lucidalva Maria dos Santos","orcid":"https://orcid.org/0000-0002-0705-885X","observed_orcids":["https://orcid.org/0000-0002-0705-885X"]},"institutions":[{"id":"https://openalex.org/I4403386592","display_name":"Faculdade Santa Marcelina","ror":"https://ror.org/03b1fmh33","country_code":"BR","type":"education","lineage":["https://openalex.org/I4403386592","https://openalex.org/I4403386771"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Lucidalva Maria dos Santos","raw_affiliation_strings":["Faculdade Santa Marcelina"],"raw_orcid":"https://orcid.org/0000-0002-0705-885X","affiliations":[{"raw_affiliation_string":"Faculdade Santa Marcelina","institution_ids":["https://openalex.org/I4403386592"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069548203","display_name":"Denis Honorato Costa","orcid":"https://orcid.org/0000-0001-9365-465X","observed_orcids":["https://orcid.org/0000-0001-9365-465X"]},"institutions":[{"id":"https://openalex.org/I3019322962","display_name":"Universidade Brasil","ror":"https://ror.org/04031z735","country_code":"BR","type":"education","lineage":["https://openalex.org/I3019322962"]},{"id":"https://openalex.org/I4403386592","display_name":"Faculdade Santa Marcelina","ror":"https://ror.org/03b1fmh33","country_code":"BR","type":"education","lineage":["https://openalex.org/I4403386592","https://openalex.org/I4403386771"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Denis Honorato Costa","raw_affiliation_strings":["Universidade Brasil; Faculdade Santa Marcelina","Faculdade Santa Marcelina","Universidade Brasil"],"raw_orcid":"https://orcid.org/0000-0001-9365-465X","affiliations":[{"raw_affiliation_string":"Universidade Brasil; Faculdade Santa Marcelina","institution_ids":["https://openalex.org/I4403386592"]},{"raw_affiliation_string":"Faculdade Santa Marcelina","institution_ids":["https://openalex.org/I4403386592"]},{"raw_affiliation_string":"Universidade Brasil","institution_ids":["https://openalex.org/I3019322962"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.277,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.60415078,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"3","issue":"2","first_page":"e4732194","last_page":"e4732194"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9375,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9375,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.05860000103712082,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7429999709129333},{"id":"https://openalex.org/keywords/behavior-change","display_name":"behavior change","score":0.9589999914169312},{"id":"https://openalex.org/keywords/social-networks","display_name":"social networks","score":0.9160000085830688},{"id":"https://openalex.org/keywords/internet-marketing","display_name":"internet marketing","score":0.7549999952316284},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.7730000019073486},{"id":"https://openalex.org/keywords/social-media-influencers","display_name":"social media influencers","score":0.6240000128746033},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.5870000123977661}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3769153654575348},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.36041539907455444},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33962589502334595},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2535897493362427}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.52076/eacad-v3i2.194","doi":"https://doi.org/10.52076/eacad-v3i2.194","is_oa":true,"landing_page_url":"https://doi.org/10.52076/eacad-v3i2.194","pdf_url":"https://eacademica.org/eacademica/article/download/194/165","source":{"id":"https://openalex.org/S4210235138","display_name":"E-Acad\u00eamica","issn_l":"2675-8539","issn":["2675-8539"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Acad\u00eamica","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.52076/eacad-v3i2.194","doi":"https://doi.org/10.52076/eacad-v3i2.194","is_oa":true,"landing_page_url":"https://doi.org/10.52076/eacad-v3i2.194","pdf_url":"https://eacademica.org/eacademica/article/download/194/165","source":{"id":"https://openalex.org/S4210235138","display_name":"E-Acad\u00eamica","issn_l":"2675-8539","issn":["2675-8539"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Acad\u00eamica","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4283069709.pdf","grobid_xml":"https://content.openalex.org/works/W4283069709.grobid-xml"},"referenced_works_count":1,"referenced_works":["https://openalex.org/W2029458196"],"related_works":["https://openalex.org/W6921151906","https://openalex.org/W3129950364","https://openalex.org/W7118891297","https://openalex.org/W7217052519","https://openalex.org/W7030200821","https://openalex.org/W4394929320","https://openalex.org/W2513715572","https://openalex.org/W7154218963","https://openalex.org/W7220160272","https://openalex.org/W4313564509"],"abstract_inverted_index":{"Introduction:":[0],"The":[1],"influences":[2],"that":[3,56],"marketing":[4,88,152],"and":[5,26,30,34,41,53,76,86,94,105,119,138,151,160,180,184,191,205],"organizations":[6],"cause":[7],"on":[8,116,158],"users":[9],"are":[10,27,200],"capable":[11],"of":[12,50,127,143,172],"affecting":[13],"their":[14,20,37],"behavior.":[15],"Current":[16],"generations":[17],"have":[18,154,161],"at":[19,169],"fingertips":[21],"technological":[22],"tools":[23],"as":[24,109],"allies":[25],"always":[28],"connected":[29],"subject":[31],"to":[32,83,177,203,209,221],"attractions":[33],"amenities,":[35],"making":[36],"shopping":[38],"experiences,":[39],"behaviors":[40],"living":[42],"more":[43],"dynamic.":[44],"Objective:":[45],"To":[46],"analyze":[47],"the":[48,54,57,117,121,128,140,166,170,175,207],"influence":[49,157],"social":[51],"networks":[52,150],"power":[55,162],"internet/marketing":[58],"companies":[59],"exercise":[60],"over":[61,163],"consumers":[62,164,220],"in":[63,96,101,136,165],"decisions,":[64],"especially":[65,112,192],"when":[66,213],"shopping.":[67],"Methodology:":[68],"A":[69],"search":[70],"was":[71],"carried":[72],"out":[73],"between":[74],"February":[75],"May":[77],"2022,":[78],"for":[79,134,219],"scientific":[80],"material":[81],"related":[82,185],"behavioral":[84],"change":[85],"new":[87],"strategies,":[89],"through":[90],"Google":[91],"Scholar":[92],"databases":[93],"preferably":[95],"business":[97],"administration":[98],"databases,":[99],"written":[100],"Portuguese.":[102],"Monographs,":[103],"dissertations":[104],"theses":[106],"were":[107,132],"used":[108],"exclusion":[110],"items,":[111],"with":[113],"a":[114,155],"focus":[115],"product":[118],"not":[120],"person.":[122],"After":[123],"an":[124],"initial":[125],"reading":[126,135],"abstracts,":[129],"21":[130],"articles":[131],"selected":[133],"full":[137],"composing":[139],"structural":[141],"body":[142],"this":[144],"narrative":[145],"review.":[146],"Final":[147],"Considerations:":[148],"Social":[149],"strategies":[153],"great":[156],"behavior":[159],"decision-making":[167],"process":[168],"time":[171],"purchase,":[173],"arousing":[174],"desire":[176],"obtain":[178,210],"products":[179],"services.":[181],"Digital":[182],"resources/equipment":[183],"media,":[186],"websites,":[187],"anonymous":[188],"digital":[189],"influencers":[190],"famous":[193],"ones,":[194],"advertisements,":[195],"posts,":[196],"videos,":[197],"among":[198],"others,":[199],"powerful":[201],"resources":[202],"attract":[204],"arouse":[206],"need":[208,218],"products,":[211],"even":[212],"there":[214],"is":[215],"no":[216],"real":[217],"get":[222],"them.":[223]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2022-06-19T00:00:00"}
