{"id":"https://openalex.org/W4281477078","doi":"https://doi.org/10.55606/jumbiku.v2i1.66","title":"PENGARUH PROMOSI TERHADAP PENINGKATAN PENJUALAN","display_name":"PENGARUH PROMOSI TERHADAP PENINGKATAN PENJUALAN","publication_year":2022,"publication_date":"2022-04-20","ids":{"openalex":"https://openalex.org/W4281477078","doi":"https://doi.org/10.55606/jumbiku.v2i1.66"},"language":"en","primary_location":{"id":"doi:10.55606/jumbiku.v2i1.66","doi":"https://doi.org/10.55606/jumbiku.v2i1.66","is_oa":true,"landing_page_url":"https://doi.org/10.55606/jumbiku.v2i1.66","pdf_url":"https://ejurnal.politeknikpratama.ac.id/index.php/JUMBIKU/article/download/66/75","source":{"id":"https://openalex.org/S4387280506","display_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","issn_l":"2827-8666","issn":["2827-8666","2827-8682"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen, Bisnis dan Kewirausahaan","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://ejurnal.politeknikpratama.ac.id/index.php/JUMBIKU/article/download/66/75","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5041908701","display_name":"Rhoma Iskandar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405276226","display_name":"Universitas Panca Sakti Bekasi","ror":"https://ror.org/051gwzp89","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276226"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rhoma Iskandar","raw_affiliation_strings":["Universitas Panca Sakti Bekasi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Panca Sakti Bekasi","institution_ids":["https://openalex.org/I4405276226"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5061800751","display_name":"Euis Suarsih","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405276226","display_name":"Universitas Panca Sakti Bekasi","ror":"https://ror.org/051gwzp89","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276226"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Euis Suarsih","raw_affiliation_strings":["Universitas Panca Sakti Bekasi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Panca Sakti Bekasi","institution_ids":["https://openalex.org/I4405276226"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405276226"],"apc_list":null,"apc_paid":null,"fwci":1.6797,"has_fulltext":true,"cited_by_count":14,"citation_normalized_percentile":{"value":0.86200556,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":97},"biblio":{"volume":"2","issue":"1","first_page":"1","last_page":"8"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9380000233650208,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9380000233650208,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.040800001472234726,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.01140000019222498,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.9470000267028809},{"id":"https://openalex.org/keywords/promotional-costs","display_name":"promotion costs","score":0.8270000219345093},{"id":"https://openalex.org/keywords/advertising-expenditure","display_name":"advertising expenditure","score":0.9179999828338623},{"id":"https://openalex.org/keywords/sales-volume","display_name":"sales volume","score":0.996999979019165},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.8740000128746033},{"id":"https://openalex.org/keywords/pt-gudang-garam-tbk","display_name":"PT Gudang Garam","score":0.8489999771118164},{"id":"https://openalex.org/keywords/pt-hanjaya-mandala-sampoerna","display_name":"PT Hanjaya Mandala Sampoerna","score":0.9470000267028809},{"id":"https://openalex.org/keywords/food-and-beverage-industry","display_name":"food and beverage industry","score":0.5339999794960022}],"concepts":[{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.81627357006073},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6925654411315918},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6458188891410828},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5270381569862366},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.5154848694801331},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.4690096080303192},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4460080862045288},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.43714195489883423},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.419800341129303},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.2993153929710388},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.16377925872802734},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.15759223699569702},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.55606/jumbiku.v2i1.66","doi":"https://doi.org/10.55606/jumbiku.v2i1.66","is_oa":true,"landing_page_url":"https://doi.org/10.55606/jumbiku.v2i1.66","pdf_url":"https://ejurnal.politeknikpratama.ac.id/index.php/JUMBIKU/article/download/66/75","source":{"id":"https://openalex.org/S4387280506","display_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","issn_l":"2827-8666","issn":["2827-8666","2827-8682"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen, Bisnis dan Kewirausahaan","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.55606/jumbiku.v2i1.66","doi":"https://doi.org/10.55606/jumbiku.v2i1.66","is_oa":true,"landing_page_url":"https://doi.org/10.55606/jumbiku.v2i1.66","pdf_url":"https://ejurnal.politeknikpratama.ac.id/index.php/JUMBIKU/article/download/66/75","source":{"id":"https://openalex.org/S4387280506","display_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","issn_l":"2827-8666","issn":["2827-8666","2827-8682"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen, Bisnis dan Kewirausahaan","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4281477078.pdf","grobid_xml":"https://content.openalex.org/works/W4281477078.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W1016398238","https://openalex.org/W2280451232","https://openalex.org/W2579190359","https://openalex.org/W3087085867","https://openalex.org/W3135807695"],"related_works":["https://openalex.org/W7215629542","https://openalex.org/W225833923","https://openalex.org/W2959060092","https://openalex.org/W1566981670","https://openalex.org/W4414650377","https://openalex.org/W2792805896","https://openalex.org/W3124939660","https://openalex.org/W7216285808","https://openalex.org/W1599809352","https://openalex.org/W1626053364"],"abstract_inverted_index":{"Promotion":[0],"is":[1,45,142,149],"one":[2],"of":[3,62,80,109,113,164],"the":[4,19,33,41,49,60,77,117,140,156,167],"most":[5],"important":[6],"marketing":[7,14],"mix":[8],"variables":[9],"applied":[10],"by":[11],"companies":[12],"in":[13,71,176],"their":[15],"products.":[16],"Without":[17],"promotion,":[18],"product":[20],"gets":[21],"less":[22],"attention":[23],"from":[24,76],"consumers.":[25],"The":[26,68,111,144],"promotion":[27,42],"target":[28],"can":[29],"be":[30],"achieved":[31],"if":[32],"company":[34,50],"allocates":[35],"adequate":[36],"promotional":[37,63,126],"costs":[38,43,64,121,127],"and":[39,90,122,166],"with":[40,106],"it":[44],"expected":[46],"to":[47,58],"help":[48],"achieve":[51],"higher":[52],"sales":[53,66,134,163],"volume.":[54,67],"This":[55,96],"study":[56,73,97],"aims":[57],"determine":[59],"effect":[61,132,161],"on":[65,133,162],"samples":[69],"taken":[70],"this":[72,153,177],"were":[74],"obtained":[75],"financial":[78],"statements":[79],"PT.":[81],"Gudang":[82],"Garam":[83],"Tbk,":[84],"PT":[85,91],"Hanjaya":[86],"Mandala":[87],"Sampoerna":[88],"Tbk":[89],"Wismilak":[92],"Inti":[93],"Makmur":[94],"Tbk.":[95],"uses":[98],"a":[99,107,129],"simple":[100],"linear":[101],"regression":[102,157],"analysis":[103],"method,":[104],"testing":[105],"significance":[108],"5%.":[110],"results":[112],"hypothesis":[114,141],"testing,":[115],"namely":[116],"relationship":[118],"between":[119],"advertising":[120],"sales,":[123],"show":[124],"that":[125,155,172],"have":[128],"significant":[130],"positive":[131],"(significance":[135],"value":[136,148],"0.000":[137],"<0.05).":[138],"Thus,":[139],"supported.":[143],"adjusted":[145],"R":[146],"Square":[147],"0.932":[150],"or":[151],"93.2%,":[152],"implies":[154],"model":[158],"has":[159],"an":[160],"93.2%":[165],"rest":[168],"are":[169,173],"other":[170],"factors":[171],"not":[174],"measured":[175],"study.":[178]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-05-26T00:00:00"}
