{"id":"https://openalex.org/W4281569641","doi":"https://doi.org/10.1108/jfmm-01-2022-0013","title":"To buy or to back? Backers' motivations for fashion crowdfunding projects","display_name":"To buy or to back? Backers' motivations for fashion crowdfunding projects","publication_year":2022,"publication_date":"2022-05-26","ids":{"openalex":"https://openalex.org/W4281569641","doi":"https://doi.org/10.1108/jfmm-01-2022-0013"},"language":"en","primary_location":{"id":"doi:10.1108/jfmm-01-2022-0013","doi":"https://doi.org/10.1108/jfmm-01-2022-0013","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jfmm-01-2022-0013","pdf_url":null,"source":{"id":"https://openalex.org/S191114782","display_name":"Journal of Fashion Marketing and Management","issn_l":"1361-2026","issn":["1361-2026","1758-7433"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Fashion Marketing and Management: An International Journal","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5084565071","display_name":"Sook-Young Ahn","orcid":"https://orcid.org/0000-0003-0722-6443","observed_orcids":["https://orcid.org/0000-0003-0722-6443"]},"institutions":[{"id":"https://openalex.org/I111277659","display_name":"Chonnam National University","ror":"https://ror.org/05kzjxq56","country_code":"KR","type":"education","lineage":["https://openalex.org/I111277659"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"SooKyoung Ahn","raw_affiliation_strings":["Department of Clothing and Textiles, Chonnam National University, Gwangju, South Korea"],"raw_orcid":"https://orcid.org/0000-0003-0722-6443","affiliations":[{"raw_affiliation_string":"Department of Clothing and Textiles, Chonnam National University, Gwangju, South Korea","institution_ids":["https://openalex.org/I111277659"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5084565071"],"corresponding_institution_ids":["https://openalex.org/I111277659"],"apc_list":null,"apc_paid":null,"fwci":2.1636,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.88595169,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"27","issue":"2","first_page":"335","last_page":"351"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/reward-based-crowdfunding","display_name":"reward-based crowdfunding","score":0.9670000076293945},{"id":"https://openalex.org/keywords/altruism","display_name":"altruism","score":0.9459999799728394},{"id":"https://openalex.org/keywords/novelty-seeking","display_name":"novelty seeking","score":0.7360000014305115},{"id":"https://openalex.org/keywords/information-seeking","display_name":"information seeking","score":0.7799999713897705},{"id":"https://openalex.org/keywords/recognition","display_name":"recognition","score":0.7549999952316284},{"id":"https://openalex.org/keywords/interpersonal-relationships","display_name":"interpersonal relationships","score":0.8220000267028809},{"id":"https://openalex.org/keywords/critical-incident-technique","display_name":"critical incident technique","score":0.550000011920929}],"concepts":[{"id":"https://openalex.org/C2778738651","wikidata":"https://www.wikidata.org/wiki/Q16546687","display_name":"Novelty","level":2,"score":0.7028378844261169},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6909198760986328},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6551353931427002},{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.5649781227111816},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5462765693664551},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5146825909614563},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4416866600513458},{"id":"https://openalex.org/C2780279448","wikidata":"https://www.wikidata.org/wiki/Q2559380","display_name":"Altruism (biology)","level":2,"score":0.4339147210121155},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.4122158885002136},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2731190323829651},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.22618767619132996},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.17747774720191956},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.13151800632476807},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10185298323631287},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.08989721536636353},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/jfmm-01-2022-0013","doi":"https://doi.org/10.1108/jfmm-01-2022-0013","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jfmm-01-2022-0013","pdf_url":null,"source":{"id":"https://openalex.org/S191114782","display_name":"Journal of Fashion Marketing and Management","issn_l":"1361-2026","issn":["1361-2026","1758-7433"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Fashion Marketing and Management: An International Journal","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":61,"referenced_works":["https://openalex.org/W59808592","https://openalex.org/W311245883","https://openalex.org/W1658582422","https://openalex.org/W1966585319","https://openalex.org/W1971246497","https://openalex.org/W1971328871","https://openalex.org/W1984190618","https://openalex.org/W1984217144","https://openalex.org/W1993077362","https://openalex.org/W2021580743","https://openalex.org/W2050251515","https://openalex.org/W2050362133","https://openalex.org/W2054856609","https://openalex.org/W2066774785","https://openalex.org/W2068264669","https://openalex.org/W2084389751","https://openalex.org/W2090667965","https://openalex.org/W2095368658","https://openalex.org/W2096019982","https://openalex.org/W2100058029","https://openalex.org/W2102607406","https://openalex.org/W2106595660","https://openalex.org/W2147654044","https://openalex.org/W2269427187","https://openalex.org/W2271550510","https://openalex.org/W2281131911","https://openalex.org/W2407064033","https://openalex.org/W2483325108","https://openalex.org/W2529732957","https://openalex.org/W2542632482","https://openalex.org/W2560890148","https://openalex.org/W2563980602","https://openalex.org/W2584574373","https://openalex.org/W2591406206","https://openalex.org/W2638059394","https://openalex.org/W2691566791","https://openalex.org/W2766332672","https://openalex.org/W2772673851","https://openalex.org/W2799391554","https://openalex.org/W2826164519","https://openalex.org/W2877426913","https://openalex.org/W2894559741","https://openalex.org/W2916026207","https://openalex.org/W2917414069","https://openalex.org/W2919801066","https://openalex.org/W2922346240","https://openalex.org/W2933435847","https://openalex.org/W2950450100","https://openalex.org/W2951278828","https://openalex.org/W2969389319","https://openalex.org/W2969532672","https://openalex.org/W2986574159","https://openalex.org/W2987044338","https://openalex.org/W2997228767","https://openalex.org/W3003937446","https://openalex.org/W3016249157","https://openalex.org/W3106166071","https://openalex.org/W3115240822","https://openalex.org/W3121545263","https://openalex.org/W3121716941","https://openalex.org/W4235678817"],"related_works":["https://openalex.org/W2591406206","https://openalex.org/W3106166071","https://openalex.org/W2914360379","https://openalex.org/W4404734476","https://openalex.org/W2903390939","https://openalex.org/W2894559741","https://openalex.org/W3162695532","https://openalex.org/W3217209304","https://openalex.org/W2504064865","https://openalex.org/W3184491611"],"abstract_inverted_index":{"Purpose":[0],"Although":[1],"fashion":[2,14,37,128],"products":[3],"feature":[4],"a":[5,55],"short":[6],"lifespan":[7],"owing":[8],"to":[9,28,33,116],"rapid":[10],"changes":[11],"in":[12,22,36,42,126],"trends,":[13],"is":[15],"one":[16],"of":[17,70,124,144,147],"the":[18,40,49,92,102,122,142],"most":[19],"active":[20],"sectors":[21],"reward-based":[23,108],"crowdfunding.":[24],"This":[25,46,134],"study":[26,47,135],"aims":[27],"explore":[29],"what":[30],"drives":[31],"backers":[32],"be":[34],"involved":[35],"projects":[38,129],"despite":[39],"delay":[41],"obtaining":[43],"rewards.":[44,148],"Design/methodology/approach":[45],"used":[48],"mixed":[50],"method":[51],"approach":[52],"by":[53,90],"conducting":[54],"critical":[56],"incident":[57],"technique":[58],"and":[59,83,111,130,140],"two":[60],"online":[61],"surveys":[62],"with":[63,94],"801":[64],"crowdfunding":[65,109],"backers.":[66],"Findings":[67],"Eight":[68],"dimensions":[69],"backers'":[71,117],"motivations":[72,125],"were":[73],"identified:":[74],"altruism,":[75],"enjoyment,":[76],"novelty,":[77],"information,":[78],"economic":[79],"incentive,":[80],"reward,":[81],"recognition,":[82],"social":[84],"relationship.":[85],"The":[86,99],"finding":[87],"was":[88],"validated":[89],"testing":[91],"relationship":[93],"external":[95],"variables.":[96],"Research":[97],"limitations/implications":[98],"findings":[100],"provide":[101],"empirical":[103],"foundation":[104],"for":[105],"studies":[106],"on":[107],"motivation":[110],"marketing":[112],"strategy":[113],"development":[114],"appealing":[115],"specific":[118],"motivations.":[119],"They":[120],"highlight":[121],"importance":[123],"funding":[127],"sharing":[131],"information.":[132],"Originality/value":[133],"applies":[136],"three":[137],"motivational":[138],"orientations":[139],"reflects":[141],"characteristics":[143],"product":[145],"categories":[146]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":5}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2022-05-27T00:00:00"}
