{"id":"https://openalex.org/W4254029486","doi":"https://doi.org/10.1556/9789630597401","title":"Nemzetk\u00f6zi marketing","display_name":"Nemzetk\u00f6zi marketing","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W4254029486","doi":"https://doi.org/10.1556/9789630597401"},"language":"hu","primary_location":{"id":"doi:10.1556/9789630597401","doi":"https://doi.org/10.1556/9789630597401","is_oa":false,"landing_page_url":"https://doi.org/10.1556/9789630597401","pdf_url":null,"source":{"id":"https://openalex.org/S4306462786","display_name":"Akad\u00e9miai Kiad\u00f3 eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320364","host_organization_name":"Akad\u00e9miai Kiad\u00f3","host_organization_lineage":["https://openalex.org/P4310320364","https://openalex.org/P4310318547"],"host_organization_lineage_names":["Akad\u00e9miai Kiad\u00f3","Wolters Kluwer"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"monograph"},"volume":null,"type":"book","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5034113955","display_name":"G\u00e1bor Rekettye","orcid":"https://orcid.org/0000-0002-3788-2735","observed_orcids":["https://orcid.org/0000-0002-3788-2735"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"G\u00e1bor Rekettye","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034004052","display_name":"Tam\u00e1s T\u00f3th","orcid":"https://orcid.org/0000-0003-0526-8383","observed_orcids":["https://orcid.org/0000-0003-0526-8383","https://orcid.org/0000-0003-3101-6227"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tam\u00e1s T\u00f3th","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5056889785","display_name":"Erzs\u00e9bet Malota","orcid":"https://orcid.org/0000-0001-5628-4354","observed_orcids":["https://orcid.org/0000-0001-5628-4354"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Erzs\u00e9bet Malota","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.183,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.83487179,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.8306000232696533,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.8306000232696533,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.13770000636577606,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.008500000461935997,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/international-marketing","display_name":"international marketing","score":0.996999979019165},{"id":"https://openalex.org/keywords/cross-cultural-marketing","display_name":"cross-cultural marketing","score":0.7760000228881836},{"id":"https://openalex.org/keywords/japanese-corporate-culture","display_name":"Japanese business culture","score":0.5720000267028809},{"id":"https://openalex.org/keywords/export-oriented-economy","display_name":"export-oriented economy","score":0.5540000200271606},{"id":"https://openalex.org/keywords/hungarian-economy","display_name":"Hungarian economy","score":0.45899999141693115},{"id":"https://openalex.org/keywords/international-business-environment","display_name":"international business environment","score":0.44699999690055847},{"id":"https://openalex.org/keywords/marketing-adaptation","display_name":"marketing adaptation","score":0.4099999964237213},{"id":"https://openalex.org/keywords/book-review-recommendation","display_name":"book review recommendation","score":0.43299999833106995},{"id":"https://openalex.org/keywords/postwar-economic-recovery","display_name":"post-war economic recovery","score":0.4390000104904175},{"id":"https://openalex.org/keywords/asia-pacific-market","display_name":"Asia-Pacific market","score":0.3540000021457672}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5052643418312073},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3998800814151764}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1556/9789630597401","doi":"https://doi.org/10.1556/9789630597401","is_oa":false,"landing_page_url":"https://doi.org/10.1556/9789630597401","pdf_url":null,"source":{"id":"https://openalex.org/S4306462786","display_name":"Akad\u00e9miai Kiad\u00f3 eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320364","host_organization_name":"Akad\u00e9miai Kiad\u00f3","host_organization_lineage":["https://openalex.org/P4310320364","https://openalex.org/P4310318547"],"host_organization_lineage_names":["Akad\u00e9miai Kiad\u00f3","Wolters Kluwer"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"monograph"},{"id":"pmh:oai:real.mtak.hu:30222","doi":null,"is_oa":false,"landing_page_url":"http://real.mtak.hu/30222/1/Nemzetkozi-marketing_pdfa.pdf","pdf_url":"http://real.mtak.hu/30222/1/Nemzetkozi-marketing_pdfa.pdf","source":{"id":"https://openalex.org/S4306400081","display_name":"Repository of the Academy's Library (Library of the Hungarian Academy of Sciences)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210140733","host_organization_name":"Library and Information Centre of the Hungarian Academy of Sciences","host_organization_lineage":["https://openalex.org/I4210140733"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/book"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7217463966","https://openalex.org/W7031735768","https://openalex.org/W2601423548","https://openalex.org/W7197071349","https://openalex.org/W2967468153","https://openalex.org/W7216995248","https://openalex.org/W3212453603","https://openalex.org/W7218187542","https://openalex.org/W2990064049","https://openalex.org/W621236751"],"abstract_inverted_index":{"\u00d6r\u00f6mmel":[0],"aj\u00e1nlom":[1,278],"Rekettye":[2,81,139,165,256],"G\u00e1bor,":[3,140],"T\u00f3th":[4,141,212],"Tam\u00e1s":[5,142,213,242],"\u00e9s":[6,17,28,40,64,79,86,102,143,183,190,200,211,219,230,243,263,273,285],"Malota":[7,144,209],"Erzs\u00e9bet":[8,145,210],"k\u00f6nyv\u00e9t":[9],"minden":[10,281],"olyan":[11,51],"olvas\u00f3nak,":[12],"akit":[13],"\u00e9rdekel":[14],"a":[15,33,36,45,68,118,156,171,178,195,197,203,216,220,227,258,264,279,290,295,297],"marketing":[16,134,266],"annak":[18],"nemzetk\u00f6zi":[19,34,46,69,133,172,265],"vet\u00fclete.":[20],"Nekem,":[21],"aki":[22],"jap\u00e1n":[23],"vagyok,":[24],"de":[25,181],"Budapesten":[26],"\u00e9lek":[27],"dolgozom,":[29],"term\u00e9szetes,":[30],"hogy":[31,62,109],"ismerjem":[32],"k\u00f6rnyezetet,":[35],"kult\u00far\u00e1k,":[37],"az":[38,59,74,93,100,110],"\u00fczleti-,":[39],"marketingszok\u00e1sok":[41],"k\u00f6z\u00f6tti":[42],"k\u00fcl\u00f6nbs\u00e9geket.":[43],"Ezt":[44],"affinit\u00e1st":[47],"azonban":[48],"nem":[49,224],"is":[50],"k\u00f6nny\u0171":[52],"megszerezni.":[53],"A":[54,132,150],"szerz\u0151k":[55],"k\u00f6nyve":[56],"sokat":[57],"seg\u00edthet":[58],"olvas\u00f3nak":[60],"abban,":[61],"r\u00e9szletes":[63],"friss":[65],"k\u00e9pet":[66],"kapjon":[67],"gazdas\u00e1gban":[70],"v\u00e9gbemen\u0151":[71],"folyamatokr\u00f3l,":[72],"valamint":[73,99,202],"azokhoz":[75],"val\u00f3":[76,185,260],"marketingalkalmazkod\u00e1s":[77],"felt\u00e9teleir\u0151l":[78],"eszk\u00f6zeir\u0151l.":[80],"G\u00e1bor":[82,166,257],"\u00f6t":[83],"\u00e9vet":[84],"\u00e9lt":[85],"dolgozott":[87],"Jap\u00e1nban,":[88],"\u00e9ppen":[89],"ez\u00e9rt":[90],"otthonosan":[91],"mozog":[92],"\u00e1zsiai,":[94],"t\u00e1vol-keleti":[95],"k\u00f6rnyezetben":[96],"is.":[97],"Ez,":[98],"\u0151":[101],"szerz\u0151t\u00e1rsainak":[103],"kutat\u00f3i,":[104],"szerz\u0151i":[105],"m\u00faltja":[106],"garancia":[107],"arra,":[108],"olvas\u00f3k":[111],"\u00e9rt\u00e9kes":[112],"k\u00f6nyvet":[113,280],"vehessenek":[114],"kez\u00fckbe.":[115],"Morita":[116],"Tsuneo":[117],"Tateyama":[119],"R":[120],"&":[121],"D":[122],"Europe":[123],"Ltd.":[124],"vez\u00e9rigazgat\u00f3ja,":[125],"volt":[126,299],"egyetemi":[127,286],"tan\u00e1r,":[128],"Hosei":[129],"Egyetem,":[130],"Toki\u00f3":[131],"tudom\u00e1nyos":[135],"ig\u00e9ny\u0171":[136],"bemutat\u00e1s\u00e1t":[137],"szolg\u00e1lja":[138],"nagyszer\u0171en":[146],"szerkesztett,":[147],"hi\u00e1nyp\u00f3tl\u00f3":[148],"m\u0171ve.":[149],"k\u00f6nyvben":[151],"k\u00f6zreadott":[152],"ismeretanyag":[153],"nagym\u00e9rt\u00e9kben":[154],"hozz\u00e1j\u00e1rulhat":[155],"nyitott,":[157],"exportorient\u00e1lt":[158],"magyar":[159],"gazdas\u00e1g":[160],"v\u00e1ls\u00e1g":[161],"ut\u00e1ni":[162],"felemelked\u00e9s\u00e9hez,":[163],"fejleszt\u00e9s\u00e9hez.":[164],"rendk\u00edv\u00fcl":[167],"k\u00f6r\u00fcltekint\u0151en":[168],"foglalkozik":[169],"azokkal":[170],"krit\u00e9riumokkal,":[173],"amelyekre":[174],"\u2013":[175],"b\u00e1r":[176],"csek\u00e9ly":[177],"r\u00e1hat\u00e1sunk":[179],"\u2013,":[180],"ismeret\u00fck":[182],"hozz\u00e1juk":[184],"alkalmazkod\u00e1sunk":[186],"el\u0151seg\u00edti":[187],"marketing-d\u00f6nt\u00e9seink":[188],"el\u0151k\u00e9sz\u00edt\u00e9s\u00e9t":[189],"sikeres":[191],"v\u00e9grehajt\u00e1s\u00e1t.":[192],"Nagy":[193],"\u00e9rt\u00e9ke":[194],"k\u00f6nyvnek":[196],"kultur\u00e1lis":[198],"jellemz\u0151k":[199],"k\u00fcl\u00f6nb\u00f6z\u0151s\u00e9gek,":[201],"marketingkommunik\u00e1ci\u00f3s":[204],"eszk\u00f6z\u00f6k":[205],"interkultur\u00e1lis":[206],"szempont\u00fa":[207],"bemutat\u00e1sa":[208],"toll\u00e1b\u00f3l,":[214],"hisz":[215],"fogyaszt\u00f3i":[217],"szok\u00e1sok":[218],"kommunik\u00e1ci\u00f3":[221],"elemz\u00e9se":[222],"n\u00e9lk\u00fcl":[223],"juthatunk":[225],"k\u00f6zel":[226],"fogyaszt\u00f3k":[228],"esz\u00e9hez":[229],"sz\u00edv\u00e9hez.":[231],"Ehhez":[232],"j\u00e1rul":[233],"hozz\u00e1":[234],"napjaink":[235],"\u00faj":[236],"digit\u00e1lis":[237],"eszk\u00f6zt\u00e1r\u00e1nak":[238,267],"ismertet\u00e9se":[239],"is,":[240],"Csord\u00e1s":[241],"G\u00e1ti":[244],"Mirk\u00f3":[245],"\u00e1ltal.":[246],"Az":[247],"export\u0151r":[248],"v\u00e1llalatok":[249],"tudatos":[250],"piaci":[251],"tev\u00e9kenys\u00e9g\u00e9hez":[252],"ad":[253],"n\u00e9lk\u00fcl\u00f6zhetetlen":[254],"t\u00e1mpontokat":[255],"k\u00fclpiacra":[259],"kil\u00e9p\u00e9s":[261],"form\u00e1inak":[262],"bemutat\u00e1s\u00e1val,":[268],"alapos":[269],"elemz\u00e9s\u00e9vel,":[270],"tanuls\u00e1gos":[271],"p\u00e9ld\u00e1kkal":[272],"esetekkel":[274],"al\u00e1t\u00e1masztva.":[275],"J\u00f3":[276],"sz\u00edvvel":[277],"gazdas\u00e1gi":[282],"szakembernek,":[283],"kutat\u00f3nak":[284],"hallgat\u00f3nak.":[287],"Sug\u00e1r":[288],"Andr\u00e1s":[289],"M\u00e1ltai":[291],"K\u00f6zt\u00e1rsas\u00e1g":[292],"tiszteletbeli":[293],"konzulja":[294],"Westel,":[296],"T-Mobile":[298],"vez\u00e9rigazgat\u00f3ja":[300]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":2}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2022-05-12T00:00:00"}