{"id":"https://openalex.org/W4282053192","doi":"https://doi.org/10.1145/3491140.3528279","title":"Millions and Billions of Views: Understanding Popular Science and Knowledge Communication on Video-Sharing Platforms","display_name":"Millions and Billions of Views: Understanding Popular Science and Knowledge Communication on Video-Sharing Platforms","publication_year":2022,"publication_date":"2022-05-31","ids":{"openalex":"https://openalex.org/W4282053192","doi":"https://doi.org/10.1145/3491140.3528279"},"language":"en","primary_location":{"id":"doi:10.1145/3491140.3528279","doi":"https://doi.org/10.1145/3491140.3528279","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3491140.3528279","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3491140.3528279","source":{"id":"https://openalex.org/S7407087266","display_name":"ACM Conference on Learning @ Scale (L@S)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Ninth ACM Conference on Learning @ Scale","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3491140.3528279","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016819583","display_name":"Haijun Xia","orcid":"https://orcid.org/0000-0002-9425-0881","observed_orcids":["https://orcid.org/0000-0002-9425-0881"]},"institutions":[{"id":"https://openalex.org/I36258959","display_name":"University of California San Diego","ror":"https://ror.org/0168r3w48","country_code":"US","type":"education","lineage":["https://openalex.org/I36258959"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Haijun Xia","raw_affiliation_strings":["University of California, San Diego, La Jolla, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of California, San Diego, La Jolla, CA, USA","institution_ids":["https://openalex.org/I36258959"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5003880715","display_name":"Hui Xin Ng","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I36258959","display_name":"University of California San Diego","ror":"https://ror.org/0168r3w48","country_code":"US","type":"education","lineage":["https://openalex.org/I36258959"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Hui Xin Ng","raw_affiliation_strings":["University of California, San Diego, La Jolla, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of California, San Diego, La Jolla, CA, USA","institution_ids":["https://openalex.org/I36258959"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5082790087","display_name":"Zhutian Chen","orcid":"https://orcid.org/0000-0002-2313-0612","observed_orcids":["https://orcid.org/0000-0002-2313-0612"]},"institutions":[{"id":"https://openalex.org/I36258959","display_name":"University of California San Diego","ror":"https://ror.org/0168r3w48","country_code":"US","type":"education","lineage":["https://openalex.org/I36258959"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Chen Zhu-Tian","raw_affiliation_strings":["University of California, San Diego, La Jolla, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of California, San Diego, La Jolla, CA, USA","institution_ids":["https://openalex.org/I36258959"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5109218884","display_name":"James D. Hollan","orcid":"https://orcid.org/0000-0001-9568-2646","observed_orcids":["https://orcid.org/0000-0001-9568-2646"]},"institutions":[{"id":"https://openalex.org/I36258959","display_name":"University of California San Diego","ror":"https://ror.org/0168r3w48","country_code":"US","type":"education","lineage":["https://openalex.org/I36258959"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"James Hollan","raw_affiliation_strings":["University of California, San Diego, La Jolla, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of California, San Diego, La Jolla, CA, USA","institution_ids":["https://openalex.org/I36258959"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I36258959"],"apc_list":null,"apc_paid":null,"fwci":11.842,"has_fulltext":true,"cited_by_count":27,"citation_normalized_percentile":{"value":0.98918139,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"163","last_page":"174"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13607","display_name":"Academic Publishing and Open Access","score":0.48100000619888306,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13607","display_name":"Academic Publishing and Open Access","score":0.48100000619888306,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.40799999237060547,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.029100000858306885,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/popular-science-communication","display_name":"popular science communication","score":0.9240000247955322},{"id":"https://openalex.org/keywords/knowledge-communication","display_name":"knowledge communication","score":0.949999988079071},{"id":"https://openalex.org/keywords/youtube","display_name":"YouTube","score":0.6589999794960022},{"id":"https://openalex.org/keywords/online-video-platforms","display_name":"online video platforms","score":0.8690000176429749},{"id":"https://openalex.org/keywords/science-communicators","display_name":"science communicators","score":0.6980000138282776},{"id":"https://openalex.org/keywords/viewer-motivation","display_name":"viewer motivation","score":0.7820000052452087},{"id":"https://openalex.org/keywords/audience-reach","display_name":"audience reach","score":0.4729999899864197}],"concepts":[{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.7745510935783386},{"id":"https://openalex.org/C472806","wikidata":"https://www.wikidata.org/wiki/Q472328","display_name":"Science communication","level":3,"score":0.6461621522903442},{"id":"https://openalex.org/C101780184","wikidata":"https://www.wikidata.org/wiki/Q840576","display_name":"Dissemination","level":2,"score":0.6318139433860779},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5413233637809753},{"id":"https://openalex.org/C2992906163","wikidata":"https://www.wikidata.org/wiki/Q995600","display_name":"Popular science","level":3,"score":0.4702623784542084},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4680573344230652},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.43423330783843994},{"id":"https://openalex.org/C2776604539","wikidata":"https://www.wikidata.org/wiki/Q6423395","display_name":"Knowledge sharing","level":2,"score":0.412632554769516},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.4002051055431366},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3940317630767822},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.38956218957901},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.27496981620788574},{"id":"https://openalex.org/C44877443","wikidata":"https://www.wikidata.org/wiki/Q2485457","display_name":"Science education","level":2,"score":0.20758971571922302},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.1546173095703125},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.09094560146331787},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3491140.3528279","doi":"https://doi.org/10.1145/3491140.3528279","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3491140.3528279","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3491140.3528279","source":{"id":"https://openalex.org/S7407087266","display_name":"ACM Conference on Learning @ Scale (L@S)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Ninth ACM Conference on Learning @ Scale","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3491140.3528279","doi":"https://doi.org/10.1145/3491140.3528279","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3491140.3528279","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3491140.3528279","source":{"id":"https://openalex.org/S7407087266","display_name":"ACM Conference on Learning @ Scale (L@S)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Ninth ACM Conference on Learning @ Scale","raw_type":"proceedings-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.6399999856948853}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4282053192.pdf","grobid_xml":"https://content.openalex.org/works/W4282053192.grobid-xml"},"referenced_works_count":44,"referenced_works":["https://openalex.org/W37057523","https://openalex.org/W433287557","https://openalex.org/W1966679358","https://openalex.org/W1977614311","https://openalex.org/W1980895458","https://openalex.org/W2027859517","https://openalex.org/W2029044878","https://openalex.org/W2032609839","https://openalex.org/W2046854334","https://openalex.org/W2051277183","https://openalex.org/W2051525497","https://openalex.org/W2104217976","https://openalex.org/W2108075477","https://openalex.org/W2108145924","https://openalex.org/W2108805652","https://openalex.org/W2114643243","https://openalex.org/W2119303757","https://openalex.org/W2121946697","https://openalex.org/W2123950241","https://openalex.org/W2124729189","https://openalex.org/W2136946208","https://openalex.org/W2169600748","https://openalex.org/W2184262660","https://openalex.org/W2527678769","https://openalex.org/W2545284422","https://openalex.org/W2728222474","https://openalex.org/W2765429991","https://openalex.org/W2782417527","https://openalex.org/W2794076960","https://openalex.org/W2796171214","https://openalex.org/W2881787945","https://openalex.org/W2896133714","https://openalex.org/W2902403519","https://openalex.org/W2908180125","https://openalex.org/W2914963803","https://openalex.org/W2940734293","https://openalex.org/W2942440896","https://openalex.org/W2951066155","https://openalex.org/W2951533510","https://openalex.org/W2981372261","https://openalex.org/W3046024092","https://openalex.org/W3094416024","https://openalex.org/W3159270724","https://openalex.org/W4301456664"],"related_works":["https://openalex.org/W2032609839","https://openalex.org/W4287205883","https://openalex.org/W3111181158","https://openalex.org/W2557774449","https://openalex.org/W4366587417","https://openalex.org/W4385807902","https://openalex.org/W4300687747","https://openalex.org/W3158179417","https://openalex.org/W7161942169","https://openalex.org/W7198711080"],"abstract_inverted_index":{"Science":[0],"and":[1,9,24,28,49,62,66,79,112,128,142,160,166,179,188,191],"knowledge":[2,29,72,80,113,161,189],"communication":[3,30,81,114,162],"is":[4,31,117],"the":[5,11,42,50,53,56,107,121,123,130,135,175,181,192,198],"process":[6],"of":[7,17,44,52,59,92,94,102,110,120,132,157,169,177,197],"informing":[8],"engaging":[10],"public":[12],"about":[13],"a":[14],"diverse":[15,47],"array":[16],"topics,":[18,45],"such":[19,40],"as":[20,41,96,98],"science,":[21],"health,":[22],"philosophy,":[23],"history.":[25],"Effective":[26],"science":[27,78,111,159,187],"challenging":[32],"because":[33],"communicators":[34],"need":[35],"to":[36,64,126],"balance":[37],"several":[38],"factors,":[39],"complexity":[43],"viewers'":[46],"backgrounds,":[48],"characteristics":[51],"medium.":[54],"With":[55],"widespread":[57],"availability":[58],"design":[60],"tools":[61],"platforms":[63],"create":[65],"share":[67],"content,":[68],"laypeople":[69],"can":[70],"disseminate":[71],"widely":[73],"through":[74],"online":[75],"platforms.":[76],"Popular":[77],"video":[82],"channels":[83],"on":[84,151,164],"YouTube,":[85],"for":[86,185],"example,":[87],"have":[88],"millions":[89,93,99],"or":[90,100],"tens":[91],"subscribers,":[95],"well":[97],"billions":[101],"accumulated":[103],"views.":[104],"Even":[105],"with":[106,154],"growing":[108],"popularity":[109],"videos,":[115,134],"there":[116],"little":[118],"understanding":[119],"practices":[122,182],"creators":[124,156,178,183],"use":[125,184],"make":[127],"increase":[129],"reach":[131],"their":[133],"challenges":[136,193],"they":[137],"encounter":[138],"while":[139],"doing":[140],"so,":[141],"how":[143],"these":[144,170],"videos":[145,163],"impact":[146],"viewers.":[147],"This":[148],"paper":[149],"reports":[150],"interviews":[152],"conducted":[153],"27":[155],"popular":[158],"YouTube":[165],"13":[167],"viewers":[168],"creators'":[171],"videos.":[172],"We":[173],"present":[174],"motivations":[176],"viewers,":[180],"broad":[186],"communication,":[190],"encountered":[194],"by":[195],"members":[196],"community.":[199]},"counts_by_year":[{"year":2026,"cited_by_count":7},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":5}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2022-06-13T00:00:00"}
