{"id":"https://openalex.org/W4281387452","doi":"https://doi.org/10.1108/ejm-03-2021-0148","title":"Toward a goal-based paradigm of contagion","display_name":"Toward a goal-based paradigm of contagion","publication_year":2022,"publication_date":"2022-05-24","ids":{"openalex":"https://openalex.org/W4281387452","doi":"https://doi.org/10.1108/ejm-03-2021-0148"},"language":"en","primary_location":{"id":"doi:10.1108/ejm-03-2021-0148","doi":"https://doi.org/10.1108/ejm-03-2021-0148","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ejm-03-2021-0148","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061854091","display_name":"TaeWoo Kim","orcid":"https://orcid.org/0000-0003-3040-4092","observed_orcids":["https://orcid.org/0000-0003-3040-4092"]},"institutions":[{"id":"https://openalex.org/I114017466","display_name":"University of Technology Sydney","ror":"https://ror.org/03f0f6041","country_code":"AU","type":"education","lineage":["https://openalex.org/I114017466"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"TaeWoo Kim","raw_affiliation_strings":["Department of Marketing, University of Technology Sydney, Sydney, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, University of Technology Sydney, Sydney, Australia","institution_ids":["https://openalex.org/I114017466"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074092131","display_name":"Adam Duhachek","orcid":"https://orcid.org/0000-0002-0849-088X","observed_orcids":["https://orcid.org/0000-0002-0849-088X"]},"institutions":[{"id":"https://openalex.org/I39422238","display_name":"University of Illinois Chicago","ror":"https://ror.org/02mpq6x41","country_code":"US","type":"education","lineage":["https://openalex.org/I39422238"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Adam Duhachek","raw_affiliation_strings":["University of Illinois Chicago, Chicago, Illinois, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Illinois Chicago, Chicago, Illinois, USA","institution_ids":["https://openalex.org/I39422238"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5069349772","display_name":"Kelly B. Herd","orcid":"https://orcid.org/0000-0002-4466-2482","observed_orcids":["https://orcid.org/0000-0002-4466-2482"]},"institutions":[{"id":"https://openalex.org/I140172145","display_name":"University of Connecticut","ror":"https://ror.org/02der9h97","country_code":"US","type":"education","lineage":["https://openalex.org/I140172145"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Kelly Herd","raw_affiliation_strings":["Marketing Department, University of Connecticut, Storrs, Connecticut, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marketing Department, University of Connecticut, Storrs, Connecticut, USA","institution_ids":["https://openalex.org/I140172145"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5084545067","display_name":"SunAh Kim","orcid":"https://orcid.org/0000-0001-9763-5042","observed_orcids":["https://orcid.org/0000-0001-9763-5042"]},"institutions":[{"id":"https://openalex.org/I31746571","display_name":"UNSW Sydney","ror":"https://ror.org/03r8z3t63","country_code":"AU","type":"education","lineage":["https://openalex.org/I31746571"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"SunAh Kim","raw_affiliation_strings":["School of Marketing, University of New South Wales, Sydney, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Marketing, University of New South Wales, Sydney, Australia","institution_ids":["https://openalex.org/I31746571"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.8399,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.78039615,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"56","issue":"8","first_page":"2105","last_page":"2137"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.7153000235557556,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.7153000235557556,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.18310000002384186,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.016100000590085983,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/contagion","display_name":"contagion","score":0.7599999904632568},{"id":"https://openalex.org/keywords/consumer-goals","display_name":"consumer goals","score":0.8130000233650208},{"id":"https://openalex.org/keywords/goal-activation","display_name":"goal activation","score":0.9750000238418579},{"id":"https://openalex.org/keywords/goal-pursuit","display_name":"goal pursuit","score":0.6600000262260437},{"id":"https://openalex.org/keywords/goal-discrepancy","display_name":"goal discrepancy","score":0.6340000033378601},{"id":"https://openalex.org/keywords/product-evaluation","display_name":"product evaluation","score":0.7450000047683716},{"id":"https://openalex.org/keywords/consumer-performance","display_name":"consumer performance","score":0.6800000071525574},{"id":"https://openalex.org/keywords/physical-contact","display_name":"physical contact","score":0.640999972820282},{"id":"https://openalex.org/keywords/second-hand-markets","display_name":"second-hand markets","score":0.8529999852180481},{"id":"https://openalex.org/keywords/goal-priming","display_name":"goal priming","score":0.781000018119812},{"id":"https://openalex.org/keywords/goal-commitment","display_name":"goal commitment","score":0.5170000195503235}],"concepts":[{"id":"https://openalex.org/C50335755","wikidata":"https://www.wikidata.org/wiki/Q483247","display_name":"Phenomenon","level":2,"score":0.6138145327568054},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5903048515319824},{"id":"https://openalex.org/C2780451532","wikidata":"https://www.wikidata.org/wiki/Q759676","display_name":"Task (project management)","level":2,"score":0.5313725471496582},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.48887938261032104},{"id":"https://openalex.org/C159237981","wikidata":"https://www.wikidata.org/wiki/Q1498207","display_name":"Emotional contagion","level":2,"score":0.4377850294113159},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.43028807640075684},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39446860551834106},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3887925148010254},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.24935227632522583},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.21728476881980896},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.18379110097885132},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/ejm-03-2021-0148","doi":"https://doi.org/10.1108/ejm-03-2021-0148","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ejm-03-2021-0148","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","score":0.428600013256073,"display_name":"Good health and well-being"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":59,"referenced_works":["https://openalex.org/W1849205650","https://openalex.org/W1964924375","https://openalex.org/W1967726884","https://openalex.org/W1972785593","https://openalex.org/W1976725612","https://openalex.org/W1982674195","https://openalex.org/W1984685313","https://openalex.org/W1992498683","https://openalex.org/W2004793615","https://openalex.org/W2007469276","https://openalex.org/W2009498735","https://openalex.org/W2014833927","https://openalex.org/W2022447040","https://openalex.org/W2025971311","https://openalex.org/W2033269323","https://openalex.org/W2040030233","https://openalex.org/W2044593836","https://openalex.org/W2049908485","https://openalex.org/W2050780090","https://openalex.org/W2052711170","https://openalex.org/W2063899647","https://openalex.org/W2071856764","https://openalex.org/W2074588908","https://openalex.org/W2088611686","https://openalex.org/W2100631613","https://openalex.org/W2100994755","https://openalex.org/W2101924640","https://openalex.org/W2112859568","https://openalex.org/W2114347557","https://openalex.org/W2115026861","https://openalex.org/W2123817056","https://openalex.org/W2128957565","https://openalex.org/W2130204757","https://openalex.org/W2140489376","https://openalex.org/W2147094445","https://openalex.org/W2148895305","https://openalex.org/W2149588454","https://openalex.org/W2149893809","https://openalex.org/W2151188337","https://openalex.org/W2151857205","https://openalex.org/W2153755719","https://openalex.org/W2155858817","https://openalex.org/W2159548560","https://openalex.org/W2162153512","https://openalex.org/W2162219509","https://openalex.org/W2169370399","https://openalex.org/W2170788941","https://openalex.org/W2286054301","https://openalex.org/W2493713595","https://openalex.org/W2528396400","https://openalex.org/W2582271348","https://openalex.org/W2756516877","https://openalex.org/W2796896854","https://openalex.org/W2885819515","https://openalex.org/W2886649214","https://openalex.org/W2889669046","https://openalex.org/W2947031352","https://openalex.org/W2972073181","https://openalex.org/W4232790668"],"related_works":["https://openalex.org/W2364736595","https://openalex.org/W3123557908","https://openalex.org/W2550251258","https://openalex.org/W1990098444","https://openalex.org/W2152433390","https://openalex.org/W7096699284","https://openalex.org/W3127795841","https://openalex.org/W1542034825","https://openalex.org/W3034077892","https://openalex.org/W2104779325"],"abstract_inverted_index":{"Purpose":[0],"This":[1,66,274,349],"study":[2,275],"aims":[3],"to":[4,31,52,78,108,130,158,167,262,268,292,333,345],"extend":[5],"the":[6,27,32,35,61,80,98,102,122,178,193,213,233,256,259,264,289,379],"previous":[7,369],"research":[8,67,211,244,261,350,370],"on":[9,84,378],"contagion":[10,21,36,83,87,136,186,214,266,300,362,380],"and":[11,20,56,74,89,112,119,141,188,254,286,296,340,358],"proposes":[12,351],"an":[13,42,298,360],"integrative":[14,361],"paradigm":[15,363],"in":[16,72,91,155,161,216,283,288,337,343],"which":[17,154],"consumer":[18,40,58,252,270,294],"goals":[19,253,295],"recipient":[22],"factors":[23],"are":[24],"identified":[25],"as":[26,318],"key":[28],"variables":[29],"leading":[30],"emergence":[33],"of":[34,82,86,104,135,202,241,251,258,305],"phenomenon.":[37,381],"When":[38],"a":[39,45,105,131,152,162,184,197,217,247,352,375],"has":[41],"active":[43],"goal,":[44,153],"product":[46,54,62,110],"touched":[47,182],"by":[48,183],"goal-congruent":[49,185],"sources":[50],"leads":[51,107],"positive":[53],"evaluation":[55,111,134,304],"enhances":[57],"performance":[59,90,113,160],"when":[60,177],"is":[63,279,311],"used.":[64],"Design/methodology/approach":[65],"conducted":[68],"five":[69,96],"experimental":[70],"studies":[71],"online":[73],"offline":[75],"retail":[76],"settings":[77],"examine":[79,246],"effect":[81],"evaluations":[85],"objects":[88],"goal-related":[92],"tasks.":[93],"Findings":[94],"Across":[95],"studies,":[97],"authors":[99,117,144,234],"demonstrated":[100],"that":[101,121,147,165,277,312,326,364],"activation":[103],"goal":[106,127,170,203,220,356],"contagion-based":[109,123],"enhancement":[114],"effects.":[115],"The":[116,143,209,322],"theorized":[118],"showed":[120,146],"process":[124],"triggered":[125],"during":[126],"pursuit":[128],"led":[129,157],"more":[132,190,248],"favorable":[133,303],"products":[137],"(Studies":[138],"1,":[139],"2":[140],"3).":[142],"also":[145,324,373],"enhanced":[148,159],"consumers\u2019":[149],"commitment":[150],"toward":[151],"turn":[156],"real":[163],"task":[164],"contributed":[166],"achieving":[168],"one\u2019s":[169],"(Study":[171,205],"4).":[172],"These":[173],"effects":[174,237],"emerged":[175],"only":[176,366],"object":[179],"was":[180],"physically":[181],"source":[187],"were":[189],"pronounced":[191],"for":[192,281,302],"consumers":[194],"who":[195],"experience":[196],"high":[198],"(vs":[199],"low)":[200],"degree":[201],"discrepancy":[204],"5).":[206],"Research":[207],"limitations/implications":[208],"current":[210,260],"examined":[212],"phenomenon":[215,267],"few":[218],"predetermined":[219],"domains":[221],"(e.g.":[222],"health":[223],"improvement":[224],"goals,":[225,228,242],"career":[226],"success":[227,230],"marriage":[229],"goals).":[231],"Although":[232],"found":[235],"consistent":[236],"across":[238],"different":[239],"types":[240],"future":[243],"can":[245],"comprehensive":[249],"set":[250],"improve":[255],"limitation":[257],"generalize":[263],"goal-based":[265],"various":[269],"goals.":[271,321],"Practical":[272],"implications":[273],"suggests":[276],"it":[278],"important":[280],"retailers,":[282],"particular":[284],"sellers":[285,313,328],"buyers":[287],"secondhand":[290,327],"markets,":[291],"understand":[293],"prepare":[297],"appropriate":[299],"environment":[301],"their":[306],"offerings.":[307],"One":[308],"possible":[309],"implication":[310],"may":[314,329],"be":[315,330],"best":[316],"served":[317,332],"priming":[319],"certain":[320,338],"findings":[323,371],"indicate":[325],"well":[331],"emphasize":[334],"seller":[335],"characteristics":[336],"instances":[339],"de-emphasize":[341],"them":[342],"others":[344],"maximize":[346],"sales.":[347],"Originality/value":[348],"new":[353,376],"variable,":[354],"namely,":[355],"activation,":[357],"presents":[359],"not":[365],"helps":[367],"explain":[368],"but":[372],"offers":[374],"perspective":[377]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-05-25T00:00:00"}