{"id":"https://openalex.org/W4282009451","doi":"https://doi.org/10.47153/jbmr35.3722022","title":"E-Marketing Usage As An Increase In Competitive Advantage Through Product Innovation And Marketing Performance (Survey On MSMEs In Central Java)","display_name":"E-Marketing Usage As An Increase In Competitive Advantage Through Product Innovation And Marketing Performance (Survey On MSMEs In Central Java)","publication_year":2022,"publication_date":"2022-05-28","ids":{"openalex":"https://openalex.org/W4282009451","doi":"https://doi.org/10.47153/jbmr35.3722022"},"language":"en","primary_location":{"id":"doi:10.47153/jbmr35.3722022","doi":"https://doi.org/10.47153/jbmr35.3722022","is_oa":true,"landing_page_url":"https://doi.org/10.47153/jbmr35.3722022","pdf_url":"https://profesionalmudacendekia.com/index.php/jbmr/article/download/372/191","source":{"id":"https://openalex.org/S4210177386","display_name":"Journal of Business Management Review","issn_l":"2723-1097","issn":["2723-1097"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business and Management Review","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://profesionalmudacendekia.com/index.php/jbmr/article/download/372/191","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5057456360","display_name":"Muh. Nur Luthfi Aziz","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210109103","display_name":"Universitas PGRI Madiun","ror":"https://ror.org/01vt7w207","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210109103"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muh. Nur Luthfi Aziz","raw_affiliation_strings":["Department of Informatics Engineering, University of PGRI Madiun, Madiun, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Informatics Engineering, University of PGRI Madiun, Madiun, Indonesia","institution_ids":["https://openalex.org/I4210109103"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050895139","display_name":"Puji Nurhayati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210109103","display_name":"Universitas PGRI Madiun","ror":"https://ror.org/01vt7w207","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210109103"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Puji Nurhayati","raw_affiliation_strings":["Department of Accounting, University of PGRI Madiun, Madiun, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Accounting, University of PGRI Madiun, Madiun, Indonesia","institution_ids":["https://openalex.org/I4210109103"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052091082","display_name":"Aji Yudha","orcid":"https://orcid.org/0000-0003-3261-0113","observed_orcids":["https://orcid.org/0000-0003-3261-0113"]},"institutions":[{"id":"https://openalex.org/I11855966","display_name":"Diponegoro University","ror":"https://ror.org/056bjta22","country_code":"ID","type":"education","lineage":["https://openalex.org/I11855966"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Aji Yudha","raw_affiliation_strings":["Department of Management, University of Diponegoro Semarang, Semarang,  Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, University of Diponegoro Semarang, Semarang,  Indonesia","institution_ids":["https://openalex.org/I11855966"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5076786926","display_name":"Nenden Nur Annisa","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210150556","display_name":"Universitas Muhammadiyah Purworejo","ror":"https://ror.org/04s5e9593","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210150556"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nenden Nur Annisa","raw_affiliation_strings":["Department of Management, University of Muhammadiyah Purworejo, Purworejo, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, University of Muhammadiyah Purworejo, Purworejo, Indonesia","institution_ids":["https://openalex.org/I4210150556"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":250000,"currency":"IDR","value_usd":16},"apc_paid":{"value":250000,"currency":"IDR","value_usd":16},"fwci":2.7829,"has_fulltext":true,"cited_by_count":11,"citation_normalized_percentile":{"value":0.91864474,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"3","issue":"5","first_page":"400","last_page":"414"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.996999979019165},{"id":"https://openalex.org/keywords/product-innovation","display_name":"product innovation","score":1.0},{"id":"https://openalex.org/keywords/marketing-performance","display_name":"marketing performance","score":1.0},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.847000002861023},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.7879999876022339},{"id":"https://openalex.org/keywords/central-java","display_name":"Central Java","score":0.7960000038146973}],"concepts":[{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.6782578229904175},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.6742591261863708},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.629619836807251},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5760543346405029},{"id":"https://openalex.org/C548217200","wikidata":"https://www.wikidata.org/wiki/Q251","display_name":"Java","level":2,"score":0.5733128786087036},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5444780588150024},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5105713605880737},{"id":"https://openalex.org/C2779207338","wikidata":"https://www.wikidata.org/wiki/Q9240","display_name":"Indonesian","level":2,"score":0.4987616539001465},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.48009732365608215},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.15910276770591736},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0671474039554596},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.47153/jbmr35.3722022","doi":"https://doi.org/10.47153/jbmr35.3722022","is_oa":true,"landing_page_url":"https://doi.org/10.47153/jbmr35.3722022","pdf_url":"https://profesionalmudacendekia.com/index.php/jbmr/article/download/372/191","source":{"id":"https://openalex.org/S4210177386","display_name":"Journal of Business Management Review","issn_l":"2723-1097","issn":["2723-1097"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business and Management Review","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.47153/jbmr35.3722022","doi":"https://doi.org/10.47153/jbmr35.3722022","is_oa":true,"landing_page_url":"https://doi.org/10.47153/jbmr35.3722022","pdf_url":"https://profesionalmudacendekia.com/index.php/jbmr/article/download/372/191","source":{"id":"https://openalex.org/S4210177386","display_name":"Journal of Business Management Review","issn_l":"2723-1097","issn":["2723-1097"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business and Management Review","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.8970999717712402,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"},{"score":0.833299994468689,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4282009451.pdf","grobid_xml":"https://content.openalex.org/works/W4282009451.grobid-xml"},"referenced_works_count":24,"referenced_works":["https://openalex.org/W596889240","https://openalex.org/W1204404493","https://openalex.org/W1543425606","https://openalex.org/W1565128669","https://openalex.org/W1985085592","https://openalex.org/W2076344621","https://openalex.org/W2085970807","https://openalex.org/W2503611978","https://openalex.org/W2551003533","https://openalex.org/W2594749981","https://openalex.org/W2611614767","https://openalex.org/W2745329971","https://openalex.org/W2782309053","https://openalex.org/W2787338357","https://openalex.org/W2796866430","https://openalex.org/W2805338137","https://openalex.org/W2946322955","https://openalex.org/W2954101499","https://openalex.org/W3087631687","https://openalex.org/W3136086331","https://openalex.org/W3211997103","https://openalex.org/W4230453552","https://openalex.org/W6629383074","https://openalex.org/W6791225834"],"related_works":["https://openalex.org/W4389400580","https://openalex.org/W4309704930","https://openalex.org/W7162140601","https://openalex.org/W4390602122","https://openalex.org/W4385995107","https://openalex.org/W7147270848","https://openalex.org/W7217814807","https://openalex.org/W4404682306","https://openalex.org/W4391550538","https://openalex.org/W7108073139"],"abstract_inverted_index":{"MSMEs":[0,10,21,34,85],"are":[1],"the":[2,7,17,29,36,52,60],"most":[3],"important":[4,25],"pillar":[5],"of":[6,62,83],"Indonesian":[8],"economy.":[9],"have":[11,23,46],"a":[12,81,107,122],"very":[13],"significant":[14,110,125],"contribution":[15],"to":[16,32,45,49,58],"national":[18],"economy":[19,31],"(GDP).":[20],"also":[22],"an":[24],"role":[26],"in":[27,51,86],"advancing":[28],"regional":[30],"make":[33],"conduct":[35],"increasingly":[37],"competitive":[38,66,116,128,147],"business":[39],"competition.":[40],"This":[41,55],"requires":[42],"every":[43],"MSME":[44],"its":[47],"advantages":[48],"compete":[50],"global":[53],"world.":[54],"research":[56],"aims":[57],"test":[59],"influence":[61],"e-marketing":[63,104,119,134,142],"usage":[64,105,120,135,143],"on":[65,112,127],"advantage":[67,129,148],"through":[68,130,149],"product":[69,113,131,150],"innovation":[70,114],"and":[71,109,115,118,124,141],"marketing":[72,139],"performance.":[73],"The":[74,100],"sampling":[75,79],"technique":[76],"uses":[77],"purposive":[78],"with":[80,95],"sample":[82],"347":[84],"Central":[87],"Java.":[88],"Data":[89],"analysis":[90,94],"techniques":[91],"use":[92],"path":[93],"Warp":[96],"PLS":[97],"5.0":[98],"software.":[99],"results":[101],"showed":[102],"that":[103],"has":[106,121],"positive":[108,123],"effect":[111,126],"advantage,":[117],"innovation.":[132,151],"However,":[133],"does":[136,144],"not":[137,145],"affect":[138,146],"performance":[140]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-06-13T00:00:00"}
