{"id":"https://openalex.org/W4282053391","doi":"https://doi.org/10.2224/sbp.11483","title":"Customer-to-customer Interaction in Online Brand Communities Influences Brand Loyalty","display_name":"Customer-to-customer Interaction in Online Brand Communities Influences Brand Loyalty","publication_year":2022,"publication_date":"2022-06-01","ids":{"openalex":"https://openalex.org/W4282053391","doi":"https://doi.org/10.2224/sbp.11483"},"language":"en","primary_location":{"id":"doi:10.2224/sbp.11483","doi":"https://doi.org/10.2224/sbp.11483","is_oa":true,"landing_page_url":"https://doi.org/10.2224/sbp.11483","pdf_url":null,"source":{"id":"https://openalex.org/S61066606","display_name":"Social Behavior and Personality An International Journal","issn_l":"0301-2212","issn":["0301-2212","1179-6391"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","dongbi-c","erih-plus","jufo-1","norway-1","poland-40","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4323283868","host_organization_name":"Scientific Journal Publishers Limited","host_organization_lineage":["https://openalex.org/P4323283868"],"host_organization_lineage_names":["Scientific Journal Publishers Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Behavior and Personality: an international journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.2224/sbp.11483","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5008603609","display_name":"Jianpeng Fan","orcid":"https://orcid.org/0000-0001-6158-8651","observed_orcids":["https://orcid.org/0000-0001-6158-8651"]},"institutions":[{"id":"https://openalex.org/I151878197","display_name":"Pingdingshan University","ror":"https://ror.org/026c29h90","country_code":"CN","type":"education","lineage":["https://openalex.org/I151878197"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jianpeng Fan","raw_affiliation_strings":["School of Economics Management, Pingdingshan University, People's Republic of China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics Management, Pingdingshan University, People's Republic of China","institution_ids":["https://openalex.org/I151878197"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Guanghui Shang","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405278498","display_name":"Henan University of Animal Husbandry and Economy","ror":"https://ror.org/004pt8s39","country_code":"CN","type":"education","lineage":["https://openalex.org/I4405278498"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Guanghui Shang","raw_affiliation_strings":["School of Business Administration, Henan University of Animal Husbandry and Economy, People's Republic of China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business Administration, Henan University of Animal Husbandry and Economy, People's Republic of China","institution_ids":["https://openalex.org/I4405278498"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100351659","display_name":"He Wang","orcid":"https://orcid.org/0000-0002-2053-9439","observed_orcids":["https://orcid.org/0000-0002-2053-9439"]},"institutions":[{"id":"https://openalex.org/I4405278498","display_name":"Henan University of Animal Husbandry and Economy","ror":"https://ror.org/004pt8s39","country_code":"CN","type":"education","lineage":["https://openalex.org/I4405278498"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"He Wang","raw_affiliation_strings":["School of Business Administration, Henan University of Animal Husbandry and Economy, People's Republic of China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business Administration, Henan University of Animal Husbandry and Economy, People's Republic of China","institution_ids":["https://openalex.org/I4405278498"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9798,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.80072355,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":97},"biblio":{"volume":"50","issue":"6","first_page":"12","last_page":"19"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8422999978065491,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8422999978065491,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.1307000070810318,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.023099999874830246,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-brand-communities","display_name":"online brand communities","score":0.8579999804496765},{"id":"https://openalex.org/keywords/customer-to-customer-interaction","display_name":"customer-to-customer interaction","score":0.9980000257492065},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9990000128746033},{"id":"https://openalex.org/keywords/community-identity","display_name":"community identity","score":0.9110000133514404},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.8209999799728394},{"id":"https://openalex.org/keywords/serial-mediation","display_name":"serial mediation","score":0.5870000123977661}],"concepts":[{"id":"https://openalex.org/C2775834023","wikidata":"https://www.wikidata.org/wiki/Q2989307","display_name":"Brand community","level":3,"score":0.8240929841995239},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5878220200538635},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.5563188195228577},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5545583367347717},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.513906717300415},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.4934660494327545},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4868723452091217},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4309203624725342},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.38668859004974365},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.07569125294685364},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.07521101832389832}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2224/sbp.11483","doi":"https://doi.org/10.2224/sbp.11483","is_oa":true,"landing_page_url":"https://doi.org/10.2224/sbp.11483","pdf_url":null,"source":{"id":"https://openalex.org/S61066606","display_name":"Social Behavior and Personality An International Journal","issn_l":"0301-2212","issn":["0301-2212","1179-6391"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","dongbi-c","erih-plus","jufo-1","norway-1","poland-40","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4323283868","host_organization_name":"Scientific Journal Publishers Limited","host_organization_lineage":["https://openalex.org/P4323283868"],"host_organization_lineage_names":["Scientific Journal Publishers Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Behavior and Personality: an international journal","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.2224/sbp.11483","doi":"https://doi.org/10.2224/sbp.11483","is_oa":true,"landing_page_url":"https://doi.org/10.2224/sbp.11483","pdf_url":null,"source":{"id":"https://openalex.org/S61066606","display_name":"Social Behavior and Personality An International Journal","issn_l":"0301-2212","issn":["0301-2212","1179-6391"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","dongbi-c","erih-plus","jufo-1","norway-1","poland-40","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4323283868","host_organization_name":"Scientific Journal Publishers Limited","host_organization_lineage":["https://openalex.org/P4323283868"],"host_organization_lineage_names":["Scientific Journal Publishers Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Behavior and Personality: an international journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W751126527","https://openalex.org/W1997254581","https://openalex.org/W1998184208","https://openalex.org/W1998790367","https://openalex.org/W2022893435","https://openalex.org/W2024990688","https://openalex.org/W2035411492","https://openalex.org/W2041535295","https://openalex.org/W2081229662","https://openalex.org/W2082420525","https://openalex.org/W2110134801","https://openalex.org/W2117381845","https://openalex.org/W2133977168","https://openalex.org/W2153674408","https://openalex.org/W2163024521","https://openalex.org/W2345931649","https://openalex.org/W2393991093","https://openalex.org/W2422895071","https://openalex.org/W2593601385","https://openalex.org/W4242883546"],"related_works":["https://openalex.org/W2017718737","https://openalex.org/W2823965587","https://openalex.org/W7215595473","https://openalex.org/W2262752503","https://openalex.org/W2371890584","https://openalex.org/W7066432472","https://openalex.org/W2138899949","https://openalex.org/W4401622849","https://openalex.org/W2168015491","https://openalex.org/W4245925312"],"abstract_inverted_index":{"With":[0],"the":[1,28,46,85,93,114,124],"development":[2],"of":[3,49,123],"Internet":[4],"technology,":[5],"online":[6,40,54,69,86],"brand":[7,32,41,55,58,70,77,99,120],"communities":[8,56,71],"have":[9],"increased":[10],"rapidly.":[11],"Through":[12],"these":[13],"communities,":[14],"customers":[15],"can":[16],"interact":[17],"with":[18,23,38,84],"other":[19],"customers,":[20],"gain":[21],"experience":[22,83,107],"products,":[24,29],"obtain":[25],"information":[26],"about":[27],"and":[30,88,98,101,105,119],"enhance":[31],"loyalty.":[33,59,121],"We":[34],"conducted":[35],"a":[36,73,109],"questionnaire":[37],"442":[39],"community":[42,87,90,103],"members":[43],"to":[44],"explore":[45],"internal":[47],"mechanism":[48],"how":[50],"customer-to-customer":[51,96],"interaction":[52,67,97,118],"in":[53,68,113],"influences":[57],"The":[60],"results":[61],"were":[62],"as":[63],"follows:":[64],"(a)":[65],"Customer-tocustomer":[66],"had":[72,108],"positive":[74],"effect":[75,112],"on":[76],"loyalty,":[78,100],"(b)":[79],"both":[80],"customers'":[81],"pleasurable":[82,106],"their":[89],"identity":[91,104],"mediated":[92],"relationship":[94,115],"between":[95,116],"(c)":[102],"chain":[110],"mediating":[111],"customer-tocustomer":[117],"Implications":[122],"findings":[125],"are":[126],"discussed.":[127]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":3}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2022-06-13T00:00:00"}