{"id":"https://openalex.org/W4281643499","doi":"https://doi.org/10.53730/ijhs.v6ns2.8231","title":"VTubers and anime culture","display_name":"VTubers and anime culture","publication_year":2022,"publication_date":"2022-05-31","ids":{"openalex":"https://openalex.org/W4281643499","doi":"https://doi.org/10.53730/ijhs.v6ns2.8231"},"language":"en","primary_location":{"id":"doi:10.53730/ijhs.v6ns2.8231","doi":"https://doi.org/10.53730/ijhs.v6ns2.8231","is_oa":true,"landing_page_url":"https://doi.org/10.53730/ijhs.v6ns2.8231","pdf_url":"https://sciencescholar.us/journal/index.php/ijhs/article/download/8231/4564","source":{"id":"https://openalex.org/S4210179027","display_name":"International Journal of Health Sciences","issn_l":"2550-696X","issn":["2550-696X","2550-6978"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International journal of health sciences","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://sciencescholar.us/journal/index.php/ijhs/article/download/8231/4564","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026380221","display_name":"Roslina Binti Mamat","orcid":"https://orcid.org/0000-0002-8213-1279","observed_orcids":["https://orcid.org/0000-0002-8213-1279"]},"institutions":[{"id":"https://openalex.org/I130343225","display_name":"Universiti Putra Malaysia","ror":"https://ror.org/02e91jd64","country_code":"MY","type":"education","lineage":["https://openalex.org/I130343225"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Roslina Mamat","raw_affiliation_strings":["Universiti Putra Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universiti Putra Malaysia","institution_ids":["https://openalex.org/I130343225"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5055751061","display_name":"Roswati Abdul Rashid","orcid":"https://orcid.org/0000-0002-1216-7444","observed_orcids":["https://orcid.org/0000-0002-1216-7444"]},"institutions":[{"id":"https://openalex.org/I157696592","display_name":"Universiti Malaysia Terengganu","ror":"https://ror.org/02474f074","country_code":"MY","type":"education","lineage":["https://openalex.org/I157696592"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Roswati Abdul Rashid","raw_affiliation_strings":["Universiti Malaysia Terengganu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universiti Malaysia Terengganu","institution_ids":["https://openalex.org/I157696592"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5028671827","display_name":"Rokiah Paee","orcid":"https://orcid.org/0000-0001-7175-2822","observed_orcids":["https://orcid.org/0000-0001-7175-2822"]},"institutions":[{"id":"https://openalex.org/I41461413","display_name":"Universiti Malaysia Sarawak","ror":"https://ror.org/05b307002","country_code":"MY","type":"education","lineage":["https://openalex.org/I41461413"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Rokiah Paee","raw_affiliation_strings":["Universiti Malaysia Sarawak"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universiti Malaysia Sarawak","institution_ids":["https://openalex.org/I41461413"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102770766","display_name":"Normah Ahmad","orcid":"https://orcid.org/0000-0002-6470-8062","observed_orcids":["https://orcid.org/0000-0002-6470-8062"]},"institutions":[{"id":"https://openalex.org/I4210138650","display_name":"Universiti Teknologi MARA System","ror":"https://ror.org/030847t23","country_code":"MY","type":"education","lineage":["https://openalex.org/I4210138650","https://openalex.org/I82724352"]},{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Normah Ahmad","raw_affiliation_strings":["Universiti Teknologi MARA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universiti Teknologi MARA","institution_ids":["https://openalex.org/I4210138650","https://openalex.org/I82724352"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5026380221","https://openalex.org/A5028671827","https://openalex.org/A5055751061","https://openalex.org/A5102770766"],"corresponding_institution_ids":["https://openalex.org/I130343225","https://openalex.org/I157696592","https://openalex.org/I41461413","https://openalex.org/I4210138650","https://openalex.org/I82724352"],"apc_list":null,"apc_paid":null,"fwci":7.5772,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.96979308,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"11958","last_page":"11974"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13303","display_name":"Asian Culture and Media Studies","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13303","display_name":"Asian Culture and Media Studies","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11198","display_name":"Japanese History and Culture","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13043","display_name":"Youth Culture and Social Dynamics","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/vtubers","display_name":"virtual YouTubers","score":0.8799999952316284},{"id":"https://openalex.org/keywords/anime-culture","display_name":"anime culture","score":0.9750000238418579},{"id":"https://openalex.org/keywords/manga","display_name":"manga","score":0.5540000200271606},{"id":"https://openalex.org/keywords/japanese-popular-culture","display_name":"Japanese popular culture","score":0.8130000233650208},{"id":"https://openalex.org/keywords/malaysian-youth","display_name":"Malaysian youth","score":0.9079999923706055},{"id":"https://openalex.org/keywords/japanese-learners","display_name":"Japanese language learners","score":0.859000027179718},{"id":"https://openalex.org/keywords/avatars","display_name":"avatars","score":0.7409999966621399},{"id":"https://openalex.org/keywords/online-subcultures","display_name":"online subcultures","score":0.5580000281333923}],"concepts":[{"id":"https://openalex.org/C118130439","wikidata":"https://www.wikidata.org/wiki/Q11425","display_name":"Anime","level":2,"score":0.9901261329650879},{"id":"https://openalex.org/C96089941","wikidata":"https://www.wikidata.org/wiki/Q131265","display_name":"Popular culture","level":2,"score":0.5919153690338135},{"id":"https://openalex.org/C87863119","wikidata":"https://www.wikidata.org/wiki/Q842756","display_name":"Subculture (biology)","level":2,"score":0.556148886680603},{"id":"https://openalex.org/C2777365542","wikidata":"https://www.wikidata.org/wiki/Q83090","display_name":"Avatar","level":2,"score":0.5132991671562195},{"id":"https://openalex.org/C534859617","wikidata":"https://www.wikidata.org/wiki/Q5434357","display_name":"Fantasy","level":2,"score":0.5077022314071655},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4839063584804535},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.46661773324012756},{"id":"https://openalex.org/C518914266","wikidata":"https://www.wikidata.org/wiki/Q1054574","display_name":"Romance","level":2,"score":0.45449793338775635},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.44396600127220154},{"id":"https://openalex.org/C529099274","wikidata":"https://www.wikidata.org/wiki/Q1004","display_name":"Comics","level":2,"score":0.4199475944042206},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.32468798756599426},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.3174665570259094},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3104252815246582},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2904171049594879},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.28141796588897705},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.21241351962089539},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12514302134513855},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.53730/ijhs.v6ns2.8231","doi":"https://doi.org/10.53730/ijhs.v6ns2.8231","is_oa":true,"landing_page_url":"https://doi.org/10.53730/ijhs.v6ns2.8231","pdf_url":"https://sciencescholar.us/journal/index.php/ijhs/article/download/8231/4564","source":{"id":"https://openalex.org/S4210179027","display_name":"International Journal of Health Sciences","issn_l":"2550-696X","issn":["2550-696X","2550-6978"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International journal of health sciences","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.53730/ijhs.v6ns2.8231","doi":"https://doi.org/10.53730/ijhs.v6ns2.8231","is_oa":true,"landing_page_url":"https://doi.org/10.53730/ijhs.v6ns2.8231","pdf_url":"https://sciencescholar.us/journal/index.php/ijhs/article/download/8231/4564","source":{"id":"https://openalex.org/S4210179027","display_name":"International Journal of Health Sciences","issn_l":"2550-696X","issn":["2550-696X","2550-6978"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International journal of health sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320310657","display_name":"Sumitomo Foundation","ror":"https://ror.org/01nmpj461"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4281643499.pdf","grobid_xml":"https://content.openalex.org/works/W4281643499.grobid-xml"},"referenced_works_count":13,"referenced_works":["https://openalex.org/W285214265","https://openalex.org/W1604735996","https://openalex.org/W1606860813","https://openalex.org/W2072043396","https://openalex.org/W2894474872","https://openalex.org/W2944129756","https://openalex.org/W2966681873","https://openalex.org/W3033028394","https://openalex.org/W3083942668","https://openalex.org/W3147955384","https://openalex.org/W3217509386","https://openalex.org/W6668381101","https://openalex.org/W6804312839"],"related_works":["https://openalex.org/W7025444635","https://openalex.org/W4409956192","https://openalex.org/W4406408591","https://openalex.org/W7116733297","https://openalex.org/W7161029770","https://openalex.org/W7218043977","https://openalex.org/W2944129756","https://openalex.org/W7171620095","https://openalex.org/W7045468192","https://openalex.org/W6964559062"],"abstract_inverted_index":{"This":[0],"study":[1],"attempts":[2],"to":[3],"identify":[4],"Malaysian":[5,86],"youth's":[6],"interest":[7,140,146],"in":[8,84,94,112,141,147],"anime":[9,58,142,170],"culture":[10,35,156],"and":[11,21,29,59,144,163,180,193],"one":[12,126],"of":[13,32,52,90,115,120,127,183],"its":[14,65],"subcultures,":[15],"Virtual":[16],"YouTubers":[17],"(VTubers).":[18],"Anime,":[19],"manga":[20,60],"drama":[22],"series":[23],"count":[24],"amongst":[25],"the":[26,37,85,116,128,153,184,187],"most":[27,154,168],"popular":[28,34,155],"well-received":[30],"types":[31],"Japanese":[33,105,122],"since":[36],"1990s,":[38],"where":[39],"their":[40,145],"translation":[41],"into":[42,134],"various":[43],"languages":[44],"have":[45,54],"rendered":[46],"them":[47],"globally":[48],"renowned.":[49],"A":[50,88],"plethora":[51],"studies":[53,63],"been":[55],"done":[56],"on":[57,64],"globally.":[61],"However,":[62],"subculture,":[66],"VTubers,":[67],"an":[68,95],"online":[69,96],"platform":[70],"that":[71,152],"uses":[72],"a":[73,121],"digital":[74],"avatar":[75],"generated":[76],"using":[77,99],"computer":[78],"graphics,":[79],"are":[80,118],"still":[81],"scarce,":[82],"particularly":[83],"context.":[87],"total":[89],"104":[91],"respondents":[92,103,117,185],"participated":[93],"survey":[97,131],"conducted":[98],"Google":[100],"Forms.":[101],"The":[102,130,149,167],"comprised":[104],"language":[106],"students":[107],"from":[108,125,190],"two":[109],"public":[110],"universities":[111],"Malaysia.":[113],"Some":[114],"members":[119],"Cultural":[123],"Club":[124],"universities.":[129],"was":[132],"divided":[133],"three":[135],"sections:":[136],"respondents'":[137,139],"background,":[138],"culture,":[143],"VTubers.":[148],"results":[150],"showed":[151],"is":[157,172],"anime,":[158,191],"followed":[159,174],"by":[160,175],"manga,":[161],"song":[162],"seiyuu":[164],"(voice":[165],"actor/actress).":[166],"well-liked":[169],"genre":[171],"fantasy,":[173],"humour,":[176],"love":[177],"stories":[178],"(romance),":[179],"mystery.":[181],"Most":[182],"knew":[186],"word":[188],"\"VTuber\"":[189],"friends,":[192],"internet":[194],"platforms":[195],"such":[196],"as":[197],"YouTube.":[198]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-10-08T09:06:37.294493","created_date":"2022-06-13T00:00:00"}
