{"id":"https://openalex.org/W4252612669","doi":"https://doi.org/10.1007/978-3-658-13342-9_39","title":"Aufbau starker Marken durch integrierte Kommunikation","display_name":"Aufbau starker Marken durch integrierte Kommunikation","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W4252612669","doi":"https://doi.org/10.1007/978-3-658-13342-9_39"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-658-13342-9_39","doi":"https://doi.org/10.1007/978-3-658-13342-9_39","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-13342-9_39","pdf_url":null,"source":{"id":"https://openalex.org/S4210177295","display_name":"Springer Reference Wirtschaft","issn_l":"2510-0890","issn":["2510-0890","2510-0904"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Springer Reference Wirtschaft","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4246794293","display_name":"Handbuch Markenf\u00fchrung"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021182207","display_name":"Franz\u2010Rudolf Esch","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I90697900","display_name":"EBS University of Business and Law","ror":"https://ror.org/01js9jv94","country_code":"DE","type":"education","lineage":["https://openalex.org/I90697900"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Franz-Rudolf Esch","raw_affiliation_strings":["ESCH. The Brand Consultants GmbH, Saarlouis, Deutschland","Institut f\u00fcr Marken- und Kommunikationsforschung, EBS Universit\u00e4t f\u00fcr Wirtschaft und Recht, Wiesbaden, Deutschland","Institut f\u00fcr Marken- und Kommunikationsforschung, EBS Universit\u00e4t f\u00fcr Wirtschaft und Recht, Wiesbaden, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ESCH. The Brand Consultants GmbH, Saarlouis, Deutschland","institution_ids":[]},{"raw_affiliation_string":"Institut f\u00fcr Marken- und Kommunikationsforschung, EBS Universit\u00e4t f\u00fcr Wirtschaft und Recht, Wiesbaden, Deutschland","institution_ids":["https://openalex.org/I90697900"]},{"raw_affiliation_string":"Institut f\u00fcr Marken- und Kommunikationsforschung, EBS Universit\u00e4t f\u00fcr Wirtschaft und Recht, Wiesbaden, Germany","institution_ids":["https://openalex.org/I90697900"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5021182207"],"corresponding_institution_ids":["https://openalex.org/I90697900"],"apc_list":null,"apc_paid":null,"fwci":3.7828,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.9540494,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"909","last_page":"940"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/integrated-communication","display_name":"integrated communication","score":0.843999981880188},{"id":"https://openalex.org/keywords/brand-building","display_name":"brand building","score":0.6769999861717224},{"id":"https://openalex.org/keywords/brand-identity","display_name":"brand identity","score":0.6010000109672546},{"id":"https://openalex.org/keywords/brand-positioning","display_name":"brand positioning","score":0.9879999756813049},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9670000076293945},{"id":"https://openalex.org/keywords/consumer-involvement","display_name":"consumer involvement","score":0.6779999732971191},{"id":"https://openalex.org/keywords/digitalization","display_name":"digitalization","score":0.6330000162124634},{"id":"https://openalex.org/keywords/communication-channels","display_name":"communication channels","score":0.8820000290870667},{"id":"https://openalex.org/keywords/brand-architecture","display_name":"brand architecture","score":0.9179999828338623}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5922583341598511},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5505203008651733},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3242228627204895}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-658-13342-9_39","doi":"https://doi.org/10.1007/978-3-658-13342-9_39","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-13342-9_39","pdf_url":null,"source":{"id":"https://openalex.org/S4210177295","display_name":"Springer Reference Wirtschaft","issn_l":"2510-0890","issn":["2510-0890","2510-0904"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Springer Reference Wirtschaft","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W621202588","https://openalex.org/W1522964894","https://openalex.org/W1571586053","https://openalex.org/W1925210625","https://openalex.org/W1977383627","https://openalex.org/W1985953330","https://openalex.org/W1994593730","https://openalex.org/W2167560365","https://openalex.org/W2266639535","https://openalex.org/W2279546003","https://openalex.org/W2314950148","https://openalex.org/W2416043812","https://openalex.org/W2480327993","https://openalex.org/W2886317364","https://openalex.org/W2982653197","https://openalex.org/W4213307960","https://openalex.org/W4237861403","https://openalex.org/W4240162815","https://openalex.org/W4243813352","https://openalex.org/W4246173249","https://openalex.org/W4250882381","https://openalex.org/W4251144844","https://openalex.org/W4253062414","https://openalex.org/W6826634876","https://openalex.org/W6830437133","https://openalex.org/W6990260353","https://openalex.org/W7058084192"],"related_works":["https://openalex.org/W163263696","https://openalex.org/W126543530","https://openalex.org/W2282712691","https://openalex.org/W856101236","https://openalex.org/W1182072224","https://openalex.org/W142057962","https://openalex.org/W4233071205","https://openalex.org/W7019253953","https://openalex.org/W421979012","https://openalex.org/W4299937326"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2022-05-12T00:00:00"}