{"id":"https://openalex.org/W4281662009","doi":"https://doi.org/10.48048/asi.2022.255013","title":"A Theoretical Model for Strengthening Bank Reputation in Myanmar During Crisis","display_name":"A Theoretical Model for Strengthening Bank Reputation in Myanmar During Crisis","publication_year":2022,"publication_date":"2022-06-06","ids":{"openalex":"https://openalex.org/W4281662009","doi":"https://doi.org/10.48048/asi.2022.255013"},"language":"en","primary_location":{"id":"doi:10.48048/asi.2022.255013","doi":"https://doi.org/10.48048/asi.2022.255013","is_oa":true,"landing_page_url":"https://doi.org/10.48048/asi.2022.255013","pdf_url":null,"source":{"id":"https://openalex.org/S4386621952","display_name":"Asia Social Issues","issn_l":"2774-0315","issn":["2774-0315"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319383","host_organization_name":"Walailak University","host_organization_lineage":["https://openalex.org/P4310319383"],"host_organization_lineage_names":["Walailak University"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Asia Social Issues","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://so06.tci-thaijo.org/index.php/asi/article/download/255013/172788","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064070662","display_name":"Phyo Min Tun","orcid":"https://orcid.org/0000-0003-2092-6671","observed_orcids":["https://orcid.org/0000-0003-2092-6671"]},"institutions":[{"id":"https://openalex.org/I109689652","display_name":"FPT University","ror":"https://ror.org/03esj4g97","country_code":"VN","type":"education","lineage":["https://openalex.org/I109689652"]}],"countries":["VN"],"is_corresponding":true,"raw_author_name":"Phyo Min Tun","raw_affiliation_strings":["Faculty of Computing, FPT Greenwich Centre,  FPT University, Danang, Vietnam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Computing, FPT Greenwich Centre,  FPT University, Danang, Vietnam","institution_ids":["https://openalex.org/I109689652"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5064070662"],"corresponding_institution_ids":["https://openalex.org/I109689652"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"15","issue":"5","first_page":"255013","last_page":"255013"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.95169997215271,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.95169997215271,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.023900000378489494,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14183","display_name":"Banking Sector Performance and Management","score":0.019300000742077827,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bank-reputation","display_name":"bank reputation","score":1.0},{"id":"https://openalex.org/keywords/private-banks","display_name":"private banks","score":0.9010000228881836},{"id":"https://openalex.org/keywords/banking-crisis","display_name":"banking crisis","score":0.7580000162124634},{"id":"https://openalex.org/keywords/structural-assurance","display_name":"structural assurance","score":0.9240000247955322},{"id":"https://openalex.org/keywords/financial-assurance","display_name":"financial assurance","score":0.9980000257492065},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.9710000157356262},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.9980000257492065},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.382999986410141}],"concepts":[{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.8611475229263306},{"id":"https://openalex.org/C40722632","wikidata":"https://www.wikidata.org/wiki/Q5160137","display_name":"Confirmatory factor analysis","level":3,"score":0.7315307855606079},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6501137018203735},{"id":"https://openalex.org/C165957694","wikidata":"https://www.wikidata.org/wiki/Q5421350","display_name":"Exploratory factor analysis","level":3,"score":0.6306802034378052},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5511606335639954},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.5382442474365234},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5274118185043335},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5174348950386047},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.48288655281066895},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.4435952603816986},{"id":"https://openalex.org/C121426985","wikidata":"https://www.wikidata.org/wiki/Q591763","display_name":"Private sector","level":2,"score":0.44073206186294556},{"id":"https://openalex.org/C106436119","wikidata":"https://www.wikidata.org/wiki/Q836575","display_name":"Quality assurance","level":3,"score":0.42311766743659973},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.37778210639953613},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.36745935678482056},{"id":"https://openalex.org/C73283319","wikidata":"https://www.wikidata.org/wiki/Q1416617","display_name":"Financial system","level":1,"score":0.3323059678077698},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.23109257221221924},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2011568248271942},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.17762693762779236},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.11084169149398804},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08934155106544495},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.48048/asi.2022.255013","doi":"https://doi.org/10.48048/asi.2022.255013","is_oa":true,"landing_page_url":"https://doi.org/10.48048/asi.2022.255013","pdf_url":null,"source":{"id":"https://openalex.org/S4386621952","display_name":"Asia Social Issues","issn_l":"2774-0315","issn":["2774-0315"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319383","host_organization_name":"Walailak University","host_organization_lineage":["https://openalex.org/P4310319383"],"host_organization_lineage_names":["Walailak University"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Asia Social Issues","raw_type":"journal-article"},{"id":"pmh:oai:so06.tci-thaijo.org:article/255013","doi":null,"is_oa":true,"landing_page_url":"https://so06.tci-thaijo.org/index.php/asi/article/view/255013","pdf_url":"https://so06.tci-thaijo.org/index.php/asi/article/download/255013/172788","source":{"id":"https://openalex.org/S4386621952","display_name":"Asia Social Issues","issn_l":"2774-0315","issn":["2774-0315"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319383","host_organization_name":"Walailak University","host_organization_lineage":["https://openalex.org/P4310319383"],"host_organization_lineage_names":["Walailak University"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2774-0315","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:so06.tci-thaijo.org:article/255013","doi":null,"is_oa":true,"landing_page_url":"https://so06.tci-thaijo.org/index.php/asi/article/view/255013","pdf_url":"https://so06.tci-thaijo.org/index.php/asi/article/download/255013/172788","source":{"id":"https://openalex.org/S4386621952","display_name":"Asia Social Issues","issn_l":"2774-0315","issn":["2774-0315"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319383","host_organization_name":"Walailak University","host_organization_lineage":["https://openalex.org/P4310319383"],"host_organization_lineage_names":["Walailak University"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2774-0315","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4281662009.pdf","grobid_xml":"https://content.openalex.org/works/W4281662009.grobid-xml"},"referenced_works_count":56,"referenced_works":["https://openalex.org/W57190301","https://openalex.org/W590291065","https://openalex.org/W1480544864","https://openalex.org/W1510762207","https://openalex.org/W1689771227","https://openalex.org/W1988348471","https://openalex.org/W1989741922","https://openalex.org/W1994114890","https://openalex.org/W2017278448","https://openalex.org/W2030678845","https://openalex.org/W2033764192","https://openalex.org/W2046752514","https://openalex.org/W2056795330","https://openalex.org/W2061750100","https://openalex.org/W2062359234","https://openalex.org/W2068092663","https://openalex.org/W2084919516","https://openalex.org/W2089099125","https://openalex.org/W2095515191","https://openalex.org/W2105359580","https://openalex.org/W2118338381","https://openalex.org/W2120931187","https://openalex.org/W2130888518","https://openalex.org/W2135229063","https://openalex.org/W2145323950","https://openalex.org/W2148097819","https://openalex.org/W2150482479","https://openalex.org/W2168569455","https://openalex.org/W2171687541","https://openalex.org/W2176410876","https://openalex.org/W2287034143","https://openalex.org/W2322350880","https://openalex.org/W2359776358","https://openalex.org/W2529502497","https://openalex.org/W2565925261","https://openalex.org/W2618915420","https://openalex.org/W2768557931","https://openalex.org/W2770376914","https://openalex.org/W2771691628","https://openalex.org/W2798241423","https://openalex.org/W2893004783","https://openalex.org/W2895146046","https://openalex.org/W2895409706","https://openalex.org/W2940794288","https://openalex.org/W2978010736","https://openalex.org/W3027670276","https://openalex.org/W3041545589","https://openalex.org/W3042294301","https://openalex.org/W3048663983","https://openalex.org/W3104548594","https://openalex.org/W3125976894","https://openalex.org/W3149673318","https://openalex.org/W3164373881","https://openalex.org/W4235678817","https://openalex.org/W4245160271","https://openalex.org/W6786817513"],"related_works":["https://openalex.org/W7220280567","https://openalex.org/W2187678485","https://openalex.org/W4400640769","https://openalex.org/W7109873085","https://openalex.org/W4281691660","https://openalex.org/W3027670276","https://openalex.org/W4381798582","https://openalex.org/W3035439001","https://openalex.org/W2618915420","https://openalex.org/W7216078104"],"abstract_inverted_index":{"This":[0],"paper":[1],"attempts":[2],"to":[3,30,95,145,183],"construct":[4],"a":[5,34,108,150,184],"theoretical":[6],"model":[7],"for":[8,19],"amending":[9],"the":[10,17,27,41,88,96,162],"impairment":[11],"of":[12,23,164],"bank":[13,37,58,129,155,187],"reputation":[14,130],"and":[15,21,53,75,85,102,128,138,166,173,179],"extend":[16],"knowledge":[18],"policymakers":[20],"managers":[22],"private":[24,57,146],"banks":[25,147],"regarding":[26],"essential":[28],"factors":[29],"consider":[31],"in":[32,44,61,169],"building":[33],"more":[35,185],"substantial":[36],"reputation,":[38],"particularly":[39],"during":[40],"irregular":[42],"period":[43],"banking":[45],"sector.":[46],"The":[47,64,81],"quantitative":[48],"research":[49],"approach":[50],"was":[51],"employed,":[52],"randomly":[54],"selected":[55],"350":[56],"customers":[59],"participated":[60],"this":[62,158],"study.":[63],"questionnaire":[65],"items":[66],"were":[67,83],"analyzed":[68],"using":[69,87],"partially":[70,76],"exploratory":[71],"factor":[72,78],"analysis":[73,79],"(EFA)":[74],"confirmatory":[77],"(CFA).":[80],"hypotheses":[82],"estimated":[84],"examined":[86],"structural":[89,98,165],"equation":[90],"modeling":[91],"(SEM)":[92],"technique.":[93],"According":[94],"results,":[97],"assurance":[99,104,168],"(\u03b2=0.738,":[100],"p<0.001)":[101,106],"financial":[103,167],"(\u03b2=0.367,":[105],"had":[107],"significant":[109],"positive":[110,151],"effect":[111,153],"on":[112,154],"service":[113,116,171,174],"quality.":[114],"Moreover,":[115],"quality":[117,172,175],"positively":[118],"affected":[119],"perceived":[120,134],"value":[121,135,178],"(\u03b2=0.520,":[122],"p<0.001),":[123,127],"communal":[124,139,180],"influence":[125,140],"(\u03b2=0.765,":[126],"(\u03b2=0.592,":[131],"p<0.001).":[132],"Further,":[133],"(\u03b2=0.284,":[136],"p<0.05)":[137,142],"(\u03b2=0.122,":[141],"with":[143],"regard":[144],"all":[148],"evidenced":[149],"direct":[152],"reputation.":[156,188],"Therefore,":[157],"study":[159],"statically":[160],"confirmed":[161],"roles":[163],"improving":[170],"outcomes":[176],"(perceived":[177],"influence),":[181],"leading":[182],"incredible":[186]},"counts_by_year":[],"updated_date":"2026-11-13T13:42:25.865203","created_date":"2022-06-13T00:00:00"}